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Editorial<br />

Our Dear Readers,<br />

<strong>BANKING</strong> & FINANCE U.A.E<br />

Monthly Magazine Focusd On Banking & Finance - Issued By EIBFS - Sharjah UAE.<br />

Circulation & Distribution & Advertising - Banking Finance UAE - P.O.Box:4166 - Sharjah UAE.<br />

Tel: 00971- 573 4 322 -Fax: 00971 - 572 8 322<br />

The Magazin Shall Be Issued Monthly In ( 21,5 * 27,5 Cm ) Size With 100 Color Sheets Containing Unchange sections Including<br />

Banking & Finance Magazine is Guranteed Vehicle To Insert Your Advertisments Intended To The Target Clientele. Further.we Provide The Opportunities To<br />

Advertisers To Highlight Their Activites Operations And Productes Free Of Charge<br />

Annual Subscription: Students & Banks Staff 75 AED, Banks & Financial Companies, Ministries, Estabiishments, Government Departments 120 AED.<br />

All Cobyrights Reserved - EIBFS.<br />

Concurrently with<br />

the inauguration of<br />

the 19th National<br />

Career Exhibition in<br />

the Banking, Finance<br />

and Government<br />

sectors, we present to<br />

you this issue of UAE<br />

Banking and Finance<br />

Magazine.<br />

The National Career Exhibition in the Banking,<br />

Finance and Government sectors became an<br />

annual important landmark event amongst the<br />

employment endeavors for those sectors aiming<br />

at enhancing the Emiratization strategy. Due to<br />

the kind patronage and continuous support of<br />

H.H Sheikh Dr. Sultan Bin Mohammed Al Qassimi<br />

ruler of Sharjah, EIBFS has been successful in<br />

hosting this event every year.<br />

The increasing concern with Emiratization in<br />

the Banking and Finance sector, led the State to<br />

approve a new strategy for the banks based on a<br />

flexible approach of points system in calculating<br />

the Emiratization percentage, as decided by the<br />

UAE Central Bank and the Insurance Authority,<br />

for the Insurance Companies.


Likewise EIBFS has established a new strategy aiming at enhancing its position as a<br />

distinguished training provider for specialized banking and finance courses/programs.<br />

Training is placed at the fore front of its priorities together with supporting Emiratization<br />

efforts, upgrading the quality of its offerings at all levels, and broadening their base both<br />

vertically and horizontally to cater for all training needs.<br />

The year (2017) represents the starting point for the desired development in professional<br />

training, and specialized education, according to the road map specified in the strategy.<br />

We are working towards providing all the success factors through cooperation with our<br />

strategic partners in the banking and finance sector and all other sectors.<br />

I would like to avail this opportunity to thank all those who participated in making this<br />

exhibition a success and wishing prosperity to all involved. Hoping that this exhibition<br />

provides an appropriate platform for employment opportunities to all UAE nationals,<br />

qualifying them for work in the banking and finance sector and advancement in their<br />

career ladders. This Exhibition would also support and reinforce Emiratization efforts<br />

as per the government accelerator initiative, aiming to achieve the national vision for<br />

optimizing employment scopes for the UAE nationals.


