Body Content.indd - Cambridge Chamber of Commerce

The Secrets of
Successful Women
in Business
We Salute Gary
Hapke
Retiring After 33 Years.
www.cambridgechamber.com
www.cambridgechamber.com
Tech Tips for Wireless
Business Plans
Why Text Messaging Makes
Sence for Business
WORKING FOR BUSINESS
Serving Cambridge & North Dumfries
Volume 39• No.1 •Winter• 2011

The Secrets
16 of Successful Women in
Business
Left to Right: Lee-Anne Krueger - Graham Mathew, Lina Veglia - City of Cambridge, Teri Vincent
- Howie Schmidt Realty, Lisa Cashmore - Research In Motion Limited, Nicole Pereira - Cambridge
Centre Honda, Jane Brewer - Regional Councillor, Helen Jowett - McDonald Green
tableofcontents
9 What's In It For You?
The Sun Powers Profit?
14 Tips for Better Results
Tech Tips for Wireless
Business Plans
Winter 2011, Volume 39, No.1
4 www.cambridgechamber.com
Winter 2011
22
Real-World SEO
Why Text Messaging Makes Sense for
Business
It is NOT to good to be
27 True.
The Tax-Free Savings Account (TFSA)
The Five Pillars of Health
32 Spiritual Health
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30

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Executive Committee
Cory McRae - Chair
Hemmerich, Flanagan, Kratz, Eamer & McRae LLP
chair@cambridgechamber.com
Helen Jowett - Past Chair
McDonald-Green Consultants
Terry Kratz - Treasurer
Hemmerich, Flanagan, Kratz, Eamer & McRae LLP
Matthew Bather - Vice Chair
Exact Software
Uel McFall - Vice Chair
Protrend-Arrow Construction Inc.
Gary E. J. Hauser - Vice Chair
Hauser Law Office
Directors
Neil Bailey - TD Commercial Banking
Mike Doersam - Cambridge Travel Service Inc.
Gary Hapke - Scotiabank
Nicole Pereira - Cambridge Centre Honda
Dr. John Tibbits - Conestoga College
Ken Zelazny - ActionCOACH business coaching
Kathy Wilson - YMCAs of Cambridge & Kitchener-Waterloo
Staff
Greg Durocher - President & CEO
president@cambridgechamber.com
Jim Anderson - Vice President
Scott Bridger - Director of Sales
Brandi Sinclair - Business Development Manager
Matt Stern - Membership Services Representative
Brian Fischer - Membership Services Representative
Lisa Durocher - Events/Marketing Manager
Nelia Demmery - Event Planner
Jeanette Mahoney - Visitor Services Supervisor
Donna Gravelle - Physician Recruitment
doctors4cambridge.com
Spectrum is published four times per year by the Cambridge
Chamber of Commerce and distributed to all Chamber
members. Opinions expressed in this publication are those of
the authors and do not necessarily reflect the policy of the
Cambridge Chamber of Commerce, Spectrum, its publishers or
employees. The Chamber cannot be held responsible for any
errors or omissions that may occur in this publication. The sale of
advertising space in Spectrum does not constitute endorsement
by the Chamber. Spectrum reserves the right to edit any material
submitted.
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of Commerce
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I
’m hoping everyone had a safe and Happy Holiday season and now it’s time to bring in 2011!
In looking back over the last 3 months of 2010, your Chamber enjoyed some memorable moments.
President and CEO Greg Durocher lead a Cambridge business contingent to “Centrallia” to join our local
businesses with over 500 international business leaders from more than 20 economic regions across the
world. The connections and relationships made in Winnipeg are still leading to international trading
partners for our Cambridge businesses! We have also launched our BELONG program which is designed
to encourage our current and future members to experience and cherish
the many benefits and rewards of our Chamber membership. Lastly, as
we continue on the leading edge of social media, check out Chamber
staff on our new and interactive CHAMBER CHAT located on our website
where you can talk 1 on 1 live with the staff and get answers to daily issues
and updates on events.
The Cambridge Chamber Board is having our annual strategic plan review
this month in which we will be looking at different ways to provide
our membership new avenues for advocacy, networking and increased member to member business. I
ask you to take advantage of the opportunities of your membership and don’t be afraid to call upon our
fellow members.
Speaking of our fellow members, here is a quick reminder that the Business Excellence Awards are rapidly
approaching. If you would like to nominate a fellow member, please visit our website and fill out the
nomination form before January 21, 2011. At the same time, please register early as this is a guaranteed
sell out.
Wishing you all the best for 2011.
MESSAGE FROM THE CHAIR
Cory McRae, C.A.
Hemmerich, Flanagan, Kratz, Eamer & McRae LLP
6 www.cambridgechamber.com
Winter 2011

8 www.cambridgechamber.com
Winter 2011

Investors…….What’s In it For You?
Several opportunities exist to profi t from the
advent of solar energy, thanks largely to the
Ontario Power Associations (OPA) new Feed
in Tariff program. The program is similar
to those off ered by Germany, Spain and
Denmark where solar energy accounts for a
signifi cant percentage of energy production.
The Feed in Tariff (FIT) is there to encourage
Ontario building owners, investors, solar
power installers and others to help increase
the reliance on renewable energy forms and
decrease our dependence on coal. The OPA
off ers a 20 year commitment to investors
through the FIT program.
Property owners may lease their roofs
through Anderson Commercial Realty and
simply allow the installation of solar panels.
This requires no capital expenditure and
results in steady cash fl ow over a 20 year
contract life with Ontario Power Authority.
This scenario could be attractive to every
property owner, including those whose
buildings are “under-leased” or underperforming
as rental properties. Although they
aren’t sharing in the profi ts of solar energy
production directly, their contribution is
recognized as a positive step in the greening
of Ontario.
Profi t from Ontario FIT Program
There may be some advantages for property
owners to buy their own solar system, thus
benefi ting from the feed in tariff directly. By
selling the power back to the grid and realizing
between 63.5 and 80.2 cents per kwh
produced, they stand to make a considerable
profi t.
A 250kw solar PV system, a typical size for a
commercial building rooftop, can generate
up to 26,00 kw/m. The FIT program contract
price is 71.3 cents/kwh for the 20 year period.
The total investment for a system this size is
approximately $1,500,000 CDN with the 30%
equity equating to $450,000. A before tax
www.cambridgechamber.com
ASK THE NETWORKER
The Sun Powers Profi t?
By Greg Durocher
return on investment of 19-24% is feasible.
Yet another opportunity presents itself.
Property owners at some point will be faced
with replacing their roofs, which can be an
enormous expense. Anderson Commercial
is working on programs that can
potentially off set the cost by up
to a third of the value if the owner
chooses a roof lease. Dave Anderson,
President of Anderson Commercial
Realty Inc. explains “if a
building needs a roof replacement
the owner could look at having
the funds paid up front rather than
monthly for the next twenty years,”
Anderson says. “They could take a
onetime cheque and those monthly
payments would be discounted
back to a net present value, for
example, if a landlord was to lease
a roof to solar energy investors for
$10,000 per annum, they could receive
a cheque of roughly $100,000
rather than accept the $833.33
monthly leasing fee over the next
240 months. That money could be
used immediately toward a roof
replacement.”
Anderson’s Senior Vice President
Doug Finlay is one of the specialists
in the industry and he off ers
encouragement to potential investors.
“The dollar amount per kwh is
known, the length of the program
and the “payer” are known (i.e. the
Ontario government through the
Ontario Power Authority),” Finlay
declares. “These can be turned
into steady and solid investment
vehicles for institutional and private
invests alike.”
There’s an Economic Opportunity to
be Had!
Dave Walden owner of Conestoga Roofi ng
has installed one of the area’s largest solar
PRESIDENT'S BLOG
installations, on his Industrial Road building,
and says “it’s great to be able to participate
in the solar business by the use of rooftops.
Mostly, rooftops are considered dead, unusable
space, “he points out also, “Opportu-
nities to make money from rooftops have
been rare until recently. They have pretty
much consisted of cell tower leases, which
....Con't page 21
Winter 2011
9

A Salute to
Gary Hapke
If you’re at all an active member of “The Chamber”,
or I might even extend it to, simply a
member of the
Cambridge Business Community, you will have
come across, heard of, or even come to know
Gary Hapke, Community Manager for Sco-
tiabank here in Cambridge. For 8 years now,
Gary has demonstrated what it takes to be not
only a successful banker, but how to achieve
success as an individual. Gary, as many know,
after a successful 33 years with Scotiabank is
retiring (eff ective January 1st). Now many of us
have been around the block a few times and
believe me there aren’t too many people
who have a retirement reception at their
place of business and has the Mayor show
up to thank them for their contribution to
the community. Gary has not only made
a diff erence for business folks as their
banker, he has truly made a diff erence in
people’s lives, across the spectrum. Just
a word of caution for Gary’s replacement
Bruce Campbell, you’ve some big shoes
to fi ll kiddo, but as Gary would tell you,
“The Chamber’s” here to help.
Along with the incredible James Cunningham
as emcee, about 120 Scotiabank folks as
well as community friends of Gary’s, joined in
a celebration, or roast maybe, in sending him
off on a wonderful life of retirement. Emcee,
James Cunningham had a diary of photo’s
from Gary’s past, that wooed the audience at
his worldly experiences as a young man touring
the Middle East and Europe. Gary, we are
very happy you got your hair cut before you
came to Cambridge. Many of his friends in the
bank, former co-workers, bosses and friends
came up to pay tribute, well, sort of. Some of
the stories would have surprised, no, shocked
you to hear about Gary’s antics at Scotiabank
conferences, and one that stuck out most was
the story about Gary throwing $10,000 in cash
in the garbage. All in all, it appeared that Scotiabank
persevered with our old pal Gary, got
their $10,000 back (thanks to the Janitor, and
I bet he’s on Gary’s Christmas list every year),
and they even said how sad it will be to see
Gary take his pension and leave. It was a fond
farewell, probably the best retirement party
of the year, thanks to the comedy of James
Cunningham, author of Funny Money which
Gary himself got involved with Scotiabank as a
youth program on fi nancial literacy.
All the best in your leisure years Mr. Hapke,
10 www.cambridgechamber.com
Winter 2011

we at the Chamber salute you, and to all those
who will miss Gary, as the President/CEO of the
Chamber, my bet is we’ll still see Gary working
hard in Cambridge, and I don’t bet unless it’s a
sure-thing.
Left top to right:
Picture 1. Nick Gauthier, Sally and Gary Hapke
Picture 2. Rod McLean, Gary
Picture 3. Kathy McMinn, Carol Campbell, Wendy-lee
Nivins, Gabriela Ramalho and Gary
Picture 4. Gary, Peter and Donna Charters of M&M
Meats
Picture 5. Gord McSevney and Gary (racketball buddies)
Picture 6. Ken Zelazny and Gary
Picture 7. sitting-Jane Welch, Kim Finnie, Paul Prigione,
Aida Resendes standing-Carey Elka, Bruce Campbell,
Esther Yelle, Judy Davis
Picture 8. Joanne McTaggart, Marie Tavares, Doug
Hernandez, Matt Lewczuk
Picture 9. Irene Tecchi, Gary Hapke, Rob Jones
Picture 10. Gary Hapke, Ken Zelazny (in the background)
paying close attention to all the speeches inhis honour
Picture 11. Gary Hapke, Bruce Campbell, Claus Gunzel
during a dance contest - Gary won!
Picture 12. Gary and Dave Curphey
www.cambridgechamber.com
1 2 3
4 5 6
7 8 9
10 11 12
Winter 2011
11

