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The Secrets <strong>of</strong><br />
Successful Women<br />
in Business<br />
We Salute Gary<br />
Hapke<br />
Retiring After 33 Years.<br />
www.cambridgechamber.com<br />
www.cambridgechamber.com<br />
Tech Tips for Wireless<br />
Business Plans<br />
Why Text Messaging Makes<br />
Sence for Business<br />
WORKING FOR BUSINESS<br />
Serving <strong>Cambridge</strong> & North Dumfries<br />
Volume 39• No.1 •Winter• 2011
The Secrets<br />
16 <strong>of</strong> Successful Women in<br />
Business<br />
Left to Right: Lee-Anne Krueger - Graham Mathew, Lina Veglia - City <strong>of</strong> <strong>Cambridge</strong>, Teri Vincent<br />
- Howie Schmidt Realty, Lisa Cashmore - Research In Motion Limited, Nicole Pereira - <strong>Cambridge</strong><br />
Centre Honda, Jane Brewer - Regional Councillor, Helen Jowett - McDonald Green<br />
table<strong>of</strong>contents<br />
9 What's In It For You?<br />
The Sun Powers Pr<strong>of</strong>it?<br />
14 Tips for Better Results<br />
Tech Tips for Wireless<br />
Business Plans<br />
Winter 2011, Volume 39, No.1<br />
4 www.cambridgechamber.com<br />
Winter 2011<br />
22<br />
Real-World SEO<br />
Why Text Messaging Makes Sense for<br />
Business<br />
It is NOT to good to be<br />
27 True.<br />
The Tax-Free Savings Account (TFSA)<br />
The Five Pillars <strong>of</strong> Health<br />
32 Spiritual Health<br />
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16<br />
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Executive Committee<br />
Cory McRae - Chair<br />
Hemmerich, Flanagan, Kratz, Eamer & McRae LLP<br />
chair@cambridgechamber.com<br />
Helen Jowett - Past Chair<br />
McDonald-Green Consultants<br />
Terry Kratz - Treasurer<br />
Hemmerich, Flanagan, Kratz, Eamer & McRae LLP<br />
Matthew Bather - Vice Chair<br />
Exact S<strong>of</strong>tware<br />
Uel McFall - Vice Chair<br />
Protrend-Arrow Construction Inc.<br />
Gary E. J. Hauser - Vice Chair<br />
Hauser Law Office<br />
Directors<br />
Neil Bailey - TD Commercial Banking<br />
Mike Doersam - <strong>Cambridge</strong> Travel Service Inc.<br />
Gary Hapke - Scotiabank<br />
Nicole Pereira - <strong>Cambridge</strong> Centre Honda<br />
Dr. John Tibbits - Conestoga College<br />
Ken Zelazny - ActionCOACH business coaching<br />
Kathy Wilson - YMCAs <strong>of</strong> <strong>Cambridge</strong> & Kitchener-Waterloo<br />
Staff<br />
Greg Durocher - President & CEO<br />
president@cambridgechamber.com<br />
Jim Anderson - Vice President<br />
Scott Bridger - Director <strong>of</strong> Sales<br />
Brandi Sinclair - Business Development Manager<br />
Matt Stern - Membership Services Representative<br />
Brian Fischer - Membership Services Representative<br />
Lisa Durocher - Events/Marketing Manager<br />
Nelia Demmery - Event Planner<br />
Jeanette Mahoney - Visitor Services Supervisor<br />
Donna Gravelle - Physician Recruitment<br />
doctors4cambridge.com<br />
Spectrum is published four times per year by the <strong>Cambridge</strong><br />
<strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> and distributed to all <strong>Chamber</strong><br />
members. Opinions expressed in this publication are those <strong>of</strong><br />
the authors and do not necessarily reflect the policy <strong>of</strong> the<br />
<strong>Cambridge</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong>, Spectrum, its publishers or<br />
employees. The <strong>Chamber</strong> cannot be held responsible for any<br />
errors or omissions that may occur in this publication. The sale <strong>of</strong><br />
advertising space in Spectrum does not constitute endorsement<br />
by the <strong>Chamber</strong>. Spectrum reserves the right to edit any material<br />
submitted.<br />
<strong>Cambridge</strong> <strong>Chamber</strong><br />
<strong>of</strong> <strong>Commerce</strong><br />
Design & Layout<br />
www.cambridgechamber.com<br />
A Publication <strong>of</strong><br />
750 Hespeler Road<br />
<strong>Cambridge</strong>, ON N3H 5L8<br />
Tel: 519-622-2221 Fax: 519-622-0177<br />
www.cambridgechamber.com<br />
Find us on:<br />
twitter.com/My_<strong>Chamber</strong><br />
Printing<br />
www.highlandprintcraft.com<br />
Printing <strong>of</strong> the Spectrum complies with:<br />
I<br />
’m hoping everyone had a safe and Happy Holiday season and now it’s time to bring in 2011!<br />
In looking back over the last 3 months <strong>of</strong> 2010, your <strong>Chamber</strong> enjoyed some memorable moments.<br />
President and CEO Greg Durocher lead a <strong>Cambridge</strong> business contingent to “Centrallia” to join our local<br />
businesses with over 500 international business leaders from more than 20 economic regions across the<br />
world. The connections and relationships made in Winnipeg are still leading to international trading<br />
partners for our <strong>Cambridge</strong> businesses! We have also launched our BELONG program which is designed<br />
to encourage our current and future members to experience and cherish<br />
the many benefits and rewards <strong>of</strong> our <strong>Chamber</strong> membership. Lastly, as<br />
we continue on the leading edge <strong>of</strong> social media, check out <strong>Chamber</strong><br />
staff on our new and interactive CHAMBER CHAT located on our website<br />
where you can talk 1 on 1 live with the staff and get answers to daily issues<br />
and updates on events.<br />
The <strong>Cambridge</strong> <strong>Chamber</strong> Board is having our annual strategic plan review<br />
this month in which we will be looking at different ways to provide<br />
our membership new avenues for advocacy, networking and increased member to member business. I<br />
ask you to take advantage <strong>of</strong> the opportunities <strong>of</strong> your membership and don’t be afraid to call upon our<br />
fellow members.<br />
Speaking <strong>of</strong> our fellow members, here is a quick reminder that the Business Excellence Awards are rapidly<br />
approaching. If you would like to nominate a fellow member, please visit our website and fill out the<br />
nomination form before January 21, 2011. At the same time, please register early as this is a guaranteed<br />
sell out.<br />
Wishing you all the best for 2011.<br />
MESSAGE FROM THE CHAIR<br />
Cory McRae, C.A.<br />
Hemmerich, Flanagan, Kratz, Eamer & McRae LLP<br />
6 www.cambridgechamber.com<br />
Winter 2011
8 www.cambridgechamber.com<br />
Winter 2011
Investors…….What’s In it For You?<br />
Several opportunities exist to pr<strong>of</strong>i t from the<br />
advent <strong>of</strong> solar energy, thanks largely to the<br />
Ontario Power Associations (OPA) new Feed<br />
in Tariff program. The program is similar<br />
to those <strong>of</strong>f ered by Germany, Spain and<br />
Denmark where solar energy accounts for a<br />
signifi cant percentage <strong>of</strong> energy production.<br />
The Feed in Tariff (FIT) is there to encourage<br />
Ontario building owners, investors, solar<br />
power installers and others to help increase<br />
the reliance on renewable energy forms and<br />
decrease our dependence on coal. The OPA<br />
<strong>of</strong>f ers a 20 year commitment to investors<br />
through the FIT program.<br />
Property owners may lease their ro<strong>of</strong>s<br />
through Anderson Commercial Realty and<br />
simply allow the installation <strong>of</strong> solar panels.<br />
This requires no capital expenditure and<br />
results in steady cash fl ow over a 20 year<br />
contract life with Ontario Power Authority.<br />
This scenario could be attractive to every<br />
property owner, including those whose<br />
buildings are “under-leased” or underperforming<br />
as rental properties. Although they<br />
aren’t sharing in the pr<strong>of</strong>i ts <strong>of</strong> solar energy<br />
production directly, their contribution is<br />
recognized as a positive step in the greening<br />
<strong>of</strong> Ontario.<br />
Pr<strong>of</strong>i t from Ontario FIT Program<br />
There may be some advantages for property<br />
owners to buy their own solar system, thus<br />
benefi ting from the feed in tariff directly. By<br />
selling the power back to the grid and realizing<br />
between 63.5 and 80.2 cents per kwh<br />
produced, they stand to make a considerable<br />
pr<strong>of</strong>i t.<br />
A 250kw solar PV system, a typical size for a<br />
commercial building ro<strong>of</strong>top, can generate<br />
up to 26,00 kw/m. The FIT program contract<br />
price is 71.3 cents/kwh for the 20 year period.<br />
The total investment for a system this size is<br />
approximately $1,500,000 CDN with the 30%<br />
equity equating to $450,000. A before tax<br />
www.cambridgechamber.com<br />
ASK THE NETWORKER<br />
The Sun Powers Pr<strong>of</strong>i t?<br />
By Greg Durocher<br />
return on investment <strong>of</strong> 19-24% is feasible.<br />
Yet another opportunity presents itself.<br />
Property owners at some point will be faced<br />
with replacing their ro<strong>of</strong>s, which can be an<br />
enormous expense. Anderson Commercial<br />
is working on programs that can<br />
potentially <strong>of</strong>f set the cost by up<br />
to a third <strong>of</strong> the value if the owner<br />
chooses a ro<strong>of</strong> lease. Dave Anderson,<br />
President <strong>of</strong> Anderson Commercial<br />
Realty Inc. explains “if a<br />
building needs a ro<strong>of</strong> replacement<br />
the owner could look at having<br />
the funds paid up front rather than<br />
monthly for the next twenty years,”<br />
Anderson says. “They could take a<br />
onetime cheque and those monthly<br />
payments would be discounted<br />
back to a net present value, for<br />
example, if a landlord was to lease<br />
a ro<strong>of</strong> to solar energy investors for<br />
$10,000 per annum, they could receive<br />
a cheque <strong>of</strong> roughly $100,000<br />
rather than accept the $833.33<br />
monthly leasing fee over the next<br />
240 months. That money could be<br />
used immediately toward a ro<strong>of</strong><br />
replacement.”<br />
Anderson’s Senior Vice President<br />
Doug Finlay is one <strong>of</strong> the specialists<br />
in the industry and he <strong>of</strong>f ers<br />
encouragement to potential investors.<br />
“The dollar amount per kwh is<br />
known, the length <strong>of</strong> the program<br />
and the “payer” are known (i.e. the<br />
Ontario government through the<br />
Ontario Power Authority),” Finlay<br />
declares. “These can be turned<br />
into steady and solid investment<br />
vehicles for institutional and private<br />
invests alike.”<br />
There’s an Economic Opportunity to<br />
be Had!<br />
Dave Walden owner <strong>of</strong> Conestoga Ro<strong>of</strong>i ng<br />
has installed one <strong>of</strong> the area’s largest solar<br />
PRESIDENT'S BLOG<br />
installations, on his Industrial Road building,<br />
and says “it’s great to be able to participate<br />
in the solar business by the use <strong>of</strong> ro<strong>of</strong>tops.<br />
Mostly, ro<strong>of</strong>tops are considered dead, unusable<br />
space, “he points out also, “Opportu-<br />
nities to make money from ro<strong>of</strong>tops have<br />
been rare until recently. They have pretty<br />
much consisted <strong>of</strong> cell tower leases, which<br />
....Con't page 21<br />
Winter 2011<br />
9
A Salute to<br />
Gary Hapke<br />
If you’re at all an active member <strong>of</strong> “The <strong>Chamber</strong>”,<br />
or I might even extend it to, simply a<br />
member <strong>of</strong> the<br />
<strong>Cambridge</strong> Business Community, you will have<br />
come across, heard <strong>of</strong>, or even come to know<br />
Gary Hapke, Community Manager for Sco-<br />
tiabank here in <strong>Cambridge</strong>. For 8 years now,<br />
Gary has demonstrated what it takes to be not<br />
only a successful banker, but how to achieve<br />
success as an individual. Gary, as many know,<br />
after a successful 33 years with Scotiabank is<br />
retiring (eff ective January 1st). Now many <strong>of</strong> us<br />
have been around the block a few times and<br />
believe me there aren’t too many people<br />
who have a retirement reception at their<br />
place <strong>of</strong> business and has the Mayor show<br />
up to thank them for their contribution to<br />
the community. Gary has not only made<br />
a diff erence for business folks as their<br />
banker, he has truly made a diff erence in<br />
people’s lives, across the spectrum. Just<br />
a word <strong>of</strong> caution for Gary’s replacement<br />
Bruce Campbell, you’ve some big shoes<br />
to fi ll kiddo, but as Gary would tell you,<br />
“The <strong>Chamber</strong>’s” here to help.<br />
Along with the incredible James Cunningham<br />
as emcee, about 120 Scotiabank folks as<br />
well as community friends <strong>of</strong> Gary’s, joined in<br />
a celebration, or roast maybe, in sending him<br />
<strong>of</strong>f on a wonderful life <strong>of</strong> retirement. Emcee,<br />
James Cunningham had a diary <strong>of</strong> photo’s<br />
from Gary’s past, that wooed the audience at<br />
his worldly experiences as a young man touring<br />
the Middle East and Europe. Gary, we are<br />
very happy you got your hair cut before you<br />
came to <strong>Cambridge</strong>. Many <strong>of</strong> his friends in the<br />
bank, former co-workers, bosses and friends<br />
came up to pay tribute, well, sort <strong>of</strong>. Some <strong>of</strong><br />
the stories would have surprised, no, shocked<br />
you to hear about Gary’s antics at Scotiabank<br />
conferences, and one that stuck out most was<br />
the story about Gary throwing $10,000 in cash<br />
in the garbage. All in all, it appeared that Scotiabank<br />
persevered with our old pal Gary, got<br />
their $10,000 back (thanks to the Janitor, and<br />
I bet he’s on Gary’s Christmas list every year),<br />
and they even said how sad it will be to see<br />
Gary take his pension and leave. It was a fond<br />
farewell, probably the best retirement party<br />
<strong>of</strong> the year, thanks to the comedy <strong>of</strong> James<br />
Cunningham, author <strong>of</strong> Funny Money which<br />
Gary himself got involved with Scotiabank as a<br />
youth program on fi nancial literacy.<br />
All the best in your leisure years Mr. Hapke,<br />
10 www.cambridgechamber.com<br />
Winter 2011
we at the <strong>Chamber</strong> salute you, and to all those<br />
who will miss Gary, as the President/CEO <strong>of</strong> the<br />
<strong>Chamber</strong>, my bet is we’ll still see Gary working<br />
hard in <strong>Cambridge</strong>, and I don’t bet unless it’s a<br />
sure-thing.<br />
Left top to right:<br />
Picture 1. Nick Gauthier, Sally and Gary Hapke<br />
Picture 2. Rod McLean, Gary<br />
Picture 3. Kathy McMinn, Carol Campbell, Wendy-lee<br />
