Style DEC (01.12.16)

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LYNETTE MCFADDEN
BUSINESS OWNER, HARCOURTS GOLD
AND WELL KNOWN BUSINESSWOMAN
Recently I took the opportunity
to go through an open home of a
neighbouring property; in fact, from
that property you can look directly
into ours.
The home in question was stunning, both
spacious and beautifully presented. The
consultants hosting the open home were
absolute professionals and although the words
‘nosy’ and ‘neighbour’ never came up, in less
polished hands, they may have.
And that’s the little bee in my bonnet, so to
speak. Real estate consultants and owners will
often categorise neighbours viewing their homes
as ‘sticky-beaks’, or worse, and it’s something I
frequently challenge. Yes, for some folk it will
absolutely be an exercise they go through for
purposes other than making a purchase, but for
others – and I’ve been in this camp many times
– it can mean a potential sale. It makes sense
that neighbours buy next-door properties; they
buy for themselves, for family members and on
behalf of friends keen to get into a specific area
or school zone. They believe in the location and
its merits, and can at times pay a premium for the
privilege. So, all is not lost if you see lists of locals
on your open home attendance sheets. Accept it
as just another part of the selling process. Breathe
deeply and move on.
Here’s another ‘B’ or two:
BE Persistent and BE Sensible. In a transitional
market, and that’s what I believe our current
market is, as demonstrated by the incredible
number of properties that are currently available
(others refer to it as stock, a word I hate), versus a
selective number of purchasers, many of whom
won’t be rushed. Choice brings its own set of
challenges, especially for owners.
It’s time to be sensible with price expectations
if you sit outside the market’s ‘sweet spot’,
which can adjust almost weekly, or if your
suburb is over-supplied, and there are several
pockets where this is the case. So whilst I’m
advocating an optimistic yet realistic stance
for owners, my message to sales consultants
is one of persistence. Showing persistence is
such a gutsy stance and all of us like to feel
that the person working for us has done
absolutely everything they possibly can to
bring about the desired result.
These actions should include a written
marketing plan across multiple media, a
structured open day schedule, data base
contact, auction or private treaty, and then
successful negotiation.
The list is extensive and the work ethic
needed is strong. And let’s not forget that
professional approach when dealing with
neighbours; after all, you never know, they
just might purchase.
Enjoy November, Christmas
is calling!
CHRISTMAS
HOURS
PAPANUI,
INTERNATIONAL, GOLD PROPERTY
MANAGEMENT & PARKLANDS
Closed from 5pm, Thursday 22nd December 2016,
reopening 8.30am, Wednesday 4th January 2017
REDWOOD, PARKLANDS PROPERTY
MANAGEMENT & NEW BRIGHTON
Closed from 5pm, Thursday 22nd December, 2016
reopening 8.30am, Monday 9th January 2017
PAPANUI 352 6166 International & Migrant Division (+64) 3 662 9811
REDWOOD 352 0352 • PARKLANDS 383 0406 NEW BRIGHTON 382 0043
GOLD PROPERTY MANAGEMENT 352 6454
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