12 www.cambridgechamber.com
Winter 2011

Canadian Chamber
- Strengthens
Canadian Business
by: Honourable Perrin Beatty
As part of your membership with the Cambridge
Chamber of Commerce, you are also an affiliate
member of the Canadian Chamber of Commerce.
The Canadian Chamber is a powerful organization
that has insurmountable influence on public policy.
The Honourable Perrin Beatty is the President and
CEO of the Canadian Chamber and an extensive
career in developing, analyzing and arguing public
policy. Below is his latest speech to the Finance Committee
of Parliament voicing your concerns and best
interests. To support the Cambridge and Canadian
Chamber’s position on the following, write to your
Member of Parliament.
Thank you, Mr. Chair. It gives me great pleasure
to come before this Committee to present the
views of the Canadian Chamber of Commerce
as you proceed with pre-budget consultations.
As many of you know, the Canadian Chamber
network is the most broadly-based business
association in Canada representing close to
200,000 businesses of all sizes, in all sectors of
the economy and in all regions of the country.
Our members create the jobs, pay the taxes,
power the growth and contribute the leadership
that provides the quality of life we enjoy in our
country. We led the call for our political leaders
to work together on a clear strategy to stimulate
the economy, ensure access to aff ordable
credit and lay the foundations for long-term
economic growth and competitiveness. And
we saw results. Canada’s economy weathered
the fi nancial and economic crisis better than
most industrialized countries and staged an
impressive turnaround. In just four quarters, the
economy recovered all the output and jobs lost
during the recession. No other G7 country can
make such a claim. After the dramatic bounce
back, second quarter GDP results provided
telltale signs of a slowing recovery, and recent
data further confi rmation.
The near-term global economic outlook
remains uncertain, and our economy faces
strong headwinds from weak U.S. demand and
www.cambridgechamber.com
overstretched Canadian households. Continued
vigilance and leadership are required to
secure the recovery and jobs. In our submission
we urged the federal government to follow
through on delivering existing stimulus plans.
The steady fi scal course is essential to reinforce
consumer and investor confi dence.
We also stressed the importance of returning
to budget balance over the medium term. Left
unchecked, high and growing government
debt will drive up interest rates, drain national
savings and threaten our future economic prosperity.
The October economic and fi scal update
reiterated the government’s pledge to balance
its book by fi scal 2015–16. This outcome cannot
be taken for granted. The government will have
to follow through with its commitments to
allow temporary stimulus measures to expire
come March 31, 2011, and constrain growth in
program spending to an average of about two
per cent per year starting in fi scal 2011–12.
The window of opportunity to bring indebtedness
down is rapidly closing as an aging
population and slower growth in the labour
force will exert signifi cant pressures on the
public purse. To meet the challenges, we must
address long-standing structural impediments
to growth. Now more than ever, leadership and
courage are needed to dismantle internal barriers
to trade and mobility, foreign investment
restrictions, overlapping regulations, and work
disincentives in the income-support system
(like Employment Insurance).
Additionally, a better designed and more effi -
cient tax system would lift the economy’s longterm
growth potential. High marginal personal
income tax rates discourage people from working,
saving, and investing, and entrepreneurs
from taking on risk. With growth in Canada’s
labour force slowing, our personal income tax
system must be competitive so we can maintain,
attract and develop one of the most skilled
and productive workforces in the world. This
is why it is so crucial that we maintain a strong
focus on expenditure restraint to recapture our
fi scal fl exibility to deliver meaningful personal
income tax cuts.
Increasing business income taxes or reneging
on promised corporate tax rate reductions
to raise additional revenue is economically
destructive. Businesses have a critical role to
play in sustaining economic growth by initiating
new investments and hiring to expand productive
capacity. Loose talk about canceling the
reductions may cause companies to pull back.
Businesses require certainty and predictability
from their government to operate and invest
with confi dence. Parliamentarians must keep
their word. It has been estimated that giving up
the planned three-point reduction in the federal
general corporate income tax rate would result
in a long-run loss of $47 billion in capital investment
and 233,000 jobs. (School of Public Policy,
University of Calgary).
We also need to ensure Canada’s tax system
is fair, simple and effi cient. It costs businesses
tens of billions of dollars each year to comply
with their tax obligations, the lion’s share of
the burden carried by small and medium-sized
enterprises. These costs are the result of excessive
paperwork due to the complexity of the
tax system, frequent changes in tax legislation,
diff erent rules across jurisdictions and dealing
with multiple audits (federal and provincial/territorial).
For businesses under common ownership and
control, the lack a formal system for transferring
losses between related companies
imposes heavy administration and compliance
costs. More than two thirds of OECD-member
countries permit consolidated tax returns for
groups of related companies. Canada is the only
G7 country that does not. The cost and time associated
with tax compliance stifl es investment,
productivity and economic growth.
Improvements can also be made to Canada’s
Employment Insurance program. Over time,
premium rates must be stabilized so that the EI
program counteracts, or mitigates the negative
eff ects of economic cycles. This is why the
Canadian Chamber is calling on the government
to smooth out premium increases by amending
the rate setting formula with a view of balancing
the EI Account over the business cycle of up
to ten years.
Time is of the essence. We must act now
purposefully and thoughtfully to address both
the immediate and longer-term economic
and budgetary challenges. What is at stake is
nothing less than the future prosperity of every
Canadian.
Perrin
Winter 2011
13

Search Engine Optimization
(SEO) is one of the most talked
about – and least understood –
marketing topics today.
And it’s no wonder – there are literally
tens of billions of pages on the web. If you
want your company to be found through
a routine search (and “found” means, at
worst, showing up in the first couple pages
of search returns), you have to create and
maintain your website in such a way that
the search engines know what you offer
and where to find you.
Full-blown, high-level SEO is little more
than a dream for most Small to Medium
Enterprises (SMEs). There are many
individuals and companies
who make their entire income
from providing this service
– and some of those incomes are very
significant – with initial setup charges that
can easily go into the tens of thousands
and monthly charges that make your
ASK THE MARKETING EXPERT
Real-World SEO
By Brian Butcher
hydro bill look like petty cash. But what
makes sense for the average SME? Is there a
real-world solution? Is it realistic to expect,
as everyone does, that your site will appear
on that all-important first page?
Fortunately, many of the most effective
“techniques” for improving search results are
fairly straightforward (although
not necessarily quick or easy). If
you are building or maintaining
your site yourself, the tips that
follow may help. If you’re hiring
an outside firm, find out if they
cover these basics first and
judge how far you can go by
how much they’ll charge you.
But be realistic. You won’t get
improved rankings for a couple
hours work or a couple hundred
bucks.
Targeted Keywords & Phrases
It’s critical that you find out what buyers
search for when they are looking for your
product. Take some time and experiment
with Google’s Keyword Tool to learn what
terms are most frequently searched for your
product – then narrow the field. Everyone’s
advertising the keyword “Widgets” but you’ll
rank much better in relevant search if you
target “low intensity hypersonic widgets”
instead. Once you’ve identified effective
keyword strings, use them in you text, titles
and links.
Content Is King!
If you don’t do anything else when
creating or redeveloping your site, pay
close attention to this one. The old days of
fooling search engines into thinking there
was something of value on your site are
over. Search crawlers actually read every
word of your site and judge for themselves
whether or not it’s worth displaying high up
in their results (based, of course, on what
search term the user has input). If you sell
hypersonic widgets, make sure the term
“hypersonic widgets” is included in your text,
and probably more than once.
Title Tags That Make Sense
A Title Tags is that line of html code that
specifies the title of each page. You’ll see it
across the top of your browser window and
search engines pay attention to
it. It’s also the first line that will
appear in an individual search
result. Include your company
name and a relevant reference
to what you would like to be
ranked from the page – “low
intensity hypersonic widgets.”
But beware: a title tag longer
than 65 characters will be
truncated in the search result.
Crosslinks That Make Sense
Crawlers are big on links and effective
crosslinks affect ranking. When was the last
time you searched the term “click here”? No
one else does either. Make your link say what
your prospect will be looking for. Build your
keywords into your crosslinks. Instead of “For
instructions, click here” try “Get operating
instructions for low intensity hypersonic
widget.”
Promote the Likelihood of Quality
Links
Quality links to your website are probably the
most influential factor in determining search
engine rank. If everyone else thinks your
site is worth a look, the search engines will
agree. They will rank your pages as extremely
important if many external pages (and pages
within your site) link to them. So brag a
little. Encourage partners, friends, suppliers,
customers, directories – anyone you can – to
include links to your site on theirs. If there is
ever a good reason to get involved in social
media, this is it. The more places your urls
(page addresses) appear, the more important
they are to the search engines.
14 www.cambridgechamber.com
Winter 2011

Limit Flash and Avoid Frames
Flash websites can be beautiful and very effective at getting your
message across, but you will be much further ahead to use Flash
elements sparingly within your html site. Although the ability of search
engines to index content from Flash pages is evolving and improving, for
now a full Flash site is, for the most part, unsearchable by the crawlers.
Unless you know how to create effective workaround code, it’s probably
best to avoid it. And Frames are pretty much search engine suicide.
Crawlers will only index the frame entry page and not the content frame.
Besides, Frames are ugly, pose printing problems and just so ‘yesterday’.
Think ‘Accessibility’
Most of the enhancements that lead to greater web accessibility for
users with various disabilities also greatly assist search engines in
properly identifying and reading the content of your website. If you have
an image of your product that has an alt tag in the html (an invisible
command to display a graphic) with a description like "product image"
or, worse yet, no alt tag at all, both search engines and users who can't
properly see your imagery will have no idea what that image is. Actually
describe the photo as you would to a person sitting on the other side of
the computer monitor, "photo of a hypersonic widget being used to blow
up the death star" is much more descriptive for the search engine.
It’s All About ROI
Search Engine Optimization has become a huge industry, with huge
costs often attached. But the bottom line for your business has never
www.cambridgechamber.com
changed – it’s all about Return On Investment. If you decide you need to
invest in SEO, you will either spend time or money. If you spend wisely
on SEO, it should bring back returns that are substantially higher than
the costs. Just don’t expect miracles. Unless you truly are a one-of-a-kind
company with a one-of-a-kind product, there’s a lot of competition on
those billions of pages. And since those pages change every day, as do
the technologies and strategies of the search engines, SEO is a moving
target that has to be monitored and maintained to remain effective.
Brian Butcher is President and Creative Director of Advertech Design
Communications (www.advertech.net), a Cambridge-based advertising and
corporate communications agency. He can be reached at 519-740-0247 or
brian@advertech.net.
Winter 2011
15

