Futura Md BT Bold ... - Mypitch.com
Futura Md BT Bold ... - Mypitch.com
Futura Md BT Bold ... - Mypitch.com
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CORPORATE<br />
IDENTITY<br />
GUIDELINES<br />
Guidelines for telepizza.es Brand Standards
Guidelines for telepizza.es<br />
Brand Standards<br />
USE OF LOGOMARK WITH COLOR GUIDELINES<br />
AND CLEAR SPACE SPECIFICATIONS<br />
telepizza.es Corporate Brand<br />
Printed in white with black shadow against only<br />
a Pantone 1805C or 136C background with<br />
matching corporate line in the opposite color.<br />
Printed in white without shadow against a<br />
Pantone 1805C or darker palette color that<br />
provides adequate color contrast.<br />
Reversed in black or Pantone 1805C against a<br />
136C or lighter palette color that provides<br />
adequate color contrast.<br />
LOGOMARK CLEAR SPACE<br />
SPECIFICATIONS<br />
No element should <strong>com</strong>e closer to the<br />
telepizza.es logomark than the height<br />
of the “e” in the logotype of the ‘telepizza’.<br />
This clear space is applied to all four sides<br />
of the logomark.<br />
The information below provides color specifications for the telepizza.es logomark when presented<br />
against alternative background colors.
Typography<br />
Headlines<br />
20 to 80 <strong>Futura</strong> XBlk <strong>BT</strong><br />
Upper and lower case.<br />
Flush left<br />
Subheads<br />
12/14 <strong>Futura</strong> <strong>Md</strong> <strong>BT</strong> <strong>Bold</strong><br />
Upper and lower case.<br />
Flush left<br />
Body Copy<br />
8/10 <strong>Futura</strong> <strong>Md</strong> <strong>BT</strong><br />
Upper and lower case.<br />
Flush left<br />
Web Text<br />
12/14 Arial Normal<br />
Upper and lower case.<br />
Flush left<br />
<strong>Futura</strong> XBlk <strong>BT</strong><br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890 & @ $ % # ! ? ( [ { /<br />
<strong>Futura</strong> <strong>Md</strong> <strong>BT</strong> <strong>Bold</strong><br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890 & @ $ %#!?([{/<br />
<strong>Futura</strong> <strong>Md</strong> <strong>BT</strong><br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890 &@$%#!?([{/<br />
Arial Normal<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890 &@$%#!?([{/<br />
telepizza.es<br />
telepizza.es telepizza.es<br />
telepizza.es telepizza.es<br />
telepizza.es telepizza.es telepizza.es
Image Criteria<br />
Sample ad:<br />
-Use of bright colores images including fresh ingredients, wood and human interaction.<br />
-Use of corporate colors and Typography for the prices, etc.<br />
-Use of telepizza.es logotype in the footer.<br />
Pizza box:<br />
-Natural cardboard showing for most of the box<br />
-Use of big telepizza.es logotype on top and on all sides.
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