Poster Child Magazine - Spring 2017

THE
Girl
power
ISSUE

40
cover story:
when she dreams
12
TOP 4 TRENDS
From seaside stripes, to
ultra-cool khakis, we are
sharing our favourite trends
for spring plucked straight
from the runway.
4
THE CONTRIBUTORS
Get to know a few of the
talented individuals who
made this issue happen!
6
ONLINE EXCLUSIVE
A preview of our newest
Online editorial by Michelle
Wilson.
7
EDITOR’S NOTE
FASHION
11
WHAT WE’RE LOVING
The fruit may be sour but
these lemon patterned
pieces are super sweet!
NEWS
18
THIS JUST IN
We’re dishing on the coolest
new gear, collaborations and
lines available in stores and
Online this spring!
LIFESTYLE
24
BABY GEAR ROUND UP
Who knew parenthood could
be so chic? If you need the
most functional baby basics,
we’ve got you covered.
26
AN AVERAGE
WEDNESDAY
Get to know mom blogger
Brianne Manz of Stroller In
The City in our exclusive
interview and explore her
neighbourhood!
SPRING /17

FEATURES
32
DESIGNER Q&A
We introduce you to a
stunning new girlswear
collection - Outside The Lines
-from Britain.
36
SPOTLIGHT
Swimear line Envya offers
designs that have us wishing
for warmer weather! Learn
more in our mini Q&A.
EDITORIALS
40
WHEN SHE DREAMS
Our Spring 2017 cover story
by Josephina Carlier takes us
to a cloudy dreamland where
anything is possible.
50
WHO RUNS THE
WORLD? GIRLS
How do you raise strong,
courageous girls? Ask these
momtrepreneurs! Captured in
editorial style by Mai Tilson.
64
CELEBRATING ME
Photographer Felicia
McGowan reminds us to stop
and celebrate yourself from
time to time in a fun-filled
fashion story!
80
HERE’S TO STRONG
WOMEN
May we know them, may
we raise them. Photographer
Shannon Sewell
captures girls in their
element.
82
FUN AND FLORA
After a long winter there
is nothing more exciting
than waiting for spring
blossoms, soft colours and
milkshakes! Captured in
photos by Evgenia Karica.
96
GIRL POWER
Showing off their skate
board skills and cool girl
style, Vianez and Cassidey
channel serious girl
power. Photographed by
Sara Pine.
110
FEMALES OF
THE FUTURE
The gallery is open and
portraits are hung with
care. Photographer Erica
Allen shares a stunning
portrait serious featuring
girls who are going BIG
places!
GIRL
POWER
96

the
contributors
Jaclyn White
Stylist
(pg.50)
Sara Pine
Photographer
(pg.96)
Your dream wardrobe
consists of...
ANYTHING MY STYLIST
FRIENDS TELL ME THAT
GROWN UPS SHOULD
WEAR. SWEATS ARE MY
JAM.
Dream vacation...
SOMEWHERE WARM
WHERE MY BOY DOG
HUDSON CAN SUNBATHE
AND WITH A LAKE WHERE
MY DOG LEILANI CAN
SWIM.
Two things you could never
dream of giving up...
PITBULLS AND DINNER
PARTIES.
Best piece of advice for a
fellow dreamer...
TRY. EVALUATE.
TRY HARDER.
A woman you dream of
being more like...
AMANDA PALMER OR
SUSAN SONTAG
4
Robyn breen shinn
Photographer
(pg. 26)
Your dream wardrobe
consists of...
Lots of jeans and lots of
boots.
Dream vacation...
Thailand
Two things you could never
dream of giving up...
Instagram and Cheese
Best piece of advice for a
fellow dreamer...
“Just keep swimming”
A woman you dream of
being more like...
Dame Marjorie “Maude”
Chardin (from Harold and
Maude)
Erica Allen
photographer
Your dream wardrobe
consists of...
Ace & Jig, Doen, Rag
and Bone
Dream vacation...
Bora Bora
(pg.110)
Two things you could never
dream of giving up...
My girls, Avocados and
Scuba diving
Best piece of advice for a
fellow dreamer...
Keep dreaming no matter
what!
A woman you dream of
being more like...
Jane Goodall
Your dream wardrobe
consists of...
Not a lot! Quality and
uniqueness is key. My dream
wardrobe would consist of
a few statement pieces that
showcase jaw dropping
artistry and a few everyday
basics made from high
quality fabrics.
Dream vacation...
The world! When it comes
to the ultimate dream, let
me put everything into a
backpack and just go
everywhere.
Two things you could never
dream of giving up...
My family/friends and my
freedom.
Best piece of advice for a
fellow dreamer...
Be fearless, be strong and
just do it.
A woman you dream of
being more like...
My mom. She is the ultimate
woman. I am the luckiest
girl in the world because I
was raised by the strongest,
kindest, most patient and
supportive mother. She is
no doubt the most beautiful
person I will ever have the
privilege of knowing, if I can
be one thing, being more
like my mom would be it.

