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CONTENTS EDITORIAL<br />
GREETING<br />
COVER FEATURE<br />
Celebration<br />
<strong>ERDINGER</strong> AROUND THE WORLD<br />
<strong>ERDINGER</strong> Location in Madrid<br />
Strag AS – <strong>ERDINGER</strong> Importer<br />
in Norway<br />
SPONSORING<br />
<strong>ERDINGER</strong> at the IBU-Weltcup<br />
VANCOUVER 2010<br />
<strong>ERDINGER</strong> at the Winter Olympics<br />
<strong>www</strong>.<strong>erdinger</strong>.<strong>de</strong><br />
Seite 2<br />
Page 3<br />
Page 4-6<br />
Page 7<br />
Page 8<br />
Page 9<br />
NEW TO TEAM<br />
<strong>ERDINGER</strong> NON-ALCOHOLIC<br />
Miriam Gössner and Lukas Hofer<br />
SPORT<br />
Vladimir Figari from Peru<br />
celebrates great successes<br />
New in the Netherlands:<br />
Voetbal Experience<br />
NEWS<br />
The World’s Most Popular Wheat Beer<br />
IMPRINT<br />
Page 10<br />
Page 11<br />
Page 10-11<br />
Page 11<br />
Greeting<br />
The most successful year in the history of <strong>ERDINGER</strong><br />
<strong>Weissbräu</strong> lies behind us. In spite of the global financial<br />
and economic crisis, we still succee<strong>de</strong>d in getting our<br />
customers excited about <strong>ERDINGER</strong>’s wheat beer specialties<br />
and were one of the few German beer brands to<br />
achieve growth in 2009. On top of this, there was also a<br />
special honor in store for me at the end of the year. I was<br />
able to celebrate my 70th birthday together with over<br />
1,000 guests, including friends and business partners<br />
from around the world, as well as employees and celebrities.<br />
My family and I were extremely moved by the<br />
unique atmosphere of this party, the numerous personal<br />
good wishes and the special presents and souvenirs. We<br />
will never forget the many touching moments – and<br />
would therefore like to express our sincere gratitu<strong>de</strong>!<br />
The new year got off to a great start with a further highlight.<br />
At the Winter Olympics in Vancouver we were able<br />
to generate additional awareness for our brand as partner<br />
of the Deutsche Haus. We took great pleasure in<br />
celebrating the success of our athletes by raising a glass<br />
of freshly poured <strong>ERDINGER</strong> with guests from around<br />
the world.<br />
Best regards from Erding,<br />
Werner Brombach<br />
Page 3
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