Marina Grigorian - Portfolio

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323.829.3881 grigorian.design@gmail.com Marina Grigorian Graphic Designer CONTENTS Resume Introduction 2 Professional Growth Chart 3 Employment History 4 Education 5 Professional Career 5 References and Availability to Start 5 Skills and Knowledge 6 Portfolio West Medical 7 - 33 Guitar Center 34 - 39 Benjamin Eye Institute 40 - 43 Outside the Box Project 44 Illustrations 45 - 46 Handcrafted Projects 47 Freelance (B2B Samples) 48 - 51

323.829.3881

grigorian.design@gmail.com

Marina Grigorian

Graphic Designer

CONTENTS

Resume

Introduction 2

Professional Growth Chart 3

Employment History 4

Education 5

Professional Career 5

References and Availability to Start 5

Skills and Knowledge 6

Portfolio

West Medical 7 - 33

Guitar Center 34 - 39

Benjamin Eye Institute 40 - 43

Outside the Box Project 44

Illustrations 45 - 46

Handcrafted Projects 47

Freelance (B2B Samples) 48 - 51

INTRODUCTION

Marina Grigorian

Graphic Designer

Skilled, talented, experienced graphic designer is looking

for an employment opportunity with a good company,

agency or organization. My colleagues refer to me as an

intelligent, creative, rational, organized, trustworthy and

responsible individual. I have knowledge and experience

needed to be a great contribution to any marketing or

creative team. I appreciate your time and attention, and

would like to invite you to take a look at my resume and

samples of work.

Professional Qualities

7+ years of professional graphic designer experience

Hard-working, goal-oriented, focused and determined

Humble, yet assertive: wise leader and good communicator

Able to follow direction to the last detail

Problem-solver, seek and find solutions if difficulties arise

Effective collaborator: take lead in projects and follow others’ lead when needed

Proactive self-starter, able to work independently and seek information to complete projects

Strong aesthetic sense and trained eye: see errors in a design piece right away

Good sense for design styles, ability to maintain branding and identity

Habit to be organized: I always know where my files are

Strive to maintain positive and motivating attitude

Well-grounded, polite and honest

Make sure that all my work-related communication is clear and direct

Able to think ahead and prevent problems before they arise

Always respond to work-related e-mails and address all questions asked

Good logical and critical thinking skills

Talent to turn chaotic information into comprehensive text, instructions and communication

Responsible: always make sure that everything is taken care of on time and not the last second

Able to work fast without sacrificing quality

Able to lead creative teams and find common language with different people from all paths of life

Eagle eye for noticing errors, inconsistencies and formatting

Remarkable attention to detail; frequently catch spelling, grammar and billing errors

Good at researching vendors, finding best price/quality/speed options

Acquired administrative experience prior to graphic design career (skills still prove to be useful)

Outside-of-the-box thinker, but regard rules, formats and agreements

Lead a very calm lifestyle that doesn’t interfere with work

PROFESSIONAL GROWTH CHART

RESUME

West Medical 2014 - 2016

Lead Graphic Designer Marketing Strategist Project Manager

Improved company’s logotype and identity; ensured correct implementation by other graphic designers

Designed billboards, strategized placement, worked with printing and advertising vendors (Outfront, Lamar)

to get the best quality, timely delivery and accurate posting

Designed and prepared for print brochures, booklets, pamphlets and other marketing materials

Created ads for various publications (LA Times, Valassis/Red Plum, Pennysaver, Los Angeles Magazine, etc.)

Designed and prepared for distribution online ads, banners and other web assets

UX/UI design (web pages, forms, landing pages aimed to ensure conversions)

Created some of the company’s social media assets

Worked with legal department on creating proper disclaimers for all print and web advertisments

Worked with video editors of commercials on elements relating to graphic design (typography, branding)

Designed materials for expos, worked on logistics to ensure quality of the company’s representation

Managed teams of graphic designers, copywriters, web developers and other professionals on various

projects; trained junior designers and interns

Developed successful strategies for marketing different services and products

Guitar Center (Headquarters) 2013 - 2014

Graphic Designer (Production)

Created web and mobile assets for guitarcenter.com

Designed product launch campaigns (sets of ads and landing pages)

