Marina Grigorian - Portfolio
323.829.3881 grigorian.design@gmail.com Marina Grigorian Graphic Designer CONTENTS Resume Introduction 2 Professional Growth Chart 3 Employment History 4 Education 5 Professional Career 5 References and Availability to Start 5 Skills and Knowledge 6 Portfolio West Medical 7 - 33 Guitar Center 34 - 39 Benjamin Eye Institute 40 - 43 Outside the Box Project 44 Illustrations 45 - 46 Handcrafted Projects 47 Freelance (B2B Samples) 48 - 51
- Page 2 and 3: INTRODUCTION Marina Grigorian Graph
- Page 4 and 5: RESUME West Medical 2014 - 2016 Lea
- Page 6 and 7: SKILLS AND KNOWLEDGE Graphic Design
- Page 8 and 9: SAMPLES OF WORK West Medical Billbo
- Page 10 and 11: SAMPLES OF WORK West Medical Red Pl
- Page 12 and 13: SAMPLES OF WORK West Medical Red Pl
- Page 14 and 15: SAMPLES OF WORK West Medical Red Pl
- Page 16 and 17: SAMPLES OF WORK West Medical Holida
- Page 18 and 19: SAMPLES OF WORK West Medical Inform
- Page 20 and 21: SAMPLES OF WORK West Medical Some o
- Page 22 and 23: SAMPLES OF WORK West Medical Design
- Page 24 and 25: SAMPLES OF WORK West Medical Design
- Page 26 and 27: SAMPLES OF WORK West Medical Design
- Page 28 and 29: SAMPLES OF WORK West Medical Design
- Page 30 and 31: SAMPLES OF WORK West Medical Design
- Page 32 and 33: SAMPLES OF WORK West Medical Design
- Page 34 and 35: SAMPLES OF WORK Guitar Center Ads f
- Page 36 and 37: SAMPLES OF WORK Guitar Center Ads f
- Page 38 and 39: SAMPLES OF WORK Guitar Center Landi
- Page 40 and 41: SAMPLES OF WORK Benjamin Eye Instit
- Page 42 and 43: SAMPLES OF WORK Benjamin Eye Instit
- Page 44 and 45: SAMPLES OF WORK Outside the Box Pro
- Page 46 and 47: SAMPLES OF WORK Illustrations Creat
- Page 48 and 49: SAMPLES OF WORK Freelance Key art:
- Page 50 and 51: SAMPLES OF WORK Freelance Key art:
323.829.3881<br />
grigorian.design@gmail.com<br />
<strong>Marina</strong> <strong>Grigorian</strong><br />
Graphic Designer<br />
CONTENTS<br />
Resume<br />
Introduction 2<br />
Professional Growth Chart 3<br />
Employment History 4<br />
Education 5<br />
Professional Career 5<br />
References and Availability to Start 5<br />
Skills and Knowledge 6<br />
<strong>Portfolio</strong><br />
West Medical 7 - 33<br />
Guitar Center 34 - 39<br />
Benjamin Eye Institute 40 - 43<br />
Outside the Box Project 44<br />
Illustrations 45 - 46<br />
Handcrafted Projects 47<br />
Freelance (B2B Samples) 48 - 51
INTRODUCTION<br />
<strong>Marina</strong> <strong>Grigorian</strong><br />
Graphic Designer<br />
Skilled, talented, experienced graphic designer is looking<br />
for an employment opportunity with a good company,<br />
agency or organization. My colleagues refer to me as an<br />
intelligent, creative, rational, organized, trustworthy and<br />
responsible individual. I have knowledge and experience<br />
needed to be a great contribution to any marketing or<br />
creative team. I appreciate your time and attention, and<br />
would like to invite you to take a look at my resume and<br />
samples of work.<br />
Professional Qualities<br />
7+ years of professional graphic designer experience<br />
Hard-working, goal-oriented, focused and determined<br />
Humble, yet assertive: wise leader and good communicator<br />
Able to follow direction to the last detail<br />
Problem-solver, seek and find solutions if difficulties arise<br />
Effective collaborator: take lead in projects and follow others’ lead when needed<br />
Proactive self-starter, able to work independently and seek information to complete projects<br />
Strong aesthetic sense and trained eye: see errors in a design piece right away<br />
Good sense for design styles, ability to maintain branding and identity<br />
Habit to be organized: I always know where my files are<br />
Strive to maintain positive and motivating attitude<br />
Well-grounded, polite and honest<br />
Make sure that all my work-related communication is clear and direct<br />
Able to think ahead and prevent problems before they arise<br />
Always respond to work-related e-mails and address all questions asked<br />
Good logical and critical thinking skills<br />
Talent to turn chaotic information into comprehensive text, instructions and communication<br />
Responsible: always make sure that everything is taken care of on time and not the last second<br />
Able to work fast without sacrificing quality<br />
Able to lead creative teams and find common language with different people from all paths of life<br />