Contents<br />

EIBFS NEWS<br />

<strong>BANKING</strong> & FINANCE U.A .E<br />

14 th Year Issue 88<br />

February 2017<br />

6-9<br />

INCEIF (International Center for Education in Islamic Finance)<br />

Chairman :<br />

H.E.Hussain Al Qemzi<br />

General Manager<br />

& Editor-in-chief<br />

JamalAhmadAl Jassmi<br />

Editor :<br />

D.rKhalid Zarouq<br />

Executive Secretary :<br />

HajarAl Nuaimi<br />

10-11<br />

!<br />

Noor Bank to hire fresh Emirati graduates<br />

! !<br />

12-19 20-27<br />

EIBFS library Development Report Addition<br />

of more Databases and Magazines<br />

Emirates Institute for Banking and Financial<br />

Studies Hosts Interactive Workshop on<br />

Retirement Planning<br />

4 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


Article<br />

Article<br />

ARTICLE<br />

THE GAINT LEAP AHEAD:<br />

NEW NATIONALIZATION STRATEGY IN<br />

<strong>BANKING</strong> & INSURANCE SECTORS<br />

NY Expands Jurisdictional<br />

Reach Over Foreign Banks Using<br />

Correspondent Accounts<br />

Dr Allen Baby<br />

Faculty- Emirates Institute for Banking &<br />

Financial Studies, Sharjah<br />

Article<br />

28-31<br />

Article<br />

32-33<br />

Article<br />

By Rachel B. Goodman, David A. Shargel<br />

and Adam J. Fine, Bracewell LLP<br />

The rise of women in the<br />

UAE financial sector<br />

28 February 2017 <strong>BANKING</strong> & FINANCE U.A.E<br />

32 February 2017 NY Expands Jurisdictional<br />

<strong>BANKING</strong> & FINANCE U.A.E<br />

‘Loyalty is the most Reach Over Foreign Banks Using<br />

fundamental value of Correspondent Accounts<br />

being an Emirati’<br />

Iman Al Tiniji<br />

Noura Abbas<br />

34-37 38-41<br />

42-48<br />

38 February 2017 <strong>BANKING</strong> & FINANCE U.A.E<br />

By Rachel B. Goodman, David A. Shargel<br />

and Adam J. Fine, Bracewell LLP<br />

34 February 2017 <strong>BANKING</strong> & FINANCE U.A.E<br />

32 February 2017 <strong>BANKING</strong> & FINANCE U.A.E<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 5


EIBFS NEWS<br />

INCEIF (International Center for<br />

Education in Islamic Finance)<br />

EIBFS team met with the Deputy President Academic<br />

Prof. Datuk Dr. Syed Othman Alhabshi and President,<br />

CEO Daud Vicary Abdullah on November 1st,<br />

at INCEIF premises in Kuala Lumpur Malaysia.<br />

Discussions revolved around re visiting the MOU and<br />

potential partnership agreement through their PCIF<br />

offerings.<br />

IBFIM (Islamic Banking & Finance Institute<br />

Malaysia)<br />

EIBFS team visited the IBFIM premises on 1st Nov.<br />

in their institute in KL. The team met with Mr. Badrul<br />

Hisham Abd Rahman, Head program development<br />

and partnership, M. Najib Shaharuddin, Chief<br />

learning Officer-H.O.D, Zanariah Zahari, Head<br />

Marketing & Business Development and Natejah<br />

Ahmad, Unit Manager.<br />

The IBFIM team presented a briefing on its suite of<br />

programs, its operating model and strategic framework.<br />

The team suggested that both parties revisit the MOU to<br />

re work the deliverables.<br />

6 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


EIBFS NEWS<br />

FAA (Finance Accreditation Agency)<br />

EIBFS team visited the FAA offices on 2nd<br />

November in Kuala Lumpur to recognize their<br />

efforts in accrediting the Islamic Banking Diploma<br />

program and to discuss future plans of more EIBFS<br />

program accreditations. The objective of the visit<br />

was also to discuss the upcoming FAA compliance<br />

visit to EIBFS, exploring the opportunity to obtain<br />

accreditation for our BSc program and to gain<br />

some insight into FAA’s collaboration with BAC<br />

(British Accreditation Council) and its implication<br />

on existing and upcoming accreditations.<br />

The team met with Mr. Prem Anand M Arjunan, Associate<br />

Director Accreditation, and Muhammad Zulhimi Bachok,<br />

Executive Compliance, Accreditation along with other<br />

team members.<br />

AICB (Asian Institute of Chartered<br />

Bankers)<br />

Mr. Jamal Al Jassmi and the team welcomed the<br />

new CEO of Asian Institute of Chartered Bankers<br />

(formerly known as IBBM) in Kuala Lumpur, Mr.<br />

Prasad Padmanaban. Also present in the meetings<br />

were Kristine Anne Williams, head of Marketing &<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 7


EIBFS NEWS<br />

Communications and Mrs. Chireen Head of Research<br />

from AICB.<br />

Discussions revolved around the new CEO’s next<br />

steps, the strategic vision of AICB going forward and<br />

the separation of their training function formation of<br />

Asian Banking School.<br />

ABS (Asian Banking School)<br />

EIBFS visited the Asian Banking School in Kuala Lumpur<br />

to discuss collaboration opportunities in future.<br />

The team met with Mr. Huw Flynn Hughes, Director<br />

of Program Development and Quality Assurance and<br />

Ahmad Fairuz bin Mohd Adzahan Head, Program<br />

Development Division. Discussions revolved around<br />

8 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


EIBFS NEWS<br />

ABS and AICB separation and what are the main<br />

responsibilities of ABS.<br />

FAA visit to EIBFS Sharjah Branch:<br />

Representatives of Finance Accreditation Agency<br />

from Malaysia, a leading quality assurance and<br />

accreditation body supported by Bank Negara<br />

Malaysia, visited EIBFS Sharjah campus on<br />

November 8th 2016, for a compliance visit. The<br />

objective of the compliance visit was to review the<br />

progress of the accredited Islamic Banking Diploma<br />

program to ensure conformance to FAA Programme<br />

Accreditation (FPA) guidelines, requirements and<br />

specific conditions. EIBFS has been associated with<br />

FAA since 2014 when FAA granted the accreditation<br />

for the Islamic Banking Diploma Program<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 9


