www .erdinger.de - ERDINGER Weissbräu

COVER FEATURE
Erding’s former town priest Josef Mundigl (right) presents Werner Brombach
with a birthday message from Pope Benedict XVI.
One huge surprise was saved until near the end
of the evening, when Werner Brombach’s former
classmates took to the stage. The members
of the school’s former jazz band gave a special
performance for their ex-bandleader – and
Werner Brombach quickly demonstrated that
rhythm was in his blood by spontaneously conducting
the band.
A whole array of people helped ensure that the
evening’s celebrations in Erding were a complete
success – from entertainers, to celebrity chef
Alfons Schuhbeck to the many organizers behind
the scenes. However, it was the highly personal
atmosphere with numerous emotional moments
which made the event so unforgettable. Only a
truly special person like Werner Brombach can
turn a gala with over 1,000 guests into such a
warm and cozy evening.
Soccer legend Franz Beckenbauer and
his wife Heidi have long been close friends
of brewery owner Werner Brombach.
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Stefan Bachofner (left), owner of ERDINGER location “On
the Waterfront Café” came specially from California to
congratulate Werner Brombach. Right in the picture is TV
presenter Gerd Rubenbauer, who compèred the evening
program.
Swiss guests Hansueli Blickenstorfer (left),
ERDINGER Area Sales Manager and Toni Schneider (right),
Sales Director Heineken Switzerland AG,
raise their glass to Werner Brombach.
A moving moment: Werner Brombach receives
an original piece of the Berlin Wall.
Kurzvita
Werner Brombach
Werner Brombach was born in Erding
in December 1939. After graduating in
both beer-brewing and business administration,
he took over the private brewery
from his father in 1975. That was
the start of a major success story, as
Werner Brombach had set himself the
target of making his wheat beer not only
famous throughout Germany, but also
around the world. Within a few years, he
succeeded in putting his brewery in top
position. Today, ERDINGER Weissbier
has come to symbolize Bavarian lifestyle
and enjoyment around the world.
Vladimir Zhossan (left), Import Division Director of the
Moscow Brewing Company in Russia and Aldert van der
Wijk (center), ERDINGER Sales Agent, were happy to have
the opportunity to congratulate Werner Brombach.
ERDINGER LOCATION
„O’zapft is“ in Madrid
The flair of Munich’s annual beer festival 365
days per year – that’s what Madrid’s new “Oktoberfest”
restaurant offers inhabitants and visitors
of the Spanish capital. Friendly waitresses
dressed in traditional costumes serve Bavarian
specialties in an atmosphere straight out of
Munich. Inside the restaurant and its indoor beer
garden, customers are treated to ERDINGER
Weissbier with fine yeast on tap, as well as Dark,
Urweisse, Pikantus and Non-Alcoholic.
Relaxed Bavarian-style enjoyment at the “Oktoberfest” in Madrid.
The restaurant is located in one of Madrid’s largest
and most beautiful shopping malls, the Centro
Comercial Principe Pio. Formerly one of
Madrid’s most important train stations, the historic
and lovingly restored building is now home to
113 shops on three floors, as well as a ninescreen
cinema, and numerous restaurants and
cafés. Access to the site is guaranteed by its surviving
rail connection, a Metro and a bus station.
The extravagant shopping mall offers its visitors
the perfect mixture of shopping and entertainment
seven days a week. With an interior created
ERDINGER AROUND THE WORLD
OUR IMPORTERS
Skål auf in Norwegen
The Kingdom of Norway stretches over an
impressive area of 385,199 square kilometers.
And ERDINGER Weissbier is served even in Ny-
Ålesund – the northernmost village on the island
of Spitzbergen and at the same time the world’s
Arve Røys Stranden (3rd from left), owner of Strag AS, with his team in Norway.
most northerly settlement. This is in spite of the
fact that Ny-Ålesund can only be reached by air in
winter and by ship in the ice-free periods. We
owe our tight-knit and far-stretching distribution
network in Norway to Strag AS, which has been
and supplied specially by Bavarian craftsmen, the
“Oktoberfest” gives its customers a true sense of
Bavarian lifestyle and relaxed enjoyment. The
restaurant is located on the third floor and is
open Monday to Wednesday from 12:30pm to
midnight and from Thursday to Sunday from
12:30pm to 1:00am.
Whether for a quick snack or a traditional Bavarian
evening – the “Oktoberfest” team and
ERDINGER Weissbräu extend a warm welcome
to all guests.
importing ERDINGER to the country since 1997.
During this 13-year cooperation, Arve Røys
Stranden, the owner of Strag AS, has succeeded
in positioning ERDINGER’s beers as the most
popular wheat beer specialties on the Norwegian
market.
The Norwegian beer market is dominated by the
two major breweries: Carlsberg-Ringnes and
Hansa-Borg. At just 51 liters per head, the
country’s annual beer consumption is one of the
lowest in Europe. In 2009, a total of 2.65 million
hectoliters of beer were sold in Norway. Imported
beers accounted for around 6 percent of this
total. Sales of ERDINGER Weissbier, however, is
making strong progress – with an increase of 25
percent over 2008. ERDINGER’s wheat beer specialties
are marketed in Norway’s major towns
and cities, as well as in holiday regions – including
the world’s most northern village.
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