on the go?
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posterchildmag.com

the
online exculsive
6
www.posterchildmag.com

the
editor’s note
With a never ending stream of disappointing TV
news reel and a political climate so hot I feel like
cranking the AC, it only seemed fitting to focus
the latest issue of Poster Child Magazine on a
positive message we can all get behind - GIRL
POWER. Whether you are a girl, have a girl or
are the child of a girl, I’m sure you agree!
In the wake of the recent election I, like many
others, felt pretty depleted. I really wanted to
create something uplifting to send out into the
world with the outlet we’ve created. So, we
asked photographers to shoot GIRL POWER
editorials. Boy did they deliver! We hope you
feel as empowered and inspired as we did putting
this issue together.
What is the best thing about
spring and your favourite
trend for the season? Tag
@posterchildmag in your
Instagram pictures or
comments!
Can’t wait to hear from you!
Together with Plan International, Poster Child
Magazine believes that gender equality is central
to achieving long-term change in this world.
We envision a world that values girls, promotes
their rights and ends injustice! Because I am a
Girl supports millions of girls in getting the education,
skills and support they need to move
from poverty to a future of opportunity.
We are excited that proceeds from this issue
of Poster Child Magazine will support this
cause and empower girls in developing nations
around the world!
xo Rebecca Poier
Poster Child Magazine
Editor-in-Chief

the
poster child Team
EDITOR-IN-CHIEF: REBECCA POIER
PUBLIC RELATIONS: ERICA STEVENSON
PHOTOGRAPHER: FELICIA MCGOWAN
ADVERTISING: TRACEY LUTH
INTERNS: NASTASIA DELMEDICO
CONTRIBUTERS
JOSEPHINA CARLIER, DEIDRE RODRIGUEZ, CLELIA
BERGONZOLI , VALERIE & PEYTON @ NEW YORK MODEL
MANAGEMENT, ERICA ALLEN, LIZZY WILLIAMS, SARA
PINE, JESSIE JAMZ, JAVON RHONE, SAMANTHA FRYL-
ING / ART DEPARTMENT, VIANEX / WREN MGMT AND
CASSIDEY, PRODUCTION ON 5TH, MAI TILSON, JAC-
LYN WHITE, MELANIE WHITE, BRIANNE MANZ, ROBYN
BREEN SHINN, MEGAN DENDINGER, HEATHER ROME,
MICHELLE WILSON, FELICIA MCGOWAN, ENGELINA WI-
BOWO, VENUS /GENERATION MODEL MANAGEMENT,
SHANNON SEWELL, ALYSSA UNDERWOOD, GRACE,
EMMA, KAIA, NINA, EVGENIA KARICA, VIOLA CHERRY,
VICTORIA MARS, VERA BELYAVSKAYA, MARIA MONTANÉ,
LINA AND EMMA R, RAYA W, JADEN L, BLOSSOM S.
SPONSORS & AFFILIATES
PLAYTIME NEW YORK, MINI BODEN, ELAIS & GRACE,
ALEX & ALEXA, MAMAS & PAPPAS, SMALLABLE,
STRIDERITE, HERSCHEL SUPPLY, AMOUR BOWS
ADVERTISING POLICY
POSTER CHILD MAGAZINE INC. ACCEPTS ADVERTISING BASED ON SPACE
AVAILABILITY AND CONSISTENCY WITH ITS MISSION TO INSPIRE A STYLISH
CHILDHOOD. POSTER CHILD MAGAZINE INC. IS NOT RESPONSIBLE FOR
THE CONTENT OF THE ADVERTISEMENT, THE PRODUCTS OFFERED OR THE
VIEWPOINTS EXPRESSED THEREIN.
EDITORIAL NOTE
NO PORTION OF THIS MAGAZINE MAY BE REPRINTED, DUPLICATED OR TRANSMITTED WITHOUT THE WRITTEN
PERMISSION OF THE PUBLISHER. PHOTO OR ARTWORK SUBMISSIONS ARE MADE AT THE RISK OF THE SENDER;
POSTER CHILD MAGAZINE WILL ASSUME NO LIABILITY FOR LOSS OR DAMAGE. OPINIONS EXPRESSED IN POSTER
CHILD MAGAZINE ARE THOSE OF THE AUTHORS AND DO NOT NECESSARILY REFLECT THE VIEWS OF THE
PUBLISHER. POSTER CHILD MAGAZINE DOES NOT ASSUME LIABILITY FOR CONTENT.
8

1
FASHION
#nowtrending
7
2
What we’re loving
When life hands you lemons you can make
lemonade. Or, you can wear those lemons proudly!
6
4
3
WIN
AN AWESOME
HERSCHEL PRIZE
PACK! (PG.122)
5
1. Hair bow by Simonetta 2. Dress by Catimini 3. T-Shirt by Sonia Rykiel Enfant 4. Dress by Oscar de la Renta
5. Backback by Herschel 6. T-Shirt by Scotch Shrunk 7. Jacket by Gap. Image courtesy of Oscar de la Renta

