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LUCAS DIESEL <strong>US</strong> <strong>PROJECT</strong><br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
• WORLD´S SECOND LARGEST AUTOMOTIVE<br />
PARTS MANUFACTURER: 30.000 M€ TURNOVER<br />
• OWNER OF LUCAS BRAND<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
INDEX<br />
1. INNOVATION TIMELINE LUCAS<br />
2. PURPOSE<br />
3. OBJECTIVES<br />
4. HOW<br />
5. SALES CONDITIONS<br />
6. WHY THE <strong>US</strong> MARKET?<br />
7. PRICES IN EUROPE<br />
8. ADVANTAGES<br />
9. AGENDA<br />
10. PRODUCTS<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
1. INNOVATION TIMELINE<br />
• 1870 - Foundation of the company<br />
• 1897 - Incorporation to the automotive<br />
parts and accesories market<br />
• 1930 - Development of injection pumps<br />
for diesel engines<br />
• 1943 - The Girling brake business was<br />
acquired > hydraulic braking<br />
• 1951 - Introduction of the DPA rotary fuel<br />
injection pump<br />
• 1968 - Exporting to 130 markets and 4.000<br />
authorized outlets<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
1. INNOVATION TIMELINE<br />
• 1996 - One of the top 10 automotive<br />
component suppliers in the world<br />
• 1999 - Acquisition by TRW, the global<br />
leader in automotive safety systems<br />
• 2003 - TRW license the LUCAS<br />
Brand to specialist licensees<br />
• 2016 - REMANED was appointed<br />
as the exclusive licensee for<br />
LUCAS DIESEL FUELLING products<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
2. PURPOSE<br />
TO REACH A PARTNERSHIP AGREEMENT, TO PRODUCE AND SELL<br />
REMAN AND COMPONENTS PRODUCTS UNDER THE LUCAS BRAND,<br />
FOR THE NORTH AMERICAN MARKET<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
3. OBJECTIVES<br />
• New business line with the brand LUCAS for diesel injection<br />
products<br />
• New business model that complements the sale of our partner´s<br />
products<br />
• Long term value creation for customers, the company and society<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
4. HOW<br />
• Limited number of partners, strategic alliances<br />
• Win-win situation with a close cooperation backed with an NDA<br />
• Respecting the current market chain and channels of distribution<br />
• Re-introduction of the brand LUCAS via joint actions in the fields of<br />
commercial and marketing strategies<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
4. HOW<br />
• Agreements taking into account the current geographic areas<br />
of action of each partner<br />
• Authorizing each partner to be manufacturer and/or distributor<br />
of LUCAS by means of a cooperation contract<br />
• Commercial structure in the <strong>US</strong> to provide a profesional service to<br />
each partner/distributor<br />
• Compliance with all laws and regulations<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
PARTNERSHIP STRUCTURE (Annex 1)<br />
DIESEL<br />
SPECIALIZED<br />
DISTRIBUTOR<br />
EXCL<strong>US</strong>IVE LUCAS<br />
REMANUFACTURER<br />
PRICE<br />
MAX<br />
NATIONAL<br />
DISTRIBUTOR<br />
LUCAS<br />
DIESEL <strong>US</strong><br />
REGIONAL<br />
DISTRIBUTOR<br />
MASTER<br />
DISTRIBUTOR<br />
LUCAS REPAIR SHOP<br />
COMPONENTS<br />
DIESEL REPAIR SHOP<br />
REMAN<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
5. SALES CONDITIONS<br />
• LUCAS partners should reach agreements with the distributors<br />
• LUCAS partners will only be allowed to sell within the territory of the <strong>US</strong><br />
• Export sales out of the <strong>US</strong> will be managed by LUCAS:<br />
o Factories will not pay any royalties on them<br />
o LUCAS will pay the royalties at the end > LUCAS will purchase the<br />
products without including this amount<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
6. WHY THE <strong>US</strong> MARKET?<br />
• Leadership of each of the partners in the market > premium brand<br />
as LUCAS should only be distributed by key players<br />
• The biggest car park in the world<br />
• The huge potential of the diesel line in the <strong>US</strong> market<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
7. PRICES IN EUROPE<br />
120<br />
OE - OTHER REMAN - LUCAS D. REMAN<br />
100<br />
80<br />
60<br />
40<br />
20<br />
MARKET PRICE OE<br />
MARKET P. REMAN<br />
COSTS<br />
MARKET P. LUCAS D.<br />
COSTS<br />
MARGIN<br />
IMPROVEMENT<br />
WITH<br />
LUCAS REMAN<br />
0<br />
OE OTHER REMAN LUCAS DIESEL REMAN<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
8. ADVANTAGES<br />
• Diesel injection products of the highest quality<br />
• Internationally positioned and highly recognized brand<br />
• With LUCAS, the partner can get products of 4 OE manufacturers:<br />
BOSCH, SIEMENS-VDO, DELPHI, DENSO<br />
• All LUCAS products are identified with a QR code<br />
enabling traceability<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
8. ADVANTAGES<br />
• The partner will enlarge his range of reman products and<br />
components with LUCAS, selling them through their distribution<br />
channels<br />
• The partner will manufacture and sell with the LUCAS brand any<br />
product from their own manufacturing base<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
8. ADVANTAGES<br />
• LUCAS will enlarge its range of reman products and components<br />
with products manufactured by the partner<br />
• The partner will have their own manufacturing products distributed<br />
in export markets where LUCAS is already present<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
8. ADVANTAGES<br />
TOOLS:<br />
• New website of the Lucas Diesel Universe<br />
• New freemium e-catalog<br />
o 1.000 references of remanufacturing parts<br />
o 8.000 references of components<br />
o Technical information<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
(Annex 2)<br />
9. AGENDA<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
10. PRODUCT RANGE REMAN<br />
FUEL INJECTION PUMPS<br />
COMMON RAIL PUMPS<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
10. PRODUCT RANGE REMAN<br />
COMMON RAIL INJECTORS UNIT INJECTOR PUMPS DIESEL FUEL INJECTORS<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
10. PRODUCT RANGE COMPONENTS<br />
INJECTOR CR VALVES INJECTOR REPAIR KITS PUMP REPAIR KITS<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
10. PRODUCT RANGE COMPONENTS<br />
ELECTRIC SOLENOIDS HEAD ROTORS PLUNGERS<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
10. PRODUCT RANGE COMPONENTS<br />
PLUNGERS CR PUMP NOZZLES PLUNGERS<br />
Confidential. All right reserved Lucas Industries Limited 2017<br />
www.lucasdiesel.com
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