RMG SOCIAL INTERNAL COMS STRATEGIES

RMG #SOCIAL BUSINESS OVERVIEW
Utilising the Power of Social Media in a Corporate Environment
© 2017 RMG Networks Holding Corporation. All rights reserved.

RMG #SOCIAL
Document Contents
OVERVIEW
RMG #SOCIAL
INSIDE
RMG #SOCIAL
USE CASES
RMG #SOCIAL
SECURITY
RMG #SOCIAL
• The Problem
• Power of RMG #Social
• Our Solution
• Personalised Experience
• Display
• Moderate
• Multi-personalisation
• Analytics
• Strategy

RMG #SOCIAL OVERVIEW
What problem does
RMG #Social answer?

THE PROBLEM
One of the main challenges companies face in this age of millennials and changing work
paradigms is related to employee attraction, retention and engagement. On top of that
is the fact that current communications channels, such as intranets and emails, are just
not effective. It is difficult to connect with all employees, they are not very relevant and
not timely. With all this noise, businesses are in a constant struggle to effectively reach
and communicate with their audiences.

OUR SOLUTION
RMG has been a frontrunner when it comes to providing internal communications and visual
performance management solutions. Aimed at solving the employee engagement challenge, by
enabling, empowering, involving, including, inspiring and motivating employees.
With RMG #Social we take engagement solutions one step further, seamlessly integrating UGC from
any source with all your digital visual communications, thereby reinforcing your marketing, internal
communication and brand strategies. A fully automated, intelligent and true multi-platform approach
for highest level efficiency and sublime engaging impact.

INSIDE RMG #SOCIAL
The Power
of RMG #Social

Many Dynamic Channels to Choose From, Including:
Facebook
Profile, Page, Page Posts by Others, Groups
Google+
Profile, Hashtags
Instagram
Accounts, Hashtags, Locations, Coordinates
RSS
SoundCloud, Localised Info, News, Sports, etc
Twitter
Handle, Hashtags, Lists, Favourites, Advanced Queries
YouTube
Profiles, Playlists
Pinterest
Profiles, Boards
Slack
Channels
Flickr
Profiles, Tags
Cisco Spark
Profiles, Tags
Linkedin
Profiles, Companies
Reviews
TripAdvisor, Yelp, Foursquare, Yahoo! Reviews

INSIDE RMG #SOCIAL
Personalise the Experience
RMG #SOCIAL can look like anything and be displayed anywhere. With a variety of customisable visualisations RMG
can design and implement a unique experience.

INSIDE RMG #SOCIAL
Display and Publish
Pair your RMG #Social with on-screen displays. Within
seconds, you can display your dynamic content onto
signage, in-store screens, and office displays. Your
brand can get UGC and branded content to eyeballs
anywhere in the world.
DIGITAL SIGNAGE
LARGE FORMAT
INTERACTIVE DISPLAYS
DESKTOPS

INSIDE RMG #SOCIAL
Moderate and Curate
Maintaining your brand image is Priority #1. We
understand that at RMG. With the app’s advanced
moderation features, you control every piece of content
that is displayed.
Filter bad words, inappropriate images, block users, filter
by followers, and approve/deny from anywhere in the
world.
Peace of mind and ease of control are the reasons our
customers trust RMG.
MODERATE AND CURATE
CONTROL ALL YOUR CONTENT
APPROVE/DENY
COLLABORATE all content before it
reaches your audience

INSIDE RMG #SOCIAL
Multi Personalisation
At RMG we understand that you may want to use
the same content in different ways. RMG #Social
allows you to collect and curate the content you
need, and then display this content via the multiple
personalisation feature.
Each personalisation can have its own look and feel,
different fonts, colours, and sizes that are perfect for
each digital asset you own. You can curate all those
assets anywhere in the world with a simple swipe of
your thumb.