FASHION
1
2
TOP
SPRING 20174
TRENDS
Our four favourite trends for spring
are here to inject fun into your kiddo’s
wardrobe this season!
7
Spring 2017 says “ahoy there” to
nautical stripe fashions that have
us ready to hoist the main sail.
Your kids will look ship shape in
bristol fashion, guaranteed.
6
1. Hat by Tartine et Chocolate, 2. Swimsuit
by 3 Pommes, 3. Dress by Ralph Lauren,
4. Boots by Joe Fresh, 5. Top by Une Fille,
6. Jacket by Petit Bateau, 7. Jumper
by June and January.
Seaside Stripes
5
Model wears: Stella Jean
3
12
4

FASHION
1
4
6
2
5
7
3
Khaki is one of Spring 2017’s most
noteworthy looks! Stick with a
classic trench, test out a structured
romper or just don that khaki green
tone - we think kids will love it!
Model wears: Long live the queen
1. Jacket by Joe Fresh, 2. Jacket by Mayoral,
3. Shorts by Scotch R’Belle, 4. Romper by
Macarons, 5. Overall by Zadig & Voltaire,
6. Dress by Burberry, 7. Pants by H&M.
14
Model wears: H&M
khaki cool

1
a Cold Shoulder
2
From formal attire to playwear, one
of mom’s favourite summer trends
has been playfully reimagined for
daughters. So, go ahead and give
them the cold shoulder!
8
1. Top by Once, 2. Dress by Milly Minis,
3. Dress by MSGM, 4. Top by Cat &
Jack @ Target, 5. Top by H&M,
6. Top by Ralph Lauren, 7. Top by Gap,
8. Top by Love, Fire @ Nordstrom
3
7
4
Model wears: Velveteen
Model wears: Alisha V
5
6

1
Model wears: CAPE
MEllow Yellow
2
From soft lemon chiffon to bright
chartreuse, this season there is a
cheery shade of yellow to suit
every kid, no matter their skin tone!
1. Dress by Lili Gaufrette, 2. Romper by
Marin + Morgan, 3. Top by Wolf & Rita, 4. Sandals
by Bonpoint, 5. Top by Il Gufo,
6. Shorts by Jean Bourget.
3
6
4
Model wears: tuc tuc
5

News
#thisjustin
this just in
18

Discover the season’s hottest collaborations,
most anticipated styles and the coolest new
gear arriving in stores and Online this spring.
Read on for all the juicy details!
by Nastasia Delmedico

News
#thisjustin
Lace Up For H&M’s
Boxer and Ballerina
Studio Collection
Known for telling magical tales through
each piece in every collection, H&M’s 2017
Spring/Summer collection features casual,
sporty apparel inspired by the athletic stages
of boxing and ballet. Pernilla Wohlfahrt,
H&M’s creative director, describes their newest
season as a way to exhibit ballerinas and
boxers “and the worlds which they inhabit.”
In mixing delicate ruffles with relaxed hoodies
and pairing boxing sneakers with reversible
nylon bomber jackets, H&M’s latest line
is all about blending together the different
worlds of movement.
Whether gearing up for the ring with a pair
of tattoo-printed boxer shorts or arriving for
warm-up wearing striped track pants before
changing into a dress with a pintuck neckline,
both narratives are driven by H&M’s
LOVE detailing to applaud the display of
compassion. The colour palette, along with
the embellishments of gold crocodiles and
heart prints, sticks closely to the theme of
harmonizing contrast using red, black, white
and gold throughout the collection. As for
accessories, the selection will include tattoo-printed
tights - a bottom to easily tuck
into unisex boxing sneakers or classic ballet
footwear - and LOVE sweatbands to keep
inside a swan-like backpack with mandatory
jump rope.
Designed with the creative impulse to integrate
the softness of ballet with the edginess
of boxing, the stage-ready collection
will launch on March 2nd in select stores
and online.
www.hm.com
20

Brand New Cybex
MIOS Stroller Is All
About Fashionable,
Effortless Movement
Channeling inspiration from Charles and
Ray Eames’ influential designs and creative
confidence, Cybex has released the MIOS
stroller to add to their notable assortment
of baby carriers, car seats, and strollers
designed for the industrial landscape of a
modern lifestyle.
Catering to urban parents on the go with
an aesthetic nostalgia for retro-design, the
MIOS offers flexibility, all wheel-suspension,
and an innovative structure taken from designs
of the past but modified for contemporary
functionality.
Along with its easily expandable and contracting
light-weight frame and adjustable
sun canopy, the MIOS supports a convenient
3-in-1 travel option that adapts as children
grow and require alternative travelling arrangements.
Together with fashion-forward
features - including snack trays and insect
protectors - and a compact design to move
effortlessly through confined spaces, the
MIOS also provides a child with a natural
cooling system thanks to its breathable and
comfortable fabrics. Available in a variety of
canopy colours and stylish prints, the MIOS
design is intelligently practical and ideal for
travelling around city terrain with ease.
www.cybex-online.com

