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ALBERTA WORLD CUP ACADEMY <br />
PARTNERSHIP PROPOSAL <br />
Support Future Olympians and Cross Country Skiers in Canada! <br />
WWW.ALBERTAWORLDCUP.COM
ALBERTA WORLD CUP ACADEMY <br />
PARTNERSHIP PROPOSAL <br />
<br />
The Alberta World Cup Academy (<strong>AWCA</strong>) is a vibrant, inclusive Na7onal Training Centre that exists to <br />
develop world-‐class and world-‐leading cross country ski racers and ci7zens for Canada. By offering high-quality<br />
programming and unique training opportuni7es to ambi7ous skiers, the <strong>AWCA</strong> aims to become a <br />
global force in the development of high performance Nordic racers. <br />
The <strong>AWCA</strong> volunteer board, staff, and supporters partner with Cross Country Canada, Cross Country <br />
Alberta, and the high performance ski community in Canada (including the Canadian Sport Ins7tute <br />
Calgary, WinSport, and the various provincial and local clubs and organiza7ons) to create an inclusive <br />
and suppor7ve cross country ski program. The <strong>AWCA</strong> aspires to provide cost-‐effec7ve opportuni7es to <br />
those athletes who show the ap7tude to become interna7onally successful. <br />
The <strong>AWCA</strong> program was started in 2008 in recogni7on of a need for beMer programming for senior level <br />
athletes in Western Canada. The program was immediately successful and has con7nued to grow in its <br />
success ever since. The program has since graduated eight athletes to the Na7onal Team and sent six <br />
different athletes to the 2010 and 2014 Winter Olympics. <br />
Headquartered in Canmore, Alberta, the <strong>AWCA</strong> has access to world-‐class trails and snow at the Canmore <br />
Nordic Centre Provincial Park and its performance hub, the Bill Warren Training Centre (WinSport <br />
Canmore). The Canmore Nordic Centre is world-‐renowned for its snowmaking capacity, year-‐round <br />
variety of terrain, organiza7onal excellence, access to sport science and medical services, and high <br />
performance hos7ng, coaching and compe77ve experience. <br />
WWW.ALBERTAWORLDCUP.COM
2016/17 <strong>AWCA</strong> TEAM <br />
The <strong>AWCA</strong> athlete group includes the best Canadian talent in the 18-‐25 age group. This year the <strong>AWCA</strong> <br />
will be fielding a team of approximately 15 athletes between the U21 and U25 programs. <br />
The program will operate May 2, 2016 to March 30, 2017. Other than traveling to camps, training will <br />
be conducted in Canmore, Monday to Sunday, comprised of 6-‐8 weekly prac7ces. All athletes have <br />
made Canmore their home as they pursue their dreams. They are truly “Canmore’s Team!” <br />
U-‐25 Program <br />
This program includes two-‐thirds of the U25 Na7onal Development Team and is designed for senior <br />
athletes who are aiming to race interna7onally for Canada this year and to compete at the 2018 Winter <br />
Olympics in Korea. The emphasis for this group is to train at an elite level, pushing each individual’s <br />
boundaries while respec7ng the importance of well planned recovery. <br />
Training Camp Plan: Monthly camps (3-‐14 days) located regionally. Two camps with Na7onal Ski Team <br />
(Montreal/Mt.Tremblant and Park City). <br />
Focus CompeQQons: FIS World Ski Championship trials. Specific race calendars will be planned on an <br />
individual basis, depending on the needs and goals of each athlete. <br />