Nivins, Gabriela Ramalho and Gary<br />
Picture 4. Gary, Peter and Donna Charters <strong>of</strong> M&M<br />
Meats<br />
Picture 5. Gord McSevney and Gary (racketball buddies)<br />
Picture 6. Ken Zelazny and Gary<br />
Picture 7. sitting-Jane Welch, Kim Finnie, Paul Prigione,<br />
Aida Resendes standing-Carey Elka, Bruce Campbell,<br />
Esther Yelle, Judy Davis<br />
Picture 8. Joanne McTaggart, Marie Tavares, Doug<br />
Hernandez, Matt Lewczuk<br />
Picture 9. Irene Tecchi, Gary Hapke, Rob Jones<br />
Picture 10. Gary Hapke, Ken Zelazny (in the background)<br />
paying close attention to all the speeches inhis honour<br />
Picture 11. Gary Hapke, Bruce Campbell, Claus Gunzel<br />
during a dance contest - Gary won!<br />
Picture 12. Gary and Dave Curphey<br />
www.cambridgechamber.com<br />
1 2 3<br />
4 5 6<br />
7 8 9<br />
10 11 12<br />
Winter 2011<br />
11
12 www.cambridgechamber.com<br />
Winter 2011
Canadian <strong>Chamber</strong><br />
- Strengthens<br />
Canadian Business<br />
by: Honourable Perrin Beatty<br />
As part <strong>of</strong> your membership with the <strong>Cambridge</strong><br />
<strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong>, you are also an affiliate<br />
member <strong>of</strong> the Canadian <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong>.<br />
The Canadian <strong>Chamber</strong> is a powerful organization<br />
that has insurmountable influence on public policy.<br />
The Honourable Perrin Beatty is the President and<br />
CEO <strong>of</strong> the Canadian <strong>Chamber</strong> and an extensive<br />
career in developing, analyzing and arguing public<br />
policy. Below is his latest speech to the Finance Committee<br />
<strong>of</strong> Parliament voicing your concerns and best<br />
interests. To support the <strong>Cambridge</strong> and Canadian<br />
<strong>Chamber</strong>’s position on the following, write to your<br />
Member <strong>of</strong> Parliament.<br />
Thank you, Mr. Chair. It gives me great pleasure<br />
to come before this Committee to present the<br />
views <strong>of</strong> the Canadian <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong><br />
as you proceed with pre-budget consultations.<br />
As many <strong>of</strong> you know, the Canadian <strong>Chamber</strong><br />
network is the most broadly-based business<br />
association in Canada representing close to<br />
200,000 businesses <strong>of</strong> all sizes, in all sectors <strong>of</strong><br />
the economy and in all regions <strong>of</strong> the country.<br />
Our members create the jobs, pay the taxes,<br />
power the growth and contribute the leadership<br />
that provides the quality <strong>of</strong> life we enjoy in our<br />
country. We led the call for our political leaders<br />
to work together on a clear strategy to stimulate<br />
the economy, ensure access to aff ordable<br />
credit and lay the foundations for long-term<br />
economic growth and competitiveness. And<br />
we saw results. Canada’s economy weathered<br />
the fi nancial and economic crisis better than<br />
most industrialized countries and staged an<br />
impressive turnaround. In just four quarters, the<br />
economy recovered all the output and jobs lost<br />
during the recession. No other G7 country can<br />
make such a claim. After the dramatic bounce<br />
back, second quarter GDP results provided<br />
telltale signs <strong>of</strong> a slowing recovery, and recent<br />
data further confi rmation.<br />
The near-term global economic outlook<br />
remains uncertain, and our economy faces<br />
strong headwinds from weak U.S. demand and<br />
www.cambridgechamber.com<br />
overstretched Canadian households. Continued<br />
vigilance and leadership are required to<br />
secure the recovery and jobs. In our submission<br />
we urged the federal government to follow<br />
through on delivering existing stimulus plans.<br />
The steady fi scal course is essential to reinforce<br />
consumer and investor confi dence.<br />
We also stressed the importance <strong>of</strong> returning<br />
to budget balance over the medium term. Left<br />
unchecked, high and growing government<br />
debt will drive up interest rates, drain national<br />
savings and threaten our future economic prosperity.<br />
The October economic and fi scal update<br />
reiterated the government’s pledge to balance<br />
its book by fi scal 2015–16. This outcome cannot<br />
be taken for granted. The government will have<br />
to follow through with its commitments to<br />
allow temporary stimulus measures to expire<br />
come March 31, 2011, and constrain growth in<br />
program spending to an average <strong>of</strong> about two<br />
per cent per year starting in fi scal 2011–12.<br />
The window <strong>of</strong> opportunity to bring indebtedness<br />
down is rapidly closing as an aging<br />
population and slower growth in the labour<br />
force will exert signifi cant pressures on the<br />
public purse. To meet the challenges, we must<br />
address long-standing structural impediments<br />
to growth. Now more than ever, leadership and<br />
courage are needed to dismantle internal barriers<br />
to trade and mobility, foreign investment<br />
restrictions, overlapping regulations, and work<br />
disincentives in the income-support system<br />
(like Employment Insurance).<br />
Additionally, a better designed and more effi -<br />
cient tax system would lift the economy’s longterm<br />
growth potential. High marginal personal<br />
income tax rates discourage people from working,<br />
saving, and investing, and entrepreneurs<br />
from taking on risk. With growth in Canada’s<br />
labour force slowing, our personal income tax<br />
system must be competitive so we can maintain,<br />
attract and develop one <strong>of</strong> the most skilled<br />
and productive workforces in the world. This<br />
is why it is so crucial that we maintain a strong<br />
focus on expenditure restraint to recapture our<br />
fi scal fl exibility to deliver meaningful personal<br />
income tax cuts.<br />
Increasing business income taxes or reneging<br />
on promised corporate tax rate reductions<br />
to raise additional revenue is economically<br />
destructive. Businesses have a critical role to<br />
play in sustaining economic growth by initiating<br />
new investments and hiring to expand productive<br />
capacity. Loose talk about canceling the<br />
reductions may cause companies to pull back.<br />
Businesses require certainty and predictability<br />
from their government to operate and invest<br />
with confi dence. Parliamentarians must keep<br />
their word. It has been estimated that giving up<br />
the planned three-point reduction in the federal<br />
general corporate income tax rate would result<br />
in a long-run loss <strong>of</strong> $47 billion in capital investment<br />
and 233,000 jobs. (School <strong>of</strong> Public Policy,<br />
University <strong>of</strong> Calgary).<br />
We also need to ensure Canada’s tax system<br />
is fair, simple and effi cient. It costs businesses<br />
tens <strong>of</strong> billions <strong>of</strong> dollars each year to comply<br />
with their tax obligations, the lion’s share <strong>of</strong><br />
the burden carried by small and medium-sized<br />
enterprises. These costs are the result <strong>of</strong> excessive<br />
paperwork due to the complexity <strong>of</strong> the<br />
tax system, frequent changes in tax legislation,<br />
diff erent rules across jurisdictions and dealing<br />
with multiple audits (federal and provincial/territorial).<br />
For businesses under common ownership and<br />
control, the lack a formal system for transferring<br />
losses between related companies<br />
imposes heavy administration and compliance<br />
costs. More than two thirds <strong>of</strong> OECD-member<br />
countries permit consolidated tax returns for<br />
groups <strong>of</strong> related companies. Canada is the only<br />
G7 country that does not. The cost and time associated<br />
with tax compliance stifl es investment,<br />
productivity and economic growth.<br />
Improvements can also be made to Canada’s<br />
Employment Insurance program. Over time,<br />
premium rates must be stabilized so that the EI<br />
program counteracts, or mitigates the negative<br />
eff ects <strong>of</strong> economic cycles. This is why the<br />
Canadian <strong>Chamber</strong> is calling on the government<br />
to smooth out premium increases by amending<br />
the rate setting formula with a view <strong>of</strong> balancing<br />
the EI Account over the business cycle <strong>of</strong> up<br />
to ten years.<br />
Time is <strong>of</strong> the essence. We must act now<br />
purposefully and thoughtfully to address both<br />
the immediate and longer-term economic<br />
and budgetary challenges. What is at stake is<br />
nothing less than the future prosperity <strong>of</strong> every<br />
Canadian.<br />
Perrin<br />
Winter 2011<br />
13
Search Engine Optimization<br />
(SEO) is one <strong>of</strong> the most talked<br />
about – and least understood –<br />
marketing topics today.<br />
And it’s no wonder – there are literally<br />
tens <strong>of</strong> billions <strong>of</strong> pages on the web. If you<br />
want your company to be found through<br />
a routine search (and “found” means, at<br />
worst, showing up in the first couple pages<br />
<strong>of</strong> search returns), you have to create and<br />
maintain your website in such a way that<br />
the search engines know what you <strong>of</strong>fer<br />
and where to find you.<br />
Full-blown, high-level SEO is little more<br />
than a dream for most Small to Medium<br />
Enterprises (SMEs). There are many<br />
individuals and companies<br />
who make their entire income<br />
from providing this service<br />
– and some <strong>of</strong> those incomes are very<br />
significant – with initial setup charges that<br />
can easily go into the tens <strong>of</strong> thousands<br />
and monthly charges that make your<br />
ASK THE MARKETING EXPERT<br />
Real-World SEO<br />
By Brian Butcher<br />
hydro bill look like petty cash. But what<br />
makes sense for the average SME? Is there a<br />
real-world solution? Is it realistic to expect,<br />
as everyone does, that your site will appear<br />
on that all-important first page?<br />
Fortunately, many <strong>of</strong> the most effective<br />
“techniques” for improving search results are<br />
fairly straightforward (although<br />
not necessarily quick or easy). If<br />
you are building or maintaining<br />
your site yourself, the tips that<br />
follow may help. If you’re hiring<br />
an outside firm, find out if they<br />
cover these basics first and<br />
judge how far you can go by<br />
how much they’ll charge you.<br />
But be realistic. You won’t get<br />
improved rankings for a couple<br />
hours work or a couple hundred<br />
bucks.<br />
Targeted Keywords & Phrases<br />
It’s critical that you find out what buyers<br />
search for when they are looking for your<br />
product. Take some time and experiment<br />
with Google’s Keyword Tool to learn what<br />
terms are most frequently searched for your<br />
product – then narrow the field. Everyone’s<br />
advertising the keyword “Widgets” but you’ll<br />
rank much better in relevant search if you<br />
target “low intensity hypersonic widgets”<br />
instead. Once you’ve identified effective<br />
keyword strings, use them in you text, titles<br />
and links.<br />
<strong>Content</strong> Is King!<br />
If you don’t do anything else when<br />
creating or redeveloping your site, pay<br />
close attention to this one. The old days <strong>of</strong><br />
fooling search engines into thinking there<br />
was something <strong>of</strong> value on your site are<br />
over. Search crawlers actually read every<br />
word <strong>of</strong> your site and judge for themselves<br />
whether or not it’s worth displaying high up<br />
in their results (based, <strong>of</strong> course, on what<br />
search term the user has input). If you sell<br />
hypersonic widgets, make sure the term<br />
“hypersonic widgets” is included in your text,<br />
and probably more than once.<br />
Title Tags That Make Sense<br />
A Title Tags is that line <strong>of</strong> html code that<br />
specifies the title <strong>of</strong> each page. You’ll see it<br />
across the top <strong>of</strong> your browser window and<br />
search engines pay attention to<br />
it. It’s also the first line that will<br />
appear in an individual search<br />
result. Include your company<br />
name and a relevant reference<br />
to what you would like to be<br />
ranked from the page – “low<br />
intensity hypersonic widgets.”<br />
But beware: a title tag longer<br />
than 65 characters will be<br />
truncated in the search result.<br />
Crosslinks That Make Sense<br />
Crawlers are big on links and effective<br />
crosslinks affect ranking. When was the last<br />
time you searched the term “click here”? No<br />
one else does either. Make your link say what<br />
your prospect will be looking for. Build your<br />
keywords into your crosslinks. Instead <strong>of</strong> “For<br />
instructions, click here” try “Get operating<br />
instructions for low intensity hypersonic<br />
widget.”<br />
Promote the Likelihood <strong>of</strong> Quality<br />
Links<br />
Quality links to your website are probably the<br />
most influential factor in determining search<br />
engine rank. If everyone else thinks your<br />
site is worth a look, the search engines will<br />
agree. They will rank your pages as extremely<br />
important if many external pages (and pages<br />
within your site) link to them. So brag a<br />
little. Encourage partners, friends, suppliers,<br />
customers, directories – anyone you can – to<br />
include links to your site on theirs. If there is<br />
ever a good reason to get involved in social<br />
media, this is it. The more places your urls<br />
(page addresses) appear, the more important<br />
they are to the search engines.<br />
14 www.cambridgechamber.com<br />
Winter 2011
Limit Flash and Avoid Frames<br />
Flash websites can be beautiful and very effective at getting your<br />
message across, but you will be much further ahead to use Flash<br />
elements sparingly within your html site. Although the ability <strong>of</strong> search<br />
engines to index content from Flash pages is evolving and improving, for<br />
now a full Flash site is, for the most part, unsearchable by the crawlers.<br />
Unless you know how to create effective workaround code, it’s probably<br />
best to avoid it. And Frames are pretty much search engine suicide.<br />
Crawlers will only index the frame entry page and not the content frame.<br />
Besides, Frames are ugly, pose printing problems and just so ‘yesterday’.<br />