Great women are not considered so because
of personal achievements, but for
the effect their efforts have had on the
lives of countless others. From daring
feats of bravery to the understated ways
of a compassionate heart, great women
possess a common strength of character.
Through their passion and persistence,
they have advanced womanhood and the
world.
~ Peggy Anderson
The Secrets of
Successful Women
in Business
Learn about others – ask a lot of questions, listen
to the answers and commit them to memory (or at
least your BlackBerry). Relationships will fl ourish if
you demonstrate your ability to care about people’s
lives and interests beyond the scope of the business
deal you are discussing. I think women have a particular
strength in this area.
Balancing work/family life is tricky. I never have as
much time as I would like to have with my children
so I make sure that the time I do have is quality
time. I work hard but I also play hard.
Lisa Cashmore | Community Relations Manager,
Research In Motion Limited
16 www.cambridgechamber.com
Winter 2011

Balance in our lives is one of the toughest things
to achieve. If we strive for it, it will make all of
our accomplishments more rewarding. Having
the ability to say we're happy with our personal
relationships, proud of our successes in the
workplace and that we've been able to "give
back" to the community is the ultimate success
we could hope for.
Have passion for all that you do. Your actions
will speak volumes and encourage those surrounding
you to strive for the same goals and
successes. Believe that you can make a diff erence.
Do"small" things great and the rest will
fall into place.
Remember to celebrate your "successes" with
those who have walked the path with you.
Thinking we can succeed on our own is a recipe
for disaster.
Teri Vincent, Howie Schmidt Realty
www.cambridgechamber.com
1. Fear NOT
2. Ask questions....lots of them.
3. Help as many people along the way as
you can.
4. If you don’t like something stop
complaining... impact change.
5. Assume you know nothing, it makes it easier
to learn
Helen Jowett, McDonald Green
1. Excel at what you do. – Develop a reputation
for consistent excellence.
2. Explore new ideas and opportunities often. –
Not doing so is just not living.
3. Accept and embrace change. – However good
or bad a situation is now, it will change.
4. Always be honest with yourself and others. –
Living a life of honesty creates a peace of
mind.
5. Ask lots of questions. – The greatest
adventure in life is the ability to inquire and to
ask questions.
6. Be respectful of others. – In life and business,
it’s not so much what you say that counts, it’s
how you make people feel.
Lina Veglia, Mayor's Offi ce - City of Cambridge
1. Get in the game. The best way to get to
know people in the community and build
your network is to get off the sidelines and
into the game.
2. Be confi dent. If you have confi dence in your
self others will have confi dence in you.
3. Look past the obstacles. Focus on the your
vision not the hurdles along the way.
Nicole Pereira, General Manager
Cambridge Centre Honda
1. Act on your inspirations when they occur.
2. Write it down make it happen.
3. Smile a lot and laugh more.
Lee-Anne Krueger - Graham Mathew
Winter 2011
17

10 Tips To Avoid
Work At Home
Mom Burnout
Working from home is a great way to stay home
with your kids while still supplementing the
family’s income. On the flipside, it can be challenging
to be mother and employee at the same
time. Your stress level will rise quickly when you
have deadlines to keep or phone calls to make
while your little ones are acting out. Implement
a few of the ideas below to prevent Work at
Home Mom Burnout.
1. Don’t work more than you have to. Money
isn’t everything. You family needs a happy and
sane mom.
2. Create a schedule or to-do list both for work
and your personal life. Just realize that you
won’t always get everything done and don’t
worry if you don’t. There’s always tomorrow.
3. Designate an errand day. Spend one day a
week running around town getting everything
done for the week. This is when you will grocery
shop, drop things off at the drycleaner, go to
the post office and anything else you need to
do.
4. Enjoy your kids. Take some time to play with
them every day. Have a picnic lunch in the
yard, take them on a little field trip or just play
catch for a while. You’re a work at home mom
because you want to spend time with your kids.
Work and house chores can wait while you play.
5. Go out on a date with your husband. Make
date night a regular occurrence and connect
with your husband.
6. Have lunch with a girlfriend. We need some
adult conversation every now and then. Make
time to stay in touch with your friends.
7. Call a friend. If you are having a bad day, call a
good friend and just talk for a little while. You’ll
be relaxed and rejuvenated when you get back.
8. Get some exercise. Go for a walk, join a gym,
or try a Pilate’s class. Exercise will not only keep
you in shape, it’s also a great de-stressor.
9. Play some upbeat music and dance around
the living room. Who cares if your kids and the
neighbors think you’ve lost it? You are having
fun and are releasing all that build up physical
energy.
10. If you own a business, stick to one until it
more or less runs itself. Don’t burn yourself out
by trying to run several businesses at the same
time.
Start implementing a few of these ideas today
and watch your stress level go down. You will
prevent work at home mom burnout and get
to enjoy life more. Your family will appreciate
spending time with a fun and relaxed mom.
That’s what it’s all about – spending quality time
with your family
by Abdessamad Aouad
18 www.cambridgechamber.com
Winter 2011

Belong, Engage,
Lead and Prosper.
Everyone wants to Belong, whether it’s belonging
to a service club, group of friends, or just a
family, belonging is a
sense of having a
stake in something
bigger
than yourself.
Belonging to
the Chamber is
like belonging to
a family. We share common interest, like the
economy, legislation and we even share the
need to connect with others whom we belong
with. A wise person once said, people do business
with people they know. Well the Chamber
has known that for years, and we’ve even built
in a core practice that commits this organization
in developing programs that hinge on
connecting people with people so they can get
to know one another.
Belonging from a community perspective is
about uniting our voices, to ensure business can
www.cambridgechamber.com
continue to be vibrant, so jobs can be created
and kept, and prosperity can be generated for
this and advanced generations. We’ve got a lot
going for us in Cambridge, we have a fantastic
location, we have a diverse economic structure
and we have a Chamber of Commerce that
is committed to growing our community in a
manner that speaks to prosperity, health and
safety.
Belonging to the Chamber strengthens our
voice and empowers the business community
to keep our community progressive. We’ve a lot
of work to do yet, that’s why we invite you to
Belong, be part of our corporate family, get to
know more like-minded entrepreneurs and help
us build the community we all want.
We might be going out on a bit of a limb, but
the fact is, size matters! In this world of disjointed
government policy, a time when getting new
customers is a huge challenge and getting help
with business issues is more diffi cult than ever.
The Chamber Network can be your best business
tool. Our strength is in our numbers, the
more members we have, the more opportunities
there are for us to make those all important
connections for you, the stronger our voice is
in challenging anti-business legislation, at any
level of government and our access to resources
to help you and your business, becomes even
greater.
You are our advocate on the street, while we
have dedicated staff out there pounding on
doors and building our membership, the best
way for us to get new members is by having
YOU, our committed and dedicated member,
refer your peers and friends to membership in
the Chamber. You know it all too well, there is
nothing better than a referral.
In fact, you are probably doing yourself and your
business a great service, we can help them, they
know you were the one to recommend us, a big
circle of infl uence and as we grow, our infl uence
grows dramatically. We have a better position in
local, provincial and Federal governments and
here is where we need your help.
Refer a member today, tell them why you
BELONG and why they should as well. You know
we are here, you know we can help, you know
we off er great savings on our affi nity programs.
We want to grow, we want to build our strength
in numbers to make an even greater impact on
our business community. So? Size does matter
and you can make a real diff erence.
Winter 2011
19

Canadian Chamber
of Commerce
Economic Update:
Employment Report
Statistics Canada reported this morning that
15,200 net jobs were created in November. The
details of the report were less encouraging.
Over the past year, part-time employment has
grown at a faster pace than full time employment,
and this trend continued in November.
Public sector employment rose by a solid
21,100. The private sector shed jobs (-11,500)
and more Canadians became self-employed
(+5,700).
The unemployment rate edged down to 7.6% in
November from 7.9% in October. The main reason
for the 0.3 percentage points point drop: A
large number of people exited the labour force
(43,600), primarily youths.
The goods-producing sector as a whole shed
21,000 net positions as a result of a large drop
in manufacturing jobs. Payrolls jumped in the
services sector (+36,200) thanks to increased
hiring in retail and wholesale trade (+26,200),
health care and social assistance (28,400) and
accommodation and food services (16,600).
These gains were partly off set by declines in
fi nance, insurance and real estate (-22,900).
On a regional basis, only three provinces saw
job gains. There was a notable pickup in net
employment in Ontario (+31,200) and smaller
job gains in Saskatchewan (+1,200) and British
Columbia (+4,300). Employment in Quebec
edged down (-14,100). Employment levels were
fl at or slightly lower in the rest of the provinces.
Since November 2009, total employment has
risen by 318,200 (+1.9%). About 266,000 jobs
have been added by the private sector and
108,800 by the public sector. The number of
self-employed Canadians dropped by 56,300
over the same period.
Employment growth was very robust in the
fi rst half of 2010. In the second half of the year,
the economy is struggling to create new jobs.
Employers are more reluctant to hire given the
uncertainty in the economic outlook. Businesses
are also focusing on achieving productivity
gains from new equipment or new processes
rather than through new hires.
In the fi rst half of 2011, I expect monthly gains
in the order of 5,000–15,000 per month, consistent
with the sluggish pace of economic growth.
Tina Kremmidas, Chief Economist
20 www.cambridgechamber.com
Winter 2011

Do You Know of a Successful Small
Business or an Emerging Enterprise
that Deserves to be Recognized?
Our incredible Annual Business Excellence
Awards is coming up in March. We know there
are businesses that have exceeded all expectations,
have had remarkable years, contribute
in ways that are above and beyond, or maybe
there is an exceptional individual, that through
business has made a real diff erence in our community
as a whole.
Is YOUR company making milestones in spite
of the trials over the last couple years? Well,
big or small, we want to hear about it, we want
the entire community to hear about it. If there
is one thing we are aware of at the Chamber,
it's that we have some remarkable companies
and individuals in our community doing some
outstanding things, making some incredible
contributions and doing some amazing and in-
www.cambridgechamber.com
novative things.
If it’s not you, but you know a company or
individual who is, we need to hear about them,
we need you to nominate them. Don’t worry,
the nominator doesn’t have to run around and
gather information. And if you’re a nominee, we
make the process of giving the judges the information
they need to select this year’s honouree.
Take a few minutes now, go to our website,
scroll down and see in the middle, the link to
nominate, click away. Let’s make sure we shine
a really bright light on business, at this year’s
Annual Business Excellence Awards. It’s up to
you, now go for it!
www.cambridgechamber.com
The Sun Powers Profi t?
Con't page 9
are not available for everyone, and off er
relatively little income. Being able to participate
in a clean energy source and make money
from dead space at the same time is a great
opportunity.”
Converting the roof of a commercial or residential
building to a solar energy producing vehicle
is straight economic sense. The specialists at
Anderson Commercial Realty are ready to help
investors make a profi t while helping to green
the province of Ontario. Watch for our free
information sessions at the Cambridge Chamber
of Commerce coming soon, and open your mind
to profi ting from the Sun.
Winter 2011
21