U-‐21 Program <br />
A program for athletes who are making the jump from club programs to being full-‐7me professional <br />
athletes. These athletes are on the trajectory to making the Na7onal Ski Team for the World Junior <br />
Championships. The emphasis for this group is to build a strong training founda7on and to become <br />
well-‐rounded, self-‐mo7vated athletes. <br />
Training Camp Plan: Monthly camps (ranging 3-‐10 days) located regionally and in Western Canada. <br />
Focus compeQQons: FIS World Junior/U23 Ski Championship Trials and Na7onal Championships. <br />
WWW.ALBERTAWORLDCUP.COM
PARTNERSHIP OPPORTUNITY <br />
Support Future Olympians and Cross Country Skiers in Canada! <br />
<strong>Partnership</strong> Opportunity: Naming Rights <br />
• Overall <strong>AWCA</strong> Naming Rights <br />
• Women’s Team or Men’s Team <br />
• U-‐25 Program <br />
• U-‐21 Program <br />
• Training Camps or Compe77ons <br />
WWW.ALBERTAWORLDCUP.COM
PARTNERSHIP OPPORTUNITY <br />
<strong>Partnership</strong> Project <br />
• Purchase the Naming Rights for one (or more) of the <strong>AWCA</strong>’s training programs, and help to support <br />
the development of elite cross country skiers in Canada. <br />
• Help Canadian athletes pursue their dreams of Olympic Gold medals <br />
• Promote sport and social development while aMaching your brand to a valued community program <br />
and aMrac7ng poten7al new customers to your company <br />
Project Details <br />
• Purchase the Naming Rights for one (or more) of the <br />
<strong>AWCA</strong>’s training programs: <br />
• Overall <strong>AWCA</strong> Naming Rights <br />
• Women’s Program or Men’s Program <br />
• U-‐25 Program <br />
• U-‐21 Program <br />
• Training Camps or Compe77ons <br />
• Your partnership will help the <strong>AWCA</strong> keep the costs of training affordable for athletes, and will <br />
con7nue to aMract a top 7er of talented coaches and athletes <br />
Partner with the Alberta World Cup Academy <br />
• Be affiliated with a Na7onal Training Centre of the highest <br />
level of excellence in cross country skiing <br />
• Send sponsored athletes to compe77ons affiliated with the <br />
FIS interna7onal brand of excellence and earn addi7onal <br />
exposure for your brand <br />
WWW.ALBERTAWORLDCUP.COM
PARTNERSHIP OPPORTUNITY <br />
Brand/Logo Exposure <br />
• Team Vans <br />
• Team Clothing <br />
• Road signage (during training) <br />
• Logo on Wax room/tent signage <br />
• “Thank you to our Sponsors” sandwich board at races <br />
and on-‐snow training <br />
• Roll-‐up Display Banner (mobile, various loca7ons) <br />
Media and CommunicaQon <br />
• Logo/links on website <br />
• Social media men7ons <br />
• Print media (where applicable) <br />
• Logo on printed materials <br />
Public RelaQons <br />
• Logo on local press releases <br />
• Couponing/contes7ng opportuni7es <br />
PARTNER BENEFITS <br />
Corporate Benefits <br />
• Team-‐branded clothing item <br />
• Athlete visits to company events <br />
• Athlete visits to third party organiza7ons (chari7es, schools, etc. as desired by partner) <br />
WWW.ALBERTAWORLDCUP.COM
<strong>AWCA</strong> BUSINESS MODEL <br />
It costs approximately $250,000 to operate the Academy each year. Athletes and key program <br />
partners contribute funding, and the Alberta World Cup Society engages in fundraising and other <br />
entrepreneurial ac7vi7es to earn the rest. Your partnership will help defray both Academy and <br />
