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ABOUT ROUNDABOUT<br />
ROUNDABOUT THEATRE COMPANY<br />
Roundabout Theatre Company (Todd Haimes, Artistic Director) is committed to producing the highest-quality theatre with the finest artists,<br />
sharing stories that endure and providing accessibility to all audiences. A not-for-pr<strong>of</strong>it company founded in 1965, Roundabout fulfills its<br />
mission each season through the production <strong>of</strong> classic plays and musicals; development and production <strong>of</strong> new works by established and<br />
emerging writers; educational initiatives that enrich the lives <strong>of</strong> children and adults; and a subscription model and audience outreach programs<br />
that cultivate and engage all audiences. Roundabout presents this work on its five stages and across the country through national<br />
tours. Roundabout has been recognized with 36 Tonys ® , 51 Drama Desks, 62 Outer Critics Circle, 12 Obie and 18 Lucille Lortel Awards.<br />
More information on Roundabout’s mission, history and programs can be found by visiting roundabouttheatre.org.<br />
2016-2017 SEASON<br />
STAFF SPOTLIGHT: INTERVIEW WITH MARK CAJIGAO, ASSOCIATE DIRECTOR OF CONTENT STRATEGY AT ROUNDABOUT THEATRE COMPANY<br />
Ted Sod: Tell us about yourself. Where were you born and educated?<br />
Mark Cajigao: I grew up in northwestern New Jersey. I graduated from<br />
Wagner College on Staten Island with degrees in Theatre and English.<br />
I also have an MFA in Acting from The New School. In addition to my<br />
job at Roundabout, I’m an actor, singer, producer and live in Brooklyn<br />
with my wife, two children, and a Jack Russell named Maggie.<br />
TS: How and when did you become the marketing department’s<br />
Associate Director <strong>of</strong> Content Strategy?<br />
MC: I was hired in 2011 as Roundabout’s first full-time web producer<br />
to launch what was then our brand-new website. Since then, digital<br />
marketing has become much more than just websites, and Roundabout’s<br />
marketing team now has three permanent positions dedicated to digital<br />
marketing. My current position was created to oversee all digital<br />
content across the institution, to ensure that content is being created<br />
collaboratively and efficiently and used strategically.<br />
TS: Describe your job at RTC. What are your responsibilities?<br />
MC: Overseeing our digital platforms (websites, microsites, and social<br />
media) allows me to interact with all <strong>of</strong> the departments in the company,<br />
so even though I’m part <strong>of</strong> the marketing team, I get to collaborate<br />
with everyone. It’s my job to ensure that both institutional and showrelated<br />
messaging is consistent and effective on all <strong>of</strong> our channels.<br />
I’m also responsible for making sure our websites provide the best<br />
user-experience—whether you visit us to buy tickets, learn more about<br />
Education at Roundabout, how we foster the work <strong>of</strong> young playwrights<br />
through the New Play Initiative, or the other ways we give back to<br />
the community. I also produce, direct, and conduct the interviews for<br />
Roundabout’s videos. When I started, we posted about 45 videos a<br />
year on average. Last year, it was more than 120.<br />
TS: What is the best part <strong>of</strong> your job? What is the hardest part?<br />
MC: The best part <strong>of</strong> my job is getting to combine my love <strong>of</strong> creating<br />
content with my passion for live theatre, and getting to do it at the best<br />
theatre company in the country. Without a doubt, the most challenging<br />
part <strong>of</strong> my job is getting the stars to align, both literally and figuratively,<br />
to pull <strong>of</strong>f a successful video shoot. There are dozens <strong>of</strong> moving parts<br />
to coordinate: schedules <strong>of</strong> actors, directors, playwrights; finding<br />
available space for the shoot; putting together the camera crew,<br />
planning the interview content… and it all has to come together at the<br />
same time on the same day in the same place. Amazingly, we always<br />
seem to pull it <strong>of</strong>f.<br />
TS: Why do you choose to work at Roundabout?<br />
MC: It’s a privilege to come to work every day with the most talented<br />
and smartest people, who are just as passionate about the work we do<br />
as I am, and it never ceases to amaze me what incredible things we<br />
accomplish. To be able to work on classic plays, musicals, and new<br />
works… For someone who loves theatre, why would you want to work<br />
anyplace else?•<br />
Learn more at roundabouttheatre.org. Find us on:<br />
IF I FORGET UPSTAGE GUIDE<br />
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