Style NOV (05.11.16)

18 Style | report
How does a jewellery brand maintain its
identity for almost 180 years?
tiffany has always been a company of
great innovators, great dreamers who
are constantly pushing the boundaries of
what’s possible with design. This frame of
mind links directly back to the company’s
founder, charles Lewis tiffany, who was
an entrepreneur long before anyone even
knew what that term meant. He was a risk
taker, someone who constantly did things
no one else had the courage to try. At
tiffany, we carry forward that spirit of risk
and vision.
Is there a collection you are excited
about?
tiffany offers such a diverse collection. one
of my favourite collections is the tiffany
t collection. i enjoy the simple but iconic
design of this collection. i also love the
tiffany ct60 watch collection. My ct60
has a navy blue dial with a navy blue strap.
it is a great-looking timepiece; i get a lot of
comments on it.
How would you describe the style of a
Tiffany woman?
the tiffany woman has a spring in her step.
She makes her own rules, and she doesn’t
conform. Tiffany & Co. is first and foremost
modern and makes no apologies for that.
It’s for the cool girl about town who’s
well-informed and has a handle on what’s
happening, what’s now. She’s clever and smart
and is very certain of herself and her style.
In your opinion, what is a piece every woman
should have?
i would suggest the tiffany t-Square cuff; it
is such an iconic piece of jewellery that will
stand the test of time in design and can be
worn stacked every day with your existing
wardrobe.
Can you tell us more about Tiffany & Co.’s
sustainability policy?
As a leader in the luxury industry, we
recognise the opportunity we have to
influence culture and set the standards for
excellence – not only in fine jewellery and
craftsmanship but also in what it means to
be a responsible corporate citizen. We have
implemented a vertical integration model
that gives us a strong chain of custody, direct
oversight of our manufacturing and a voice for
improving global standards and conditions.
Since its inception in 1837, tiffany & co. has
been guided by the belief that a successful
company has a responsibility to the greater
community. The Tiffany & Co. Foundation was
established in 2000 to focus the company’s
philanthropic endeavours. through its three
environment programmes, the tiffany & co.
Foundation seeks to preserve the world’s
most treasured landscapes and seascapes.
Can you tell us about one thing people
would be surprised to know about Tiffany &
Co.?
We have the strictest standards in regards
to the manufacturing of our jewellery, which
is predominantly manufactured in-house in
our workshops in the united States. the
fact that tiffany & co. only accepts 0.04% of
the world’s gem-grade diamonds means our
customers are confident they are getting the
best of the best.
tiffany t-Square cuff