News
#thisjustin
Wolf & Rita x JC de
CASTELBAJAC Paris
SS17: Designing
Happyculture
Combining art with sophisticated design,
the Wolf & Rita x JC de CASTELBAJAC
2017 Spring / Summer collaboration is a colourful
medley of poetry, imagination, adventure
and youthful curiosity.
From busy, multi-coloured forest prints to
simple, hand-drawn surrealist designs, the
collection evokes a fantastical world that
aids creative power. Along with accessories,
the artistic European collaboration includes
playful dresses, jumpers and swimsuits, as
well as shirt and pant sets in primary shades
of blue, yellow, red and green.
Together with animal prints and Picasso-like
cubism, the designs vary in shape and size
to open up new means of expression via
spirited children’s wear - all of which are
consciously made locally, in Portugal. The
original Parisian influence of JC de CASTEL-
BAJAC Paris in tandem with Wolf & Rita’s
modern take on traditionalism is uniquely
brought together to experiment with their
notion of Happyculture.
www.wolfandrita.com
22

Adidas Originals x
Mini Rodini SS17 Part
II: Rabbits, Rackets,
And Runners
Swedish illustrator, artist, founder and creative
director of Mini Rodini, Cassandra
Rhodin, and Adidas Originals continue their
creative partnership with the second edition
of a sporty SS17 collection scheduled for release
on March 9th.
Part two of the one-of-a-kind collection features
cartoon-like rabbit and tennis graphics
atop timeless light blue and pink Firebird
tracksuits which are also displayed on
an assortment of vests, shorts and tank top
sets, caps and innovative skort-like cuts.
These selective pieces are complimented
with a modified version of the classic Adidas
Stan Smith model with a neutral knitted
upper.
Designed for boys and girls, the collection
was created with Mini Rodini and Adidas
Originals’ ethical, social and environmental
standards in mind with all pieces thoughtfully
made from organic cotton and recycled
polyester. Likewise, the limited footwear
designs are also environmentally conscious
and are in part made from various recycled
materials. The creative prints juxtaposed
with classic Adidas athleisure is the perfect
balance for catering to the imaginative lifestyle
of the energetic youth.
Upon its global release, the unique collection
- geared to children ages 3 to 6 - will be
available at Mini Rodini stores in Odengatan,
Vallgatan and Skomakaregatan, as well
as available for purchase online. Select Adidas
Originals retailers and online vendors
will also support the second launch of the
year-long collaboration.
www.minirodini.com

Lifestyle
The Beaba babycook baby food maker allows
you to prepare fresh, flavourful and energetic
meals for your babies and toddlers in 15 minutes!
www.beabausa.com
When your little one’s sick, the last thing you
want to do is wake them up for a temperature
check. The FeverFrida Thermonitor is a
wireless device that records temps every four
seconds, thanks to a tiny Bluetooth monitor
and patch placed under the armpit.
www.fridababy.com
Whether at home or at a restaurant, eating
time will be fun for baby and easy for
parents with the portable Lobster clip-on
high chair from Phil & Teds.
www.philandteds.com
baby gear round up
Ultra cool tech, mess-free meal prep and on-the-go
solutions you seriously can’t live without!
Who imagined parenthood could be so chic?
Baby will love sleeping, playing and lounging around
in this comfy, portable sleeper docking station that is
lightweight and easy to travel with in or outside of the
home. This adorable Dock A Tot sleeper is from the Mrs.
Mighetto Collection exclusively at Nordstrom.
www.shop.nordstrom.com
Easily organize all of your and
your little one’s essentials in a
streamlined, downtown-chic
backpack that’s as effortlessly
fashionable as it is practical.
www.skiphop.com
The ultra-compact Bo
stroller by Mima is destined
to be a favourite with both
you and baby. With the
three-position full recline
and adjustable leg support,
your little one will be
snoozing in total comfort.
The 360º swivel wheels and
innovative handbrake system
will have you steering
like a stroller pro, while the
super-easy, one-hand-open
design will keep you sane
on the busiest of days.
Perfect for babies 6months
up to 44lbs!
www.mimakidsusa.com
READ OUR FULL
REVIEW OF THE BO
STROLLER ON
POSTERCHILDMAG.COM
24

Lifestyle
26

AN AVERAGE
WEDNESDAY
With Stroller in the city
Fashion showroom owner turned mom and
blogger, Brianne Manz knows that being a
mother doesn’t mean you need to lose sight
of the cool stuff. Brianne shares all about her
fast-paced New York life on her lifestyle blog
Stroller In The City: a go-to destination online
for city living tips, kids fashion and all things
moms love! With kids Ryder, Siella and
Gemma in tow, Brianne takes on the city.
photography by Robyn Breen Shinn

