Ymag56

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
Join the momentum 2
Take care in building
your reputation
Everyday Actions for
building your
Professional
Reputation
Importance of a good
REPUTATION
3-5
6-8
Reputation – Quotes 10
Advt 12-17
9
R
E
P
U
T
A
T
I
O
N
Dear Readers!
What do people talk about
you when you are not
around? What do people
assume when dealing with
you? How often do you get
recommended for new role,
assignment or business?
How often do you seek
feedback from others in
terms of what you are
doing? How seriously do you
work on the feedback
received?
Creating and managing your
reputation is no longer a
matter by default. It is a
matter of design. How
seriously are you
professing?
Think. Choose. Act. Now.
whY not!
Cheers,
Rajiv Khurana
Editor
rajiv@rajivkhurana.com
9810211256
Advt. Pages 11
Coaching Learning Advancing Sharpening Smartening ©

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
Join the
momentum…
2
Education:
Create awareness
amongst the masses
about Lung health and
the factors which
promote/ destroy it.
Research:
Futuristic community
and laboratory based
research.
Clinical Care: Set up
state of the art apex
centres in India for
providing “Complete
Affordable Lung Care
to All”
www.lcf.org.in
We focus on ABCDE –
Academia,
Business,
Consulting,
Development and
Entrepreneurship
domains through a
wide spectrum of
Individual and
Institutional
Consulting Capability
in Management,
Technical, Legal and
Healthcare.
We facilitate:
Ideating and
Researching for
Impact
Capability Building in
Consulting
Promoting Consulting
Opportunities
Inclusiveness through
CSR and PSR
www.icpi.in

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
Take care in building
your reputation
- Rajiv Khurana
No body likes Debu Ghosh in the company. People keep their distance from
him. Even the new comers can smell him from a distance and they change
their path. People call him THBD “The human barking dog”, Mr. FIT
“Frustrated, Irritated, Terrible” etc.
Smita is like a breeze of fresh air. Always welcomed. People overlook her
little frame and ordinary looks. They like her inner strengths. Helpful,
enthusiastic, friendly, committed, always smiling and what not. She tops
the informal popularity chart in the company.
3
Why does it happen that
some people are branded
BAD and some are so GOOD
in the eyes of others? Images
do not solely get build in the
first interaction but the
subsequent interactions
contribute a lot in freezing
them. In hospitality industry
it is commonly quoted that it
is the first 4 minutes and last
2 minutes of the customer
interactions which form
impressions. Your colleagues
will certainly give you more
time before they form a
judgement about you that
they may never question
periodically. If you are not
careful about the image that
you are nurturing or the
reputation that you are
building, you may not get
another chance easily.

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
What should you be careful about? Let me share some that may
help:
1. Take care of your appearance: Looks do matter. You don’t
have to be a hunk or a super-model. Just be yourself but
neater and cleaner. Your body odor or your smoke smell can
make people uneasy though they may not say anything. The
distance they may keep from you can say it all.
2. Take care of your language and expressions: Nobody can
make in-roads into your mind and heart to know about you.
People will see you and hear you. What they think about
you is not within your control. Ensure that your language
and expressions also do not change behind their back.
3. Take care of your documents: Excellent reports need to be
packaged properly. The appearance of your paper may
reflect to the reader the state of your thought process and
the significance you attached to your presentation.
4. Take care of the company you keep: People may judge you
with the kind of people you interact with during and after
the office time. Be seen in the company of winners and you
will be viewed as one.
5. Take care of your promises: Deliver what you commit.
People will be grateful to you if you deliver a little extra. No
one will take your side if you excel in giving excuses for
delivering less than what you promised.
6. Take care to be accurate and truthful: Rely more on facts
than feelings, more on objectivity than subjectivity. Don’t
wear the façade of Mr. Know-it-all to show your intellectual
superiority. Lies cannot lie low for long. You may find it
unbearable when the truth reveals. Besides your
embarrassment, people may not believe you the next time.
4

