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www .erdinger.de - ERDINGER Weissbräu

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COVER FEATURE<br />

CELEBRATION<br />

Congratulations from around the world for Werner Brombach<br />

<strong>ERDINGER</strong> owner Werner Brombach celebrated<br />

his 70th birthday with a memorable party and<br />

over 1,000 guests. Among them were many good<br />

friends from around the world, as well as brewery<br />

employees and leading personalities from the<br />

world of business and politics.<br />

There was plenty of praise from all si<strong>de</strong>s for the<br />

birthday boy. The Presi<strong>de</strong>nt of the Bavarian Brewers’<br />

Association called Werner Brombach “one<br />

of the giants of his profession”. And Bavaria’s former<br />

Minister Presi<strong>de</strong>nt Günther Beckstein called<br />

“Bräu” (Werner Brombach’s nickname) a true<br />

friend, stating: “Your wheat beer is perfect;<br />

<strong>ERDINGER</strong> <strong>Weissbräu</strong> has shaped people’s image<br />

of Bavaria around the world”. There were some<br />

light-hearted comments from soccer legend<br />

Franz Beckenbauer, who told of Brombach’s<br />

spontaneous surprise visits, but ad<strong>de</strong>d: “He’s<br />

always welcome”. He also told the audience<br />

about a trip to the end of the world in Cabo San<br />

Lucas on the Baja California in Mexico: “There<br />

was nothing there, except of course <strong>ERDINGER</strong><br />

Weissbier”.<br />

Page 4<br />

The party was held “at home” in the brewery’s<br />

loading hall – and many a guest is likely to have<br />

rubbed their eyes in disbelief at the sight of the<br />

huge screens displaying an impressive Bavarian<br />

alpine panorama. The mountain scenery was<br />

complemented by the “Urweisse hut”, which together<br />

with the richly <strong>de</strong>corated tables created a<br />

unique backdrop for the birthday gala.<br />

Above all, however, it was the emotional moments<br />

which left an in<strong>de</strong>lible impression on the guests.<br />

In the course of the evening, it became increasingly<br />

apparent just how important the brewery’s<br />

employees are for Werner Brombach. Not only<br />

did he invite all 480 current employees and pensioners,<br />

but also stressed: “You are my honorary<br />

guests. I owe my growth and success to these<br />

people. I would like to express my sincere gratitu<strong>de</strong><br />

for this”. There was also a clear sense of just<br />

how much the boss means to his employees. For<br />

example, the speech ma<strong>de</strong> by the company’s two<br />

Works Council chairmen was a particularly special<br />

moment. They presented Werner Brombach<br />

with a glass globe on which every country was<br />

marked in which <strong>ERDINGER</strong> Weissbier is available,<br />

signed by all members of staff.<br />

There were also moving speeches by the<br />

brewery’s two Managing Directors. “We have<br />

always been able to rely on you,” said Josef<br />

Westermeier, and ad<strong>de</strong>d: “We cannot imagine<br />

anyone better”. Peter Liebert reported lightheartedly<br />

about Werner Brombach’s passion for<br />

his wheat beer and his absolute obsession for<br />

quality – which often means receiving phone<br />

calls from his boss at any time of day or night and<br />

from every corner of the world. They presented<br />

him with a unique present: an original piece of<br />

the Berlin Wall with the brewery’s logo ad<strong>de</strong>d by<br />

an unknown graffiti sprayer. Werner Brombach,<br />

who had always hoped for reunification, was<br />

visibly moved by this remin<strong>de</strong>r of Germany’s<br />

recent history. He’d actually asked not to receive<br />

any presents, but for people to make a donation<br />

to Erding’s care facilities for the el<strong>de</strong>rly. However,<br />

an exception had to be ma<strong>de</strong> for such a highly<br />

symbolic souvenir of a past era. And a further<br />

exception had to be ma<strong>de</strong> for the town’s former<br />

priest, who presented him with a certificate from<br />

Pope Benedict XVI.<br />

A relaxed Werner Brombach with his wife Christine<br />

Page 5

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