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Everyday innovation report - Nesta

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Key success factors for promoting innovative working in Saint-Gobain British<br />

Gypsum<br />

The company has evaluated the success<br />

of the various initiatives over a number<br />

of years. The key success factors for the<br />

company in promoting innovative working<br />

are set out below. I-SMAT provides:<br />

• Ongoing, visible dialogue about<br />

innovative working from the senior<br />

management team.<br />

• A mechanism to increase motivation and<br />

commitment towards innovative working.<br />

• Direct feedback based on observable<br />

behaviours and facts regarding innovative<br />

working.<br />

• Self review of performance towards<br />

innovative working.<br />

Promoting an innovative culture<br />

Richard Batley, UK HR Director comments<br />

on the key steps in the development of the<br />

organisation tool. “There was no off-thepeg<br />

solution so we looked at our experience<br />

in Safety where we can honestly say we<br />

have achieved real change. To develop a<br />

culture that supports innovative working<br />

successfully, we had to establish a shared<br />

commitment that <strong>innovation</strong> matters, then<br />

work to get the right people involved from<br />

all functions, not just Technical. The reality is<br />

therefore that culture change is usually slow<br />

progress…what works in one organisation<br />

doesn’t necessarily work in another. With<br />

the i-SMAT approach, the whole intention<br />

was to catch people doing things right<br />

• Reminder for employees about the<br />

company suggestion scheme.<br />

• Reviews that are explicitly linked to the<br />

company vision and other company<br />

initiatives such as project leadership<br />

training.<br />

• A method that is relatively easy to<br />

implement built from previous successful<br />

interventions, and is cost efficient.<br />

• Data to evaluate changes.<br />

• A signal about what senior managers pay<br />

attention to.<br />

(not wrong) – making it rewarding. I<br />

think i-SMAT plays to the human need<br />

for recognition – positive conditioning if<br />

you like, as a Director, I’d much prefer to<br />

catch people doing something right! We<br />

took a multi-pronged attack, borne out of<br />

systemic thinking about innovative working<br />

i.e., ‘these will re-enforce this… that will<br />

detract from that’…Several years on, with<br />

a sustained effort <strong>innovation</strong> is now what<br />

people pay attention to with and we have<br />

an ongoing dialogue about innovative<br />

working. There’s still a way to go, our idea<br />

feedback for example needs to be better to<br />

sustain the commitment, so we’re looking at<br />

ways to do this”.<br />

49

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