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COVER FEATURE<br />
Erding’s former town priest Josef Mundigl (right) presents Werner Brombach<br />
with a birthday message from Pope Benedict XVI.<br />
One huge surprise was saved until near the end<br />
of the evening, when Werner Brombach’s former<br />
classmates took to the stage. The members<br />
of the school’s former jazz band gave a special<br />
performance for their ex-bandlea<strong>de</strong>r – and<br />
Werner Brombach quickly <strong>de</strong>monstrated that<br />
rhythm was in his blood by spontaneously conducting<br />
the band.<br />
A whole array of people helped ensure that the<br />
evening’s celebrations in Erding were a complete<br />
success – from entertainers, to celebrity chef<br />
Alfons Schuhbeck to the many organizers behind<br />
the scenes. However, it was the highly personal<br />
atmosphere with numerous emotional moments<br />
which ma<strong>de</strong> the event so unforgettable. Only a<br />
truly special person like Werner Brombach can<br />
turn a gala with over 1,000 guests into such a<br />
warm and cozy evening.<br />
Soccer legend Franz Beckenbauer and<br />
his wife Heidi have long been close friends<br />
of brewery owner Werner Brombach.<br />
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Stefan Bachofner (left), owner of <strong>ERDINGER</strong> location “On<br />
the Waterfront Café” came specially from California to<br />
congratulate Werner Brombach. Right in the picture is TV<br />
presenter Gerd Rubenbauer, who compèred the evening<br />
program.<br />
Swiss guests Hansueli Blickenstorfer (left),<br />
<strong>ERDINGER</strong> Area Sales Manager and Toni Schnei<strong>de</strong>r (right),<br />
Sales Director Heineken Switzerland AG,<br />
raise their glass to Werner Brombach.<br />
A moving moment: Werner Brombach receives<br />
an original piece of the Berlin Wall.<br />
Kurzvita<br />
Werner Brombach<br />
Werner Brombach was born in Erding<br />
in December 1939. After graduating in<br />
both beer-brewing and business administration,<br />
he took over the private brewery<br />
from his father in 1975. That was<br />
the start of a major success story, as<br />
Werner Brombach had set himself the<br />
target of making his wheat beer not only<br />
famous throughout Germany, but also<br />
around the world. Within a few years, he<br />
succee<strong>de</strong>d in putting his brewery in top<br />
position. Today, <strong>ERDINGER</strong> Weissbier<br />
has come to symbolize Bavarian lifestyle<br />
and enjoyment around the world.<br />
Vladimir Zhossan (left), Import Division Director of the<br />
Moscow Brewing Company in Russia and Al<strong>de</strong>rt van <strong>de</strong>r<br />
Wijk (center), <strong>ERDINGER</strong> Sales Agent, were happy to have<br />
the opportunity to congratulate Werner Brombach.<br />
<strong>ERDINGER</strong> LOCATION<br />
„O’zapft is“ in Madrid<br />
The flair of Munich’s annual beer festival 365<br />
days per year – that’s what Madrid’s new “Oktoberfest”<br />
restaurant offers inhabitants and visitors<br />
of the Spanish capital. Friendly waitresses<br />
dressed in traditional costumes serve Bavarian<br />
specialties in an atmosphere straight out of<br />
Munich. Insi<strong>de</strong> the restaurant and its indoor beer<br />
gar<strong>de</strong>n, customers are treated to <strong>ERDINGER</strong><br />
Weissbier with fine yeast on tap, as well as Dark,<br />
Urweisse, Pikantus and Non-Alcoholic.<br />
Relaxed Bavarian-style enjoyment at the “Oktoberfest” in Madrid.<br />
The restaurant is located in one of Madrid’s largest<br />
and most beautiful shopping malls, the Centro<br />
Comercial Principe Pio. Formerly one of<br />
Madrid’s most important train stations, the historic<br />
and lovingly restored building is now home to<br />
113 shops on three floors, as well as a ninescreen<br />
cinema, and numerous restaurants and<br />
cafés. Access to the site is guaranteed by its surviving<br />
rail connection, a Metro and a bus station.<br />
The extravagant shopping mall offers its visitors<br />
the perfect mixture of shopping and entertainment<br />
seven days a week. With an interior created<br />
<strong>ERDINGER</strong> AROUND THE WORLD<br />
OUR IMPORTERS<br />
Skål auf in Norwegen<br />
The Kingdom of Norway stretches over an<br />
impressive area of 385,199 square kilometers.<br />
And <strong>ERDINGER</strong> Weissbier is served even in Ny-<br />
Ålesund – the northernmost village on the island<br />
of Spitzbergen and at the same time the world’s<br />
Arve Røys Stran<strong>de</strong>n (3rd from left), owner of Strag AS, with his team in Norway.<br />
most northerly settlement. This is in spite of the<br />
fact that Ny-Ålesund can only be reached by air in<br />
winter and by ship in the ice-free periods. We<br />
owe our tight-knit and far-stretching distribution<br />
network in Norway to Strag AS, which has been<br />
and supplied specially by Bavarian craftsmen, the<br />
“Oktoberfest” gives its customers a true sense of<br />
Bavarian lifestyle and relaxed enjoyment. The<br />
restaurant is located on the third floor and is<br />
open Monday to Wednesday from 12:30pm to<br />
midnight and from Thursday to Sunday from<br />
12:30pm to 1:00am.<br />
Whether for a quick snack or a traditional Bavarian<br />
evening – the “Oktoberfest” team and<br />
<strong>ERDINGER</strong> <strong>Weissbräu</strong> extend a warm welcome<br />
to all guests.<br />
importing <strong>ERDINGER</strong> to the country since 1997.<br />
During this 13-year cooperation, Arve Røys<br />
Stran<strong>de</strong>n, the owner of Strag AS, has succee<strong>de</strong>d<br />
in positioning <strong>ERDINGER</strong>’s beers as the most<br />
popular wheat beer specialties on the Norwegian<br />
market.<br />
The Norwegian beer market is dominated by the<br />
two major breweries: Carlsberg-Ringnes and<br />
Hansa-Borg. At just 51 liters per head, the<br />
country’s annual beer consumption is one of the<br />
lowest in Europe. In 2009, a total of 2.65 million<br />
hectoliters of beer were sold in Norway. Imported<br />
beers accounted for around 6 percent of this<br />
total. Sales of <strong>ERDINGER</strong> Weissbier, however, is<br />
making strong progress – with an increase of 25<br />
percent over 2008. <strong>ERDINGER</strong>’s wheat beer specialties<br />
are marketed in Norway’s major towns<br />
and cities, as well as in holiday regions – including<br />
the world’s most northern village.<br />
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