ASK THE EXPERT
Tech Tips for Small Business
Why text messaging makes sense for business
Because of its reputation as a casual tool for personal communication, texting for business use has been slow to catch on. But the benefi
ts of texting are attractive from a business perspective: real-time communication that’s faster than email, often more cost eff ective
than mobile voice, and ubiquitous even in industries where smartphones are underpenetrated.
Today, texting technology is evolving rapidly, making it even more valuable as a business communications tool. Consider these tips for
making the most of texting in your business:
Keep your costs under control, no matter
where you—and your contacts—may be
Often, a simple text message can replace an expensive
mobile voice call. If you text frequently,
ask your provider about text message add-on
packages for your monthly wireless plan that can
bring costs down to less than 1¢ per message.
If you do a lot of international texting, be sure
to ask your supplier for an international texting
package that can bring rates down to as low as
4¢ per message.
Text messaging and more
As texting technology advances, you can do a lot
more than just sending a simple text message.
With Multimedia Messaging Service (MMS), you
can add images, audio or even video to your text
messages. The business applications are endless.
Some providers are now off ering enhanced
text messaging services that bring many of the
features typically associated with email to text
messaging, vastly increasing its capabilities.
With enhanced text messaging, you can send
texts to large groups at one time, add a personal
signature to your messages, and block unwanted
texts. Some services also let you forward texts to
another mobile device, save copies of your texts
by sending them to your email address, or set up
an out-of-offi ce auto-reply, an important consideration
when using text messaging for business.
Texting and Tweeting: a Natural Combination
If you use Facebook or Twitter to keep customers
updated on your business, you can post updates
to these sites directly from your mobile phone
with a simple text message. Even more importantly,
your customers can receive your tweets or
status updates via text message, ensuring they
stay up to date on what you want them to know,
wherever they may be.
Taking texting to the next level with
mobile marketing
Many mobile marketing initiatives involve sending
text or rich-media MMS messages promot-
ing a product, service, off er or event. While,
stringent guidelines require marketers to ensure
that recipients of marketing text messages “opt
in”, mobile marketing is an eff ective and costeffi
cient way of staying top-of-mind with existing
customers, and generating new cross-sell and
up-sell opportunities. Text messaging technology
can also be used for polling and inviting customers
to enter contests.
Texting goes beyond the cell phone
While the obvious form of text messaging
involves direct communication between two mobile
devices, the technology can be far more fl exible.
Consider the effi ciency of sending text messages
to fi eld staff directly from your computer.
Ask your provider about a free, downloadable
SMS plug-in that allows you to send text messages
right from Microsoft Outlook or Outlook
Express. Or, most providers will create an email
address associated with your wireless number,
and you can send emails via text message.
Smart new ways to text on your
smartphone
If you don’t subscribe to enhanced text messaging
services through your provider, smartphones
also off er applications that make texting more
valuable for your business. Visit Blackberry® App
World (appworld.blackberry.com/webstore/category/12),
Apple App store for iPhone (www.apple.
com/ca/iphone/business/apps-for-iphone/), or
other device and carrier app stores, and consider
applications such as these to help you make the
most of your business text messaging:
�Archive your incoming and outgoing text
messages
�Personalize messages to larger groups
�Create templates for messages you send
frequently
�Use text-to-speech technology to read your text
messages aloud.
For information about
Rogers Extreme Text Messaging,
please visit: www.rogers.com/extremetext
22 www.cambridgechamber.com
Winter 2011

GeoSmart Energy - From Making
Lives More Comfortable toSaving
Lives
The men and women at GeoSmart Energy
made the leap this month from making
people’s lives more comfortable to helping
save lives. As active participants in Movember,
a national fundraising campaign for Prostate
Cancer Canada, the small but passionate
corporate team has successfully raised over
$6,000 for the cause, building awareness and
generating greatly needed funds for prostate
cancer research.
IST Recipient of the Best
Practices Award!
IST was the recipient of the 2010 North
American Heat Recovery Steam Generator
Price Performance Value Leadership of the
Year Award given by Frost and Sullivan. The
Best Practice Awards ceremony took place in
San Jose, California on Sep.13, 2010.
Frost & Sullivan Best Practices Awards identify
exemplary achievements within a multitude
of industries and functional disciplines. The
analysis on best practices that they conduct
identifi es companies, products, processes,
www.cambridgechamber.com
MEMBERS IN THE NEWS
and executives that have achieved world-class
performances. This research is an invaluable
source to companies for new ideas to improve
strategies and processes, which ultimately
drive corporate growth. These achievements
are recognized with Frost & Sullivan Best
Practices Awards.
IST was compared to a number of other
companies in the same industry and it came
out on top in the overall weighted rating. The
award criteria included price competitiveness,
features, ease of use, service eff ectiveness
and product matched to client needs. IST is a
manufacturing organization that helps power
generation and oil and gas clients generate
maximum profi t by using heat recovery
OTSGs, EOR OTSGs and related technologies.
Cambridge Heritage Master Plan on
the National Radar
Cambridge, Ontario. November 4, 2010…The
Canadian Association of Heritage Professionals
(CAHP) based in the nation’s capital has
selected the Heritage Master Plan for the City
of Cambridge for the 2010 Heritage Planning
award. The award recognizes ‘excellence in
heritage conservation and land use planning’
and honours the work of CAHP members with
a view to identifying and encouraging collaborative
ventures.
New Look for Miller Thomson
On November 22nd, Miller Thomson
launched their new look. Miller Thomson's
new national brand reflects the qualities that
matter most to our clients: Added experience.
Added clarity. Added value. http://millerthomson.com
Congratulations UNIGLOBE
Donaldson Travel!
UNIGLOBE Donaldson Travel of Cambridge,
Ontario was awarded "Agency of the Year" at
the annual UNIGLOBE Travel Eastern Canada
Regional Conference, held recently in Montreal.
UNIGLOBE Travel is the world's largest
single-brand retail travel franchise company,
with more than 800 locations in over 30 countries,
including Canada, the US, and UK.
2010 Brownie Award Goes to Two
City Projects
Two city projects were among the recent
winners for turning contaminated sites into
award winning projects.
Waterscape on the Grand River and Heartwood
Place were among the winners of the
11th annual Canadian Urban Institute’s (CUI)
2010 Brownie Awards ceremony. Waterscape
on the Grand River and Heartwood Place were
recognized for leadership and innovation in
brownfield redevelopment, and for their commitment
to the remediation of brownfield
projects – turning contaminated sites into
“great places”.
B&W Awarded New Contract
The Babcock & Wilcox Company (B&W),
the parent company of Babcock and Wilcox
Canada, has recently announced that the
Cambridge company has been awarded a
contract from the Tennessee Valley Authority
(TVA) to design and manufacture two steam
generators for the Bellefonte Unit 1 Plant as a
part of the Bellefonte completion project.
Winter 2011
23

24 www.cambridgechamber.com
Winter 2011

Homecoming,
innovation &
vision.
If I had to choose three words to describe
my work with the Cambridge Chamber of
Commerce those would fi t the bill perfectly.
Homecoming? Not exactly a word you hear
in business all that often is it? But this is a
homecoming story because I’m a born and bred
Cambridge/Kitchener boy. I was educated and
now live in Hamilton but found myself drawn
back to the area for business. Just as I expected,
I rediscovered a vibrant, forward-thinking city
with impressive opportunities for business.
Once in town, I joined your Chamber of
Commerce for the same reasons you did. To
help my business grow, get connected and to
be inspired by exceptional and like-minded
business owners. I thought it would be like every
other Chamber I’ve been a part of. What I found
was very unique. Let me explain.
The Cambridge Chamber of Commerce didn’t
want to simply maintain the status quo with
their membership. They wanted to take bold
steps forward, to revolutionize the way they
communicate with, interact with and serve
their members. In other words their goal
was to be one of the most dynamically
accessible and responsive Chambers
in the country. Mission
accomplished.
www.cambridgechamber.com
Adam Oldfi eld
President of FPM3
MOBILE WEB
Here’s how it happened...
My company is FPM3. We are a full service
marketing fi rm that creates outstanding online
and social media applications. We have one
goal: helping clients experience phenomenal
business growth by helping them make deeper
online and social media connections to their
customer base. We do this by developing and
implementing extraordinarily smart, intuitive
and advanced online applications and products.
Sounds complex so let me translate: FPM3
creates online apps that humans like to use.
That’s it in a nutshell. We take highly complex
computer code and programs and turn them
into human friendly applications that build
business.
So what did my team at FPM3 do to help the
Cambridge Chamber of Commerce meet its goal
of improved communication for members? Here
are a few highlights:
THE MINGLE ® : The Mingle® is an exciting
video technology FPM3 created to enable a
virtual Chamber representative to appear on
their website. This virtual rep walks through
the screen and talks to the website visitor. The
Mingle® is a memorable and personal website
upgrade that’s surprisingly aff ordable.
LIVE CHAT: Visiting a website can feel like a
one-way street and can leave visitors with more
questions than answers. Now, with FPM3’s
live chat option, the Cambridge Chamber of
Commerce is a two way street. You log on to the
website, ask questions and get answers from
their online representative. A real person, in
real time. With no delay and no stock answers.
I invite you to visit the Chamber site today and
experience live chat for yourself.
MOBILE WEB: To better meet the needs of
members using smart phones, the Chamber
THE
MINGLE
LIVE CHAT
approved an exciting and proprietary mobile
web developed at FPM3. This mobile web
ensures the Chamber’s website works perfectly
when accessed through an iPhone, Blackberry
or Android cell phone. If desired, members who
are on the road can get turn by turn directions
to Chamber events from their exact location,
no matter where they are or how lost they may
be! Leading edge technology for a leading edge
Chamber of Commerce.
It’s quite a story of innovation, vision and
guts. And now your Cambridge Chamber of
Commerce is the fi rst in Canada and possibly in
North America to have these member-fi rst style
of mobile programs. I’m proud to have been a
part of it.
Wanting to keep doing business here in my
hometown, I’ve taken a bold step - FPM3 now
has a Cambridge offi ce. Sean Carter is our
Cambridge Managing Partner and ‘go to guy’.
Call us to welcome us to town and fi nd out how
you can grow your business online and through
social media at surprisingly low costs. We also
appreciate tips on where to get a great lunch.
Who says you can’t go home again? In my
experience when home is Cambridge, it’s
impossible to stay away!
fpm3.com • 1.866.979.FPM3 ext. 22
cambridgechamber.com • 519-622-2221
Winter 2011
25