Lifestyle
28

“If you’re prepared
and organized you
are ready for any
surprises or last
minute curveballs.”
Tell us a bit about yourself and Stroller In the City!
I am both a full-time blogger and full-time mother. I used
to work in the fashion industry. I owned my own showroom
for years and sold it right before I had my first child
in 2008.
Where do you live and why do you love your
neighbourhood?
I live in Battery Park City in Manhattan. It feels like a little
suburb of Manhattan…like a gated community. We’re
still in the city but we are surrounded by parks.
What is an ideal day with Ryder, Siella & Gemma like?
Exploring different neighborhoods in the city together is
always fun. We wander around, try new restaurants and
play at the many playgrounds or museums that surround
us.
What is your secret to starting off the week on the
right foot?
Prep and organization…that’s pretty much my secret for
life. If you’re prepared and organized you are ready for
any surprises or last minute curveballs. I make sure to
write lists of the things that need to get done, make sure
my food shopping is complete for the week, and I even
meal plan!
Do you have an anti-stress remedy?
I’d love to say that I meditate regularly but who has time?
Taking a little “me time” is always a de-stresser. Even if it
is a ten-minute walk or a solo lunch—sometimes checking
in with me is the best way to decompress. It gives me
the focus I need to handle other stressful situations with
grace.
We know you love to travel when you aren’t strolling
the city. Where are you planning to visit this year?
We have a few places in mind this year. We are heading
to Disney World in a few weeks and will be experiencing
a Disney Cruise for the first time. And we have plans to
add a few ski trips this winter as well.
What is your weekend routine with the family?
We have sports practice and games on the weekends
usually so we’re still running all over the place. But I like
to have a big fun breakfast together at least one of the
days. I also love to escape the city during the weekends
so we are always taking day trips outside the city!
What are your top five must-have items for Spring
2017?
Hmmmm, I haven’t thought that far out yet, but I am
thinking hats, boho dresses, and a great bag!
Visit Brianne Online: www.strollerinthecity.com
Join her adventures on social media:
@strollerinthecity

IN BRIANNE’S NEIGHBOURHOOD
Looking for the greatest places to eat and shop?
Brianne shares some of the best spots in her neighbourhood!
One World
Observatory
911 Memorial St. Paul’s
Chapel
Favourite eats
1. Laughing Man Coffee & Tea
1 North End Ave, New York, NY 10282
2. Tiny’s & The Bar Upstairs
135 W Broadway, New York, NY 10013
3. Marc Forgione
134 Reade St, New York, NY 10013
4. El Vez
259 Vesey St, New York, NY 10282
5. Eataly NYC Downtown
3, 101 Liberty St, New York, NY 10006
6. Olive’s
225 Liberty St, New York, NY 10281
Favourite shops
1. The Mysterious Bookshop
58 Warren St, New York, NY 10007
2. WTC Oculus
10007, 2 3rd Ave, New York, NY 10003
3. Babesta
Three World Financial Center, 230
Vesey St, New York, NY 10281
Other faves
1. Sprinkles Cupcakes
225 Liberty St, New York, NY 10281
2. Blue Ribbon Sushi Bar
225 Liberty St, New York, NY 10281
Our favourite sites
1. One World Observatory
285 Fulton St, New York, NY 10006
oneworldobservatory.com
2. 911 Memorial
200 Liberty St #20, New York, NY
10006
www.911memorial.org
3. St. Pauls Chapel
209 Broadway, New York, NY 10007
www.trinitywallstreet.org
30

Designer Q&A
Outside The Lines
After having worked for years in womenswear friends Philippa and Kate established
Outside the Lines, a British girlswear brand brimming with sophistication,
femininity and a sense of humour that appeals to girls and parents alike.
32
Outside the Lines is a brand new girlswear label
established in 2016 by Philippa Cloete and Kate
Please offering a carefully considered clothing collection
for ages 3-10. The collection has a unique
and contemporary feel infused with extra touches
and includes all the pieces required for a capsule
wardrobe for girls.
The soft colour palette and investment in rich and
interesting fabrics with little details, creates a relaxed
and interchangeable look that appeals to
free-spirited girls who wish to explore their own
style.
We had the pleasure of interviewing Philippa and
Kate about their exciting new label. Read all about
it in this issue’s designer Q&A!
How and why did you launch Outside the Lines?
We initially had the idea for Outside the Lines over
18 months ago sitting in a restaurant in Paris brainstorming
ideas for a girlswear label which was good
quality yet still a considered purchase.
Both of us have worked in womenswear and the
fashion industry for a number of years for some
of the biggest names on the high street including
Next, Topshop and Marks & Spencer, and shared
the same vision that there were plenty of girlswear
brands at the designer and high street end of the
market but very little in between. We really felt that
there was a gap for a girlswear label that doesn’t
compromise on quality but also doesn’t ‘break the
bank’; thus Outside the Lines was born.
We developed the name Outside the Lines which
comes from the ethos that it’s ok for girls to colour
‘outside the lines’, essentially to be creative and
create their own style that is unique to them.