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
7. Take care to admit your mistakes: Who does not commit a
mistake once a while. By admitting it, you show that you are
responsible and even capable of being given more
responsibility..
8. Take care of the time: Even if you don’t value it, others value
their time a lot. Don’t make them wait for you. Be on time
during the meetings, deadlines and appointments. Notify
people if you get struck somewhere. Ignoring a 10 minutes
delay in meeting someone will give the person 600 seconds
to fume about your attitude or curse you for wasting his
time. You might even find resentment welcoming you when
you reach the appointed place.
9. Take care to share: People will love when they see you as a
colleague who is willing to share his ideas and thoughts
openly. Occasionally sharing your methods of improving
your effectiveness can win you followers. Sharing your
happiness and refreshments regularly can win you friends.
10. Take care to seek feedback: Feedback is the weapon of
champions. The more you have the more you can improve.
People around will recognize this. They will be honest with
you. Show your gratefulness for this help they provide you.
11. Take care to say THANK YOU: Catch people doing something
right. Make it a celebration for them. Send thank you notes,
e-mails, cards, éclairs, roses or chocolates. They will cherish
these sweet nothings more than the corporate awards they
get.
12. Take care to earn more and more thank yous: You cannot
demand them. You will always command them when you
remain a co-operative, consistent, committed and careful
colleague.
5
Reputation and respect do not come with designation and
status. It is what you do with them that count. Take care.

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
Raise self to uncompromisable integrity
R
E
Integrity is doing the right things when no body is watching.
When we raise ourselves to such an exalting standard where
the approval of the person inside is more important, we are
not scared of anything or any body. This gets noticed. People
watch us in terms of what we say and what we do.
Engage others
Get involved and be part of the conversation with topics
relevant to your business. Stand up and define your messaging
or your competitors will do it for you. It’s up to you to define
your niche. Look for opportunities to speak to professional or
business groups.
P
Polish and elevate digital footprint
People search for solutions and options online when taking a
critical decision. Are you offering them something? Update
your LinkedIn profile. Have your writeups posted. Make sure
that you appear on the first page in google search. Post
videos. Podcast regularly. Keep refining.
6
The Acronym REPUTATION is the intellectual property of Rajiv Khurana

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
U
Upgrade to become a subject matter specialist
Positioning yourself as a subject-matter expert is all the
advertising you need. Give people what they want, and let
them come to you for more in-depth conversations. That’s
when the fees start. Don’t write lengthy articles. Work on 300
words pieces. Post your PowerPoint slides to slideshare.net.
T
Trouble shoot for others, co-create
Put yourself in the shoes of your customer. How can the
service you perform address the core issue at hand? Are you
treating the symptom or the problem? Have the courage to ask
deep questions and challenge assumptions. Involve others in
the process of defining issues and working out solutions.
A
Accelerate opportunities to improve self
Regularly poll your customers and business associates on how
you are performing. While the news may be painful to hear at
times, it’s necessary to reach new levels of effectiveness.
Customers will appreciate your dedication to excellence. Carve
out some time for professional education. Beat your records.
7
T
Transform walk into talk to create impact
When you are predictable and reliable, that always translates
well to clients. Clients don’t want to be left wondering how you
will perform on their challenge. If you say you will return a call
at 5 p.m. or have a deliverable by the end of the week, do it!
Leave the excuses for the “sundry” players in your industry.

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
I
Initiate speed, timeliness and accessibility
Be available to people when they need you. Showing ‘too
busy’ is counter-productive. Revert to them in time too. In a
world where the customer demands, FASTER, BETTER, MY
WAY!, don’t lag behind. Your customer’s emergencies are your
emergencies.
Observe sense of urgency
O
N
Important and Urgent quadrant is vital. In the race of
business, you don’t determine the price. You pay it. A good
work-life balance is equally vital. Once you set the goals
right, get on with the right paces. Your passion will help you
determine and maintain the stride.
Nurture new thoughts to lead from front
How would you like your Doctor or Lawyer to be? Just OK or
the best in your field. That’s what the customers expect from
you. Be a thought leader. Your actions and words should
matter. The new entrants should get inspired by you and
your customers should be your goodwill ambassadors.
8
The Acronym REPUTATION is the intellectual property of Rajiv Khurana