DOLLARS & SENSE
www.cambridgechamber.com
It is NOT to good to be true.
If this is something that you are hearing about for the
first time please read to appreciate the tax benefits
you might be missing by not considering this type of
investment/savings account.
By having a TFSA, you can contribute up to $5,000
a year, earn tax-free investment income and even
make withdrawals without paying tax. It is an ideal
complement to your existing Retirement Saving Plan
(RSP) or Retirement Income Fund (RIF) – offering you an
additional tax-smart savings strategy.
Within your RSP or RIF, your investment earnings grow
on a tax-deferred basis, which means you don’t pay tax
on the earnings until you eventually withdraw them –
typically resulting in faster growth. But with the TFSA,
your investment earnings grow on a tax-free basis,
which means you never pay tax on them – not even at
the time of withdrawal. This tax-free growth enables
your savings to grow much faster than they otherwise
would.
A flexible savings tool
The TFSA is an extremely flexible savings account that
can meet a wide range of needs. It can help you:
lSave for short-term goals like financing home
renovations or long-term goals like retirement.
lBuild additional tax-advantaged retirement savings
above and beyond your RSP.
lEarn tax-free income on surplus RIF payments that you
don’t currently need.
lBoost a family member’s education savings beyond
their Registered Education Savings Plan (RESP).
lReduce your family’s overall taxes when you give
investable assets exposed to your higher
tax rate to your spouse or adult children
to contribute to their own TFSAs.
lShelter fully taxable interest income
that you are currently earning in a
taxable account.
lCreate a contingency fund for
emergencies or time-sensitive opportunities.
How does the TFSA work?
Any Canadian resident aged 18 and
older with a Social Insurance Number
can open a TFSA. In some provinces, you
have to wait until you turn 19 (British
Columbia, Yukon, Northwest Territories,
The Tax-Free Savings Account (TFSA)
New Brunswick, Nova Scotia and Newfoundland &
Labrador). However, TFSA contribution room starts
accumulating at age 18 regardless of your province of
residence.
Making contributions
You can contribute up to $5,000 to your TFSA in 2009
and, in future years, this amount will be indexed to
inflation in $500 increments. You can also gift funds to
your spouse or adult child to contribute to their own
plans.
lThere is no income requirement to contribute to a
TFSA – you can make contributions even if you have no
income.
lWhile your contributions are not tax-deductible against
your income, as they are with an RSP, any investment
income they earn accumulates tax-free.
lIf you don’t use all of your available contribution room
in a given year, it carries forward indefinitely. There is no
age limit on how long you can contribute to your TFSA –
it’s a lifelong plan.
Making withdrawals
You can withdraw as much as you want, whenever you
want, for whatever reason you want – and you pay no
taxes on the withdrawal. What’s more, any amounts you
withdraw are added to your available contribution room
for future years.
This type of account would be beneficial for almost
everyone so consult your advisor as to how you can
open an account or feel free to call our office at
519-621-1307 for further information or email
erica.tennenbaum@rbc.com.
This article is supplied by Erica
Tennenbaum, an Investment Advisor with
RBC Dominion Securities Inc. Member
CIPF. ®Registered trademark of Royal
Bank of Canada. Used under licence.
RBC Dominion Securities is a registered
trademark of Royal Bank of Canada.
Used under licence. ©Copyright 2010.
All rights reserved. This article is for
information purposes only. Please consult
with a professional advisor before taking
any action based on information in this
article.
Winter 2011
27

Catholic Board Elects New Chair
& Vice Chair
Trustees of the Waterloo Catholic District
School Board tonight elected trustee
Manuel da Silva (Cambridge / North
Dumfries) as Chair of the Board and trustee
Wayne Buchholtz (Kitchener / Wilmot) as
Vice Chair of the Board.
Nominations Now Being
Accepted for the Mayor's Award
for Excellence In Workforce
Training & Development
Mayor’s Awards will be presented in categories
which recognize the diversity of organizations
within the City of Cambridge:
• Small Business
• Public and Not-for-Profit
• Service, Hospitality, and Retail
• Industrial and Manufacturing
Nomination deadline is to February 11, 2011!
Nomination forms are now available at
www.cambridge.ca or call the Economic
COMMUNITY CORNER
Development Division of the City at
519.740.4536, Ext.4592
Cambridge’s Anti-Idling By-law
Enforcement Went Into Effect on
December 1st
Parking Enforcement Offi cers at the City of
Cambridge will issue $40 tickets related to the
new Anti-idling By-law (164-09). This follows
an extensive educational period that included
warnings and information campaigns to help
share the new change with the community.
The new by-law is part of the comprehensive
sustainable environmental initiatives undertaken
by the City of Cambridge.
Ainsworth Inc. and staff help the
Heart and Stroke Foundation.
Ainsworth Inc. ran a number of bar-b-q's
for their customers this year, raising over
$350.00 for the Heart and Stroke Fund.
This was matched by the company for a
total donation of $703.00.
Front row left to right Prabhjot Singh, Lynne Lutz,
Harpal Banwait and back row left to right Larry
Martin, Prabhjot Singh and Ken Brisbois.
2010 Cambridge Santa Claus
Parade Winners
•Best Overall Entry - Move With Grace
•Best Corporate Entry - Babcock & Wilcox
Canada
•Best Band - Traces Steel Band
•Best Community Spirit - Sue Bottrill Dance
Studio
This year 3,691 pounds of food and $1,980.85
were collected for the Cambridge Self Help
Food Bank.
28 www.cambridgechamber.com
Winter 2011

Furry Friends Foto Fun...
...was a huge success! John Mitchell raised
$1,300 this year for the animals here at the
Cambridge Humane Society shelter.
The Cambridge Humane Society
Calendars
2011 Calendars are now available and
can be purchased by visiting http://spca.
cambridgeweb.net. Please help make this
calendar a viable entity for the shelter.
Send Us Your News & Noteworthy
Items for Spectrum
Do you have some important news you would
like to pass on to the readers of Spectrum
www.cambridgechamber.com
COMMUNITY CORNER
Magazine? Submit your news on-line at www.
cambridgechamber.com
Book Your Off-Site Meeting With
Us!
The Cambridge Chamber of Commerce Boardroom
is available for rent and can accomodate
up to 20 people, 40 people theatre style. Call
Matt at 519.622.2221 ext 2221 for more information.
Available to Chamber Members only.
Region of Waterloo Inaugural
Meeting
The Inaugural Meeting of the Council of the
Regional Municipality of Waterloo for the term
2010-2014 was held in the Regional Council
Health & Wellness
Resolutions for 2011
U Weight Loss Clinic offers a science based, doctor formulated
weight reduction program that is guaranteed to work.
We teach the simple lifestyle secrets that allow you to reach
your healthy weight and love of your life.
At “Integrated Health Solutions by Tanya Morrell”
We offer something for everyone and we know that your personal
health and fi tness goals are different and unique. We use
a wide variety of exercises and training techniques and we do
not believe that the one size fi ts all approach to health, fi tness
and wellness serves everyone.
ReAlign Health has been helping the Cambridge community
get well and stay well since 2007. Featuring family chiropractic
care, naturopathic medicine and massage therapy,
natural health is only a phone call away.
The BLITZ is a friendly neighborhood gym. Our unique
cardio/strength training circuit is a fast and effective workout
that’s perfect for men of all ages and fi tness levels
Your consultation is FREE.......The results are
PRICELESS!!!
• Lose 2 lbs per week guaranteed
• One-on-one personalized service
• Grocery store bought food
• Designed around your life
Chamber, 150 Frederick Street, Kitchener,
Ontario on Wednesday, December 8, 2010.
The meeting was called to order by K. Fletcher,
Regional Clerk as Presiding Offi cer. The Honourable
Mr. Justice Patrick J. Flynn administered
the Declaration of Offi ce to Regional Chair Ken
Seiling.
U Weight Loss Clinics
580 Hespeler Road
Cambridge, Ontario N1R 6J8
519-624-8303
Integrated Health Solutions by
Tanya Morrell
(519) 212-5697
tanya@integratedhealthsolutions.ca
www.integratedhealthsolutions.ca
ReAlign
2445 Eagle Street North Unit 1
Cambridge, ON N3H 4R7
drmark@realignhealth.com
www.realignhealth.com
The BLITZ
50 Hopeton Street Unit C
Cambridge, ON N1R 3T3
(519) 624-0344
theblitz@execulink.com
www.theblitzcambridge.com
Herbal Magic of Cambridge
Westgate Plaza
519-624-9682
herbalmagic3@live.com
HomeSense Plaza
519-623-8861
herbalmagic89@bellnet.ca
Winter 2011
29

At the beginning
of our 2010 fall
campaign, I asked
you a ques� on,
“Could you please
support United Way?”
Thank you to all who answered that ques� on
with a dona� on to United Way. Thank you for
thinking of WE before ME. Underneath everything
we are, underneath everything we do
we are all people. Connected, interdependent,
UNITED. When we reach out a hand to one;
we infl uence the condi� on of all. That is what
it means to LIVE UNITED.
As a Chamber member you play an important
role in our community. There is a quote about
when looking for people to help move a piano,
you can always fi nd lots of people willing to
move the stool. Fortunately for our community
we have some Chamber members, who
helped us move the piano.
As we start 2011, please remember to keep
United Way in your thoughts throughout the
year and share with others why you contribute
and the importance of doing so. If you don’t
already contribute, we hope this will be your
year.
The United Way of Cambridge and North Dumfries
funds 24 local agencies and 46 programs
and services that posi� vely impact people’s
lives. Community Impact is about achieving
meaningful, long-term improvements to
quality of life in our community—addressing
not just the symptoms of problems but also
ge� ng at the root causes. It’s about making
fundamental changes to community condi-
� ons.
United Way funded programs and services
help those who can use skill upgrading to
ensure equal opportunity employment, ensure
families can access counselling to guide them
through challenging situa� ons and strengthen
their family rela� onships, ensure children have
mentors in their lives to provide posi� ve role
models, and ensure a safe place for newcomer
youth to celebrate diff erent cultures, build
friendships, and feel involved in the community.
They help people like Rifaat…
“THE BEST DAY OF MY LIFE!”
Rifaat is 12 and a� ends the Drop-in Rec Program
at the YMCA, simply called “The Z.” He
joined other members on a trip to a Toronto
Argonauts game. Like most of the group, Rifaat
had never been to a professional sports game,
or to Toronto. His name was drawn to go onto
the football fi eld and receive a jersey. There he
met Jeff Johnson, an Argo who took his jersey
and his gloves off and handed them to Rifaat,
saying “The jersey is for everybody at the Z,
but these are for you.” Rifaat said it was the
best day of his life.
To see more inspiring ways that the United
Way is impac� ng our community, please visit
liveunited.ca.
Thank you!
Sara McLennan
VP Marke� ng & Broker Services,
Gore Mutual Insurance Company
2010 United Way Volunteer Campaign Chair
30 www.cambridgechamber.com
Winter 2011

