Eastern Automotive Warehousing/Auto Machinery - Autosphere
Eastern Automotive Warehousing/Auto Machinery - Autosphere
Eastern Automotive Warehousing/Auto Machinery - Autosphere
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
AIA Canada<br />
Attention ASPs & Jobbers!<br />
Lots of things happen in Vegas… but not all of them stay in Vegas! Thank goodness, because<br />
AIA Canada made a big announcement there and we’re printing it here.<br />
AIA IA President Marc Brazeau<br />
and current AIA Chair John<br />
Watt held held a press conference<br />
in Las Vegas in order<br />
to present their newest study:<br />
“Hidden Potential Unmasked,”<br />
the Canadian <strong><strong>Auto</strong>motive</strong><br />
Aftermarket Demand Study.<br />
And wow, what a lot of dynamite<br />
information… especially for<br />
<strong><strong>Auto</strong>motive</strong> Service Providers<br />
and Jobbers!<br />
A rosier future than you<br />
imagine<br />
Marc said, “This is the most<br />
important document to date<br />
that we have completed for<br />
the Canadian <strong><strong>Auto</strong>motive</strong><br />
Aftermarket. Much speculation<br />
has been made<br />
about the future because<br />
of the economic situation.<br />
Well, the future looks a lot better than<br />
you may think! Underperformed mainmaintenance is a hidden market, and if fully<br />
Some<br />
important details<br />
realized, this market could almost double John walked us through some of the<br />
the size of our Canadian industry. We are details that are in the report the most<br />
losing business because we need to take a outstanding of these was that “there is<br />
fresh approach to each vehicle that comes $10.33 billion of additional work that<br />
into the bay. Providing customer service the industry is missing out on right now!<br />
means doing an inspection on all vehicles That is a big number and may seem unreal-<br />
regardless of what symptoms they come istic at fi rst until you stop and think about<br />
in with and appropriately advising the it. That number represents the whole fl eet<br />
vehicle owner on what their vehicle needs. on the road. Let me break it down further,<br />
This is not about upselling what is not by making this statement: Vehicles 4 to<br />
required. It is about doing a better job of 12 years old are being “under serviced” by<br />
recognizing and communicating just what an average of $239 every time they visit<br />
is needed now and what can be deferred an <strong><strong>Auto</strong>motive</strong> Service Provider. More<br />
with some idea of recommended intervals. intensive research into six specifi c prod-<br />
Doing just what is asked is bad business uct categories (brakes, wipers, batteries,<br />
and bad for the customer.”<br />
oxygen sensors, shocks/struts, and cabin<br />
Some<br />
important details<br />
12 | CarCare Business | December 2009 | www.autosphere.ca |<br />
Shirley Brown<br />
sgbrown@xplornet.com<br />
filters) showed those services<br />
alone accounted for $116 of that<br />
number.<br />
“For suppliers and distributors,<br />
the potential is equally alluring.<br />
Shops that do more maintenance<br />
and repair work buy more parts.<br />
The $2.5 billion dangling as low<br />
hanging fruit for suppliers through<br />
existing channels and customers,<br />
is that worth targeting? The report<br />
is clear. The work is out there to be<br />
done. The question becomes whether<br />
we in the aftermarket will seize the<br />
opportunity. The odds of success are<br />
certainly great. We have the customers,<br />
we have the techs, we, as an industry,<br />
can develop programs to help the service<br />
and repair community fully utilize<br />
both. Shops that are profi table pay their<br />
technicians better, buy equipment, train,<br />
and pay their bills on time.<br />
Think about market potential<br />
“This report should cause the industry to<br />
step back and think through what market<br />
potential really means, how it affects their<br />
part of the supply chain and what strategies<br />
they are putting into place to ensure<br />
we begin to capture the vast amount<br />
of underperformed maintenance in the<br />
Canadian Aftermarket.”<br />
It is absolutely achievable. If you are an<br />
AIA member, go to the AIA website www.<br />
aiacanada.com and download the report—you’ll<br />
be amazed. Get started today<br />
on getting your share of that $10.33 billion<br />
of additional work waiting to be done!