INSIDE RMG #SOCIAL
Analytics
INSIDE RMG #SOCIAL
Strategy
Track your communication strategy’s effectiveness
Marketers, Communication Professionals and HR do
not always have the same goals. RMG #Social allows
businesses to request statistics and metrics that
matter to them: impressions, influencers, heat maps,
and site visits.
Use RMG #Social to complement your other analytic
tools to find the most effective content marketing
strategy.
At RMG we understand that you may want to use
the same content in different ways. RMG #Social
allows you to collect and curate the content you
need, and then display this content via our multiple
personalisation feature.
Each personalisation can have its own look and feel,
different fonts, colours, and sizes that are perfect for
each digital asset you own. You can curate all those
assets anywhere in the world with a simple swipe of
your thumb.

RMG #SOCIAL
Use Cases and
Examples

Use Cases for RMG #Social
RMG #Social is beneficial for acquiring a wide variety of content from a wide selection of people. From consumers
of your products or services, the marketing team who manage your communications and even your employees. Each
piece can be used and distributed for a variety of different use cases.
Understanding the difference between the types of content though means a structure can start to form. There are
two very distinct groups for social media, brand and culture. Marketing is obviously all about brand and business but
so are the comments from your users. They need the name and hashtag to even try and communicate with you and
anything they say is intrinsically linked to brand image.
EGC, although your employees are very much the brand face doesn’t mean communications have to follow down that
route. Being driven by internal initiatives allows for a break for communications from higher level business image. It
also mean that hashtags and groups which staff are being asked to follow are not linked to what consumers might
be using to make a clear distinction for both types of content. Employee content is and should be about culture and
engagement.
Authentic
Creates a Community
Cost Effective

Structuring RMG #Social
in the Organisation
Employee Generated
Content (EGC)
User Generated
Content (UGC)
Corporate / Marketing
Messaging
Engagement &
Culture Focused
Business and
Brand Focused
Distribute / Blend

Corporate Social Media
As one of the key channels being implemented in businesses today, social media is an already available tool for most
businesses to be incorporated into the visual internal communications strategy. RMG #Social seamlessly integrates
content from any social source with all your digital visual communications, thereby reinforcing your marketing,
communication and brand strategies. A fully automated, intelligent and true multi-platform approach for highest level
efficiency and sublime engaging impact. With RMG #Social, all your digital signage installations can be more aligned
and integrated with your website and online communications platforms, hence allowing a 360 degrees approach.
• Utilise existing channels and save time
• Bring attention to business efforts internally
• Increase brand awareness and loyalty
• Promote corporate events and meetings
• Share content faster and easier
• See direct insights from management / marketing

User Generated Content (UGC)
UGC is any type of content of a product, service or system which is put out on social by unpaid contributors. It can
refer to pictures, reviews, videos, tweets, etc and is the act of users promoting a brand rather than the brand itself. RMG
#Social then allows for this type of content to be shared with other users or the even the business for which they are
talking about.
It is predicted that by 2020, UGC might become as
important as corporately generated content, and even
overcome it in relevance. The internet and social
media has opened up a way to easily give customers a
common platform to voice their opinion.
BRIEF OVERVIEW
• Monitor product success
• Authentic feedback and stories from users
• Transparent communications
• Thoughts and insights from customers
• Celebrate product, service and system success
• Positive reinforcement and motivation

86% of millennials say that UGC is a good
indicator of a quality of a brand
Altimeter Group

70% of consumers place peer
recommendations and reviews above
professionally-written content
Altimeter Group

Employee Generated Content (EGC)
In the world of Social Media, we spend a lot of time talking about ways that organisations can use social media to
connect with their customers and fans. But Social Media can connect another group that is vital to every company –
your employees.
Employee Generated Content (EGC) is the biggest HR strategy that most companies overlook. Your employees are
smart, talented, and have plenty of things to say about your company. Giving them the tools and permission to share
their knowledge or enthusiasm will pay you back many times over.
• Allow for two way communication
• Highlight employee knowledge
• Get public support for new initiatives
• Replace internal newsletter
• Employee advocacy
• Support and assistance