Spiritual Health
I certainly hope that everyone had a wonderful and fulfi lling holiday
season. We have so much to be thankful for living in Canada. But who
are we to thank? In this issue, we are going to discuss a
topic that is very important, especially during this time
of year. It is essential that we stay healthy during these
chilly months, and I hope that some of this discussion
is pertinent to you. Overall health and wellness can be
measured by the following 5 pillars of health: Mental/
Emotional, Physical, Chemical/Nutritional, Financial and
this issue's topic, Spiritual Health. As always, I encourage
feedback on the Cambridge Chamber of Commerce
website, www.cambridgechamber.com. Share with me
what you've been doing to maintain your spiritual health,
both in the winter and year round.
Mental, physical and spiritual health are deeply intertwined, and aff ect
each other greatly. What is spiritual health? It is being connected with
your inner self, with your faith, with your belief systems. Being healthy
ASK THE DOCTOR
The Five Pillars of Health
By Dr. Mark Guker
spiritually helps us to demonstrate love, hope and a sense of caring for
ourselves and in turn, for others. It is important to note that we are
not talking about religion specifi cally here. Many people fi nd spiritual
fulfi llment in religion, but it is only one of many ways. In my line of
work, I am blessed to come in contact with people from many diff erent
backgrounds and as a result many diff erent spiritual beliefs. I
have always taken great interest in discovering the spiritual
beliefs of my patients and what is most important to them in
life. I was raised in a family where spiritual health or faith was
valued as important but was considered an individual matter
and belief. I have had many infl uential people in my life that
have shaped my spiritual health, and I know that I can lean on
these very special people whenever this aspect of my health
suff ers.
Spirituality can help us through the good and the bad in
life. I see many people with chronic or even terminal illness.
Those that seem to do better, that live a “fuller” life, are those with
good spiritual health. When one is connected, or spiritually healthy,
our physical and emotional pains are easier to deal with. We truly feel
32 www.cambridgechamber.com
Winter 2011

lighter, happier, more fulfi lled. Nourishing the soul is as important as
eating healthy, as keeping stress low and as exercising. Most people
unfortunately are unaware of the importance of spiritual health. We are
caught up in the whirlwind that is our life. We have bills to pay, hockey
practices to get to, and colleagues to be angry with. Often times it takes
a downturn in one’s health, or a serious loss for someone to become
concerned or aware of their spiritual health. I intend to use this forum as
a way to introduce to some people the importance of, and the path to,
spiritual health.
But how does one attain better spiritual health? Just as physical health
improvement, it does not occur overnight. I encourage people to start
slowly, but start today. Step 1: Tune into your inner self and fi nd out
what it is that makes you truly happy. What gives you inner peace,
strength, harmony? Many people fi nd this in daily rituals, such as going
to church, yoga or meditation. For some, it may be reading a book,
gardening, golfi ng or listening to music. Whatever this “thing” is, do it
often. Another important trait that I take from all of those in my life, who
are spiritually healthy, is to use humour and to be gracious. We should
laugh with the people in our life that we love, and we should be thankful
for those people. We need to use humour to lighten the burden of our
days. We need to be thankful for our health, for sunshine, for good food
and for good friends. When you start to employ
these two traits, you will feel an immediate
improvement in your spiritual health.
Next, there are several important
steps that one must ensure that
he meets every day. Take some
time out of your busy schedule to
be quiet, and to be alone. This may
be used to read, or just to think. This is
the start of every meditation technique and is very
powerful for developing spiritual health. Next, be open. Open to new
things, open to share your life with others and open to your environment.
Have an open mind and talk to people in your life that you wouldn’t have
otherwise. It is amazing how much we can learn from people who are
www.cambridgechamber.com
so seemingly diff erent from us. Find commonality in mankind, it makes
you aware that you are not alone on this journey of life. Next, practice
forgiveness. Allow people in your life to make mistakes, as nobody is
perfect. Take the feeling that you get from forgiving someone and bottle
it. This is what improving spiritual health feels like. Have purpose. In our
offi ce we have a mission statement, which is readily available for patients/
visitors to read. Let people know why you live the way you do, and live
each and every moment with that purpose in mind.
Spiritual health is not something that one needs to spend money on. It
does not necessarily involve weekend getaways or self-help books. All
that we need to do is to become aware, and then use some of the tips
that I have shared. Once you identify the need for spiritual health, it
becomes a way of life. Be thankful, have a positive outlook, laugh and
be open. Understand that spiritual health is not something that comes
without hard work. Spiritual health takes place throughout one’s life, and
the fi rst step is to become aware. Find out what makes you happy – it will
be the most important discovery you will ever make. Love those around
you, and allow yourself to believe that some things are beyond measure,
and that it’s ok to believe in something that is not easily explainable.
Dr. Mark Guker
is a Doctor of Chiropractic at
ReAlign Health on Eagle Street
in Cambridge. Visit www.
realignhealth.com for more on Dr.
Mark and the clinic.
Winter 2011
33

One of the many benefits offered to our
Chamber Members is the ability to network
with your peers at one of our many events.
Each month the Chamber offers a variety of
events to network and learn. These events
are open to any and all your employees of
Chamber Member companies. If you would
like other employees to be added to your
database so they will receive weekly event
listings, just give us a call!! 519-622-2221.
Check out our events listings at www.
cambridgechamber.com. A sample of some of
our recent events…
BMO Presents the Business Growth
Learning Series.
Did you know that the Cambridge Chamber
Learning Networks are FREE for Chamber
members and their staff? The Chamber in
conjunction with BMO is offering a year long
Business Management Learning series with a
different topic every month. Not only is the
seminar free Tim Hortons Holiday Inn Drive
provides coffee and donuts! Check out the
website www.cambridgechamber.com for all
the details.
CHAMBER NETWORKS
Upcoming Sessions:
Feb 2 - BMO Business Growth Series - How to
Retain your Best Employees
April 6 - BMO Business Growth Series - Adding
Value to Every Sales Call
All sessions are held at the Chamber office,
750 Hespeler Road.
State of the City Address
The Cambridge Chamber of Commerce,
in partnership with the City of Cambridge,
hosted the Annual State of the City Address.
Business and community leaders and elected
officials were updated on upcoming development
and future goals.
Sponsored by
Entrepreneur Lunch
On October 20th, The Cambridge Chamber of
Commerce hosted the Annual Chamber
Entrepreneur Lunch - Improving Competitiveness
through Innovation with Peter Lawler,
Senior Vice President, Operations for Ontario of
the Business Development Bank of Canada. A
full house for this years event certainly brought
the Entreprenureal Spirit for all in attendance.
A special thank you to
Ann Gray of BDC for all her energy and
making this lunch a very successful one.
Sponsored by:
Salute to Small Business
The Cambridge Chamber of Commerce held
the Annual Salute to Small Business at the Galt
Country Club with guest speaker Deputy Chief
Economist Derek Burleton. Once again our
Sponsor for this popular event was TD Canada
Trust.
34 www.cambridgechamber.com
Winter 2011

www.cambridgechamber.com
Partner Sponsors:
November Breakfast
Angus Fisher, Director of Communications
at the Office of the Information and Privacy
Commissioner, Ontario addressed the attendees
on Privacy in the Age of Social Media.
Breakfast Program Sponsors:
Business After Hours
Mark your calanders to attend the next
Cambridge Chamber Business After Hours
make 2011 the year to get out Networking
CHAMBER NETWORKS
and make the next great contact!! Remember
people do business with people they know!
October Business After Hours
The October Business After Hours was held
at The Cambridge Hotel and Conference
Centre and was sponsored by Taft Consulting.
Winner of the Foursome with Cart courtesy
of Saginaw Golf Club Golf and transportation
courtesy of Brentwood Livery the Limousine
People was was Mike Shanks of Property-
Guys.com Waterloo Wellington.
Hosted and Sponsored by:
November Business After Hours
The November Business After Hours was
held at The Holiday Inn Cambridge and was
sponsored by EZ Street Entertainment . Stan
Watch for “ON THE STREET,” the Chamber’s Business
After Hours Chamber Web TV show and see if you can
get stumped on the Rogers Stump of the Month!!
Kruchka from Dave FM presents Nicole Bell ,
Winner of the Grand Prize - A Foursome with
Cart courtesy of Saginaw Golf Club & Transportation
provided by Brentwood Livery ~ The
Limousine People.
Hosted and Sponsored by:
Winter 2011
35

WowCambridge.com
The WOW Cambridge Customer Service
Program is open to entries for individuals in a
wide spectrum of our business sectors within
our community including industry, commerce,
tourism, the public sector and non-profit or
charitable organizations of all sizes.
Customer service has always been recognized
as the key to business success and is now the
most talked about issue in boardrooms across
the country. The role of those responsible for
the delivery and management of customer
service is vital within our marketplace. What
does your customer want? Satisfaction! How
do you ensure that? Excellent customer
service!
Each month the Cambridge Chamber of Commerce
will recognize an individual who has
gone above and beyond, providing what your
customer sees as extraordinary service in an
everyday situation.
These individuals and the businesses they
work for exemplify service excellence, and
most are completely surprised to be awarded
for what they believe is merely "doing their
job."
You will continually hear inspiring stories,
customers who have gone out of their way to
publicly say thanks for a job well done. Our
Annual Grand Winner and all other award winners
and nominees are raising the bar for their
competition and community peers. Increasing
the standard of service in our community can
and will give Cambridge, the Waterloo Region,
and Canada recognition as a great place to do
business.
Program Sponsored by:
This is a great opportunity to gain
recognition for your customer service.
CHAMBER NEWS
RECENT RECIPIENTS:
Heather Hundt, Homewood Suites by
Hilton Cambridge
Lina Mason, Cambridge Public Library-
Preston Branch (page 37)
Ms. Tanya Morell from Integrated Health
Solutions by Tanya Morell (page 37)
36 www.cambridgechamber.com
Winter 2011