Eagle eye for noticing errors, inconsistencies and formatting<br />
Remarkable attention to detail; frequently catch spelling, grammar and billing errors<br />
Good at researching vendors, finding best price/quality/speed options<br />
Acquired administrative experience prior to graphic design career (skills still prove to be useful)<br />
Outside-of-the-box thinker, but regard rules, formats and agreements<br />
Lead a very calm lifestyle that doesn’t interfere with work<br />
2
PROFESSIONAL GROWTH CHART<br />
3
RESUME<br />
West Medical 2014 - 2016<br />
Lead Graphic Designer Marketing Strategist Project Manager<br />
Improved company’s logotype and identity; ensured correct implementation by other graphic designers<br />
Designed billboards, strategized placement, worked with printing and advertising vendors (Outfront, Lamar)<br />
to get the best quality, timely delivery and accurate posting<br />
Designed and prepared for print brochures, booklets, pamphlets and other marketing materials<br />
Created ads for various publications (LA Times, Valassis/Red Plum, Pennysaver, Los Angeles Magazine, etc.)<br />
Designed and prepared for distribution online ads, banners and other web assets<br />
UX/UI design (web pages, forms, landing pages aimed to ensure conversions)<br />
Created some of the company’s social media assets<br />
Worked with legal department on creating proper disclaimers for all print and web advertisments<br />
Worked with video editors of commercials on elements relating to graphic design (typography, branding)<br />
Designed materials for expos, worked on logistics to ensure quality of the company’s representation<br />
Managed teams of graphic designers, copywriters, web developers and other professionals on various<br />
projects; trained junior designers and interns<br />
Developed successful strategies for marketing different services and products<br />
Guitar Center (Headquarters) 2013 - 2014<br />
Graphic Designer (Production)<br />
Created web and mobile assets for guitarcenter.com<br />
Designed product launch campaigns (sets of ads and landing pages)<br />
Re-purposed key art for web and print use<br />
Designed promotional labels for Guitar Center stores<br />
Worked in collaboration with designers, web developers, copywriters, lawyers and project managers<br />
Benjamin Eye Institute 2009 - 2012<br />
Graphic Designer Marketing Strategist Project Manager<br />
Designed promotional materials, ads, informational brochures and booklets<br />
Re-designed company’s website, from wireframe to icons<br />
Worked on marketing efforts with LA Kings brand (company provided sponsorship for the team)<br />
Managed company’s website, created content, added pages and illustrations<br />
Worked on SEO strategy and AdWord campaigns<br />
Designed newsletters, created content and ensured distribution<br />
Created technical illustrations for complex medical concepts<br />
Lead and managed various projects involving a range of creative professionals<br />
Created presentations for medical conferences and continuous medical education courses<br />
Worked on development and implementation of marketing strategy<br />
Worked on marketing efforts with referring doctors, helping to co-promote their practices<br />
Photographed surgeries and company events, staff and facilities<br />
Participated in organizing company events (prepared promotional packets, helped with logistics)<br />
Worked with printing vendors on projects requiring various printing methods<br />
4
EDUCATION<br />
Los Angeles Community College 2001 - 2008<br />
Graphic Design<br />
Completed numerous courses in addition to graphic design program. I realized that the required courses<br />
are not enough for the modern field of graphic design, and completed additional classes, such as Photoshop<br />
for photographers (where I learned photo re-touching), digital photgraphy (I’m not a pro photographer, but<br />
I can produce quality images if needed), marketing and advertising (it built the foundation for further knowledge<br />
I acquired about this field), logic, philosophy and all art history courses available (exposure to art trains<br />
a graphic designer’s eye).<br />
John Marshall High School (Los Angeles) 1999 - 2000<br />
Completed the program within 1.5 years and graduated with honors.<br />
Additional Education<br />
Continuously<br />
Completed numerous on-site and online skill-building and educational courses, as well as trainings provided<br />