Think ‘Accessibility’<br />
Most <strong>of</strong> the enhancements that lead to greater web accessibility for<br />
users with various disabilities also greatly assist search engines in<br />
properly identifying and reading the content <strong>of</strong> your website. If you have<br />
an image <strong>of</strong> your product that has an alt tag in the html (an invisible<br />
command to display a graphic) with a description like "product image"<br />
or, worse yet, no alt tag at all, both search engines and users who can't<br />
properly see your imagery will have no idea what that image is. Actually<br />
describe the photo as you would to a person sitting on the other side <strong>of</strong><br />
the computer monitor, "photo <strong>of</strong> a hypersonic widget being used to blow<br />
up the death star" is much more descriptive for the search engine.<br />
It’s All About ROI<br />
Search Engine Optimization has become a huge industry, with huge<br />
costs <strong>of</strong>ten attached. But the bottom line for your business has never<br />
www.cambridgechamber.com<br />
changed – it’s all about Return On Investment. If you decide you need to<br />
invest in SEO, you will either spend time or money. If you spend wisely<br />
on SEO, it should bring back returns that are substantially higher than<br />
the costs. Just don’t expect miracles. Unless you truly are a one-<strong>of</strong>-a-kind<br />
company with a one-<strong>of</strong>-a-kind product, there’s a lot <strong>of</strong> competition on<br />
those billions <strong>of</strong> pages. And since those pages change every day, as do<br />
the technologies and strategies <strong>of</strong> the search engines, SEO is a moving<br />
target that has to be monitored and maintained to remain effective.<br />
Brian Butcher is President and Creative Director <strong>of</strong> Advertech Design<br />
Communications (www.advertech.net), a <strong>Cambridge</strong>-based advertising and<br />
corporate communications agency. He can be reached at 519-740-0247 or<br />
brian@advertech.net.<br />
Winter 2011<br />
15
Great women are not considered so because<br />
<strong>of</strong> personal achievements, but for<br />
the effect their efforts have had on the<br />
lives <strong>of</strong> countless others. From daring<br />
feats <strong>of</strong> bravery to the understated ways<br />
<strong>of</strong> a compassionate heart, great women<br />
possess a common strength <strong>of</strong> character.<br />
Through their passion and persistence,<br />
they have advanced womanhood and the<br />
world.<br />
~ Peggy Anderson<br />
The Secrets <strong>of</strong><br />
Successful Women<br />
in Business<br />
Learn about others – ask a lot <strong>of</strong> questions, listen<br />
to the answers and commit them to memory (or at<br />
least your BlackBerry). Relationships will fl ourish if<br />
you demonstrate your ability to care about people’s<br />
lives and interests beyond the scope <strong>of</strong> the business<br />
deal you are discussing. I think women have a particular<br />
strength in this area.<br />
Balancing work/family life is tricky. I never have as<br />
much time as I would like to have with my children<br />
so I make sure that the time I do have is quality<br />
time. I work hard but I also play hard.<br />
Lisa Cashmore | Community Relations Manager,<br />
Research In Motion Limited<br />
16 www.cambridgechamber.com<br />
Winter 2011
Balance in our lives is one <strong>of</strong> the toughest things<br />
to achieve. If we strive for it, it will make all <strong>of</strong><br />
our accomplishments more rewarding. Having<br />
the ability to say we're happy with our personal<br />
relationships, proud <strong>of</strong> our successes in the<br />
workplace and that we've been able to "give<br />
back" to the community is the ultimate success<br />
we could hope for.<br />
Have passion for all that you do. Your actions<br />
will speak volumes and encourage those surrounding<br />
you to strive for the same goals and<br />
successes. Believe that you can make a diff erence.<br />
Do"small" things great and the rest will<br />
fall into place.<br />
Remember to celebrate your "successes" with<br />
those who have walked the path with you.<br />
Thinking we can succeed on our own is a recipe<br />
for disaster.<br />
Teri Vincent, Howie Schmidt Realty<br />
www.cambridgechamber.com<br />
1. Fear NOT<br />
2. Ask questions....lots <strong>of</strong> them.<br />
3. Help as many people along the way as<br />
you can.<br />
4. If you don’t like something stop<br />
complaining... impact change.<br />
5. Assume you know nothing, it makes it easier<br />
to learn<br />
Helen Jowett, McDonald Green<br />
1. Excel at what you do. – Develop a reputation<br />
for consistent excellence.<br />
2. Explore new ideas and opportunities <strong>of</strong>ten. –<br />
Not doing so is just not living.<br />
3. Accept and embrace change. – However good<br />
or bad a situation is now, it will change.<br />
4. Always be honest with yourself and others. –<br />
Living a life <strong>of</strong> honesty creates a peace <strong>of</strong><br />
mind.<br />
5. Ask lots <strong>of</strong> questions. – The greatest<br />
adventure in life is the ability to inquire and to<br />
ask questions.<br />
6. Be respectful <strong>of</strong> others. – In life and business,<br />
it’s not so much what you say that counts, it’s<br />
how you make people feel.<br />
Lina Veglia, Mayor's Offi ce - City <strong>of</strong> <strong>Cambridge</strong><br />
1. Get in the game. The best way to get to<br />
know people in the community and build<br />
your network is to get <strong>of</strong>f the sidelines and<br />
into the game.<br />
2. Be confi dent. If you have confi dence in your<br />
self others will have confi dence in you.<br />
3. Look past the obstacles. Focus on the your<br />
vision not the hurdles along the way.<br />
Nicole Pereira, General Manager<br />
<strong>Cambridge</strong> Centre Honda<br />
1. Act on your inspirations when they occur.<br />
2. Write it down make it happen.<br />
3. Smile a lot and laugh more.<br />
Lee-Anne Krueger - Graham Mathew<br />
Winter 2011<br />
17
10 Tips To Avoid<br />
Work At Home<br />
Mom Burnout<br />
Working from home is a great way to stay home<br />
with your kids while still supplementing the<br />
family’s income. On the flipside, it can be challenging<br />
to be mother and employee at the same<br />
time. Your stress level will rise quickly when you<br />
have deadlines to keep or phone calls to make<br />
while your little ones are acting out. Implement<br />
a few <strong>of</strong> the ideas below to prevent Work at<br />
Home Mom Burnout.<br />
1. Don’t work more than you have to. Money<br />
isn’t everything. You family needs a happy and<br />
sane mom.<br />
2. Create a schedule or to-do list both for work<br />
and your personal life. Just realize that you<br />
won’t always get everything done and don’t<br />
worry if you don’t. There’s always tomorrow.<br />
3. Designate an errand day. Spend one day a<br />
week running around town getting everything<br />
done for the week. This is when you will grocery<br />
shop, drop things <strong>of</strong>f at the drycleaner, go to<br />
the post <strong>of</strong>fice and anything else you need to<br />
do.<br />
4. Enjoy your kids. Take some time to play with<br />
them every day. Have a picnic lunch in the<br />
yard, take them on a little field trip or just play<br />
catch for a while. You’re a work at home mom<br />
because you want to spend time with your kids.<br />
Work and house chores can wait while you play.<br />
5. Go out on a date with your husband. Make<br />
date night a regular occurrence and connect<br />
with your husband.<br />
6. Have lunch with a girlfriend. We need some<br />
adult conversation every now and then. Make<br />
time to stay in touch with your friends.<br />
7. Call a friend. If you are having a bad day, call a<br />
good friend and just talk for a little while. You’ll<br />
be relaxed and rejuvenated when you get back.<br />
8. Get some exercise. Go for a walk, join a gym,<br />
or try a Pilate’s class. Exercise will not only keep<br />
you in shape, it’s also a great de-stressor.<br />
9. Play some upbeat music and dance around<br />
the living room. Who cares if your kids and the<br />
neighbors think you’ve lost it? You are having<br />
fun and are releasing all that build up physical<br />
energy.<br />
10. If you own a business, stick to one until it<br />
more or less runs itself. Don’t burn yourself out<br />
by trying to run several businesses at the same<br />
time.<br />
Start implementing a few <strong>of</strong> these ideas today<br />
and watch your stress level go down. You will<br />
prevent work at home mom burnout and get<br />
to enjoy life more. Your family will appreciate<br />
spending time with a fun and relaxed mom.<br />
That’s what it’s all about – spending quality time<br />
with your family<br />
by Abdessamad Aouad<br />
18 www.cambridgechamber.com<br />
Winter 2011
Belong, Engage,<br />
Lead and Prosper.<br />
Everyone wants to Belong, whether it’s belonging<br />
to a service club, group <strong>of</strong> friends, or just a<br />
family, belonging is a<br />
sense <strong>of</strong> having a<br />
stake in something<br />
bigger<br />
than yourself.<br />
Belonging to<br />
the <strong>Chamber</strong> is<br />
like belonging to<br />
a family. We share common interest, like the<br />
economy, legislation and we even share the<br />
need to connect with others whom we belong<br />
with. A wise person once said, people do business<br />
with people they know. Well the <strong>Chamber</strong><br />
has known that for years, and we’ve even built<br />
in a core practice that commits this organization<br />
in developing programs that hinge on<br />
connecting people with people so they can get<br />
to know one another.<br />
Belonging from a community perspective is<br />
about uniting our voices, to ensure business can<br />
www.cambridgechamber.com<br />
continue to be vibrant, so jobs can be created<br />
and kept, and prosperity can be generated for<br />
this and advanced generations. We’ve got a lot<br />
going for us in <strong>Cambridge</strong>, we have a fantastic<br />
location, we have a diverse economic structure<br />
and we have a <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> that<br />
is committed to growing our community in a<br />
manner that speaks to prosperity, health and<br />
safety.<br />
Belonging to the <strong>Chamber</strong> strengthens our<br />
voice and empowers the business community<br />
to keep our community progressive. We’ve a lot<br />
<strong>of</strong> work to do yet, that’s why we invite you to<br />
Belong, be part <strong>of</strong> our corporate family, get to<br />
know more like-minded entrepreneurs and help<br />
us build the community we all want.<br />
We might be going out on a bit <strong>of</strong> a limb, but<br />
the fact is, size matters! In this world <strong>of</strong> disjointed<br />
government policy, a time when getting new<br />
customers is a huge challenge and getting help<br />
with business issues is more diffi cult than ever.<br />
The <strong>Chamber</strong> Network can be your best business<br />
tool. Our strength is in our numbers, the<br />
more members we have, the more opportunities<br />
there are for us to make those all important<br />
connections for you, the stronger our voice is<br />
in challenging anti-business legislation, at any<br />
level <strong>of</strong> government and our access to resources<br />
to help you and your business, becomes even<br />
greater.<br />
You are our advocate on the street, while we<br />
have dedicated staff out there pounding on<br />
doors and building our membership, the best<br />
way for us to get new members is by having<br />
YOU, our committed and dedicated member,<br />
refer your peers and friends to membership in<br />
the <strong>Chamber</strong>. You know it all too well, there is<br />
nothing better than a referral.<br />
In fact, you are probably doing yourself and your<br />
business a great service, we can help them, they<br />
know you were the one to recommend us, a big<br />
circle <strong>of</strong> infl uence and as we grow, our infl uence<br />
grows dramatically. We have a better position in<br />
local, provincial and Federal governments and<br />
here is where we need your help.<br />
Refer a member today, tell them why you<br />
BELONG and why they should as well. You know<br />
we are here, you know we can help, you know<br />
we <strong>of</strong>f er great savings on our affi nity programs.<br />
We want to grow, we want to build our strength<br />
in numbers to make an even greater impact on<br />
our business community. So? Size does matter<br />
and you can make a real diff erence.<br />
Winter 2011<br />
19
Canadian <strong>Chamber</strong><br />
<strong>of</strong> <strong>Commerce</strong><br />
Economic Update:<br />
Employment Report<br />
Statistics Canada reported this morning that<br />
15,200 net jobs were created in November. The<br />
details <strong>of</strong> the report were less encouraging.<br />
Over the past year, part-time employment has<br />
grown at a faster pace than full time employment,<br />
and this trend continued in November.<br />
Public sector employment rose by a solid<br />
21,100. The private sector shed jobs (-11,500)<br />
and more Canadians became self-employed<br />
(+5,700).<br />
The unemployment rate edged down to 7.6% in<br />
November from 7.9% in October. The main reason<br />
for the 0.3 percentage points point drop: A<br />
large number <strong>of</strong> people exited the labour force<br />
(43,600), primarily youths.<br />
The goods-producing sector as a whole shed<br />
21,000 net positions as a result <strong>of</strong> a large drop<br />
in manufacturing jobs. Payrolls jumped in the<br />
services sector (+36,200) thanks to increased<br />
hiring in retail and wholesale trade (+26,200),<br />
health care and social assistance (28,400) and<br />
accommodation and food services (16,600).<br />
These gains were partly <strong>of</strong>f set by declines in<br />
fi nance, insurance and real estate (-22,900).<br />
On a regional basis, only three provinces saw<br />
job gains. There was a notable pickup in net<br />
employment in Ontario (+31,200) and smaller<br />
job gains in Saskatchewan (+1,200) and British<br />
Columbia (+4,300). Employment in Quebec<br />
edged down (-14,100). Employment levels were<br />
fl at or slightly lower in the rest <strong>of</strong> the provinces.<br />
Since November 2009, total employment has<br />
risen by 318,200 (+1.9%). About 266,000 jobs<br />
have been added by the private sector and<br />
108,800 by the public sector. The number <strong>of</strong><br />
self-employed Canadians dropped by 56,300<br />
over the same period.<br />