Chamber Web TV Interviews.
Greg Durocher interviews Cambridge attendee
at Centrallia, Mark Hallink of Hallink RSB Inc.
Watch the video at www.cambridgechamber.
com
Chamber Continues to Find Ways
to Communicate with Members.
As you know the Chamber is all about communicating
to our members. Letting them
know what is going on, providing information
and even a little entertainment with “On The
Street”. WELL, you need to bookmark The
Chamber for sure now. Follow us on Twitter at
www.cambridgechamber.com
CHAMBER NEWS
My_Chamber and every time Greg logs onto
“ChamberChat” you will get a tweet and you
can click the link and chat directly to him. Ask
questions, give opinions, gossip (Greg likes
that), let him know what is going on at your
business (you know he spreads the news really
quick), and best of all, have your say directly to
Greg, live and in real-time.
We’ve GONE MOBILE, crack open your Blackberry,
IPhone or Android Browser, check out
www.cambridgechamber.com, we even have
our famous online business directory right on
your device. And right now, you can download
Providing Peace of Mind to
Chamber Members Since 1973
BGM Financial Services – Exclusive providers of the
Cambridge Chamber of Commerce Group Benefi ts Insurance Plan
From one employee to hundreds, Chamber Member Companies enjoy:
• Lower administration fees
• Preferred rates
IT PAYS !
TO COMPARE
BGM Financial Services provides a full range of cost-effective insurance
solutions for companies and individuals with the same great service:
•Life Insurance
•RRSPs, DPSPs
•Investment and Retirement
Planning Assistance
•Individual Drug, Health
and Dental Insurance
• Extended rate guarantees
• Local administration
>> Call David Green, Gary Shea or
Warren Mills today to arrange for a noobligation
comparison of your current
plan to our exclusive Chamber Plan.
•Mortgage Protection
•Long-term Care Protection
•Pension Plans
•Disability and Critical
Illness Insurance
•GICs and Annuities
• Exceptional service and
communication
18 Cambridge Street, P.O. Box 699, Cambridge, ON N1R 5W6 • Phone: 519-623-7707 • Toll Free: 1-888-736-8882
Fax: 519-621-5321 • Email: info@bgmfs.com • www.bgmfs.com
Let us know if you know
someone that should be
recognized at
www.wowcambridge.com
our custom made ICON if your on an IPhone
and have the Chamber right at your fi nger
tip (Blackberry / Android ICON coming soon).
WOW hi-tech or what, nothing but the best
for the Chamber. We are moving at the speed
of light, developers can’t keep up with Greg’s
request for technology.
Jump onto the website, oh ya, ChamberChat is
also available on your mobile device as well. We
can and will be your preferred resource, don’t
be shy, stay connected with the Chamber.
Winter 2011
37

Newly elected and re-elected Regional Council will be debating once again the LRT/BRT Regional Transportation
proposal given the Provinces reduction in funding. What message do you have for Regional Councillors as they debate
this proposal/project in the coming months?
If the Conestoga Parkway was not built when it was, think of how
much worse our traffi c mess would be today than it already is. It
was visionary and expensive at the � me. What if a north/south
expressway had been built around Cambridge?
I know this plan has been studied extensively and is part of a
master plan to intensify development and bring back the city core
areas. I would say that you always need to control costs but we
should proceed. It will never be more aff ordable than today.
Neil Bailey, Rela� onship Manager, TD Commercial Banking
“At what point do poli� cians act responsibly with money that they
neither earn or have to account for. Is this was visionary, where
was the vision when Hespeler Road was re-built over the last 10
years? Where was the vision when the highway 7&8 interchange
was rebuilt? Where is the vision in the changes to highway 8
from the 401 north, which I believe runs right by Fairview Mall?
So we are going to come along, with roads that we have re-built
over the last 10 years and are con� nuing to re-build, and now say,
oops, we need to allow for the right of way for a LRT line and a
Rapid Bus System. That is not vision but rather a lack of it. This
region is nothing more than a fat piggy bank to the poli� cians.”
Lorne C. Wallace C.A. B.Comm., Chief Execu� ve Offi cer
Lone Wolf Real Estate Technologies
I'm not in favour of the Light Rail. I think it would be an expensive,
under-u� lized project that would waste a lot of the tax payers'
money. They should put more money into increasing and improving
the present transit system instead.
Steve Walker
MEMBERS SPEAK OUT
My message to Regional Council would be to rethink the en� re
proposal and develope an aff ordable rapid bus system for the Region.
Without the needed funding from the Feds and the Province
it is not appropriate to load the cost diff eren� al on the backs of
tax payers. Also, in the case of Cambridge, it is totally unreasonable
to suggest that Cambridge taxpayers will contribute to an
LRT system that won't be built in Cambridge for another 15 to 20
years!
Karl Kiefer , Sunlife Advisor
There is no need for Cambridge tax payers to have their taxes increased
by 15 to 20% scheme to move people between Kitchener
and Waterloo by Streetcar. We have empty busses roaming
our streets now. The true cost of this debacle is being hidden.
Installing overhead power lines and pu� ng rail lines on to already
busy King Street is only part of the cost. Employees will need to
be hired to manage the Streetcar System, Offi ce space will be
required, the system will need to be maintained and facili� es to
house and maintain the Streetcars. There is not a public transit
system in Canada that is self sustaining. If Ken Seiling wants
Streetcars, I’m sure the new Mayor of Toronto, Rob Ford, would
gladly give him theirs. This is just another example of why we
need to get rid of Regional Government and go to a Management
Board model.
Colin MacGregor, Ta� Consul� ng
38 www.cambridgechamber.com
Winter 2011

Member-to-Member Discounts
A Chamber membership has many benefits including Visa and Mastercard merchant discounts. The Cambridge
Chamber has secured member-to-member discounts from a number of area businesses including:
• ADT Security Services
519-650-8820
• Allstate Insurance Company
15% off home and auto
insurance premiums. Call for a
quote & chance to win a $1000
Home Depot gift card
519-622-8877
• AMJ Campbell Van Lines
Free Aeroplan & Sear’s points,
10% off local & 65% off long
distance moves
519-220-1900 ext. 223
• ATG Jewellery Outlet
20% off for Chamber members
519-620-1667
• Bell World
Special rate plans for Chamber
Members and discounts on
accessories.
kjennings@cellphone.ca
519-240-0041
• Beyond Rewards Inc.
10% discount on all Consulting
Services; 15% discount on Bill
168 Toolkit; Small Business
HR Support Package -$50.00
discount. CODE: CCC052010.
Call 519-821-7440
• Blackcar Waterloo Region
$10 off your airport transportation
for Chamber members
519-888-1008 and his web
www.blackcarwaterloo.com.
• Cambridge Carpet Cleaning
15% off residential carpet &
upholstery
519-622-6888
• Cambridge Insurance
Save up to 40% on home &
auto insurance
519-624-6072
• Canada Brokerlink Inc.
Preferred pricing for all
Chamber members
519-841-0472
• Canadian Red Cross
15% off standard first aid
course
519-621-1840
www.cambridgechamber.com
• Work and Casual Wear
Distributer
20 - 80 % discount with
corporate orders for Chamber
Members
519-650-3604
• CJ’s Express Plumbing &
Heating Ltd.
10% discount on materials
519-621-3111
• Classic Designs
10% off retail price of any of
our products
519-580-0176
• Coldwell Banker Maximum
Results Real Estate Services
Aeroplan miles or a free 1-year
home warranty
519-624-9222
• Computer Troubleshooters -
Cambridge
10% discount on any service
and on ink and toner
Visit www.ctCambridge.com
for details.
Call 519-489-0571
• Corus Entertainment Inc.
Buy 2 get 1 free online banner
ads
519-621-7510 ext. 225
• Curves
No Joining Fee for Members,
3 Cambridge clubs to choose
from
519-653-0007 / 519-620-4522
519-623-1177
• Direct Office Equipment
15% off to Chamber members
519-585-7772
• ESSO Discount Program
Call Chamber office
519-622-2221 ext. 2226
• Expedia CruiseShipCenters
Cambridge
Earn $25-$75 per stateroom
in ship board credits on any
cruise booked through Expedia
CruiseShipCenters, Cambridge
519-624-4449
MEMBERSHIP BENEFITS
• Go Energy
Great savings for members
519-888-0335
• Grand & Toy
Save up to 80%
519-746-3500
• Grand River SuddenValues
A discount of 10% on a one
year contract (valid on new
contracts only)
1-888-732-7618
• Gray Matter IT
10% discount on service to
Chamber Members
1-888-750-4129
• Health E Guide
5% off service fees for
Chamber members
519-654-8350
• Holiday Inn Cambridge
Fitness centre & rooms
519-658-4601
• INS
Take advantage of our Chamber
program on Konica-Minolta
multi-functional business
solutions
519-746-0631
• Just 4 You Home Inspections
$45.00 off Home Inspection for
Chamber Members
519-221-9998
• KAS Personnel Services
$100 off first invoice to
Chamber members
519-622-7788
• Kelly’s Rent A Car
10% discount on rental of cars,
trucks and mini-vans, as well as
auto detailing
519-650-2608
• Krajewski Gallery & Studio
15% off framed art (excluding
originals) www.ourart4u.com
519-622-5927
• Magnet Signs Cambridge
Special price of $165/month +
permit for members
519-740-3300
Free Services:
• Small Business Info
• Business Planning Consults
• Market Research Assistance
Also Available:
• Mortgage Alliance Maximum
Results Financial Services Inc.
Preferred pricing for all
Chamber members
519-624-9222
• Mortgage Intelligence
$225 off legal & home
inspection costs. (Restrictions
apply)
519-624-4828
• MRJ Mechanical Inc.
10% discount to all Cambridge
Chamber Members on Service
and Repair for Heating and
Cooling. 24 Hour Service
519.716-0400
• Natura World Retail Outlet
15% off all beds, mattresses,
duvets, and everything else
519-650-8820
• Nebs Business Products Ltd.
No setup fees online - Referral
code C230
www.payweb.ca
• OE Canada Inc.
Discounts on digital imaging
solutions: scanning, copying,
filing, faxing and MFP’s
519-579-1463 ext. 203
• Packet-Tel
3 months free internet with a 1
year contract
519-579-4507
• Prior Resource Group
$500 credit towards your 1st
permanent order, call today
519 570-1100
• PropertyGuys.com
$100 off any Full Service
Listing
519-208-6204
• Recognition Rewards
Enterprises
Discounts available for
members
519-656-1066
• Richard Quinnell - Mortgage
We will pay for your home
inspection, call Richard
Quinnell
519-658-5249
50 Dickson St., First Floor, Cambridge 519.740.4615 www.waterlooregionsmallbusiness.com
• Resource Library
• Public Access Computers
• Youth Programs
Provincial Business Registra� on • Seminars • Centre Membership
• SAAB Media
Advertise on our network of
TV's across town for 4 weeks
and get 2 weeks free.
519-219-1922
-• Sanderson Centre
15% off any ‘Sanderson Centre
Presents Performance’
ecox@brantford.ca
msharpe@brantford.ca
• Solution One Heating & Cooling
10% discount to all members
on service and repair.
519-580-0176
• TAHITIAN NONI
25% off for Chamber members
519-622-9720
• The Blitz 20 Minute Total
Fitness For Men
15% discount on monthly
memberships
519-624-0344
• Tob Studios
15% discount to all Chamber
Members for Website Design,
Website Changes, Etc. Our
website is www.tobstudios.
com
519-603-3433
• Tutor Doctor
10% off any of our tutoring
packages. Contact Ryan
Moore.
rmoore@tutordoctor.com
http://tutordoctorca6-px.rtrk.
ca/tri-cities/
• Twinkle 'n' Shine
50% Discount on every fourth
Office/House Cleaning
519-240-6658
• Two Blonds and a Brunette
10% discount for Chamber
members
519-463-5129
• U Are Beautiful
15% discount on Hilites
519-620-0033
Winter 2011
39