athlete costs. <br />
Revenue Athlete fees 27 % <br />
Cross Country Canada <br />
36 % <br />
Cross Country Alberta 6 % <br />
Fundraising <br />
31 % <br />
Expenses <br />
Coaching staff 60 % <br />
Equipment & Supplies 6 % <br />
Daily Training Needs 19 % <br />
Administra7on 3 % <br />
Camp and Compe77on Support 12 % <br />
WWW.ALBERTAWORLDCUP.COM
MEET THE TEAM <br />
2016/2017 <strong>AWCA</strong> ATHLETES <br />
2015/2016 <strong>AWCA</strong> Team <br />
U-‐25 PROGRAM <br />
Dahria BeaMy (22) <br />
Whitehorse Ski Club/NST, YK <br />
Olivia Bouffard-‐NesbiM (24) <br />
Fondeur-‐Lauren7de/NST, QC <br />
Jack Carlyle (23) <br />
Soo Finnish, ON <br />
Annika Hicks (25) <br />
Canmore Nordic Ski Club, AB <br />
Knute Johnsgaard (24) <br />
Whitehorse Ski Club/NST, YK <br />
Julien Locke (23) <br />
Black Jack Ski Club/NST, BC <br />
Maya MacIsaac-‐Jones (21) <br />
Rocky Mountain Racers/NST, AB <br />
Dominique Moncion-‐Groulx (23) Nakkertok Nordique, QC <br />
Patrick Stewart-‐Jones (25) <br />
Nakkertok Nordique, QC <br />
U-‐21 PROGRAM <br />
Delphine Duvernay-‐Tardif (20) <br />
Luke Gerwing (19) <br />
Antoine Hebert (20) <br />
Michael MacIsaac-‐Jones (19) <br />
Thomas Manktelow (18) <br />
Alexandra Stukator (19) <br />
Monteriski, QC <br />
Edmonton Nordic Ski Club, AB <br />
Monteriski, QC <br />
Rocky Mountain Racers, AB <br />
Canmore Nordic Ski Club, AB <br />
Highlands Nordic Ski Club, ON <br />
WWW.ALBERTAWORLDCUP.COM
MEET THE TEAM <br />
COACHING TEAM <br />
Chris Jeffries – High Performance Program Director <br />
Chris is a former Olympian (2006), and has been in a lead <br />
role with the <strong>AWCA</strong> since 2012. He will lead both programs <br />
with the help of the <strong>AWCA</strong>’s coaching team and integrated <br />
support team (IST). <br />
Sco` Perras -‐ High Performance Coach <br />
The <strong>AWCA</strong>’s new coach will work with Chris and the support <br />
team to deliver the U20 and U25 program. They will be <br />
working to lead technical and tac7cal ini7a7ves to enhance <br />
performance programs. <br />
SUPPORT TEAM <br />
Keegan Brookes – Technical Support <br />
Keegan is leading the race service team. In addi7on to race day planning and management, he will <br />
also be working to op7mize the athletes’ ski fleets. <br />
Jessica Kryski – Physiologist, Canadian Sport InsQtute -‐ Calgary <br />
Anna Aylwin – Strength Coach, Canadian Sport InsQtute -‐ Calgary <br />
Shelley Collier – Strength Coach -‐ Canmore <br />
Dr. Andy Reid – Sports Medicine Ridgeview Medical Clinic -‐ Canmore <br />
Hugh Simson – AcQve MoQon Physiotherapy – Canmore <br />
Kelly-‐Anne Carter-‐Erdman – NutriQonist, Canadian Sport InsQtute -‐ Calgary <br />
The <strong>AWCA</strong> also works with specialists in massage, technical services, osteopathy, sports psychiatry, <br />
yoga and pilates to enhance our program. <br />
WWW.ALBERTAWORLDCUP.COM
ALBERTA WORLD CUP ACADEMY <br />
PARTNERSHIP PROPOSAL <br />
Norbert Meier <br />
President, Alberta World Cup Society <br />
Email: nmeier@albertaworldcup.com <br />
Cell: 403-‐760-‐0633 <br />
CONTACT INFORMATION<br />
Chris Jeffries <br />
High Performance Program Director, <strong>AWCA</strong> <br />
Email: cjeffries@albertaworldcup.com <br />
Cell: 403-‐679-‐1502 <br />
Dale Swanson <br />
Chair, <strong>AWCA</strong> CommiMee <br />
Email: daleswanson@shaw.ca <br />
Cell: 403-‐679-‐9170 <br />
WWW.ALBERTAWORLDCUP.COM
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