Employment growth was very robust in the<br />
fi rst half <strong>of</strong> 2010. In the second half <strong>of</strong> the year,<br />
the economy is struggling to create new jobs.<br />
Employers are more reluctant to hire given the<br />
uncertainty in the economic outlook. Businesses<br />
are also focusing on achieving productivity<br />
gains from new equipment or new processes<br />
rather than through new hires.<br />
In the fi rst half <strong>of</strong> 2011, I expect monthly gains<br />
in the order <strong>of</strong> 5,000–15,000 per month, consistent<br />
with the sluggish pace <strong>of</strong> economic growth.<br />
Tina Kremmidas, Chief Economist<br />
20 www.cambridgechamber.com<br />
Winter 2011
Do You Know <strong>of</strong> a Successful Small<br />
Business or an Emerging Enterprise<br />
that Deserves to be Recognized?<br />
Our incredible Annual Business Excellence<br />
Awards is coming up in March. We know there<br />
are businesses that have exceeded all expectations,<br />
have had remarkable years, contribute<br />
in ways that are above and beyond, or maybe<br />
there is an exceptional individual, that through<br />
business has made a real diff erence in our community<br />
as a whole.<br />
Is YOUR company making milestones in spite<br />
<strong>of</strong> the trials over the last couple years? Well,<br />
big or small, we want to hear about it, we want<br />
the entire community to hear about it. If there<br />
is one thing we are aware <strong>of</strong> at the <strong>Chamber</strong>,<br />
it's that we have some remarkable companies<br />
and individuals in our community doing some<br />
outstanding things, making some incredible<br />
contributions and doing some amazing and in-<br />
www.cambridgechamber.com<br />
novative things.<br />
If it’s not you, but you know a company or<br />
individual who is, we need to hear about them,<br />
we need you to nominate them. Don’t worry,<br />
the nominator doesn’t have to run around and<br />
gather information. And if you’re a nominee, we<br />
make the process <strong>of</strong> giving the judges the information<br />
they need to select this year’s honouree.<br />
Take a few minutes now, go to our website,<br />
scroll down and see in the middle, the link to<br />
nominate, click away. Let’s make sure we shine<br />
a really bright light on business, at this year’s<br />
Annual Business Excellence Awards. It’s up to<br />
you, now go for it!<br />
www.cambridgechamber.com<br />
The Sun Powers Pr<strong>of</strong>i t?<br />
Con't page 9<br />
are not available for everyone, and <strong>of</strong>f er<br />
relatively little income. Being able to participate<br />
in a clean energy source and make money<br />
from dead space at the same time is a great<br />
opportunity.”<br />
Converting the ro<strong>of</strong> <strong>of</strong> a commercial or residential<br />
building to a solar energy producing vehicle<br />
is straight economic sense. The specialists at<br />
Anderson Commercial Realty are ready to help<br />
investors make a pr<strong>of</strong>i t while helping to green<br />
the province <strong>of</strong> Ontario. Watch for our free<br />
information sessions at the <strong>Cambridge</strong> <strong>Chamber</strong><br />
<strong>of</strong> <strong>Commerce</strong> coming soon, and open your mind<br />
to pr<strong>of</strong>i ting from the Sun.<br />
Winter 2011<br />
21
ASK THE EXPERT<br />
Tech Tips for Small Business<br />
Why text messaging makes sense for business<br />
Because <strong>of</strong> its reputation as a casual tool for personal communication, texting for business use has been slow to catch on. But the benefi<br />
ts <strong>of</strong> texting are attractive from a business perspective: real-time communication that’s faster than email, <strong>of</strong>ten more cost eff ective<br />
than mobile voice, and ubiquitous even in industries where smartphones are underpenetrated.<br />
Today, texting technology is evolving rapidly, making it even more valuable as a business communications tool. Consider these tips for<br />
making the most <strong>of</strong> texting in your business:<br />
Keep your costs under control, no matter<br />
where you—and your contacts—may be<br />
Often, a simple text message can replace an expensive<br />
mobile voice call. If you text frequently,<br />
ask your provider about text message add-on<br />
packages for your monthly wireless plan that can<br />
bring costs down to less than 1¢ per message.<br />
If you do a lot <strong>of</strong> international texting, be sure<br />
to ask your supplier for an international texting<br />
package that can bring rates down to as low as<br />
4¢ per message.<br />
Text messaging and more<br />
As texting technology advances, you can do a lot<br />
more than just sending a simple text message.<br />
With Multimedia Messaging Service (MMS), you<br />
can add images, audio or even video to your text<br />
messages. The business applications are endless.<br />
Some providers are now <strong>of</strong>f ering enhanced<br />
text messaging services that bring many <strong>of</strong> the<br />
features typically associated with email to text<br />
messaging, vastly increasing its capabilities.<br />
With enhanced text messaging, you can send<br />
texts to large groups at one time, add a personal<br />
signature to your messages, and block unwanted<br />
texts. Some services also let you forward texts to<br />
another mobile device, save copies <strong>of</strong> your texts<br />
by sending them to your email address, or set up<br />
an out-<strong>of</strong>-<strong>of</strong>fi ce auto-reply, an important consideration<br />
when using text messaging for business.<br />
Texting and Tweeting: a Natural Combination<br />
If you use Facebook or Twitter to keep customers<br />
updated on your business, you can post updates<br />
to these sites directly from your mobile phone<br />
with a simple text message. Even more importantly,<br />
your customers can receive your tweets or<br />
status updates via text message, ensuring they<br />
stay up to date on what you want them to know,<br />
wherever they may be.<br />
Taking texting to the next level with<br />
mobile marketing<br />
Many mobile marketing initiatives involve sending<br />
text or rich-media MMS messages promot-<br />
ing a product, service, <strong>of</strong>f er or event. While,<br />
stringent guidelines require marketers to ensure<br />
that recipients <strong>of</strong> marketing text messages “opt<br />
in”, mobile marketing is an eff ective and costeffi<br />
cient way <strong>of</strong> staying top-<strong>of</strong>-mind with existing<br />
customers, and generating new cross-sell and<br />
up-sell opportunities. Text messaging technology<br />
can also be used for polling and inviting customers<br />
to enter contests.<br />
Texting goes beyond the cell phone<br />
While the obvious form <strong>of</strong> text messaging<br />
involves direct communication between two mobile<br />
devices, the technology can be far more fl exible.<br />
Consider the effi ciency <strong>of</strong> sending text messages<br />
to fi eld staff directly from your computer.<br />
Ask your provider about a free, downloadable<br />
SMS plug-in that allows you to send text messages<br />
right from Micros<strong>of</strong>t Outlook or Outlook<br />
Express. Or, most providers will create an email<br />
address associated with your wireless number,<br />
and you can send emails via text message.<br />
Smart new ways to text on your<br />
smartphone<br />
If you don’t subscribe to enhanced text messaging<br />
services through your provider, smartphones<br />
also <strong>of</strong>f er applications that make texting more<br />
valuable for your business. Visit Blackberry® App<br />
World (appworld.blackberry.com/webstore/category/12),<br />
Apple App store for iPhone (www.apple.<br />
com/ca/iphone/business/apps-for-iphone/), or<br />
other device and carrier app stores, and consider<br />
applications such as these to help you make the<br />
most <strong>of</strong> your business text messaging:<br />
�Archive your incoming and outgoing text<br />
messages<br />
�Personalize messages to larger groups<br />
�Create templates for messages you send<br />
frequently<br />
�Use text-to-speech technology to read your text<br />
messages aloud.<br />
For information about<br />
Rogers Extreme Text Messaging,<br />
please visit: www.rogers.com/extremetext<br />
22 www.cambridgechamber.com<br />
Winter 2011
GeoSmart Energy - From Making<br />
Lives More Comfortable toSaving<br />
Lives<br />
The men and women at GeoSmart Energy<br />
made the leap this month from making<br />
people’s lives more comfortable to helping<br />
save lives. As active participants in Movember,<br />
a national fundraising campaign for Prostate<br />
Cancer Canada, the small but passionate<br />
corporate team has successfully raised over<br />
$6,000 for the cause, building awareness and<br />
generating greatly needed funds for prostate<br />
cancer research.<br />
IST Recipient <strong>of</strong> the Best<br />
Practices Award!<br />
IST was the recipient <strong>of</strong> the 2010 North<br />
American Heat Recovery Steam Generator<br />
Price Performance Value Leadership <strong>of</strong> the<br />
Year Award given by Frost and Sullivan. The<br />
Best Practice Awards ceremony took place in<br />
San Jose, California on Sep.13, 2010.<br />
Frost & Sullivan Best Practices Awards identify<br />
exemplary achievements within a multitude<br />
<strong>of</strong> industries and functional disciplines. The<br />
analysis on best practices that they conduct<br />
identifi es companies, products, processes,<br />
www.cambridgechamber.com<br />
MEMBERS IN THE NEWS<br />
and executives that have achieved world-class<br />
performances. This research is an invaluable<br />
source to companies for new ideas to improve<br />
strategies and processes, which ultimately<br />
drive corporate growth. These achievements<br />
are recognized with Frost & Sullivan Best<br />
Practices Awards.<br />
IST was compared to a number <strong>of</strong> other<br />
companies in the same industry and it came<br />
out on top in the overall weighted rating. The<br />
award criteria included price competitiveness,<br />
features, ease <strong>of</strong> use, service eff ectiveness<br />
and product matched to client needs. IST is a<br />
manufacturing organization that helps power<br />
generation and oil and gas clients generate<br />
maximum pr<strong>of</strong>i t by using heat recovery<br />
OTSGs, EOR OTSGs and related technologies.<br />
<strong>Cambridge</strong> Heritage Master Plan on<br />
the National Radar<br />
<strong>Cambridge</strong>, Ontario. November 4, 2010…The<br />
Canadian Association <strong>of</strong> Heritage Pr<strong>of</strong>essionals<br />
(CAHP) based in the nation’s capital has<br />
selected the Heritage Master Plan for the City<br />
<strong>of</strong> <strong>Cambridge</strong> for the 2010 Heritage Planning<br />
award. The award recognizes ‘excellence in<br />
heritage conservation and land use planning’<br />
and honours the work <strong>of</strong> CAHP members with<br />
a view to identifying and encouraging collaborative<br />
ventures.<br />
New Look for Miller Thomson<br />
On November 22nd, Miller Thomson<br />
launched their new look. Miller Thomson's<br />
new national brand reflects the qualities that<br />
matter most to our clients: Added experience.<br />
Added clarity. Added value. http://millerthomson.com<br />
Congratulations UNIGLOBE<br />
Donaldson Travel!<br />
UNIGLOBE Donaldson Travel <strong>of</strong> <strong>Cambridge</strong>,<br />
Ontario was awarded "Agency <strong>of</strong> the Year" at<br />
the annual UNIGLOBE Travel Eastern Canada<br />
Regional Conference, held recently in Montreal.<br />
UNIGLOBE Travel is the world's largest<br />
single-brand retail travel franchise company,<br />
with more than 800 locations in over 30 countries,<br />
including Canada, the US, and UK.<br />
2010 Brownie Award Goes to Two<br />
City Projects<br />
Two city projects were among the recent<br />
winners for turning contaminated sites into<br />
award winning projects.<br />
Waterscape on the Grand River and Heartwood<br />
Place were among the winners <strong>of</strong> the<br />
11th annual Canadian Urban Institute’s (CUI)<br />
2010 Brownie Awards ceremony. Waterscape<br />
on the Grand River and Heartwood Place were<br />
recognized for leadership and innovation in<br />
brownfield redevelopment, and for their commitment<br />
to the remediation <strong>of</strong> brownfield<br />
projects – turning contaminated sites into<br />
“great places”.<br />
B&W Awarded New Contract<br />
The Babcock & Wilcox Company (B&W),<br />
the parent company <strong>of</strong> Babcock and Wilcox<br />
Canada, has recently announced that the<br />
<strong>Cambridge</strong> company has been awarded a<br />
contract from the Tennessee Valley Authority<br />
(TVA) to design and manufacture two steam<br />
generators for the Bellefonte Unit 1 Plant as a<br />
part <strong>of</strong> the Bellefonte completion project.<br />
Winter 2011<br />
23
24 www.cambridgechamber.com<br />
Winter 2011
Homecoming,<br />
innovation &<br />
vision.<br />
If I had to choose three words to describe<br />
my work with the <strong>Cambridge</strong> <strong>Chamber</strong> <strong>of</strong><br />
<strong>Commerce</strong> those would fi t the bill perfectly.<br />
Homecoming? Not exactly a word you hear<br />
in business all that <strong>of</strong>ten is it? But this is a<br />
homecoming story because I’m a born and bred<br />
<strong>Cambridge</strong>/Kitchener boy. I was educated and<br />
now live in Hamilton but found myself drawn<br />
back to the area for business. Just as I expected,<br />
I rediscovered a vibrant, forward-thinking city<br />
with impressive opportunities for business.<br />
Once in town, I joined your <strong>Chamber</strong> <strong>of</strong><br />
<strong>Commerce</strong> for the same reasons you did. To<br />
help my business grow, get connected and to<br />
be inspired by exceptional and like-minded<br />
business owners. I thought it would be like every<br />
other <strong>Chamber</strong> I’ve been a part <strong>of</strong>. What I found<br />
was very unique. Let me explain.<br />
The <strong>Cambridge</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> didn’t<br />
want to simply maintain the status quo with<br />
their membership. They wanted to take bold<br />
steps forward, to revolutionize the way they<br />
communicate with, interact with and serve<br />
their members. In other words their goal<br />
was to be one <strong>of</strong> the most dynamically<br />
accessible and responsive <strong>Chamber</strong>s<br />
in the country. Mission<br />
accomplished.<br />
www.cambridgechamber.com<br />
Adam Oldfi eld<br />
President <strong>of</strong> FPM3<br />