Designer Q&A
34

What made you want to design for children?
As parents ourselves to two girls (Philippa) and two
boys (Kate), we dreamt of working together to create
our own childrenswear label. As soon as we had
children, we became obsessed with kids’ fashion
but struggled to find good quality, stylish clothing
for our own children that were still accessible. We
are big fans of soft muted colours and the little finishing
details that really make clothes stand out.
What is your brand’s mission statement or goal?
To offer a carefully considered yet affordable girlswear
collection with plenty of style that doesn’t
compromise on quality or design.
What are the motivations or inspirations behind
the SS17 designs?
For Spring / Summer ‘17 we have created a collection
that is inspired by global travel combining
elements of bohemian ‘70s style with a more contemporary
look for free-spirited girls who wish to
explore their own style. With a nod to the folk trend,
the 30-piece collection is presented in a colour palette
of soft greys and neutral shades with ethnic
handicraft touches in pops of neon, complemented
by denim chambray workwear pieces with an Eastern
influence. Folk-inspired tassels and pom-poms
reminiscent of the ‘70s, make an appearance, keeping
the bohemian spirit of this collection alive.
Highlight pieces in the collection include the all-inone
playsuit punctuated with white embroidery, the
pom-pom tapestry jacket in accents of neon and
the white lace petticoat dress with pretty tie closure
for the back - perfect for a summertime look.
Is there a style decade you are inspired by?
There is no particular decade we are particularly
inspired by but we like to design classic pieces
for girls that can be dressed up or down and won’t
date.
What makes your label stand out in the
industry?
We have spent a long time ensuring we offer great
quality yarns and fabrics that are soft and luxurious
in beautiful textures and cool patterns - perfect
for layering or making a statement on their own.
The investment in rich and interesting fabrics and
the unique designs really sets us apart from other
brands.
What do you have coming up that you are really
excited about?
We have just finished showing our AW17 collection
at Playtime Paris, the childrenswear tradeshow, and
we were delighted to receive such a positive response
from stockists all over the world so we look
forward to Outside the Lines going global.
What is/are your favourite item/s from the
current collection?
Philippa: My favourite pieces from the SS17 collection
are the pompom tapestry jacket, the frilled
sleeve trimmed stripe tee and the chambray dress.
Kate: The navy embroidered all-in-one playsuit, the
frill sleeve waistcoat and the sequin swing vest are
some of my favourite pieces from this collection.
Designers Philippa and
Kate invite you to vist
outside-the-lines.
co.uk to learn more
and browse their
new Spring and
Summer 2017
collection!

ENVYA photography by Megan Dendinger
KIDS
+ styling by Heather Rome
36

spotlight
With warm weather on the horizon,
or perhaps a spring break
getaway planned, you are no
doubt daydreaming about
lounging poolside or basking on the
beach with your family.
With years of expertise designing beautiful
swimwear for women, Envya Kids
offers a perfect balance of chic and
playful swim fashions that we’ve fallen
in love with. Whatever your taste, Envya
has adorable swimsuits that are guaranteed
to make a splash this year!
We asked the Envya team to tell us a bit
about their kids’ collection in this quick
Q&A.
What can you share about the brand
Envya for those who aren’t familiar?
Inspired by the lifestyle of the free-spirited
SoCal girls, Envya Collection was
designed to fit perfectly into a laid-back
beach lifestyle. The fusion of playful yet
edgy silhouettes creates an effortless
balance of bold and contemporary sophistication.
Our collections are distributed
in over 20 countries, throughout
boutiques, resorts and Online stores.
What inspired you to introduce a
collection for girls?
It started with a women’s line collection
in 2009. Combining our passion with
over 20 years’ industry experience and
manufacturing techniques, not only we
desire to create fashion pieces for women,
but for the little ones as well, so we

continue to spread positivity, creativity
and above all, fun to the children’s market.
We came up with a collection for kids
as a mini reflection, from size 4 to 12,
with clean lines and practical details.
We highlight a child’s natural beauty using
eye-catching colors and cute prints,
focusing on well-made, great fitting
garments with safe fabric and materials.
What are you influenced by?
I search for new things all the time.
My inspiration comes from trips to the
ocean seaside, places like Spain, Caribbean
where I found the quaint old
beach towns, interesting street styles,
bold and colorful architecture; the kids
around, the things they say, their look
and their imaginations!
What are the themes for the new
collection?
This summer the theme will be playful,
with bright color-blocks, prints like
pineapples, waves, and floral. We also
added some sweet details and appliqués
like flower buds, pompoms and
cute bows. Splashing in the water will
be extra fun with our different range of
girl’s swim collection.
Visit Envya Online:
www.envya.com
38

spotlight

on left: Blue Angel Jumpsuit by Molo
on right: Korean Tigers Jumpsuit by Molo
40

when she dreams
PHOTOGRAPHY & CONCEPT BY JOSEPHINA CARLIER
STYLING BY DEIDRE RODRIGUEZ
HAIR & MAKEUP BY CLELIA BERGONZOLI @ UTOPIA
MODELS: VALERIE & PEYTON @ NEW YORK MODEL MANAGEMENT