Re-purposed key art for web and print use

Designed promotional labels for Guitar Center stores

Worked in collaboration with designers, web developers, copywriters, lawyers and project managers

Benjamin Eye Institute 2009 - 2012

Graphic Designer Marketing Strategist Project Manager

Designed promotional materials, ads, informational brochures and booklets

Re-designed company’s website, from wireframe to icons

Worked on marketing efforts with LA Kings brand (company provided sponsorship for the team)

Managed company’s website, created content, added pages and illustrations

Worked on SEO strategy and AdWord campaigns

Designed newsletters, created content and ensured distribution

Created technical illustrations for complex medical concepts

Lead and managed various projects involving a range of creative professionals

Created presentations for medical conferences and continuous medical education courses

Worked on development and implementation of marketing strategy

Worked on marketing efforts with referring doctors, helping to co-promote their practices

Photographed surgeries and company events, staff and facilities

Participated in organizing company events (prepared promotional packets, helped with logistics)

Worked with printing vendors on projects requiring various printing methods

EDUCATION

Los Angeles Community College 2001 - 2008

Graphic Design

Completed numerous courses in addition to graphic design program. I realized that the required courses

are not enough for the modern field of graphic design, and completed additional classes, such as Photoshop

for photographers (where I learned photo re-touching), digital photgraphy (I’m not a pro photographer, but

I can produce quality images if needed), marketing and advertising (it built the foundation for further knowledge

I acquired about this field), logic, philosophy and all art history courses available (exposure to art trains

a graphic designer’s eye).

John Marshall High School (Los Angeles) 1999 - 2000

Completed the program within 1.5 years and graduated with honors.

Additional Education

Continuously

Completed numerous on-site and online skill-building and educational courses, as well as trainings provided

by my former employers (on social media, e-mail marketing and marketing in general).

PROFESSIONAL CAREER

Graphic design is an occupation I chose for several reasons. I realized that I have the talent needed to pursue

it, patience to learn and motivation to succeed in it. Yet, most importantly, design and marketing are

genuinely interesting to me. Through years of my career I worked on obtaining knowledge and skills, never

staying satisfied with what I had achieved. It’s no accident that at this point I can confidently claim to be

an expert in my field of work: I put a lot of time and effort into becoming a highly skilled professional and

acquired a valuable range of experience.

In addition to being a skilled graphic designer, I have a strong understanding of marketing, which helps me

in creating materials aimed to achieve conversions. I have obtained experience needed to lead and guide

creative teams, worked in design production, managed design production, and worked with various printing

vendors and publishers. I also maintain creative hobbies that sometimes become useful in my professional

work.

My employers valued my dedication, efficiency, integrity and ability to collaborate with colleagues. I’m very

systematic in my style of work: I maintain to-do lists and reminders, ensuring successful progress and completion

of projects. I approach each project with enthusiasm and care, and see importance in value of work I

produce. I welcome challenges and enjoy finding effective and elegant solutions.

I look forward to hearing back from a team where my knowledge, skills, experience and motivation will be

useful. I would truly appreciate an opportunity to introduce myself in an interview and discuss my experience

and qualifications.

REFERENCES AND AVAILABILITY TO START

References will be provided upon request. Available to start right away.

SKILLS AND KNOWLEDGE

Graphic Design

Strong knowledge of Adobe Photoshop, InDesign and Illustrator

Thorough understanding of typography; habit to use grid systems in layouts

Knowledge of design identity and branding, ability to understand and implement identity guides

Understanding of color systems and all aspecs of working with color (print and web)

Understanding of printing processes and proper preparation of files for different printing methods

Extensive experience in working with various printing vendors and publications

Good brain for UX/UI design and research: strategic, detail-oriented and empathetic

Digital illustration skills (technical and creative)

Very good eye for photography and illustration selection; photography retouching skills

Ability to work fast without sacrificing quality; shifting priorities is not a problem

Ability to lead creative teams and organize effective collaboration

Eagle eye for errors, inconsistencies and formatting; saved companies I worked for money and other

resources by noticing billing mistakes, misspellings, printing imperfections and other errors

Experience with most advertising mediums available (print and web)

Experience in managing design production though all steps of execution

Marketing

Strategizing marketing campains and understanding how to market different products and services

Understanding how to market to various target audiences and ability to create relatable contexts