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
9
Importance of
a good
REPUTATION
www.icharter.org
A small firm's good reputation is one of its most important
assets. After all who wants to work for a firm with a poor
reputation for looking after its staff?
If you build up and keep a good reputation everyone will be
flocking to your door, and in times when competition is fierce
and many skills are in short supply, that can make the
difference between your firms' survival or its untimely demise.
It's your reputation that's at stake - take control of it.
Everyone involved with your organisation from the managing
director to the receptionist; from the bank manager to your
customers; should be your reputation protectors. A good
reputation can be severely dented by a dissatisfied cleaner or
by a disgruntled customer.
Rebuilding a damaged reputation is much harder than building
a good one from scratch - customers have long memories.
Many people still have negative associations of one of the big
five UK banks because of its connections with South Africa
during apartheid. Others shudder at the thought of a
particularly famous brand of vacuum cleaner because of the so
called 'flights fiasco'. You may not be big enough for your fiasco
to hit the national press, but bad news still travels a long way
so you can't afford to get it wrong.
Most products now are of uniformly good quality so customer
service and treatment of staff, more often that not, make or
break a reputation. Add value and delight your customers and
they will keep coming back and recommend you. Get it wrong
and you won't see them for dust. Your customers may not be
individuals but bigger firms. Because they have their own
reputations to look after they often refuse to give contracts to
smaller traders who don't meet their standards.
Restaurants are increasingly particular about where their meat
comes from because their customers want to know the
animals have been humanely treated. Can you deliver produce
to those standards? If not the contract will go elsewhere.
You can't afford to ignore laws on employees' rights or health
and safety. You can't treat people differently because of their
sex, race, disability or age. You can't ignore the issues that
concern your customers or their customers. Talk to your
customers, big and small, staff and anyone else who has an
interest in your business. Listen to their concerns.
Work out how to best serve everyone so that they will want to
buy from you, hire your services, work for you or invest in your
firm. Be entirely honest about what everyone can expect. If
staff or customers have complaints deal with them quickly and
fairly.
If you have made a mistake, admit it and let everyone know
what you've done to stop it happening again. Give that little bit
more than your competitors and your reputation will be the
best. And then go on working to keep it there.

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
10
It takes 20
years to
build a
reputation
and five
minutes to
ruin it. If
you think
about that,
you'll do
things
differently.
-Warren
Buffett
Character is like a tree and
reputation like a shadow. The
shadow is what we think of it; the
tree is the real thing.
-Abraham Lincoln
You can't build a reputation on what
you are going to do.
Henry Ford
The way to gain a
good reputation is
to endeavour to be
what you desire to
appear.
-Socrates
A brand for a company is like a
reputation for a person. You earn
reputation by trying to do hard
things well.
-Jeff Bezos

Y#56 November Coaching 1, 2016Learning Advancing Sharpening Smartening
Window for action loving
PROFESSIONALS
Make
©
Your
SMART
People
SMARTER
Periodic learning investments
do wonders to people and
business. Take your people to a
new orbit of awareness and
equip them with SMART skills
they need. Start catapulting
your business to the level next.
Each programme shall be
tailor-made to your
organization’s specifications
and nuances. You are
different. Your programme
should be different too.
Call us for a dialogue.
+91 9810211256
+91 9013698960
rajiv@rajivkhurana.com
S
M
A
R
T
E
R
Sharpening Business
Presentations
Multimedia Usage in
Training
Accelerating
Innovativeness
Reaping High
Performance through
Coaching &
Mentoring
Team playing and
Leading
Enhancing Personal
Effectiveness
Rejuvenating Digital
Presence & Personal
Branding

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
Family Business
Mentoring
Mentoring YES
– Young
Entrepreneurs
for Success
Career
Mentoring
9810211256, 9013698960
rajiv@rajivkhurana.com
http://in.linkedin.com/in/rajivkhurana

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
Family business
Mentoring by Rajiv
Khurana
Family ventures in India serve as the backbone of
the economy. Name any field of business or social
initiative, and families in India would have played a
pivotal role.
Family businesses have their own unique style and
culture which keep evolving over the time. Market
opportunities have been expanding globally;
technology has been helping in the need and speed
of delivery and the social and family milieu has
created new dimensions in control and decisionmaking
power-centres, besides the newer
generation aspiring for new avenues or seeking a
higher and faster stake in the enterprise.
Complexities have been rising and so has the
commitment to succeed.
Globally, businesses are seeking professional
MENTORS for advice, strength and support. In
India, highly aware families have followed suit.
Some are gearing up, while a large number still live
in the comfortable bliss of ignorance.
You too can easily reach out to a MENTOR
if you identify your family business with any of
these illustrative needs:
International
Management
Consultant & Trainer,
Venture Mentor,
Executive Coach,
Social Entrepreneur,
Well published
writer…
1/3

Y#56 November 1, 2016
Window for action loving
You want PROFESSIONALS
your business to move
into a new orbit of expansion and
excellence
You are bored with a nominal
arithmetic progression of growth
and wish to transform to a
dynamic, geometric progression
You are facing some immediate
issues and need a fresh,
independent perspective
You need a fresh look at your
vision, mission, values and goals
You want your business to raise its
standards and performance bar
You desire a rational alignment of
all family members and senior
executives vis-à-vis your goals and
overall direction.
You desire to identify and/or
strengthen your competitive edge
You wish to strengthen the work
culture and change the customer
and people-outlook of your
business
You need a sounding board for
your ideas
You wish someone could
challenge your assumptions and
preparedness
You need support to refine the
Knowledge, Skills, Attitudes and
Work Habits within the family and
senior employees
Family business Rajiv
by
Mentoring Khurana
2/3