42

on left: Floral Tiered Sundress by Hucklebones
on right: PomPom Tee by Tia Cibani , Skirt by Molo

on left: Canal Dress by Molo
on right: PAOM Tent Dress by Snarkidtecture
44

Top by Mimisol, Pants
by AKID, Shoes by
Marc Jacobs Jr, Pom
Pom by Amour Bows

on left: 3D Circle Dress by Tia Cibani
on right: Ramsi v-neck top by Molo, Belle
Paradise Bird Skirt by Molo.
46

Vest by kidpik
Jumper by Illudia
via Childsplay

48

on left: Puebla Tunic by Tia Cibani,
Cloud 7 Leggings by PAOM
on right: Aslak Denim Shorts by Molo,
Cold Shoulder Pollera Top by Tia Cibani

50

who run the world?
GIRLS
photography by Mai Tilson | styling by Jaclyn White | Beauty by Melanie White

Rebecca Poier
mother to Isla
founder of Poster Child Magazine
on left: garments by H&M, dress by PLUM
on right: garments by H&M, top by Hucklebones
52

"Tell your daughter she is beautiful. But teach
her that beauty is found in intelligence, in
confidence, in kindness and in perseverance."

54
"Utilize their strengths in a positive way. Encourage their dreams.
Let them fail, so they learn how to fix problems. As a mom, it's
hard to watch our kids stumble. However, I have found that it's
the "getting back up" that teaches the best lessons."

Rachel Radu
mother of Claudio, Layla and Lydia
founder of Rachel & Co.
Rachel founded her wedding and event
company, Rachel and Co., shortly after
her twin daughters were born. In doing
so she successfully created a business
that allowed her to be available to her
kids and have a career too!
www.rachelandco.ca
on left: garments by H&M, tie pants
by Tuchinda, bow by Amour Bows
on right: garments by H&M

Ada Chan
mother of Alfie and Ava
founder of Minimodel Gallery Inc.
Minimodel Gallery is an Online children’s boutique
for the modern family. Minimodel Gallery strives to
select garments, toys, and décor brands that are
high fashion as well as practical and good quality.
It is important that every collection captures the
magical personalities of the children.
When shopping for her son, Ada couldn’t find
pieces she liked and began looking overseas. She
had the idea of opening up a children Online store
but didn’t begin the process of creating Minimodel
Gallery until maternity leave with her daughter. She
used the time to put on a customer hat and build
her website with a personal perspective.
www.minimodelgallery.com
on left & right: garments by H&M,
bow by Amour Bows
56

"Don't be afraid to let them explore and to express themselves by
way of small rebellions and decisions. Let them know that it is okay
to learn from their mistakes and celebrate their strengths... If you
foster a strong, courageous girl, she will be an independent thinker
who will stand up for herself as well as support others in need!"

58
"Constantly remind them of the power they have to do and become anything and
everything they want. I started my business by finding my passion and staying
true to my voice and what I had to offer the world. I want my daughters
to know that they possess a perfect combination of special talents that make
them uniquely them and that as long as they are true to what they love,
all things are unapologetically possible."

Christine Dovey
mother of Natasha, Scarlett,
Malcolm and Jasper
Designer, Stylist and Blogger
After the birth of her second child,
Christine traded in her job as a
teacher for a career that fed her
passion for design. She started with
a personal design blog that quickly
had clients approaching with requests
to help style and design their
spaces too. Christine incorporated
her business 3 years ago and now
focuses on interior design, styling
work and lifestyle media for print,
social media and television.
www.christinedovey.com
on left & right: garments by H&M,
bow by Amour Bows

60
garments by H&M, orange and pink
bows by Amour Bows, orange dress by
Tuchinda.

62

TO ALL THE
LITTLE GIRLS
Never doubt that
you are valuable
and powerful
and deserving
of every chance and
opportunity in the world
to pursue and achieve
your own dreams.