by my former employers (on social media, e-mail marketing and marketing in general).<br />
PROFESSIONAL CAREER<br />
Graphic design is an occupation I chose for several reasons. I realized that I have the talent needed to pursue<br />
it, patience to learn and motivation to succeed in it. Yet, most importantly, design and marketing are<br />
genuinely interesting to me. Through years of my career I worked on obtaining knowledge and skills, never<br />
staying satisfied with what I had achieved. It’s no accident that at this point I can confidently claim to be<br />
an expert in my field of work: I put a lot of time and effort into becoming a highly skilled professional and<br />
acquired a valuable range of experience.<br />
In addition to being a skilled graphic designer, I have a strong understanding of marketing, which helps me<br />
in creating materials aimed to achieve conversions. I have obtained experience needed to lead and guide<br />
creative teams, worked in design production, managed design production, and worked with various printing<br />
vendors and publishers. I also maintain creative hobbies that sometimes become useful in my professional<br />
work.<br />
My employers valued my dedication, efficiency, integrity and ability to collaborate with colleagues. I’m very<br />
systematic in my style of work: I maintain to-do lists and reminders, ensuring successful progress and completion<br />
of projects. I approach each project with enthusiasm and care, and see importance in value of work I<br />
produce. I welcome challenges and enjoy finding effective and elegant solutions.<br />
I look forward to hearing back from a team where my knowledge, skills, experience and motivation will be<br />
useful. I would truly appreciate an opportunity to introduce myself in an interview and discuss my experience<br />
and qualifications.<br />
REFERENCES AND AVAILABILITY TO START<br />
References will be provided upon request. Available to start right away.<br />
5
SKILLS AND KNOWLEDGE<br />
Graphic Design<br />
Strong knowledge of Adobe Photoshop, InDesign and Illustrator<br />
Thorough understanding of typography; habit to use grid systems in layouts<br />
Knowledge of design identity and branding, ability to understand and implement identity guides<br />
Understanding of color systems and all aspecs of working with color (print and web)<br />
Understanding of printing processes and proper preparation of files for different printing methods<br />
Extensive experience in working with various printing vendors and publications<br />
Good brain for UX/UI design and research: strategic, detail-oriented and empathetic<br />
Digital illustration skills (technical and creative)<br />
Very good eye for photography and illustration selection; photography retouching skills<br />
Ability to work fast without sacrificing quality; shifting priorities is not a problem<br />
Ability to lead creative teams and organize effective collaboration<br />
Eagle eye for errors, inconsistencies and formatting; saved companies I worked for money and other<br />
resources by noticing billing mistakes, misspellings, printing imperfections and other errors<br />
Experience with most advertising mediums available (print and web)<br />
Experience in managing design production though all steps of execution<br />
Marketing<br />
Strategizing marketing campains and understanding how to market different products and services<br />
Understanding how to market to various target audiences and ability to create relatable contexts<br />
Understanding how conversion works and how to achieve it<br />
Experience utilizing various marketing tools<br />
Good understanding of social media as a marketing tool, ability to strategize content<br />
Knowledge of legal aspects of advertising (e.g. knowing when disclaimers are needed)<br />
Other Professional Skills<br />
Project management<br />
Fast/blind typing<br />
Very strong communication skills (visual, written and interpersonal)<br />
Strong presentation skills<br />
Excellent spelling and good grammar<br />
Ability to analyze, organize and communicate complex information<br />
Copywriting skills<br />
Impressive organizing skills and excellent memory<br />
Knowledge of e-mail marketing services (MailChimp and Constant Contact)<br />
Above-average knowledge of MS Office programs (Word, Excel, PowerPoint, etc.)<br />