Boost employee advocacy by getting
everyone involved in a simple way
In the new world of business, embracing social media can help generate an much more informed and engaged
workforce. Utilising social media in the workplace means that communications become bite-size, digital and most
importantly two-way. By giving staff a voice it opens up a much more authentic dialogue.
BRIEF OVERVIEW
• Source and display authentic Employee
Generate Content (UGC) from your staff
• Enliven office chatter and connect with
your employees better
• Fully flexible platform allows custom
branding
• Ability to insert a clever office hashtag
and hold contests
• Blend with gamification for a truly
immersive experience for everyone
“
We’ve had great success with Employee
Generated Content...We currently have
42 TVs that are running in our warehouse
24/7...It has spiralled out from there as
employee participation skyrocketed.
We’ve been able to make social media a
true centrepiece of our business.
Social Media & Community Affairs Director
“

Employees of socially engaged companies
are 20% more likely to stay at their company
and are also 27% more likely to feel
optimistic about their companies future
Altimeter Group

A 12% increase in brand advocacy generates
a 2x increase in revenue growth
National Business Research

What Will Employees Say?
If collected and used in the right way, employee content can be some of the best and most trusted asset a business
can get. However, while being seen as trusting may have strong appeal, the reality is that the idea of giving every
employee the opportunity to speak candidly to the market can be frightening to corporate leaders. These thoughts
are actually often unfounded because:
When a transparent approach is taken to capturing EGC, employees’
voluntary use of approved messages often hits 100%
Brand Amper
Bold transparency can build employee engagement and Brand Amper has found massive demand amongst
employees for boldly transparent communications. You may want to set guidelines for what kind of content you
hope employees will share, especially on public forums like Instagram or Facebook. Ultimately however, you need to
trust your employees to talk about your company. They are your brightest minds and should be your biggest brand
advocates. The key is getting it right, and with RMG’s team here to help you we can start to create a platform which
all staff can benefit from.

The First Steps
Avoid Corporate Speak
Asking employees to parrot the PR department can signal that the company doesn’t trust
them to speak in their own voice which can erode engagement.
Pull, Don’t Push.
Where will your best content come from? Companies can spend months engaging who they think will be
their best advocates… or they can openly invite all employees to participate in creating EGC and see for
themselves who rises to the top.
Make Everything Opt-in.
Where will your best content come from? Companies can spend months engaging who they think will be
their best advocates, or they can openly invite all employees to participate in creating EGC and see for
themselves who rises to the top.
Read Everything
Read every bit of EGC that created! You may be shocked at how rich the insights
are, and how amazingly talented your employees are.

RMG #SOCIAL
Security and Trust

SECURITY AND TRUST
Security
RMG takes security seriously. We follow widely-accepted industry standards and have worked with several Fortune
500 clients to provide assurances of secure practices. RMG #Social is a cloud service based on the latest technology
hosted on Amazon AWS. RMG employs industry best practices for organisational security.
Utilising our own hardware, SDAs will need to download the Social Media content from the internet, a white list is
available of sites that are required too. Customer can configure the SDA to use a proxy server with user account to
provide secure internet access.
The social media integration with Twitter, Facebook and Instagram uses modern cryptographic hashing algorithm
(PBKDF2-SHA256) in combination with password-specific salts and a secret pepper to make stored passwords
virtually impossible to recover in the case of a data breach.
TLS connections for configuration while being displayed and while being configured or edited.
The cloud service based on the latest technology and we are hosted on Amazon AWS, which has world-class,
highly secure data centres. By outsourcing infrastructure such as routers, physical servers, load balancers and DNS
servers we can focus on making our application and servers secure. AWS maintains multiple certifications for its
data centres, including ISO 27001 compliance, PCI Certification, and SOC reports. For more information about their
certification and compliance, please visit the AWS Security website and the AWS Compliance website .

To explore the capabilities of our Intelligent Visual Solutions, visit RMG’s digital
innovation showcase, offering tailored interactive tours and experiences.
To book your personalised tour, please contact us via the details below:
RMG LONDON SHOWCASE
TOWER 42 - FLOOR 14
25 Old Broad Street
London
EC2N 1HQ
+44 330 808 1960
rmgnetworks.com
info@rmgnetworks.com
| rmgnetworks.com |
@RMGNetworks
© 2017 RMG Networks Holding Corporation. All rights reserved.