Eastern Automotive Warehousing/Auto Machinery - Autosphere
Eastern Automotive Warehousing/Auto Machinery - Autosphere
Eastern Automotive Warehousing/Auto Machinery - Autosphere
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INDUSTRY NEWS<br />
OTC Continues to Extend<br />
Pegisys Offerings<br />
OTC announced that the company continues<br />
to extend its Pegisys diagnostic<br />
platform with the release of its new ‘J’<br />
Kits. Essentially, they bundle the latest<br />
technician-requested software and hardware<br />
enhancements, and is now included<br />
with every Pegisys purchase.<br />
Based on direct input from technicians,<br />
new features include a 6-month initial<br />
subscription for Domestic/Asian enhanced<br />
software with Pegisys<br />
diagnostic<br />
information and<br />
all of the neces- necessary<br />
software<br />
cables, additionaldiagnostic<br />
repair<br />
functionality<br />
and J2534 reprogramming<br />
capability, a 90-day subscription<br />
to Direct-Hit Technician, powered<br />
by Identifi x, and a special trade in<br />
offer. Also, each new Pegisys purchased<br />
will receive a certificate for on-site tool<br />
familiarization and setup service from a<br />
certifi ed SPX trainer.<br />
1-800-533-6127 / www.otctools.com,<br />
www.pegisysotc.com<br />
KYB.com Wins Two Awards<br />
KYB America was recently recognized<br />
with two <strong><strong>Auto</strong>motive</strong> Communications<br />
Awards during AAPEX in Las Vegas. These<br />
awards are presented annually by the Car<br />
Council Women’s Board and supported<br />
by the <strong><strong>Auto</strong>motive</strong> Communication Council.<br />
They recognize companies who best<br />
provide automotive information through<br />
various media outlets. This year, KYB<br />
America’s new website, www.kyb.com, was<br />
recognized with the Best Website Award in<br />
the Business to Business Category and the<br />
Best in Show Award, also in the Business<br />
to Business Category.<br />
8 | CarCare Business | December 2009 | www.autosphere.ca |<br />
Grote Introduces LightForm,<br />
the World’s First Flexible<br />
LED Lighting Film<br />
Grote Industries introduced the first<br />
commercially available versions of its new<br />
LightForm fl exible LED lighting fi lm technology<br />
during a press conference at the<br />
2009 SEMA Show.<br />
“At less than 1mm thick, LightForm<br />
flexible LED lighting film enables users<br />
to quickly and easily install LED lighting<br />
in tight spaces previously inaccessible to<br />
vehicle lighting and can even be sewn into<br />
fabric,” said VP of Sales and Marketing,<br />
John Grote. “Now customizers/restylers<br />
can achieve fantastic interior and exterior<br />
LED lighting effects.”<br />
The new LightForm fl exible LED lighting<br />
fi lm is ultra thin, ultra pliable, allowing<br />
users to bend lighting around corners,<br />
over contoured areas and into complicated<br />
shapes. The LED strips come in power<br />
strips and extension strips and each power<br />
strip can illuminate up to two extension<br />
strips. www.LightFormLED.com<br />
Success With Foreign Nameplates<br />
Tenneco Aftermarket Team<br />
Receives Six Awards<br />
Tenneco’s North American Aftermarket<br />
organization received six <strong><strong>Auto</strong>motive</strong><br />
Communications Awards for excellence<br />
in business-to-business and business-toconsumer<br />
marketing and training during<br />
AAPEX in Las Vegas. Awards received by<br />
Tenneco included:<br />
Business to Consumer<br />
• Best Radio Commercial: Monroe Shocks<br />
& Struts, “Just the Way It Is”<br />
• Best Educational Article: Monroe<br />
Shocks & Struts, “If Squirrels Could<br />
Talk About Car Maintenance”<br />
• Best Car Care Clinic: Tenneco Technology<br />
Tour Monroe Ride & Drive events<br />
• Best Educational Video: Monroe Shocks<br />
& Struts, “Wedding”<br />
Business to Business<br />
• Best Print Ad to Technician/Repair<br />
Audience Monroe Brakes campaign,<br />
• Best Public Relations Effort: Monroe &<br />
Walker brands HTML eMail campaign<br />
John Wamboldt of Albion <strong><strong>Auto</strong>motive</strong> is a Uni-Select jobber member and has had a<br />
great deal of success recently selling Uni-Select’s Beck/Arnley foreign nameplate line.<br />
“Since Uni-Select got into this line, we’ve put in more inventory in order to give our<br />
customers what they need and we’re up substantial numbers with the Beck/Arnley line!<br />
I account this to having the product fi rst off, then being competitive and having very<br />
little investment involved. With that, we’ve been able to take the line and run with it<br />
and offer the service to our customers. A big plus here is that we have not hurt any of<br />
our other product lines.<br />
“Uni-Select has the inventory with this great line, a good pricing structure, they built<br />
the program the right way and the Beck/Arnley representative is phenomenal to work<br />
with—part of our success with the line.”
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