MOBILE WEB<br />
Here’s how it happened...<br />
My company is FPM3. We are a full service<br />
marketing fi rm that creates outstanding online<br />
and social media applications. We have one<br />
goal: helping clients experience phenomenal<br />
business growth by helping them make deeper<br />
online and social media connections to their<br />
customer base. We do this by developing and<br />
implementing extraordinarily smart, intuitive<br />
and advanced online applications and products.<br />
Sounds complex so let me translate: FPM3<br />
creates online apps that humans like to use.<br />
That’s it in a nutshell. We take highly complex<br />
computer code and programs and turn them<br />
into human friendly applications that build<br />
business.<br />
So what did my team at FPM3 do to help the<br />
<strong>Cambridge</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> meet its goal<br />
<strong>of</strong> improved communication for members? Here<br />
are a few highlights:<br />
THE MINGLE ® : The Mingle® is an exciting<br />
video technology FPM3 created to enable a<br />
virtual <strong>Chamber</strong> representative to appear on<br />
their website. This virtual rep walks through<br />
the screen and talks to the website visitor. The<br />
Mingle® is a memorable and personal website<br />
upgrade that’s surprisingly aff ordable.<br />
LIVE CHAT: Visiting a website can feel like a<br />
one-way street and can leave visitors with more<br />
questions than answers. Now, with FPM3’s<br />
live chat option, the <strong>Cambridge</strong> <strong>Chamber</strong> <strong>of</strong><br />
<strong>Commerce</strong> is a two way street. You log on to the<br />
website, ask questions and get answers from<br />
their online representative. A real person, in<br />
real time. With no delay and no stock answers.<br />
I invite you to visit the <strong>Chamber</strong> site today and<br />
experience live chat for yourself.<br />
MOBILE WEB: To better meet the needs <strong>of</strong><br />
members using smart phones, the <strong>Chamber</strong><br />
THE<br />
MINGLE<br />
LIVE CHAT<br />
approved an exciting and proprietary mobile<br />
web developed at FPM3. This mobile web<br />
ensures the <strong>Chamber</strong>’s website works perfectly<br />
when accessed through an iPhone, Blackberry<br />
or Android cell phone. If desired, members who<br />
are on the road can get turn by turn directions<br />
to <strong>Chamber</strong> events from their exact location,<br />
no matter where they are or how lost they may<br />
be! Leading edge technology for a leading edge<br />
<strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong>.<br />
It’s quite a story <strong>of</strong> innovation, vision and<br />
guts. And now your <strong>Cambridge</strong> <strong>Chamber</strong> <strong>of</strong><br />
<strong>Commerce</strong> is the fi rst in Canada and possibly in<br />
North America to have these member-fi rst style<br />
<strong>of</strong> mobile programs. I’m proud to have been a<br />
part <strong>of</strong> it.<br />
Wanting to keep doing business here in my<br />
hometown, I’ve taken a bold step - FPM3 now<br />
has a <strong>Cambridge</strong> <strong>of</strong>fi ce. Sean Carter is our<br />
<strong>Cambridge</strong> Managing Partner and ‘go to guy’.<br />
Call us to welcome us to town and fi nd out how<br />
you can grow your business online and through<br />
social media at surprisingly low costs. We also<br />
appreciate tips on where to get a great lunch.<br />
Who says you can’t go home again? In my<br />
experience when home is <strong>Cambridge</strong>, it’s<br />
impossible to stay away!<br />
fpm3.com • 1.866.979.FPM3 ext. 22<br />
cambridgechamber.com • 519-622-2221<br />
Winter 2011<br />
25
DOLLARS & SENSE<br />
www.cambridgechamber.com<br />
It is NOT to good to be true.<br />
If this is something that you are hearing about for the<br />
first time please read to appreciate the tax benefits<br />
you might be missing by not considering this type <strong>of</strong><br />
investment/savings account.<br />
By having a TFSA, you can contribute up to $5,000<br />
a year, earn tax-free investment income and even<br />
make withdrawals without paying tax. It is an ideal<br />
complement to your existing Retirement Saving Plan<br />
(RSP) or Retirement Income Fund (RIF) – <strong>of</strong>fering you an<br />
additional tax-smart savings strategy.<br />
Within your RSP or RIF, your investment earnings grow<br />
on a tax-deferred basis, which means you don’t pay tax<br />
on the earnings until you eventually withdraw them –<br />
typically resulting in faster growth. But with the TFSA,<br />
your investment earnings grow on a tax-free basis,<br />
which means you never pay tax on them – not even at<br />
the time <strong>of</strong> withdrawal. This tax-free growth enables<br />
your savings to grow much faster than they otherwise<br />
would.<br />
A flexible savings tool<br />
The TFSA is an extremely flexible savings account that<br />
can meet a wide range <strong>of</strong> needs. It can help you:<br />
lSave for short-term goals like financing home<br />
renovations or long-term goals like retirement.<br />
lBuild additional tax-advantaged retirement savings<br />
above and beyond your RSP.<br />
lEarn tax-free income on surplus RIF payments that you<br />
don’t currently need.<br />
lBoost a family member’s education savings beyond<br />
their Registered Education Savings Plan (RESP).<br />
lReduce your family’s overall taxes when you give<br />
investable assets exposed to your higher<br />
tax rate to your spouse or adult children<br />
to contribute to their own TFSAs.<br />
lShelter fully taxable interest income<br />
that you are currently earning in a<br />
taxable account.<br />
lCreate a contingency fund for<br />
emergencies or time-sensitive opportunities.<br />
How does the TFSA work?<br />
Any Canadian resident aged 18 and<br />
older with a Social Insurance Number<br />
can open a TFSA. In some provinces, you<br />
have to wait until you turn 19 (British<br />
Columbia, Yukon, Northwest Territories,<br />
The Tax-Free Savings Account (TFSA)<br />
New Brunswick, Nova Scotia and Newfoundland &<br />
Labrador). However, TFSA contribution room starts<br />
accumulating at age 18 regardless <strong>of</strong> your province <strong>of</strong><br />
residence.<br />
Making contributions<br />
You can contribute up to $5,000 to your TFSA in 2009<br />
and, in future years, this amount will be indexed to<br />
inflation in $500 increments. You can also gift funds to<br />
your spouse or adult child to contribute to their own<br />
plans.<br />
lThere is no income requirement to contribute to a<br />
TFSA – you can make contributions even if you have no<br />
income.<br />
lWhile your contributions are not tax-deductible against<br />
your income, as they are with an RSP, any investment<br />
income they earn accumulates tax-free.<br />
lIf you don’t use all <strong>of</strong> your available contribution room<br />
in a given year, it carries forward indefinitely. There is no<br />
age limit on how long you can contribute to your TFSA –<br />
it’s a lifelong plan.<br />
Making withdrawals<br />
You can withdraw as much as you want, whenever you<br />
want, for whatever reason you want – and you pay no<br />
taxes on the withdrawal. What’s more, any amounts you<br />
withdraw are added to your available contribution room<br />
for future years.<br />
This type <strong>of</strong> account would be beneficial for almost<br />
everyone so consult your advisor as to how you can<br />
open an account or feel free to call our <strong>of</strong>fice at<br />
519-621-1307 for further information or email<br />
erica.tennenbaum@rbc.com.<br />
This article is supplied by Erica<br />
Tennenbaum, an Investment Advisor with<br />
RBC Dominion Securities Inc. Member<br />
CIPF. ®Registered trademark <strong>of</strong> Royal<br />
Bank <strong>of</strong> Canada. Used under licence.<br />
RBC Dominion Securities is a registered<br />
trademark <strong>of</strong> Royal Bank <strong>of</strong> Canada.<br />
Used under licence. ©Copyright 2010.<br />
All rights reserved. This article is for<br />
information purposes only. Please consult<br />
with a pr<strong>of</strong>essional advisor before taking<br />
any action based on information in this<br />
article.<br />
Winter 2011<br />
27
Catholic Board Elects New Chair<br />
& Vice Chair<br />
Trustees <strong>of</strong> the Waterloo Catholic District<br />
School Board tonight elected trustee<br />
Manuel da Silva (<strong>Cambridge</strong> / North<br />
Dumfries) as Chair <strong>of</strong> the Board and trustee<br />
Wayne Buchholtz (Kitchener / Wilmot) as<br />
Vice Chair <strong>of</strong> the Board.<br />
Nominations Now Being<br />
Accepted for the Mayor's Award<br />
for Excellence In Workforce<br />
Training & Development<br />
Mayor’s Awards will be presented in categories<br />
which recognize the diversity <strong>of</strong> organizations<br />
within the City <strong>of</strong> <strong>Cambridge</strong>:<br />
• Small Business<br />
• Public and Not-for-Pr<strong>of</strong>it<br />
• Service, Hospitality, and Retail<br />
• Industrial and Manufacturing<br />
Nomination deadline is to February 11, 2011!<br />
Nomination forms are now available at<br />
www.cambridge.ca or call the Economic<br />
COMMUNITY CORNER<br />
Development Division <strong>of</strong> the City at<br />
519.740.4536, Ext.4592<br />
<strong>Cambridge</strong>’s Anti-Idling By-law<br />
Enforcement Went Into Effect on<br />
December 1st<br />
Parking Enforcement Offi cers at the City <strong>of</strong><br />
<strong>Cambridge</strong> will issue $40 tickets related to the<br />
new Anti-idling By-law (164-09). This follows<br />
an extensive educational period that included<br />
warnings and information campaigns to help<br />
share the new change with the community.<br />
The new by-law is part <strong>of</strong> the comprehensive<br />
sustainable environmental initiatives undertaken<br />
by the City <strong>of</strong> <strong>Cambridge</strong>.<br />
Ainsworth Inc. and staff help the<br />
Heart and Stroke Foundation.<br />
Ainsworth Inc. ran a number <strong>of</strong> bar-b-q's<br />
for their customers this year, raising over<br />
$350.00 for the Heart and Stroke Fund.<br />
This was matched by the company for a<br />
total donation <strong>of</strong> $703.00.<br />
Front row left to right Prabhjot Singh, Lynne Lutz,<br />
Harpal Banwait and back row left to right Larry<br />
Martin, Prabhjot Singh and Ken Brisbois.<br />
2010 <strong>Cambridge</strong> Santa Claus<br />
Parade Winners<br />
•Best Overall Entry - Move With Grace<br />
•Best Corporate Entry - Babcock & Wilcox<br />
Canada<br />
•Best Band - Traces Steel Band<br />
•Best Community Spirit - Sue Bottrill Dance<br />
Studio<br />
This year 3,691 pounds <strong>of</strong> food and $1,980.85<br />
were collected for the <strong>Cambridge</strong> Self Help<br />
Food Bank.<br />
28 www.cambridgechamber.com<br />
Winter 2011
Furry Friends Foto Fun...<br />
...was a huge success! John Mitchell raised<br />
$1,300 this year for the animals here at the<br />
<strong>Cambridge</strong> Humane Society shelter.<br />
The <strong>Cambridge</strong> Humane Society<br />
Calendars<br />
2011 Calendars are now available and<br />
can be purchased by visiting http://spca.<br />
cambridgeweb.net. Please help make this<br />
calendar a viable entity for the shelter.<br />
Send Us Your News & Noteworthy<br />
Items for Spectrum<br />
Do you have some important news you would<br />
like to pass on to the readers <strong>of</strong> Spectrum<br />
www.cambridgechamber.com<br />
COMMUNITY CORNER<br />
Magazine? Submit your news on-line at www.<br />
cambridgechamber.com<br />
Book Your Off-Site Meeting With<br />
Us!<br />
The <strong>Cambridge</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> Boardroom<br />
is available for rent and can accomodate<br />
up to 20 people, 40 people theatre style. Call<br />
Matt at 519.622.2221 ext 2221 for more information.<br />
Available to <strong>Chamber</strong> Members only.<br />
Region <strong>of</strong> Waterloo Inaugural<br />
Meeting<br />
The Inaugural Meeting <strong>of</strong> the Council <strong>of</strong> the<br />
Regional Municipality <strong>of</strong> Waterloo for the term<br />
2010-2014 was held in the Regional Council<br />
Health & Wellness<br />
Resolutions for 2011<br />
U Weight Loss Clinic <strong>of</strong>fers a science based, doctor formulated<br />
weight reduction program that is guaranteed to work.<br />
We teach the simple lifestyle secrets that allow you to reach<br />
your healthy weight and love <strong>of</strong> your life.<br />
At “Integrated Health Solutions by Tanya Morrell”<br />
We <strong>of</strong>fer something for everyone and we know that your personal<br />
health and fi tness goals are different and unique. We use<br />
a wide variety <strong>of</strong> exercises and training techniques and we do<br />
not believe that the one size fi ts all approach to health, fi tness<br />
and wellness serves everyone.<br />
ReAlign Health has been helping the <strong>Cambridge</strong> community<br />
get well and stay well since 2007. Featuring family chiropractic<br />
care, naturopathic medicine and massage therapy,<br />
natural health is only a phone call away.<br />
The BLITZ is a friendly neighborhood gym. Our unique<br />
cardio/strength training circuit is a fast and effective workout<br />
that’s perfect for men <strong>of</strong> all ages and fi tness levels<br />
Your consultation is FREE.......The results are<br />
PRICELESS!!!<br />
• Lose 2 lbs per week guaranteed<br />
• One-on-one personalized service<br />
• Grocery store bought food<br />
• Designed around your life<br />
<strong>Chamber</strong>, 150 Frederick Street, Kitchener,<br />
Ontario on Wednesday, December 8, 2010.<br />
The meeting was called to order by K. Fletcher,<br />
Regional Clerk as Presiding Offi cer. The Honourable<br />
Mr. Justice Patrick J. Flynn administered<br />
the Declaration <strong>of</strong> Offi ce to Regional Chair Ken<br />
Seiling.<br />
U Weight Loss Clinics<br />
580 Hespeler Road<br />
<strong>Cambridge</strong>, Ontario N1R 6J8<br />
519-624-8303<br />
Integrated Health Solutions by<br />
Tanya Morrell<br />
(519) 212-5697<br />
tanya@integratedhealthsolutions.ca<br />
www.integratedhealthsolutions.ca<br />
ReAlign<br />
2445 Eagle Street North Unit 1<br />
<strong>Cambridge</strong>, ON N3H 4R7<br />
drmark@realignhealth.com<br />
www.realignhealth.com<br />
The BLITZ<br />
50 Hopeton Street Unit C<br />
<strong>Cambridge</strong>, ON N1R 3T3<br />
(519) 624-0344<br />
theblitz@execulink.com<br />
www.theblitzcambridge.com<br />
Herbal Magic <strong>of</strong> <strong>Cambridge</strong><br />
Westgate Plaza<br />
519-624-9682<br />
herbalmagic3@live.com<br />
HomeSense Plaza<br />
519-623-8861<br />
herbalmagic89@bellnet.ca<br />