Understanding how conversion works and how to achieve it

Experience utilizing various marketing tools

Good understanding of social media as a marketing tool, ability to strategize content

Knowledge of legal aspects of advertising (e.g. knowing when disclaimers are needed)

Other Professional Skills

Project management

Fast/blind typing

Very strong communication skills (visual, written and interpersonal)

Strong presentation skills

Excellent spelling and good grammar

Ability to analyze, organize and communicate complex information

Copywriting skills

Impressive organizing skills and excellent memory

Knowledge of e-mail marketing services (MailChimp and Constant Contact)

Above-average knowledge of MS Office programs (Word, Excel, PowerPoint, etc.)

Very comfortable using both Mac and Windows operating systems, basic computer troubleshooting skills

Trilingual (fluent in English, Russian and Armenian)

Hobbies and Interests

Cardmaking (developed new techniques, remarkable percision in working with paper)

Photography, art, literature, history, folklore, music, science, technology

SAMPLES OF WORK

West Medical

When I started working for West Medical, the company just developed the brand and had plans to advertize

on billboards and in various publications. I realized that we needed to address typography used in the

original logotype before moving on with these plans: it was too light, and the logo would need to occupy

a lot of space in order to be readable, taking it up from other important information that we would need

to communicate in ads. The original typography would also make use of the logo in digital mediums

problematic: smaller versions would be blurry and hard to read. I was tasked with re-designing the

typographic portion of the logo, which allowed us to proceed with successful campaigns. Addressing this

issue in a timely manner allowed us to establish brand recognition and create effective advertisements.

Before

After

SAMPLES OF WORK

West Medical

Billboards have been consistently posted all over Southern California for over two years (new designs added with time). Stock

images of the billboard harware are used to display designs due to practical difficulty in obtaining good shots of

the actual panels. “Model shown” is a required disclaimer for advertising medical treatments.

SAMPLES OF WORK

West Medical

My weekly responsibilities also included strategic choice of design for each billboard, depending on lifestyle or other demographic

considerations for the area, as well as the side of the road and objects in the landscape (for good visibility).

SAMPLES OF WORK

West Medical

Red Plum (Valassis) ad. Distributed weekly in several Southern California counties.

SAMPLES OF WORK

West Medical

Red Plum (Valassis) ad. Medical ads require careful wording and disclaimers due to strict advertising laws.

SAMPLES OF WORK

West Medical

Red Plum (Valassis) ad. Distributed weekly in several Southern California counties.

SAMPLES OF WORK

West Medical

Red Plum (Valassis) ad distributed weekly.

West Medical ads have been running in Red Plum for years and have proved to be successful (the phone number on the ad is

tracked for number of calls). The ads were prepared weekly for various locations (about 20 to 60 per week). Each of the weekly ads

was customized to location, design and specific size (different for each region).

SAMPLES OF WORK

West Medical

Red Plum (Valassis) ad prepared for distribution during the holiday season.

SAMPLES OF WORK

West Medical

Red Plum (Valassis) ad prepared for distribution in spring.

SAMPLES OF WORK

West Medical

Holiday postcard distributed to existing patients who expressed

interest in a cosmetic treatment procedure.

Varicose veins and sinusitis ads for KIIS-FM‘s

Wango Tango festival concert guide.

SAMPLES OF WORK

West Medical

Double truck (2 page) ad for Los Angeles Magazine.

Sample pages from a book with treatment results.

SAMPLES OF WORK

West Medical

Informational brochure on venous treatment options (four folds).

SAMPLES OF WORK

Planning and Design for West Medical Booth at Los Angeles Ultimate Women ‘s Expo

Floor plan and setup instructions for the team.

Assambled booth at the Los Angeles Convention Center.

The strategy worked well and lead visitors to the booth.

The event was a success for the company.

Prepared design and planning for the event, worked with large format printing vendors to ensure timely delivery of assets.

SAMPLES OF WORK

West Medical

Some of the Facebook ads designs. The image appears in

Facebook users‘ feed (linked to a landing page).

Design, copy and strategy for a landing page

(linked from a Facebook ad).

SAMPLES OF WORK

West Medical

Design, copy and strategy for landing pages (linked from Facebook ads). Placement of all elements is strategized for conversions.

SAMPLES OF WORK

West Medical