Very comfortable using both Mac and Windows operating systems, basic computer troubleshooting skills<br />
Trilingual (fluent in English, Russian and Armenian)<br />
Hobbies and Interests<br />
Cardmaking (developed new techniques, remarkable percision in working with paper)<br />
Photography, art, literature, history, folklore, music, science, technology<br />
6
SAMPLES OF WORK<br />
West Medical<br />
When I started working for West Medical, the company just developed the brand and had plans to advertize<br />
on billboards and in various publications. I realized that we needed to address typography used in the<br />
original logotype before moving on with these plans: it was too light, and the logo would need to occupy<br />
a lot of space in order to be readable, taking it up from other important information that we would need<br />
to communicate in ads. The original typography would also make use of the logo in digital mediums<br />
problematic: smaller versions would be blurry and hard to read. I was tasked with re-designing the<br />
typographic portion of the logo, which allowed us to proceed with successful campaigns. Addressing this<br />
issue in a timely manner allowed us to establish brand recognition and create effective advertisements.<br />
Before<br />
After<br />
7
SAMPLES OF WORK<br />
West Medical<br />
Billboards have been consistently posted all over Southern California for over two years (new designs added with time). Stock<br />
images of the billboard harware are used to display designs due to practical difficulty in obtaining good shots of<br />
the actual panels. “Model shown” is a required disclaimer for advertising medical treatments.<br />
8
SAMPLES OF WORK<br />
West Medical<br />
My weekly responsibilities also included strategic choice of design for each billboard, depending on lifestyle or other demographic<br />
considerations for the area, as well as the side of the road and objects in the landscape (for good visibility).<br />
9
SAMPLES OF WORK<br />
West Medical<br />
Red Plum (Valassis) ad. Distributed weekly in several Southern California counties.<br />
10
SAMPLES OF WORK<br />
West Medical<br />
Red Plum (Valassis) ad. Medical ads require careful wording and disclaimers due to strict advertising laws.<br />
11
SAMPLES OF WORK<br />
West Medical<br />
Red Plum (Valassis) ad. Distributed weekly in several Southern California counties.<br />
12
SAMPLES OF WORK<br />
West Medical<br />
Red Plum (Valassis) ad distributed weekly.<br />
West Medical ads have been running in Red Plum for years and have proved to be successful (the phone number on the ad is<br />
tracked for number of calls). The ads were prepared weekly for various locations (about 20 to 60 per week). Each of the weekly ads<br />
was customized to location, design and specific size (different for each region).<br />
13
SAMPLES OF WORK<br />
West Medical<br />
Red Plum (Valassis) ad prepared for distribution during the holiday season.<br />
14
SAMPLES OF WORK<br />
West Medical<br />
Red Plum (Valassis) ad prepared for distribution in spring.<br />
15
SAMPLES OF WORK<br />
West Medical<br />
Holiday postcard distributed to existing patients who expressed<br />
interest in a cosmetic treatment procedure.<br />
Varicose veins and sinusitis ads for KIIS-FM‘s<br />
Wango Tango festival concert guide.<br />
16
SAMPLES OF WORK<br />
West Medical<br />
Double truck (2 page) ad for Los Angeles Magazine.<br />
Sample pages from a book with treatment results.<br />
17
SAMPLES OF WORK<br />
West Medical<br />
Informational brochure on venous treatment options (four folds).<br />
18
SAMPLES OF WORK<br />
Planning and Design for West Medical Booth at Los Angeles Ultimate Women ‘s Expo<br />
Floor plan and setup instructions for the team.<br />
Assambled booth at the Los Angeles Convention Center.<br />
The strategy worked well and lead visitors to the booth.<br />
The event was a success for the company.<br />
Prepared design and planning for the event, worked with large format printing vendors to ensure timely delivery of assets.<br />
19
SAMPLES OF WORK<br />
West Medical<br />
Some of the Facebook ads designs. The image appears in<br />
Facebook users‘ feed (linked to a landing page).<br />
Design, copy and strategy for a landing page<br />
(linked from a Facebook ad).<br />
20
SAMPLES OF WORK<br />
West Medical<br />
Design, copy and strategy for landing pages (linked from Facebook ads). Placement of all elements is strategized for conversions.<br />