Active Reason Design
Ben Haskins
50 Second Avenue, Cambridge ON N1S 2C3
(519) 623-7799
http://www.activereasondesign.com
activereason@gmail.com
Alan Dollar Financial Ltd.
Alan Dollar
19 Canning Crescent, Cambridge ON N1T 1K2
(519) 621-4689
http://www.alandollar.ca
alan.dollar@freedom55fi nancial.com
Amberstone Accounting Service
Amberlyn Hieblinger
69 Jack Avenue Kitchener ON N2M 1Z9
(519) 571-1938
Accounting , tax preperation and bookkeeping.
ahieblinger@amberstoneaccounting.com
AML Communications
Paul Campbell
55 Pinebush Road Suite 300 Cambridge ON N1R 8R5
(519) 623-8900
Throughout its 20 year history AML Communications
has grown by a simple formula; selling wireless
technology one customer at a time, helping each
customer grow with the possibilities that wireless
communications have to off er.
http://www.amlcares.com
pcampbell@amlnet.com
APICS Ontario Grand Valley
Kevin Hill
1221 Weber Street East PO Box 25052 Kitchener ON
N2A 4A0
(519) 658-5151
Provides education and training for Operations
Management professionals within an 80 km. radius of
Cambridge.
http://www.apicsogv.org
khill@conestogac.on.ca
Audiolabs.ca
Jim Farrell
735 Burnett Avenue Cambridge ON N1T 1P1
(519) 277-2465
Home theater, Media room and Home automation
systems design and installation specializing in high
performance acoustics and audio implementation.
http://www.audiolabs.ca
jim@audiolabs.ca
Cambridge Solutions Inc.
Gerald Ford
15 Stock Court Cambridge ON N3C 3R4
(519) 658-8289
Business Process Improvement Group: Supply Chain
Mgt, Human Resources and Technology.
http://www.csolutions.org
grford@csolutions.org
Care Solutions
Carolyn West
330 Christopher Drive Cambridge ON N1P 1C6
(519) 212-2626
Providing as-needed small business administrative
support services, such as general offi ce admin work,
marketing, invoicing and collections. Customer database
management, and customer follow up support.
caresolutions@rogers.com
NEW MEMBERS
Dream Home Mortgages
Sandra Hill
420 Pinebush Road Cambridge ON N1T 1Z6
(519) 651-1985
Accredited mortgage professional . License #11954-
FSCO
http://www.dreamhomemortgages.ca
sandra2@sympatico.ca
Eco-Shift Power Corp.
Crystal Leng
125 McGovern Drive Unit 12 Cambridge ON N3H 5L8
(519) 341-5268
Eco-Shift Power Corporation off ers intelligent and
innovative solutions to improve business operation by
signifi cantly reducing energy and carbon footprint.
http://www.eco-shiftpower.com
cleng@eco-shiftpower.com
Edit Design
Edit Kasza
18 Main Street 2nd Floor Cambridge ON N1R 1V4
(519) 240-9242
Custom kitchen and bathroom renovation.
http://www.editdesign.ca
toedit2002@gmail.com
Exalt Developments
Ed Evans
200 Glamis Road Cambridge ON N1R 6T2
(226) 218-0718
Sports good brand distribution.
evans.ed@exaltdevelopments.com
Flexity Solutions
Arnie Dzelme
45 Vogell Road 8th Floor Richmond Hill ON L4B 3P6
(905) 787-3527
Computer products, consulting and professional
services.
http://www.fl exity.ca
arnie.dzelme@fl exity.ca
Huntington Society of Canada
Cyndy Moff at Forsyth
151 Frederick Street Suite 400 Kitchener ON N2H 2M2
(519) 749-7063
The Huntington Society of Canada is a national
network of volunteers and professionals united in the
fi ght against HD since 1973.The Huntington Society
of Canada aspires to a world free from Huntington
disease. The Society maximizes the quality of life of
people living with HD by delivering services,enabling
others to understand the disease and, furthering
research to slow and to prevent Huntington disease.
http://www.huntingtonsociety.ca
cmoff atforsyth@huntingtonsociety.ca
Hy-Pro Plumbing and Drain Cleaning
Alan Little
191 Samuelson Street Cambridge ON N1R 1K2
(519) 622-7770
24 hour plumbing and drain cleaning services, alos
replacing drains without digging.
http://www.hypro-drains.com
alittle961@aol.com
Integrated Health Solutions by Tanya Morrell
Tanya Morrell
83 McMeeken Drive Cambridge ON N3C 4G7
(519) 212-5697
Elite Fitness Studio-Off ering our clients complete
personalized lifestyle programming as the platform for
achieving healthy lifestyle goals and living to the fullest.Tanya
Morrell is one of K-W's top Personal Fitness
Trainers and Nutritionists. She began training clients
in 1994 when she co-partnered a fi tness facility. She
has trained NHL hockey players, celebrities, marathon
runners, triathletes, equestrian riders, and sports
specifi c exercise enthusiasts. She has also trained
clients with Lupus, Fibromyalgia, Diabetes and many
ailments. Tanya is certifi ed through Can-Fit-Pro (PTS,
NS), CPTN, Body Harmonics Pilates, Core Resist-a-Ball
as well as Advanced Exercise Nutrition, Nutritional Sciences
and Herbal Therapies certifi cations.
Kleinstreuber General Contracting Inc.
Brian Kleinsteuber
20 Langford Drive Cambridge ON N1R 5S7
(519) 621-4930
I build the largest estate homes in the G.T.A.
http://www.building4u.ca
brian_kleinsteuber@hotmail.com
Michelle Provost-RE/MAX Real Estate Centre
Inc.
Michelle Provost
766 Hespeler Road Cambridge ON N3H 2C0
(519) 716-7653
Real Estate Agent representing buyers and sellers.
http://www.theprorealtor.com
michprovost@yahoo.ca
Precept Insurance & Risk Management
Wendy Watson
231 Shearson Crescent Unit 105 Cambridge ON
N1T 1J5
(519) 623-1321
Precept has a long history of excellence in providing
customers with outstanding insurance products and
service. It is this history that has worked as the foundation
to allow us to provide unique insurance options
to meet the needs of our clients.
http://www.preceptgroup.net
wwatson@preceptgroup.net
Sentio Clinic
Shannon Earnshaw
7 Grand Avenue South Unit 106 Cambridge ON
N1S 2L3
(519) 267-7800
Massage Therapy.
http://www.sentioclinic.com
sharon.earnshaw@sentioclinic.com
Somerton Automotive Inc.
Fred Somerton
A1-333 Elgin Street North Cambridge ON N1R 7H9
(519) 622-8700
Automotive Service and Repair. Maintenance to most
makes of light trucks/vans and cars. We provide an
electrical diagnosis.
somertonauto@bell.net
40 www.cambridgechamber.com
Winter 2011

The Canadian Clay and Glass Gallery
Bill Poole
25 Caroline Street North Waterloo ON N2L 2Y5
(519) 746-1882
The Clay & Glass is recognized nationally for its critically
acclaimed exhibitions, lectures, classes, workshops
and tours. It is also home to the popular Gallery
Shop which features the work of over 150 Canadian
artists. It's one of a kind, all the time.
http://www.canadianclayandglass.ca
director@canadianclayandglass.ca
The Growth Coach
Keith Peers
210 Morningside Drive Cambridge ON N3H 4R8
(519) 650-9030
Growth Coach® is the leader in business coaching
with the single purpose of helping to drive the success
and balance the lives of small business owners.
http://www.thegrowthcoach.com
k.peers@thegrowthcoach.com
The Valley Group( St. Mary's) Inc.
Robert Harris
1600 River Road East Kitchener ON N2A 4K8
(519) 895-2322
Resort attraction based amusement devices.
http://www.chicopeetubepark.com
bharris@chicopeetubepark.com
www.cambridgechamber.com
NEW MEMBERS
Tob Studios
Jennifer Robins
195 Yellow Birch Drive Kitchener ON N2N 2P1
(519) 603-3433
Web design consultation for design, Seo , Google
adwords/analytics.
http://www.tobstudios.com
jennifer@tobstudios.com
Trillium Talent Resource Group
Denise Methot
244 Water Street North Cambridge ON N1R 3C1
(519) 620-9683
http://www.trilliumhr.com
dmethot@trilliumhr.com
University of Guelph Co-operative Education
& Career Services
Carole Shirley
50 Stone Road 3rd Floor University Centre Guelph ON
N1G 2W1
(519) 824-4120
Co-operative Education & Career Services at the University
of Guelph supports employers with their hiring
needs by off ering free, online, job postings and access
ot recent graduates from over 100 programs and
18,000 undergraduate students. Of these nearly 2,000
students in 40 diff erent Co-op programs are available
(ranging from Commerce to Engineering, to Physical,
Social and Applied Sciences).
http://www.recruitguelph.ca
cshirley@uoguelph.ca
Video Gems Productions
Tom Di Risio
2380 Wyercroft Road Unit 4B Oakville ON L6L 6W1
(905) 844-1905
We off er superior videos utilizing state of the art
equipment to create a work of art that can be experienced
several times over. Our non-linear avid editing
suite can handle the most complex jobs by using
cutting edge digital special eff ects.
http://www.videogems.ca
info@videogems.ca
Weigh Point Inc.
Gerald Simons
55 Fleming Drive Unit #4 Cambridge ON N1T 2A9
(519) 622-7922
Weigh Point is a leading manufacturer and supplier
of innovative and aff ordable weighing solutions for
a wide range of industries and applications. Use our
website to fi nd in depth information about our products
and their applications for various industries.
http://www.weighpoint.com
info@weighpoint.com
Wildeboer Dellelce LLP
Carolyn Musselman
187 King Street South Suite 205 Waterloo ON N2J 1R1
(519) 741-8708
Law Firm.
http://www.wildlaw.ca
cmusselman@wildlaw.ca
Winter 2011
41