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
Family business
Mentoring by Rajiv
Khurana
You need help in the right
induction of family
youngsters
You need support for the
grooming and mentoring of
family youngsters to refine
their experience and skills as
they get ready for
responsible leadership roles
You wish to create a
smoother business
succession plan for the next
generation to take over
You need help in conciliation,
reduction or resolution of
cross-generation friction
You want to improve the
leadership and managerial
abilities of the family and the
team
You desire a good blending
with your partners and all
other stakeholders
You need more time for
yourself and desire to
decentralize and move into
an advisory role
You dream to be known as an
institution builder instead of
remaining a business
sustainer
Your choice could be any or
many of the above.
Professional MENTORING can
help your business achieve
your aspirations.
Let’s talk it out.
Fix an appointment for a
no-commitment dialogue with
RAJIV KHURANA at our office.
9810211256, 9013698960
rajiv@rajivkhurana.com
http://in.linkedin.com/in/rajivkhurana 3/3

MENTORING
YES
Imagine Sachin Tendulkar or Virat Kohli
Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
Young
Entrepreneurs
for
Success
For Young
Entrepreneurs:
New in business
Starting a new
business
Settling into their
family business
Wanting to do better
in business
International
Management
Consultant & Trainer,
Venture Mentor,
Executive Coach,
Social Entrepreneur,
Well published
writer…
without a Coach or a Mentor! Parents,
friends and well meaning relatives could
not have put them on the right path for
pursuing greatness.
We all need a coach, a mentor, a guide, a
facilitator, a reflector, a listener, a
professional friend or an advisor.
The earlier the better!
Make sure that the person is competent
and accomplished to help you succeed in
personal and professional situations. Your
well mentored moves can ease your
pursuits through cumbersome challenges
of clarity and the complex maze of
competence, commitment and creative
results.
Get set to
• Cultivate your skills for a stronger
personality and leadership in your
entrepreneurial journey.
• Strengthen your functional and
process proficiency.
• Dream Bigger. Achieve Higher.
Mentoring by Rajiv Khurana is customized
to your personal needs and time flexibility.
Fix your appointment for a 30 minute nocommitment
dialogue at our office.
9810211256, 9013698960
rajiv@rajivkhurana.com
http://in.linkedin.com/in/rajivkhurana

Y#56 November 1, 2016
Window for action loving
PROFESSIONALS
International
Management
Consultant & Trainer,
Venture Mentor,
Executive Coach,
Social Entrepreneur,
Well published
writer…
C
A
CAREER MENTORING
Why
Career
mentoring?
R
E
E
R
Confusion: Choices,
Entry to Exit, Options,
Mid-career blues,
Personal branding, Digital
presence…
Acquisition: From
employability to
advancement -
Knowledge, Skills,
Attitude, Habits,
Behaviour, Certifications,
Courses…
Route-map: Goal clarity,
Milestones, Personalaction
dashboard…
Engagement: Role
clarity, Balancing and
aligning with
organisational needs,
Strengthening Team and
Leadership roles, Pacing
the performance relays…
Excitement: Enhancing
intrinsic motivation,
Energising challenges,
Experimenting with
multiple avenues…
Relationships: Intra and
Inter-teams Seniors,
Networking, Work-life
balancing…
©Rajiv Khurana
by Rajiv Khurana
We choose our career.
Our career makes us.
Our journey through different
checkpoints is full of
Compulsions
Ambiguity and
Re-prioritizing, yet
Enthusiasm
Enlightenment and
Rejuvenation.
How are you sailing through?
How often do you feel the need
for a coach, a mentor, a guide, a
facilitator, a reflector, a listener,
a professional friend or an
advisor?
Considering the appointment of
your MENTOR to be the job of
your boss or the company alone
is letting them take charge of
your career.
You have the highest stake in
your career. You decide.
Help for short-term clarity to
long-term course correction is
just a meeting away.
Send an email answering, ”Why
do I need a MENTOR?”, and we
may invite you for a 30 minute,
no-commitment dialogue at our
office.
9810211256, 9013698960
rajiv@rajivkhurana.com
http://in.linkedin.com/in/rajivkhurana