Winter 2011<br />
29
At the beginning<br />
<strong>of</strong> our 2010 fall<br />
campaign, I asked<br />
you a ques� on,<br />
“Could you please<br />
support United Way?”<br />
Thank you to all who answered that ques� on<br />
with a dona� on to United Way. Thank you for<br />
thinking <strong>of</strong> WE before ME. Underneath everything<br />
we are, underneath everything we do<br />
we are all people. Connected, interdependent,<br />
UNITED. When we reach out a hand to one;<br />
we infl uence the condi� on <strong>of</strong> all. That is what<br />
it means to LIVE UNITED.<br />
As a <strong>Chamber</strong> member you play an important<br />
role in our community. There is a quote about<br />
when looking for people to help move a piano,<br />
you can always fi nd lots <strong>of</strong> people willing to<br />
move the stool. Fortunately for our community<br />
we have some <strong>Chamber</strong> members, who<br />
helped us move the piano.<br />
As we start 2011, please remember to keep<br />
United Way in your thoughts throughout the<br />
year and share with others why you contribute<br />
and the importance <strong>of</strong> doing so. If you don’t<br />
already contribute, we hope this will be your<br />
year.<br />
The United Way <strong>of</strong> <strong>Cambridge</strong> and North Dumfries<br />
funds 24 local agencies and 46 programs<br />
and services that posi� vely impact people’s<br />
lives. Community Impact is about achieving<br />
meaningful, long-term improvements to<br />
quality <strong>of</strong> life in our community—addressing<br />
not just the symptoms <strong>of</strong> problems but also<br />
ge� ng at the root causes. It’s about making<br />
fundamental changes to community condi-<br />
� ons.<br />
United Way funded programs and services<br />
help those who can use skill upgrading to<br />
ensure equal opportunity employment, ensure<br />
families can access counselling to guide them<br />
through challenging situa� ons and strengthen<br />
their family rela� onships, ensure children have<br />
mentors in their lives to provide posi� ve role<br />
models, and ensure a safe place for newcomer<br />
youth to celebrate diff erent cultures, build<br />
friendships, and feel involved in the community.<br />
They help people like Rifaat…<br />
“THE BEST DAY OF MY LIFE!”<br />
Rifaat is 12 and a� ends the Drop-in Rec Program<br />
at the YMCA, simply called “The Z.” He<br />
joined other members on a trip to a Toronto<br />
Argonauts game. Like most <strong>of</strong> the group, Rifaat<br />
had never been to a pr<strong>of</strong>essional sports game,<br />
or to Toronto. His name was drawn to go onto<br />
the football fi eld and receive a jersey. There he<br />
met Jeff Johnson, an Argo who took his jersey<br />
and his gloves <strong>of</strong>f and handed them to Rifaat,<br />
saying “The jersey is for everybody at the Z,<br />
but these are for you.” Rifaat said it was the<br />
best day <strong>of</strong> his life.<br />
To see more inspiring ways that the United<br />
Way is impac� ng our community, please visit<br />
liveunited.ca.<br />
Thank you!<br />
Sara McLennan<br />
VP Marke� ng & Broker Services,<br />
Gore Mutual Insurance Company<br />
2010 United Way Volunteer Campaign Chair<br />
30 www.cambridgechamber.com<br />
Winter 2011
Spiritual Health<br />
I certainly hope that everyone had a wonderful and fulfi lling holiday<br />
season. We have so much to be thankful for living in Canada. But who<br />
are we to thank? In this issue, we are going to discuss a<br />
topic that is very important, especially during this time<br />
<strong>of</strong> year. It is essential that we stay healthy during these<br />
chilly months, and I hope that some <strong>of</strong> this discussion<br />
is pertinent to you. Overall health and wellness can be<br />
measured by the following 5 pillars <strong>of</strong> health: Mental/<br />
Emotional, Physical, Chemical/Nutritional, Financial and<br />
this issue's topic, Spiritual Health. As always, I encourage<br />
feedback on the <strong>Cambridge</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong><br />
website, www.cambridgechamber.com. Share with me<br />
what you've been doing to maintain your spiritual health,<br />
both in the winter and year round.<br />
Mental, physical and spiritual health are deeply intertwined, and aff ect<br />
each other greatly. What is spiritual health? It is being connected with<br />
your inner self, with your faith, with your belief systems. Being healthy<br />
ASK THE DOCTOR<br />
The Five Pillars <strong>of</strong> Health<br />
By Dr. Mark Guker<br />
spiritually helps us to demonstrate love, hope and a sense <strong>of</strong> caring for<br />
ourselves and in turn, for others. It is important to note that we are<br />
not talking about religion specifi cally here. Many people fi nd spiritual<br />
fulfi llment in religion, but it is only one <strong>of</strong> many ways. In my line <strong>of</strong><br />
work, I am blessed to come in contact with people from many diff erent<br />
backgrounds and as a result many diff erent spiritual beliefs. I<br />
have always taken great interest in discovering the spiritual<br />
beliefs <strong>of</strong> my patients and what is most important to them in<br />
life. I was raised in a family where spiritual health or faith was<br />
valued as important but was considered an individual matter<br />
and belief. I have had many infl uential people in my life that<br />
have shaped my spiritual health, and I know that I can lean on<br />
these very special people whenever this aspect <strong>of</strong> my health<br />
suff ers.<br />
Spirituality can help us through the good and the bad in<br />
life. I see many people with chronic or even terminal illness.<br />
Those that seem to do better, that live a “fuller” life, are those with<br />
good spiritual health. When one is connected, or spiritually healthy,<br />
our physical and emotional pains are easier to deal with. We truly feel<br />
32 www.cambridgechamber.com<br />
Winter 2011
lighter, happier, more fulfi lled. Nourishing the soul is as important as<br />
eating healthy, as keeping stress low and as exercising. Most people<br />
unfortunately are unaware <strong>of</strong> the importance <strong>of</strong> spiritual health. We are<br />
caught up in the whirlwind that is our life. We have bills to pay, hockey<br />
practices to get to, and colleagues to be angry with. Often times it takes<br />
a downturn in one’s health, or a serious loss for someone to become<br />
concerned or aware <strong>of</strong> their spiritual health. I intend to use this forum as<br />
a way to introduce to some people the importance <strong>of</strong>, and the path to,<br />
spiritual health.<br />
But how does one attain better spiritual health? Just as physical health<br />
improvement, it does not occur overnight. I encourage people to start<br />
slowly, but start today. Step 1: Tune into your inner self and fi nd out<br />
what it is that makes you truly happy. What gives you inner peace,<br />
strength, harmony? Many people fi nd this in daily rituals, such as going<br />
to church, yoga or meditation. For some, it may be reading a book,<br />
gardening, golfi ng or listening to music. Whatever this “thing” is, do it<br />
<strong>of</strong>ten. Another important trait that I take from all <strong>of</strong> those in my life, who<br />
are spiritually healthy, is to use humour and to be gracious. We should<br />
laugh with the people in our life that we love, and we should be thankful<br />
for those people. We need to use humour to lighten the burden <strong>of</strong> our<br />
days. We need to be thankful for our health, for sunshine, for good food<br />
and for good friends. When you start to employ<br />
these two traits, you will feel an immediate<br />
improvement in your spiritual health.<br />
Next, there are several important<br />
steps that one must ensure that<br />
he meets every day. Take some<br />
time out <strong>of</strong> your busy schedule to<br />
be quiet, and to be alone. This may<br />
be used to read, or just to think. This is<br />
the start <strong>of</strong> every meditation technique and is very<br />
powerful for developing spiritual health. Next, be open. Open to new<br />
things, open to share your life with others and open to your environment.<br />
Have an open mind and talk to people in your life that you wouldn’t have<br />
otherwise. It is amazing how much we can learn from people who are<br />
www.cambridgechamber.com<br />
so seemingly diff erent from us. Find commonality in mankind, it makes<br />
you aware that you are not alone on this journey <strong>of</strong> life. Next, practice<br />
forgiveness. Allow people in your life to make mistakes, as nobody is<br />
perfect. Take the feeling that you get from forgiving someone and bottle<br />
it. This is what improving spiritual health feels like. Have purpose. In our<br />
<strong>of</strong>fi ce we have a mission statement, which is readily available for patients/<br />
visitors to read. Let people know why you live the way you do, and live<br />
each and every moment with that purpose in mind.<br />
Spiritual health is not something that one needs to spend money on. It<br />
does not necessarily involve weekend getaways or self-help books. All<br />
that we need to do is to become aware, and then use some <strong>of</strong> the tips<br />
that I have shared. Once you identify the need for spiritual health, it<br />
becomes a way <strong>of</strong> life. Be thankful, have a positive outlook, laugh and<br />
be open. Understand that spiritual health is not something that comes<br />
without hard work. Spiritual health takes place throughout one’s life, and<br />
the fi rst step is to become aware. Find out what makes you happy – it will<br />
be the most important discovery you will ever make. Love those around<br />
you, and allow yourself to believe that some things are beyond measure,<br />
and that it’s ok to believe in something that is not easily explainable.<br />
Dr. Mark Guker<br />
is a Doctor <strong>of</strong> Chiropractic at<br />
ReAlign Health on Eagle Street<br />
in <strong>Cambridge</strong>. Visit www.<br />
realignhealth.com for more on Dr.<br />
Mark and the clinic.<br />
Winter 2011<br />
33
One <strong>of</strong> the many benefits <strong>of</strong>fered to our<br />
<strong>Chamber</strong> Members is the ability to network<br />
with your peers at one <strong>of</strong> our many events.<br />
Each month the <strong>Chamber</strong> <strong>of</strong>fers a variety <strong>of</strong><br />
events to network and learn. These events<br />
are open to any and all your employees <strong>of</strong><br />
<strong>Chamber</strong> Member companies. If you would<br />
like other employees to be added to your<br />
database so they will receive weekly event<br />
listings, just give us a call!! 519-622-2221.<br />
Check out our events listings at www.<br />
cambridgechamber.com. A sample <strong>of</strong> some <strong>of</strong><br />
our recent events…<br />
BMO Presents the Business Growth<br />
Learning Series.<br />
Did you know that the <strong>Cambridge</strong> <strong>Chamber</strong><br />
Learning Networks are FREE for <strong>Chamber</strong><br />
members and their staff? The <strong>Chamber</strong> in<br />
conjunction with BMO is <strong>of</strong>fering a year long<br />
Business Management Learning series with a<br />
different topic every month. Not only is the<br />
seminar free Tim Hortons Holiday Inn Drive<br />
provides c<strong>of</strong>fee and donuts! Check out the<br />
website www.cambridgechamber.com for all<br />
the details.<br />
CHAMBER NETWORKS<br />
Upcoming Sessions:<br />
Feb 2 - BMO Business Growth Series - How to<br />
Retain your Best Employees<br />
April 6 - BMO Business Growth Series - Adding<br />
Value to Every Sales Call<br />
All sessions are held at the <strong>Chamber</strong> <strong>of</strong>fice,<br />
750 Hespeler Road.<br />
State <strong>of</strong> the City Address<br />
The <strong>Cambridge</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong>,<br />
in partnership with the City <strong>of</strong> <strong>Cambridge</strong>,<br />
hosted the Annual State <strong>of</strong> the City Address.<br />
Business and community leaders and elected<br />
<strong>of</strong>ficials were updated on upcoming development<br />
and future goals.<br />
Sponsored by<br />
Entrepreneur Lunch<br />
On October 20th, The <strong>Cambridge</strong> <strong>Chamber</strong> <strong>of</strong><br />
<strong>Commerce</strong> hosted the Annual <strong>Chamber</strong><br />
Entrepreneur Lunch - Improving Competitiveness<br />
through Innovation with Peter Lawler,<br />
Senior Vice President, Operations for Ontario <strong>of</strong><br />
the Business Development Bank <strong>of</strong> Canada. A<br />
full house for this years event certainly brought<br />
the Entreprenureal Spirit for all in attendance.<br />
A special thank you to<br />
Ann Gray <strong>of</strong> BDC for all her energy and<br />
making this lunch a very successful one.<br />
Sponsored by:<br />
Salute to Small Business<br />
The <strong>Cambridge</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> held<br />
the Annual Salute to Small Business at the Galt<br />
Country Club with guest speaker Deputy Chief<br />
Economist Derek Burleton. Once again our<br />
Sponsor for this popular event was TD Canada<br />
Trust.<br />
34 www.cambridgechamber.com<br />
Winter 2011
www.cambridgechamber.com<br />
Partner Sponsors:<br />
November Breakfast<br />
Angus Fisher, Director <strong>of</strong> Communications<br />
at the Office <strong>of</strong> the Information and Privacy<br />
Commissioner, Ontario addressed the attendees<br />
on Privacy in the Age <strong>of</strong> Social Media.<br />
Breakfast Program Sponsors:<br />
Business After Hours<br />
Mark your calanders to attend the next<br />
<strong>Cambridge</strong> <strong>Chamber</strong> Business After Hours<br />
make 2011 the year to get out Networking<br />
CHAMBER NETWORKS<br />
and make the next great contact!! Remember<br />
people do business with people they know!<br />
October Business After Hours<br />
The October Business After Hours was held<br />
at The <strong>Cambridge</strong> Hotel and Conference<br />
Centre and was sponsored by Taft Consulting.<br />
Winner <strong>of</strong> the Foursome with Cart courtesy<br />
<strong>of</strong> Saginaw Golf Club Golf and transportation<br />
courtesy <strong>of</strong> Brentwood Livery the Limousine<br />
People was was Mike Shanks <strong>of</strong> Property-<br />
Guys.com Waterloo Wellington.<br />
Hosted and Sponsored by:<br />
November Business After Hours<br />
The November Business After Hours was<br />
held at The Holiday Inn <strong>Cambridge</strong> and was<br />
sponsored by EZ Street Entertainment . Stan<br />