6452. Poster Child Magazine
Celebrating Me
Photography & Creative direction: Felicia McGowan
Model: venus ariel | Beauty: Engelina Wibowo

Dress by PLUM, iloveplum.com

66

On the left:
Vintage Top
On the right:
Top by Tia Cibani

on the left:
Headband by Tia Cibani, Top by Raspberry
Plum via Kidding
on the right:
Skirt by Tia Cibani, Dress by Raspberry
Plum via Kidding, Socks by Zubii, Shoes
by Salt Water Sandals
58 68
56. Poster Child Magazine

on the left: Headband by Tia Cibani,
Under shirt by Tia Cibani, Top by
Raspberry Plum via Kidding
on the right: Skirt by Tia Cibani, Top
by Arrow Folks, Socks by Zubii, Shoes
by Lucky Top
70

72
Dress by PLUM via iloveplum.com, Plum dress, Socks by Target, Shoes by Hoo

68 74

76

78

80

82

Fun and
Flora
Photography: Evgenia Karica | Creative Direction: Maria Montané
Beauty: Viola Cherry + Victoria Mars | Assistant: Vera Belyavskaya
Models: Lina, Emma, Raya, Jaden & Blossom.

84

86

88

90

92

94

Garments by Crewcuts
Accessories by Zara Kids

Shirt by Munster Kids, Jacket by Up and
Away, Shorts by Catimini.
96

GIRL
POWER
PHOTOGRAPHER: SARA PINE
WARDROBE: JESSIE JAMZ
WARDROBE ASST: JAVON RHONE
HAIR & MAKEUP: SAMANTHA FRYLING / ART DEPARTMENT
MODELS: VIANEZ / WRENN MGMT + CASSIDEY
PRODUCTION: PRODUCTION ON 5TH
SPECIAL THANKS: TO H

98

on left: Shirt by 3 Pommes, Overall Dress by
Chipie, Headband by Amour Bows
on right: Shirt by Munster Kids, Jacket by
Up and Away, Short by Catimini, Socks by
Stance, Shoes by Novesta

on left: Shirt by I Dig Denim, Overalls
by Mini Boden, Shoes by Pazitos
on right: Shirt by Chipie, Pants by
Chipie, Shoes by Pazitos
100

102

on left: Jacket by Chipie, Romper by Stella Cove,
on right: Shirt by Sugar Clothing, Skirt by
Catimini, Headband by Amour Bows, Socks by
Pair of Thieves, Shoes by Novesta

104

on left: Shirt by Mini Rodini, Pants by I Dig Denim,
Socks by Pair of Thieves, Shoes by Pazitos
on right: Shirt by Mini Rodini, Shorts by Anthem
of the Ants, Socks by Stance, Shoes by Pazitos

104 106

Sweatshirt by Mini Rodini, Skirt
by Mini Rodini, Socks by Pair of
Thieves, Shoes by Pazitos

108
Dress by Hello Simone,
Jacket by Up and Away,
Socks by Pair of Thieves,
Shoes by Pazitos

on left: Dress by I Dig Denim, Headband by
Amour Bows, Socks by Stance, Shoes by Pazitos
on right: Top by Stella Cove, Shorts by
Chipie, Headband by Amour Bows,
Socks by Stance, Shoes by Pazitos

110
FEMALES OF
THE FUTURE
PHOTOGRAPHED BY ERICA ALLEN
STYLED BY LIZZY WILLIAMS

Astrid wearing Caroline Bosmans

Pheobe & Dahlia wearing Soapbox Kids
112

114

Maxine wearing Skirt by Soapbox Kids and Top by Scotch R’Belle
Hazel wearing PLUM

Brooks wearing Zara
Coco wearing Soapbox Kids
116

118

Kinda wearing Stella McCartney Jacket and Zara Skirt
Francis wearing PLUM

Maysa & Aida wearing Soapbox Kids
120

enter to win
1 of 2 herschel prize packs
for him:
Herschel Heritage Youth backpack in
Limoges Crosshatch & Outfield Youth Cap!
for her:
Heritage Kids backpack in Lemon Drop
& matching lunch bag!
Preserving the classic appeal of the popular silhouette, but
sized for children 7 and up, the Herschel Heritage Youth
backpack is a stylish schoolyard staple! Inspired by schoolyard
sports, the unstructured six panel Outfield Youth snapback
cap features custom felt Herschel Supply branding.
Offering the same look and feel as the classic silhouette, but
sized for children ages 3 to 6, the durable Herschel
Heritage Kids backpack is perfect for a trip to the
playground The durable Herschel Pop Quiz Lunchbox
features a soft and insulated main snack compartment that
easily wipes clean, making it the perfect cafeteria companion.
Visit: PosterChildMag.com/contest
122

August 6-8, 2017
Metropolitan Pavilion
& Altman Building
200 collections
Fashion & Lifestyle
picaflor inc. 2017 illustration Anna Kövecses
CHILDREN’S & MATERNITY TRADE SHOWS WORLDWIDE!
520 collections
July 1 - 3
Parc Floral
de Paris
100 collections 200 collections 200 collections
July 5 - 6
Palazzo
Italia
August 6 - 8
Metropolitan Pavilion
& Altman Building
August 22 - 24
Belle Salle
Shibuya Garden
FOR PROFESSIONALS ONLY
GET YOUR PERSONAL PASS ON:
www.iloveplaytime.com