21
SAMPLES OF WORK<br />
West Medical<br />
Design for social media assets (Instagram, Facebook, Twitter).<br />
22
SAMPLES OF WORK<br />
West Medical<br />
Design for social media assets (Instagram, Facebook, Twitter).<br />
23
SAMPLES OF WORK<br />
West Medical<br />
Design for social media assets (Instagram, Facebook, Twitter).<br />
24
SAMPLES OF WORK<br />
West Medical<br />
Design for social media assets (Instagram, Facebook, Twitter).<br />
25
SAMPLES OF WORK<br />
West Medical<br />
Design for social media assets (Instagram, Facebook, Twitter).<br />
26
SAMPLES OF WORK<br />
West Medical<br />
Design for social media assets (Instagram, Facebook, Twitter).<br />
27
SAMPLES OF WORK<br />
West Medical<br />
Design for social media assets (Instagram, Facebook, Twitter).<br />
28
SAMPLES OF WORK<br />
West Medical<br />
Design for social media assets (Instagram, Facebook, Twitter).<br />
29
SAMPLES OF WORK<br />
West Medical<br />
Design for social media assets (Instagram, Facebook, Twitter).<br />
30
SAMPLES OF WORK<br />
West Medical<br />
Design for social media assets (Instagram, Facebook, Twitter).<br />
31
SAMPLES OF WORK<br />
West Medical<br />
Design for social media assets (Instagram, Facebook, Twitter); selection of quotations for #MondayMotivation posts.<br />
32
SAMPLES OF WORK<br />
West Medical<br />
Design for social media assets (Instagram, Facebook, Twitter); selection of quotations for #MondayMotivation posts.<br />
33
SAMPLES OF WORK<br />
Guitar Center<br />
Ads for guitarcenter.com homepage.<br />
34
SAMPLES OF WORK<br />
Guitar Center<br />
Ads for guitarcenter.com homepage.<br />
35
SAMPLES OF WORK<br />
Guitar Center<br />
Ads for guitarcenter.com homepage.<br />
36
SAMPLES OF WORK<br />
Guitar Center<br />
Ads for guitarcenter.com homepage.<br />
37
SAMPLES OF WORK<br />
Guitar Center<br />
Landing page design. The challenge of the project was to incorporate and<br />
visually separate a lot of information, while using colorful background and logo<br />
provided by Ernie Ball, and making it look in line with Guitar Center‘s style.<br />
Samples of small ads for mobile.<br />
38
SAMPLES OF WORK<br />
Guitar Center<br />
Form for a Facebook campaign with Rock of Ages (the movie).<br />
Promotional labels for Guitar Center stores.<br />
39
SAMPLES OF WORK<br />
Benjamin Eye Institute<br />
Wireframe and design for benjamineye.com.<br />
40
SAMPLES OF WORK<br />
Benjamin Eye Institute<br />
Design and strategy for re-marketing banners, winter and summer seasons.<br />
41
SAMPLES OF WORK<br />
Benjamin Eye Institute<br />
Design and content for monthly newsletters.<br />
42
SAMPLES OF WORK<br />
Benjamin Eye Institute<br />
Screensaver for computers in examination rooms.<br />
Retractable banners.<br />
Pop-up display.<br />
43
SAMPLES OF WORK<br />
Outside the Box Project<br />
A PROBLEM: the Institute invested into printing custom binders, however the information on the cover<br />
was not accurate anymore and the plan was to discard them.<br />
A SOLUTION: I came up with a way to cover the text with a 3D illustation of the concept of co-management<br />
(in consistency with company ‘s design identity, where the Institute is represented with blue, and comanaging<br />
practices with green colors). Not only did it save the binders for use, but also improved their look.<br />
Materials: a puzzle set and spraypaint.<br />
Painting process.<br />
Linked puzzle pieces.<br />
Detail: perfect execution.<br />
The binders can be used again.<br />
The idea was inspired by a photo used in contents.<br />
44
SAMPLES OF WORK<br />
Illustations<br />
Technical illustration describing the benefits of a laser feature.<br />
Motorcycle helmet design.<br />
45
SAMPLES OF WORK<br />
Illustrations<br />
Created in Adobe Illustrator.<br />
46
SAMPLES OF WORK<br />
Handcrafted Designs<br />
Handcrafted 3D greeting cards.<br />
47
SAMPLES OF WORK<br />
Freelance<br />
Key art: research, concept, design and wording for business to business advertisements.<br />
48
SAMPLES OF WORK<br />
Freelance<br />
Key art: research, concept, design and wording for business to business advertisements.<br />
49
SAMPLES OF WORK<br />
Freelance<br />
Key art: research, concept, design and wording for business to business advertisements.<br />
50
SAMPLES OF WORK<br />
Freelance<br />
Key art: research, concept, design and wording for business to business advertisements.<br />
51