Watch for “ON THE STREET,” the <strong>Chamber</strong>’s Business<br />
After Hours <strong>Chamber</strong> Web TV show and see if you can<br />
get stumped on the Rogers Stump <strong>of</strong> the Month!!<br />
Kruchka from Dave FM presents Nicole Bell ,<br />
Winner <strong>of</strong> the Grand Prize - A Foursome with<br />
Cart courtesy <strong>of</strong> Saginaw Golf Club & Transportation<br />
provided by Brentwood Livery ~ The<br />
Limousine People.<br />
Hosted and Sponsored by:<br />
Winter 2011<br />
35
Wow<strong>Cambridge</strong>.com<br />
The WOW <strong>Cambridge</strong> Customer Service<br />
Program is open to entries for individuals in a<br />
wide spectrum <strong>of</strong> our business sectors within<br />
our community including industry, commerce,<br />
tourism, the public sector and non-pr<strong>of</strong>it or<br />
charitable organizations <strong>of</strong> all sizes.<br />
Customer service has always been recognized<br />
as the key to business success and is now the<br />
most talked about issue in boardrooms across<br />
the country. The role <strong>of</strong> those responsible for<br />
the delivery and management <strong>of</strong> customer<br />
service is vital within our marketplace. What<br />
does your customer want? Satisfaction! How<br />
do you ensure that? Excellent customer<br />
service!<br />
Each month the <strong>Cambridge</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong><br />
will recognize an individual who has<br />
gone above and beyond, providing what your<br />
customer sees as extraordinary service in an<br />
everyday situation.<br />
These individuals and the businesses they<br />
work for exemplify service excellence, and<br />
most are completely surprised to be awarded<br />
for what they believe is merely "doing their<br />
job."<br />
You will continually hear inspiring stories,<br />
customers who have gone out <strong>of</strong> their way to<br />
publicly say thanks for a job well done. Our<br />
Annual Grand Winner and all other award winners<br />
and nominees are raising the bar for their<br />
competition and community peers. Increasing<br />
the standard <strong>of</strong> service in our community can<br />
and will give <strong>Cambridge</strong>, the Waterloo Region,<br />
and Canada recognition as a great place to do<br />
business.<br />
Program Sponsored by:<br />
This is a great opportunity to gain<br />
recognition for your customer service.<br />
CHAMBER NEWS<br />
RECENT RECIPIENTS:<br />
Heather Hundt, Homewood Suites by<br />
Hilton <strong>Cambridge</strong><br />
Lina Mason, <strong>Cambridge</strong> Public Library-<br />
Preston Branch (page 37)<br />
Ms. Tanya Morell from Integrated Health<br />
Solutions by Tanya Morell (page 37)<br />
36 www.cambridgechamber.com<br />
Winter 2011
<strong>Chamber</strong> Web TV Interviews.<br />
Greg Durocher interviews <strong>Cambridge</strong> attendee<br />
at Centrallia, Mark Hallink <strong>of</strong> Hallink RSB Inc.<br />
Watch the video at www.cambridgechamber.<br />
com<br />
<strong>Chamber</strong> Continues to Find Ways<br />
to Communicate with Members.<br />
As you know the <strong>Chamber</strong> is all about communicating<br />
to our members. Letting them<br />
know what is going on, providing information<br />
and even a little entertainment with “On The<br />
Street”. WELL, you need to bookmark The<br />
<strong>Chamber</strong> for sure now. Follow us on Twitter at<br />
www.cambridgechamber.com<br />
CHAMBER NEWS<br />
My_<strong>Chamber</strong> and every time Greg logs onto<br />
“<strong>Chamber</strong>Chat” you will get a tweet and you<br />
can click the link and chat directly to him. Ask<br />
questions, give opinions, gossip (Greg likes<br />
that), let him know what is going on at your<br />
business (you know he spreads the news really<br />
quick), and best <strong>of</strong> all, have your say directly to<br />
Greg, live and in real-time.<br />
We’ve GONE MOBILE, crack open your Blackberry,<br />
IPhone or Android Browser, check out<br />
www.cambridgechamber.com, we even have<br />
our famous online business directory right on<br />
your device. And right now, you can download<br />
Providing Peace <strong>of</strong> Mind to<br />
<strong>Chamber</strong> Members Since 1973<br />
BGM Financial Services – Exclusive providers <strong>of</strong> the<br />
<strong>Cambridge</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> Group Benefi ts Insurance Plan<br />
From one employee to hundreds, <strong>Chamber</strong> Member Companies enjoy:<br />
• Lower administration fees<br />
• Preferred rates<br />
IT PAYS !<br />
TO COMPARE<br />
BGM Financial Services provides a full range <strong>of</strong> cost-effective insurance<br />
solutions for companies and individuals with the same great service:<br />
•Life Insurance<br />
•RRSPs, DPSPs<br />
•Investment and Retirement<br />
Planning Assistance<br />
•Individual Drug, Health<br />
and Dental Insurance<br />
• Extended rate guarantees<br />
• Local administration<br />
>> Call David Green, Gary Shea or<br />
Warren Mills today to arrange for a noobligation<br />
comparison <strong>of</strong> your current<br />
plan to our exclusive <strong>Chamber</strong> Plan.<br />
•Mortgage Protection<br />
•Long-term Care Protection<br />
•Pension Plans<br />
•Disability and Critical<br />
Illness Insurance<br />
•GICs and Annuities<br />
• Exceptional service and<br />
communication<br />
18 <strong>Cambridge</strong> Street, P.O. Box 699, <strong>Cambridge</strong>, ON N1R 5W6 • Phone: 519-623-7707 • Toll Free: 1-888-736-8882<br />
Fax: 519-621-5321 • Email: info@bgmfs.com • www.bgmfs.com<br />
Let us know if you know<br />
someone that should be<br />
recognized at<br />
www.wowcambridge.com<br />
our custom made ICON if your on an IPhone<br />
and have the <strong>Chamber</strong> right at your fi nger<br />
tip (Blackberry / Android ICON coming soon).<br />
WOW hi-tech or what, nothing but the best<br />
for the <strong>Chamber</strong>. We are moving at the speed<br />
<strong>of</strong> light, developers can’t keep up with Greg’s<br />
request for technology.<br />
Jump onto the website, oh ya, <strong>Chamber</strong>Chat is<br />
also available on your mobile device as well. We<br />
can and will be your preferred resource, don’t<br />
be shy, stay connected with the <strong>Chamber</strong>.<br />
Winter 2011<br />
37
Newly elected and re-elected Regional Council will be debating once again the LRT/BRT Regional Transportation<br />
proposal given the Provinces reduction in funding. What message do you have for Regional Councillors as they debate<br />
this proposal/project in the coming months?<br />
If the Conestoga Parkway was not built when it was, think <strong>of</strong> how<br />
much worse our traffi c mess would be today than it already is. It<br />
was visionary and expensive at the � me. What if a north/south<br />
expressway had been built around <strong>Cambridge</strong>?<br />
I know this plan has been studied extensively and is part <strong>of</strong> a<br />
master plan to intensify development and bring back the city core<br />
areas. I would say that you always need to control costs but we<br />
should proceed. It will never be more aff ordable than today.<br />
Neil Bailey, Rela� onship Manager, TD Commercial Banking<br />
“At what point do poli� cians act responsibly with money that they<br />
neither earn or have to account for. Is this was visionary, where<br />
was the vision when Hespeler Road was re-built over the last 10<br />
years? Where was the vision when the highway 7&8 interchange<br />
was rebuilt? Where is the vision in the changes to highway 8<br />
from the 401 north, which I believe runs right by Fairview Mall?<br />
So we are going to come along, with roads that we have re-built<br />
over the last 10 years and are con� nuing to re-build, and now say,<br />
oops, we need to allow for the right <strong>of</strong> way for a LRT line and a<br />
Rapid Bus System. That is not vision but rather a lack <strong>of</strong> it. This<br />
region is nothing more than a fat piggy bank to the poli� cians.”<br />
Lorne C. Wallace C.A. B.Comm., Chief Execu� ve Offi cer<br />
Lone Wolf Real Estate Technologies<br />
I'm not in favour <strong>of</strong> the Light Rail. I think it would be an expensive,<br />
under-u� lized project that would waste a lot <strong>of</strong> the tax payers'<br />
money. They should put more money into increasing and improving<br />
the present transit system instead.<br />
Steve Walker<br />
MEMBERS SPEAK OUT<br />
My message to Regional Council would be to rethink the en� re<br />
proposal and develope an aff ordable rapid bus system for the Region.<br />
Without the needed funding from the Feds and the Province<br />
it is not appropriate to load the cost diff eren� al on the backs <strong>of</strong><br />
tax payers. Also, in the case <strong>of</strong> <strong>Cambridge</strong>, it is totally unreasonable<br />
to suggest that <strong>Cambridge</strong> taxpayers will contribute to an<br />
LRT system that won't be built in <strong>Cambridge</strong> for another 15 to 20<br />
years!<br />
Karl Kiefer , Sunlife Advisor<br />
There is no need for <strong>Cambridge</strong> tax payers to have their taxes increased<br />
by 15 to 20% scheme to move people between Kitchener<br />
and Waterloo by Streetcar. We have empty busses roaming<br />
our streets now. The true cost <strong>of</strong> this debacle is being hidden.<br />
Installing overhead power lines and pu� ng rail lines on to already<br />
busy King Street is only part <strong>of</strong> the cost. Employees will need to<br />
be hired to manage the Streetcar System, Offi ce space will be<br />
required, the system will need to be maintained and facili� es to<br />
house and maintain the Streetcars. There is not a public transit<br />
system in Canada that is self sustaining. If Ken Seiling wants<br />
Streetcars, I’m sure the new Mayor <strong>of</strong> Toronto, Rob Ford, would<br />
gladly give him theirs. This is just another example <strong>of</strong> why we<br />
need to get rid <strong>of</strong> Regional Government and go to a Management<br />
Board model.<br />
Colin MacGregor, Ta� Consul� ng<br />
38 www.cambridgechamber.com<br />
Winter 2011
Member-to-Member Discounts<br />
A <strong>Chamber</strong> membership has many benefits including Visa and Mastercard merchant discounts. The <strong>Cambridge</strong><br />
<strong>Chamber</strong> has secured member-to-member discounts from a number <strong>of</strong> area businesses including:<br />
• ADT Security Services<br />
519-650-8820<br />
• Allstate Insurance Company<br />
15% <strong>of</strong>f home and auto<br />
insurance premiums. Call for a<br />
quote & chance to win a $1000<br />
Home Depot gift card<br />
519-622-8877<br />
• AMJ Campbell Van Lines<br />
Free Aeroplan & Sear’s points,<br />
10% <strong>of</strong>f local & 65% <strong>of</strong>f long<br />
distance moves<br />
519-220-1900 ext. 223<br />
• ATG Jewellery Outlet<br />
20% <strong>of</strong>f for <strong>Chamber</strong> members<br />
519-620-1667<br />
• Bell World<br />
Special rate plans for <strong>Chamber</strong><br />
Members and discounts on<br />
accessories.<br />
kjennings@cellphone.ca<br />
519-240-0041<br />
• Beyond Rewards Inc.<br />
10% discount on all Consulting<br />
Services; 15% discount on Bill<br />
168 Toolkit; Small Business<br />
HR Support Package -$50.00<br />
discount. CODE: CCC052010.<br />
Call 519-821-7440<br />
• Blackcar Waterloo Region<br />
$10 <strong>of</strong>f your airport transportation<br />
for <strong>Chamber</strong> members<br />
519-888-1008 and his web<br />
www.blackcarwaterloo.com.<br />
• <strong>Cambridge</strong> Carpet Cleaning<br />
15% <strong>of</strong>f residential carpet &<br />
upholstery<br />
519-622-6888<br />
• <strong>Cambridge</strong> Insurance<br />
Save up to 40% on home &<br />
auto insurance<br />
519-624-6072<br />
• Canada Brokerlink Inc.<br />
Preferred pricing for all<br />
<strong>Chamber</strong> members<br />
519-841-0472<br />
• Canadian Red Cross<br />
15% <strong>of</strong>f standard first aid<br />
course<br />
519-621-1840<br />
www.cambridgechamber.com<br />
• Work and Casual Wear<br />
Distributer<br />
20 - 80 % discount with<br />
corporate orders for <strong>Chamber</strong><br />
Members<br />
519-650-3604<br />
• CJ’s Express Plumbing &<br />
Heating Ltd.<br />
10% discount on materials<br />
519-621-3111<br />
• Classic Designs<br />
10% <strong>of</strong>f retail price <strong>of</strong> any <strong>of</strong><br />
our products<br />
519-580-0176<br />
• Coldwell Banker Maximum<br />
Results Real Estate Services<br />
Aeroplan miles or a free 1-year<br />
home warranty<br />
519-624-9222<br />
• Computer Troubleshooters -<br />
<strong>Cambridge</strong><br />
10% discount on any service<br />
and on ink and toner<br />
Visit www.ct<strong>Cambridge</strong>.com<br />
for details.<br />
Call 519-489-0571<br />
• Corus Entertainment Inc.<br />
Buy 2 get 1 free online banner<br />
ads<br />
519-621-7510 ext. 225<br />
• Curves<br />
No Joining Fee for Members,<br />
3 <strong>Cambridge</strong> clubs to choose<br />
from<br />
519-653-0007 / 519-620-4522<br />
519-623-1177<br />
• Direct Office Equipment<br />
15% <strong>of</strong>f to <strong>Chamber</strong> members<br />
519-585-7772<br />
• ESSO Discount Program<br />
Call <strong>Chamber</strong> <strong>of</strong>fice<br />
519-622-2221 ext. 2226<br />
• Expedia CruiseShipCenters<br />
<strong>Cambridge</strong><br />
Earn $25-$75 per stateroom<br />
in ship board credits on any<br />
cruise booked through Expedia<br />
CruiseShipCenters, <strong>Cambridge</strong><br />
519-624-4449<br />
MEMBERSHIP BENEFITS<br />
• Go Energy<br />
Great savings for members<br />
519-888-0335<br />
• Grand & Toy<br />
Save up to 80%<br />
519-746-3500<br />
• Grand River SuddenValues<br />
A discount <strong>of</strong> 10% on a one<br />
year contract (valid on new<br />
contracts only)<br />
1-888-732-7618<br />
• Gray Matter IT<br />
10% discount on service to<br />
<strong>Chamber</strong> Members<br />
1-888-750-4129<br />
• Health E Guide<br />
5% <strong>of</strong>f service fees for<br />
<strong>Chamber</strong> members<br />
519-654-8350<br />
• Holiday Inn <strong>Cambridge</strong><br />
Fitness centre & rooms<br />
519-658-4601<br />
• INS<br />
Take advantage <strong>of</strong> our <strong>Chamber</strong><br />
program on Konica-Minolta<br />
multi-functional business<br />
solutions<br />
519-746-0631<br />
• Just 4 You Home Inspections<br />
$45.00 <strong>of</strong>f Home Inspection for<br />
<strong>Chamber</strong> Members<br />
519-221-9998<br />
• KAS Personnel Services<br />
$100 <strong>of</strong>f first invoice to<br />
<strong>Chamber</strong> members<br />
519-622-7788<br />
• Kelly’s Rent A Car<br />
10% discount on rental <strong>of</strong> cars,<br />
trucks and mini-vans, as well as<br />
