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Germany’s ladies relay team are still delighted with their strong second place in Oberhof.
ERDINGER AT THE IBU-WORLDCUP
Non-Alcoholic
on track to biathlon success
The literal translation of the Greek word biathlon
is “a sporting contest comprising two disciplines”,
and that’s exactly what the professional
biathletes of Team ERDINGER Non-Alcoholic are
successfully demonstrating in the current IBU
World Cup races. Team member Michi Greis has
already picked up four medals: at the World Cup
race in Hochfilzen, Austria, Greis won bronze
with the German men’s team. The Olympic champion
scored the same result at the World Cup
race in Oberhof, Germany, and also came second
in the 10 kilometer sprint. In Ruhpolding, Germany,
Greis was third to sprint across the line
after 10 kilometers.
And ERDINGER Non-Alcoholic was a firm fixture
at all events. Once again ERDINGER Weissbräu is
a premium partner of this season’s IBU World
Cup and is not only continuing its previous commitment,
but expanding it. With Miriam Gössner
and Lukas Hofer, Team ERDINGER Non-Alcoholic
has been strengthened by two promising and
talented young biathletes. In addition to the
excellent performance of our team members,
ERDINGER Weissbräu’s successful export strategy
at the various international sporting venues is
being promoted by top perimeter advertising
along the routes, branding on starting numbers
and of course the bright blue racing caps worn
by Team ERDINGER Non-Alcoholic’s biathletes.
ERDINGER Non-Alcoholic’s brand presence is
also being strengthened by TV presentation on
Germany’s public broadcasting channels as well
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as classic spots during biathlon events. At the
events themselves, our Export team ensures a
strong and compelling local presence for the isotonic
thirst-quencher by providing incentives in
the VIP tents and serving ERDINGER Non-Alcoholic
in the sports and special guest areas.
As a result, we’ve been able to strengthen and
expand our existing customer relations in Östersund
(Sweden), Hochfilzen (Austria), Pokljuka
(Slovenia), Antholz (Italy), Oberhof and Ruhpolding
(Germany). ERDINGER Non-Alcoholic will
also be demonstrating its isotonic, vitamin-rich
and calorie-reduced qualities to customers,
guests and athletes at the remaining events in
Kontiolahti (Finland), Oslo Holmenkollen (Norway)
and Khanty-Mansijsk (Russia).
A crowd full of biathlon enthusiasts
in Östersund, Sweden.
Magdalena Neuner put in a masterful performance in Antholz
to win gold, while Ivan Tcherezov took top spot on the
winner’s rostrum for his sprint in Östersund. Both athletes
not only enjoyed taking first place but also taking a
champion’s swig from the legendary ERDINGER 3-liter
glass.
WINTER SPORTS
at the Winter-Olympics
Germany’s athletes won a total of 30 medals at the Winter Olympics and fi nished second in the medals table. Magdalena Neuner
(center) won two gold medals and one silver, while Simone Hauswald (right) won bronze twice.
Every four years, the world looks forward to the
next Olympic Winter Games. That time came
again in early 2010 – the 21st Olympic Games
were held in Vancouver, Canada. 5,500 athletes
from 80 nations gave their best in the fight for the
prestigious gold, silver and bronze medals.
The inukshuk, an ancient stone landmark, was the logo
of the 21st Winter Olympics.
This was already the fourth Olympics at which
ERDINGER Weissbräu was represented by members
of its Team ERDINGER Non-Alcoholic. In
2004, swimmer Thomas Rupprath took part in
the Summer Games in Athens and won silver in
the 4x100 meters medley relay. There was a veritable
shower of medals in winter 2006, when
biathlete Michi Greis won three golds and teammate
Andi Birnbacher took the silver in Turin,
Italy. At the 2008 Summer Olympics in Beijing,
Team ERDINGER Non-Alcoholic was represented
by Erich Winkler in the Paralympic Games. The
handicapped cyclist put in an excellent performance
in all his events and was unlucky to miss
out on a medal. Five winter athletes from Team
ERDINGER Non-Alcoholic qualified for Vancouver:
the biathletes Michi Greis, Andi Birnbacher
and Lukas Hofer, the cross-country skier Miriam
Gössner and slalom specialist Felix Neureuther.
The ski and sliding events were held 130 kilometers
away from Vancouver, in Whistler. In the
second week of the Games, the youngest member
of Team ERDINGER Non-Alcoholic, Miriam Gössner,
won Olympic silver in the cross-country
relay event. Gössner was the third to enter the
race and improved the team’s position from sixth
to third, playing a pivotal role in helping win silver
for the women’s relay team. Felix Neureuther
can also be satisfied with his performance at the
Olympics after finishing eighth in the giant slalom
– the best result of his career so far in this event.
After a hard day of events, athletes, officials and
media representatives all met in the traditional
official hospitality center of the German Olympic
Sports Federation (DOSB), the so-called “German
House”. Due to the considerable distances
between the two sporting venues in Vancouver
and Whistler, the “German House” was represented
at both locations. In the beautiful scenery of
the Nicklaus North Golf Club, the “German House
Whistler” offered 400 square meters of space for
press conferences, receptions, live broadcasts of
Germany’s public stations ARD and ZDF from a
specially created TV studio, and for relaxing get-
VANCOUVER 2010
togethers with the athletes. In cooperation with
the Bavarian Tourist Board, the “German House
Whistler” was decorated in classic Bavarian style.
One part of the “German House” – and a very
special meeting place not only for German athletes
– was the “Kufenstüberl”. In the style of a
cozy mountain hut, the “Stüberl” provided winter
sports enthusiasts with a typically relaxed Bavarian
atmosphere to help them feel at home so far
away from Germany. Guests were served such
delicacies as “Leberkäs” and “Weisswurst” supplied
by a German butcher in Vancouver, as well
as fresh pretzels and the classic pancake specialty
“Kaiserschmarrn”. The friendly service staff
were dressed in traditional Bavarian costumes
and served refreshing ERDINGER Weissbier specialties.
Three Bavarian musicians from Berchtesgaden
ensured that the guests were in the right
mood and provided a real “home-from-home”
atmosphere.
The Olympic fl ame burnt in Vancouver for 17 days. The next
Winter Olympics will be held in Sochi (Russia) in 2014.
ERDINGER Weissbräu enjoyed a strong presence
as partner of the “German House” in Vancouver
and Whistler, as well as supplying ERDINGER
Weissbier to visitors of the “Austrian House” in
Whistler Mountain.
Even after the Winter Olympics left town, nobody
need do without their ERDINGER Weissbier in
Whistler. At the exclusive hotel “Delta Whistler
Village Suites”, for example, there is the “Elephant
& Castle” pub where guests can enjoy fish
'n' chips and ERDINGER Weissbier on tap.
ERDINGER is also served at numerous outlets in
Vancouver, such as the four top locations of the
famous “Joey’s Restaurants” chain.
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