Eastern Automotive Warehousing/Auto Machinery - Autosphere
Eastern Automotive Warehousing/Auto Machinery - Autosphere
Eastern Automotive Warehousing/Auto Machinery - Autosphere
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EDITORIAL<br />
Know Your Parts<br />
In the United States, the <strong><strong>Auto</strong>motive</strong><br />
Aftermarket Suppliers Association’s<br />
(AASA) “Know Your Parts” campaign<br />
is an initiative of the association<br />
and the AASA Marketing Executives<br />
Council (MEC).<br />
This was started in the fi rm belief that it’s<br />
not important where a product is made<br />
but rather who stands behind it. Many<br />
name brand suppliers have taken up this initiative<br />
and wear buttons proclaiming they stand<br />
behind the “Know Your Parts” campaign. Most<br />
of these same suppliers operate in Canada and<br />
also stand behind their parts.<br />
This was all initiated because of the concern<br />
about low-cost, off shore, generic auto parts<br />
coming into the aftermarket throughout the<br />
entire supply chain. In other words, the whole of<br />
the aftermarket could suffer if the public loses<br />
confi dence in the industry’s parts and services.<br />
Responsibility<br />
As a shop owner, you have a responsibility to<br />
your customers when parts are installed on their<br />
vehicles; not just “parts”—quality parts! Vehicles<br />
of today are made to last 20-25 years. You<br />
should install quality parts on their vehicle as a<br />
return on their investment to make the vehicle<br />
lasts longer, and make sure the client knows<br />
that this investment is certainly worthwhile.<br />
Low cost, low quality parts may not meet safe<br />
operating standards and post a possible danger<br />
4 | CarCare Business | December 2009 | www.autosphere.ca |<br />
to your client and you, the shop owner, who<br />
will handle the installation. You don’t want to<br />
install brake pads that slow down the vehicle;<br />
you want to install brake pads that stop the<br />
vehicle when and where it is needed.<br />
This will add up for you; when you put quality<br />
parts on vehicles, you’ll be getting a decent<br />
return on your investment. In turn, that investment<br />
can be reinvested in proper training,<br />
new technology, new equipment, etc. If<br />
you install low quality parts on vehicles,<br />
you know the profi t is less, therefore your<br />
ROI is less—the warranty likely won’t hold up,<br />
you can’t rely on it or the parts.<br />
Purchasing parts from the correct source is<br />
also important—buy quality parts from recognized<br />
jobbers and distributors. They will<br />
stand behind their products. When you install<br />
low quality/inexpensive parts on vehicles, you<br />
stand apart from the automobile dealers who<br />
claim they install quality parts.<br />
You could lose<br />
At the end of the day, if you keep installing low<br />
quality/inexpensive parts, you stand to lose.<br />
How many times can you go back to the supplier<br />
with a warranty claim that’s not worth the<br />
paper it’s written on?<br />
Change your business outlook—install quality<br />
parts on your customers’ cars that you know<br />
will keep them safe, and purchase those parts<br />
from the most reliable source. It’s one way to<br />
make your business more successful.<br />
Here’s another tip: Check out our website<br />
www.autosphere.ca—it contains all the latest<br />
news, events, products, and information on<br />
today’s automotive issues.<br />
And we have renamed CASP; please have<br />
a good look at the aptly named CarCare<br />
Business.<br />
Rémy L. Rousseau<br />
remy.rousseau@autosphere.ca<br />
Publisher & Editor Rémy L. Rousseau<br />
Associate Publisher Shirley Brown<br />
Contributing Editors<br />
Pierre Bissonnette, Éric Descarries, Brian Early,<br />
Pierre Lalonde, Dave Redinger, Frank Tonon<br />
Production Management<br />
Valérie St-Cyr valerie.st-cyr@autosphere.ca<br />
Graphic Design<br />
Monique Desbiens 100cDesign@videotron.ca<br />
Revision Shirley Brown<br />
Administration<br />
Wendy Allain wendy.allain@autosphere.ca<br />
Marie-Hélène Côté marie-helene.cote@autosphere.ca<br />
Denise Prud’homme denise.prudhomme@autosphere.ca<br />
Circulation Management<br />
Nancy Belleville nancy.belleville@autosphere.ca<br />
Sales<br />
Luc Champagne lucchampagne13@videotron.ca<br />
514-945-1299<br />
Nathalie Plouffe tirenews@rogers.com<br />
1-866-925-5665<br />
Réjean A. Rousseau r.a.rousseau@videotron.ca<br />
450-649-9007<br />
Garth Vogan rgvogan@yahoo.com<br />
905-689-1963<br />
Subscription<br />
One-year: $27.95 Two-year: $49.95 Three-year: $59.95<br />
Published by<br />
Rousseau <strong><strong>Auto</strong>motive</strong> Communication<br />
455, rue Notre-Dame Est, suite 311<br />
Montréal, QC H2Y 1C9<br />
T : 514-289-0888, 1-877-989-0888<br />
F : 514-289-5151<br />
administration@autosphere.ca www.autosphere.ca<br />
CarCare Business Magazine is dedicated to serving the<br />
business interests of the maintenance and repair industry.<br />
It is published eight times a year by Rousseau <strong><strong>Auto</strong>motive</strong><br />
Communication, a member of AIA Canada. Material in<br />
CarCare Business may not be reproduced in any form<br />
without written consent from the publisher. The publisher<br />
reserves the right to refuse any advertising and disclaims<br />
all responsibilities for claims or statements made by its advertisers<br />
or independent columnists. All facts, opinions and<br />
statements appearing within this publication are those of<br />
the writers and editors themselves, and are in no way to<br />
be construed as statements, positions or endorsements by<br />
Rousseau <strong><strong>Auto</strong>motive</strong> Communication.<br />
Printed in Canada<br />
ISSN no. 1920-731X<br />
Publications Mail Agreement no. 40014105. Return undelivrable<br />
Canadian addresses to Rousseau <strong><strong>Auto</strong>motive</strong><br />
Communication / Circulation Department, 455, rue Notre-<br />
Dame Est, suite 311, Montréal, QC H2Y 1C9<br />
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