auto detailing<br />
519-650-2608<br />
• Krajewski Gallery & Studio<br />
15% <strong>of</strong>f framed art (excluding<br />
originals) www.ourart4u.com<br />
519-622-5927<br />
• Magnet Signs <strong>Cambridge</strong><br />
Special price <strong>of</strong> $165/month +<br />
permit for members<br />
519-740-3300<br />
Free Services:<br />
• Small Business Info<br />
• Business Planning Consults<br />
• Market Research Assistance<br />
Also Available:<br />
• Mortgage Alliance Maximum<br />
Results Financial Services Inc.<br />
Preferred pricing for all<br />
<strong>Chamber</strong> members<br />
519-624-9222<br />
• Mortgage Intelligence<br />
$225 <strong>of</strong>f legal & home<br />
inspection costs. (Restrictions<br />
apply)<br />
519-624-4828<br />
• MRJ Mechanical Inc.<br />
10% discount to all <strong>Cambridge</strong><br />
<strong>Chamber</strong> Members on Service<br />
and Repair for Heating and<br />
Cooling. 24 Hour Service<br />
519.716-0400<br />
• Natura World Retail Outlet<br />
15% <strong>of</strong>f all beds, mattresses,<br />
duvets, and everything else<br />
519-650-8820<br />
• Nebs Business Products Ltd.<br />
No setup fees online - Referral<br />
code C230<br />
www.payweb.ca<br />
• OE Canada Inc.<br />
Discounts on digital imaging<br />
solutions: scanning, copying,<br />
filing, faxing and MFP’s<br />
519-579-1463 ext. 203<br />
• Packet-Tel<br />
3 months free internet with a 1<br />
year contract<br />
519-579-4507<br />
• Prior Resource Group<br />
$500 credit towards your 1st<br />
permanent order, call today<br />
519 570-1100<br />
• PropertyGuys.com<br />
$100 <strong>of</strong>f any Full Service<br />
Listing<br />
519-208-6204<br />
• Recognition Rewards<br />
Enterprises<br />
Discounts available for<br />
members<br />
519-656-1066<br />
• Richard Quinnell - Mortgage<br />
We will pay for your home<br />
inspection, call Richard<br />
Quinnell<br />
519-658-5249<br />
50 Dickson St., First Floor, <strong>Cambridge</strong> 519.740.4615 www.waterlooregionsmallbusiness.com<br />
• Resource Library<br />
• Public Access Computers<br />
• Youth Programs<br />
Provincial Business Registra� on • Seminars • Centre Membership<br />
• SAAB Media<br />
Advertise on our network <strong>of</strong><br />
TV's across town for 4 weeks<br />
and get 2 weeks free.<br />
519-219-1922<br />
-• Sanderson Centre<br />
15% <strong>of</strong>f any ‘Sanderson Centre<br />
Presents Performance’<br />
ecox@brantford.ca<br />
msharpe@brantford.ca<br />
• Solution One Heating & Cooling<br />
10% discount to all members<br />
on service and repair.<br />
519-580-0176<br />
• TAHITIAN NONI<br />
25% <strong>of</strong>f for <strong>Chamber</strong> members<br />
519-622-9720<br />
• The Blitz 20 Minute Total<br />
Fitness For Men<br />
15% discount on monthly<br />
memberships<br />
519-624-0344<br />
• Tob Studios<br />
15% discount to all <strong>Chamber</strong><br />
Members for Website Design,<br />
Website Changes, Etc. Our<br />
website is www.tobstudios.<br />
com<br />
519-603-3433<br />
• Tutor Doctor<br />
10% <strong>of</strong>f any <strong>of</strong> our tutoring<br />
packages. Contact Ryan<br />
Moore.<br />
rmoore@tutordoctor.com<br />
http://tutordoctorca6-px.rtrk.<br />
ca/tri-cities/<br />
• Twinkle 'n' Shine<br />
50% Discount on every fourth<br />
Office/House Cleaning<br />
519-240-6658<br />
• Two Blonds and a Brunette<br />
10% discount for <strong>Chamber</strong><br />
members<br />
519-463-5129<br />
• U Are Beautiful<br />
15% discount on Hilites<br />
519-620-0033<br />
Winter 2011<br />
39
Active Reason Design<br />
Ben Haskins<br />
50 Second Avenue, <strong>Cambridge</strong> ON N1S 2C3<br />
(519) 623-7799<br />
http://www.activereasondesign.com<br />
activereason@gmail.com<br />
Alan Dollar Financial Ltd.<br />
Alan Dollar<br />
19 Canning Crescent, <strong>Cambridge</strong> ON N1T 1K2<br />
(519) 621-4689<br />
http://www.alandollar.ca<br />
alan.dollar@freedom55fi nancial.com<br />
Amberstone Accounting Service<br />
Amberlyn Hieblinger<br />
69 Jack Avenue Kitchener ON N2M 1Z9<br />
(519) 571-1938<br />
Accounting , tax preperation and bookkeeping.<br />
ahieblinger@amberstoneaccounting.com<br />
AML Communications<br />
Paul Campbell<br />
55 Pinebush Road Suite 300 <strong>Cambridge</strong> ON N1R 8R5<br />
(519) 623-8900<br />
Throughout its 20 year history AML Communications<br />
has grown by a simple formula; selling wireless<br />
technology one customer at a time, helping each<br />
customer grow with the possibilities that wireless<br />
communications have to <strong>of</strong>f er.<br />
http://www.amlcares.com<br />
pcampbell@amlnet.com<br />
APICS Ontario Grand Valley<br />
Kevin Hill<br />
1221 Weber Street East PO Box 25052 Kitchener ON<br />
N2A 4A0<br />
(519) 658-5151<br />
Provides education and training for Operations<br />
Management pr<strong>of</strong>essionals within an 80 km. radius <strong>of</strong><br />
<strong>Cambridge</strong>.<br />
http://www.apicsogv.org<br />
khill@conestogac.on.ca<br />
Audiolabs.ca<br />
Jim Farrell<br />
735 Burnett Avenue <strong>Cambridge</strong> ON N1T 1P1<br />
(519) 277-2465<br />
Home theater, Media room and Home automation<br />
systems design and installation specializing in high<br />
performance acoustics and audio implementation.<br />
http://www.audiolabs.ca<br />
jim@audiolabs.ca<br />
<strong>Cambridge</strong> Solutions Inc.<br />
Gerald Ford<br />
15 Stock Court <strong>Cambridge</strong> ON N3C 3R4<br />
(519) 658-8289<br />
Business Process Improvement Group: Supply Chain<br />
Mgt, Human Resources and Technology.<br />
http://www.csolutions.org<br />
grford@csolutions.org<br />
Care Solutions<br />
Carolyn West<br />
330 Christopher Drive <strong>Cambridge</strong> ON N1P 1C6<br />
(519) 212-2626<br />
Providing as-needed small business administrative<br />
support services, such as general <strong>of</strong>fi ce admin work,<br />
marketing, invoicing and collections. Customer database<br />
management, and customer follow up support.<br />
caresolutions@rogers.com<br />
NEW MEMBERS<br />
Dream Home Mortgages<br />
Sandra Hill<br />
420 Pinebush Road <strong>Cambridge</strong> ON N1T 1Z6<br />
(519) 651-1985<br />
Accredited mortgage pr<strong>of</strong>essional . License #11954-<br />
FSCO<br />
http://www.dreamhomemortgages.ca<br />
sandra2@sympatico.ca<br />
Eco-Shift Power Corp.<br />
Crystal Leng<br />
125 McGovern Drive Unit 12 <strong>Cambridge</strong> ON N3H 5L8<br />
(519) 341-5268<br />
Eco-Shift Power Corporation <strong>of</strong>f ers intelligent and<br />
innovative solutions to improve business operation by<br />
signifi cantly reducing energy and carbon footprint.<br />
http://www.eco-shiftpower.com<br />
cleng@eco-shiftpower.com<br />
Edit Design<br />
Edit Kasza<br />
18 Main Street 2nd Floor <strong>Cambridge</strong> ON N1R 1V4<br />
(519) 240-9242<br />
Custom kitchen and bathroom renovation.<br />
http://www.editdesign.ca<br />
toedit2002@gmail.com<br />
Exalt Developments<br />
Ed Evans<br />
200 Glamis Road <strong>Cambridge</strong> ON N1R 6T2<br />
(226) 218-0718<br />
Sports good brand distribution.<br />
evans.ed@exaltdevelopments.com<br />
Flexity Solutions<br />
Arnie Dzelme<br />
45 Vogell Road 8th Floor Richmond Hill ON L4B 3P6<br />
(905) 787-3527<br />
Computer products, consulting and pr<strong>of</strong>essional<br />
services.<br />
http://www.fl exity.ca<br />
arnie.dzelme@fl exity.ca<br />
Huntington Society <strong>of</strong> Canada<br />
Cyndy M<strong>of</strong>f at Forsyth<br />
151 Frederick Street Suite 400 Kitchener ON N2H 2M2<br />
(519) 749-7063<br />
The Huntington Society <strong>of</strong> Canada is a national<br />
network <strong>of</strong> volunteers and pr<strong>of</strong>essionals united in the<br />
fi ght against HD since 1973.The Huntington Society<br />
<strong>of</strong> Canada aspires to a world free from Huntington<br />
disease. The Society maximizes the quality <strong>of</strong> life <strong>of</strong><br />
people living with HD by delivering services,enabling<br />
others to understand the disease and, furthering<br />
research to slow and to prevent Huntington disease.<br />
http://www.huntingtonsociety.ca<br />
cm<strong>of</strong>f atforsyth@huntingtonsociety.ca<br />
Hy-Pro Plumbing and Drain Cleaning<br />
Alan Little<br />
191 Samuelson Street <strong>Cambridge</strong> ON N1R 1K2<br />
(519) 622-7770<br />
24 hour plumbing and drain cleaning services, alos<br />
replacing drains without digging.<br />
http://www.hypro-drains.com<br />
alittle961@aol.com<br />
Integrated Health Solutions by Tanya Morrell<br />
Tanya Morrell<br />
83 McMeeken Drive <strong>Cambridge</strong> ON N3C 4G7<br />
(519) 212-5697<br />
Elite Fitness Studio-Off ering our clients complete<br />
personalized lifestyle programming as the platform for<br />
achieving healthy lifestyle goals and living to the fullest.Tanya<br />
Morrell is one <strong>of</strong> K-W's top Personal Fitness<br />
Trainers and Nutritionists. She began training clients<br />
in 1994 when she co-partnered a fi tness facility. She<br />
has trained NHL hockey players, celebrities, marathon<br />
runners, triathletes, equestrian riders, and sports<br />
specifi c exercise enthusiasts. She has also trained<br />
clients with Lupus, Fibromyalgia, Diabetes and many<br />
ailments. Tanya is certifi ed through Can-Fit-Pro (PTS,<br />
NS), CPTN, <strong>Body</strong> Harmonics Pilates, Core Resist-a-Ball<br />
as well as Advanced Exercise Nutrition, Nutritional Sciences<br />
and Herbal Therapies certifi cations.<br />
Kleinstreuber General Contracting Inc.<br />
Brian Kleinsteuber<br />
20 Langford Drive <strong>Cambridge</strong> ON N1R 5S7<br />
(519) 621-4930<br />
I build the largest estate homes in the G.T.A.<br />
http://www.building4u.ca<br />
brian_kleinsteuber@hotmail.com<br />
Michelle Provost-RE/MAX Real Estate Centre<br />
Inc.<br />
Michelle Provost<br />
766 Hespeler Road <strong>Cambridge</strong> ON N3H 2C0<br />
(519) 716-7653<br />
Real Estate Agent representing buyers and sellers.<br />
http://www.theprorealtor.com<br />
michprovost@yahoo.ca<br />
Precept Insurance & Risk Management<br />
Wendy Watson<br />
231 Shearson Crescent Unit 105 <strong>Cambridge</strong> ON<br />
N1T 1J5<br />
(519) 623-1321<br />
Precept has a long history <strong>of</strong> excellence in providing<br />
customers with outstanding insurance products and<br />
service. It is this history that has worked as the foundation<br />
to allow us to provide unique insurance options<br />
to meet the needs <strong>of</strong> our clients.<br />
http://www.preceptgroup.net<br />
wwatson@preceptgroup.net<br />
Sentio Clinic<br />
Shannon Earnshaw<br />
7 Grand Avenue South Unit 106 <strong>Cambridge</strong> ON<br />
N1S 2L3<br />
(519) 267-7800<br />
Massage Therapy.<br />
http://www.sentioclinic.com<br />
sharon.earnshaw@sentioclinic.com<br />
Somerton Automotive Inc.<br />
Fred Somerton<br />
A1-333 Elgin Street North <strong>Cambridge</strong> ON N1R 7H9<br />
(519) 622-8700<br />
Automotive Service and Repair. Maintenance to most<br />
makes <strong>of</strong> light trucks/vans and cars. We provide an<br />
electrical diagnosis.<br />
somertonauto@bell.net<br />
40 www.cambridgechamber.com<br />
Winter 2011
The Canadian Clay and Glass Gallery<br />
Bill Poole<br />
25 Caroline Street North Waterloo ON N2L 2Y5<br />
(519) 746-1882<br />
The Clay & Glass is recognized nationally for its critically<br />
acclaimed exhibitions, lectures, classes, workshops<br />
and tours. It is also home to the popular Gallery<br />
Shop which features the work <strong>of</strong> over 150 Canadian<br />
artists. It's one <strong>of</strong> a kind, all the time.<br />
http://www.canadianclayandglass.ca<br />
director@canadianclayandglass.ca<br />
The Growth Coach<br />
Keith Peers<br />
210 Morningside Drive <strong>Cambridge</strong> ON N3H 4R8<br />
(519) 650-9030<br />
Growth Coach® is the leader in business coaching<br />
with the single purpose <strong>of</strong> helping to drive the success<br />
and balance the lives <strong>of</strong> small business owners.<br />
http://www.thegrowthcoach.com<br />
k.peers@thegrowthcoach.com<br />
The Valley Group( St. Mary's) Inc.<br />
Robert Harris<br />
1600 River Road East Kitchener ON N2A 4K8<br />
(519) 895-2322<br />
Resort attraction based amusement devices.<br />
http://www.chicopeetubepark.com<br />
bharris@chicopeetubepark.com<br />
www.cambridgechamber.com<br />
NEW MEMBERS<br />
Tob Studios<br />
Jennifer Robins<br />
195 Yellow Birch Drive Kitchener ON N2N 2P1<br />
(519) 603-3433<br />
Web design consultation for design, Seo , Google<br />
adwords/analytics.<br />
http://www.tobstudios.com<br />
jennifer@tobstudios.com<br />
Trillium Talent Resource Group<br />
Denise Methot<br />
244 Water Street North <strong>Cambridge</strong> ON N1R 3C1<br />
(519) 620-9683<br />
http://www.trilliumhr.com<br />
dmethot@trilliumhr.com<br />
University <strong>of</strong> Guelph Co-operative Education<br />
& Career Services<br />
Carole Shirley<br />
50 Stone Road 3rd Floor University Centre Guelph ON<br />
N1G 2W1<br />
(519) 824-4120<br />
Co-operative Education & Career Services at the University<br />
<strong>of</strong> Guelph supports employers with their hiring<br />
needs by <strong>of</strong>f ering free, online, job postings and access<br />
ot recent graduates from over 100 programs and<br />
18,000 undergraduate students. Of these nearly 2,000<br />
students in 40 diff erent Co-op programs are available<br />
(ranging from <strong>Commerce</strong> to Engineering, to Physical,<br />
Social and Applied Sciences).<br />
http://www.recruitguelph.ca<br />
cshirley@uoguelph.ca<br />
Video Gems Productions<br />
Tom Di Risio<br />
2380 Wyercr<strong>of</strong>t Road Unit 4B Oakville ON L6L 6W1<br />
(905) 844-1905<br />
We <strong>of</strong>f er superior videos utilizing state <strong>of</strong> the art<br />
equipment to create a work <strong>of</strong> art that can be experienced<br />
several times over. Our non-linear avid editing<br />
suite can handle the most complex jobs by using<br />
cutting edge digital special eff ects.<br />
http://www.videogems.ca<br />
info@videogems.ca<br />
Weigh Point Inc.<br />
Gerald Simons<br />
55 Fleming Drive Unit #4 <strong>Cambridge</strong> ON N1T 2A9<br />
(519) 622-7922<br />
Weigh Point is a leading manufacturer and supplier<br />
<strong>of</strong> innovative and aff ordable weighing solutions for<br />
a wide range <strong>of</strong> industries and applications. Use our<br />
website to fi nd in depth information about our products<br />
and their applications for various industries.<br />
http://www.weighpoint.com<br />
info@weighpoint.com<br />
Wildeboer Dellelce LLP<br />
Carolyn Musselman<br />
187 King Street South Suite 205 Waterloo ON N2J 1R1<br />
(519) 741-8708<br />
Law Firm.<br />
http://www.wildlaw.ca<br />
cmusselman@wildlaw.ca<br />
Winter 2011<br />
41