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NDHI NAT IONAL DIALOGUE FOR Healthcare Innovation Faith-Based Toolkit Organization Overview • BlueCross BlueShield of Tennessee (BCBST) is a not-for-profit health insurance organization • BCBST provides benefits to about 12,000 companies and serves 3.3 million people • BCBST offers BlueCare Tennessee, a managed Medicaid program that serves 602,000 members Background: The population of BlueCare Tennessee exhibits many characteristics that relate to health disparities: low income, racial minorities, low education levels, high violent crime rate, and under-resourced neighborhoods. Many BlueCare members live in neighborhoods of concentrated poverty, with 40% or more people living in poverty within a given area. The National Healthcare Quality and Disparities Report identified poverty as the most important factor contributing to health disparities. Faith-based initiatives assist in reaching populations that would otherwise be underserved, bridging clinical care delivery systems with the natural care system of family, friends, and the community. Based on a recommendation from its Disparities Advisory Panel, BlueCare Tennessee launched the Faith-Based Toolkit (FBTK) community-based outreach program in November 2013. Program Details The Faith-Based Toolkit (FBTK) is a resource for faithbased organizations to use in communicating important health information to community members in an easily-used, readily accessible format. The toolkit aims to impact community change rather than specific cases of disease or intervention, and includes education on prevention, acute and chronic conditions, and pharmacy. Key objectives of the program: • Influence members to seek access to needed services • Increase health management engagement among BlueCare Tennessee members • Improve health literacy Partners in this effort include: • BlueCare Tennessee • BlueCare Disparities Advisory Panel (comprised of representatives from several community organizations across the state including the TN Department of Health, The Kidney Foundation, and several universities) • Faith-based organizations across the state The program has initially focused on locations with: • High concentration of BlueCare Tennessee and TennCareSelect members • High percentage of members receiving no healthcare services • Create a centralized source for health education and additional resources • Educate communities and their leaders about health promotion and disease management An Initiative of the 11 | Faith-Based Toolkit
NDHI NAT IONAL DIALOGUE FOR Healthcare Innovation • Three predominant population groups –– African American communities –– Hispanic communities –– Rural, underserved white communities Value Delivered • A total of 275 toolkits have been distributed in over 25 counties across the state –– 92 employee volunteers have distributed the toolkits to over 100 churches –– BCBST has distributed 150 toolkits directly to church leaders at various events • Survey responses indicate that the toolkit is being used as intended by member organizations on a weekly or monthly basis Path Forward • Expand the program to churches across the state that have not yet been provided with a toolkit • Expand toolkit to incorporate content on additional public health concerns • Continue faith based initiatives and outreach • Continue to record and track survey responses in order to assess engagement and update toolkit content Faith-Based Toolkit | 12
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