EIBFS NEWS<br />

Noor Bank to hire fresh<br />

Emirati graduates<br />

Noor Bank, a leading Sharia compliant bank in the<br />

UAE, has signed an agreement with the Emirates<br />

Institute of Banking and Financial Studies, EIBFS,<br />

for the launch of its new Management Associate<br />

Programme, entitled ‘Imtiaz,’ meaning excellence, to<br />

hire talented Emirati graduates.<br />

Hind Al Attar, Head of Human Resources at Noor Bank<br />

and Noura Abbas Ahmed, Director of the Training<br />

Department at EIBFS, signed the agreement at a<br />

ceremony held at the Grand Hyatt Hotel in Dubai.<br />

Designed in collaboration with EIBFS, the programme<br />

is tailored specifically towards talented UAE nationals<br />

with the strategic objective of hiring fresh graduates<br />

and preparing them for leadership roles within the<br />

organisation.<br />

The programme will nurture leadership and management<br />

capabilities, as well as provide an understanding of<br />

concepts within the banking industry. It will also enable<br />

the graduates to acquire knowledge and required<br />

proficiency for a future career within banking.<br />

Under the programme, management associates will<br />

complete various training sessions for one-and-a-half<br />

months at EIBFS headquarters and will become Banking<br />

Operations Certified. Once completed, they will then be<br />

10 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


EIBFS NEWS<br />

trained and allocated to a specific role within the bank.<br />

Speaking about the initiative, Hussain Al Qemzi, CEO<br />

of Noor Bank, said, “Through the induction of ‘Imtiaz’,<br />

Noor Bank once again reiterates its commitment to<br />

supporting the development and mentorship of talented<br />

UAE nationals. Building human capital competencies is<br />

crucial to supporting the nation’s local talent and creating<br />

a culture that inspires innovation.<br />

Jamal Al Jassmi, General Manager of EIBFS, said,<br />

“EIBFS is proud to collaborate with Noor Bank on a<br />

progressive course, exclusively designed to prepare<br />

gifted UAE nationals for a role within the bank. The<br />

implementation of this programme will provide trainees<br />

with the necessary expertise as well a comprehensive<br />

understanding of interdepartmental bank functions and<br />

operations.”<br />

Since inception, Noor Bank has organised several<br />

internal and external workshops dedicated towards<br />

leadership development of Emirati talent. The bank has<br />

also participated in several career fairs as part of its goal<br />

to support the national workforce.<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 11


EIBFS NEWS<br />

EIBFS Library Development Report<br />

Addition of more Databases and<br />

Magazines:<br />

!<br />

! !<br />

EIBFS Library Professional Development<br />

Training program<br />

12 February 2017 <strong>BANKING</strong> & FINANCE U.A.E<br />

A series of library staff seminars were organized at the EIBFS Dubai Campus in order that library<br />

staff across campuses is updated about, and in line with, library operations, services, current and<br />

future developments and projects.


! !<br />

EIBFS NEWS<br />

EIBFS Library Professional Development<br />

Training program<br />

d topics on library organization and management, library online databases and<br />

cedures and policies, and orientation on a series of library awareness activities<br />

pril 2016 (classroom visits, library tours, marketing)<br />

A series of library staff seminars were organized at the EIBFS Dubai Campus in order that library<br />

staff across campuses is updated about, and in line with, library operations, services, current and<br />

future developments and projects.<br />

The seminars included topics on library organization and management, library online databases and<br />

resources, library procedures and policies, and orientation on a series of library awareness activities<br />

to be initiated from April 2016 (classroom visits, library tours, marketing)<br />

The seminars included topics on library organization and management, library online databases and<br />

resources, library procedures and policies, and orientation on a series of library awareness activities<br />

to be initiated from April 2016 (classroom visits, library tours, marketing)<br />

Four information sessions for EIBFS<br />

faculty members and trainers, on available<br />

Four information sessions for EIBFS<br />

EIBFS Library Online Databases took place<br />

faculty members and trainers, on available<br />

at the EIBFS, Dubai Campus<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 13


EIBFS NEWS<br />

eBrary and Proquest, Islamic Finance News (IFN), InfoTrac and Thomson Reuters<br />

Four information sessions for EIBFS<br />

and search for resources.<br />

faculty members and trainers, on available<br />

EIBFS Library Online Databases took place<br />

and search for resources.<br />

at members, the EIBFS, trainers, library Dubai staff and Campus bankers.<br />

The presentations addressed features of the databases and practical information on how<br />

eBrary and Proquest, Islamic Finance News (IFN), InfoTrac and Thomson Reuters Zawya.<br />

The presentations addressed features of the databases and practical information on how to access<br />

The sessions, which took place during February and March, 2016, were attended by fac<br />

The sessions, which took place during February and March, 2016, were attended by faculty<br />

Four information sessions<br />

members,<br />

for EIBFS<br />

trainers,<br />

faculty<br />

library<br />

members<br />

staff and<br />

and<br />

bankers.<br />

eBrary and Proquest, Islamic Finance trainers, News on (IFN), available InfoTrac EIBFS and Library Thomson Reuters Zawya.<br />

Online Databases took place at the EIBFS, Dubai Campus:<br />

eBrary and Proquest, The Islamic presentations Finance addressed News (IFN), features InfoTrac of the and databases Thomson and Reuters practical Zawya. information on how to access<br />

and search for resources.<br />

The presentations addressed features of the databases and practical information on how to access<br />

and search for resources. The sessions, which took place during February and March, 2016, were attended by faculty<br />

members, trainers, library staff and bankers.<br />

The sessions, which took place during February and March, 2016, were attended by faculty<br />

members, trainers, library staff and bankers.<br />

14 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


EIBFS Library Literacy Information<br />

EIBFS Sessions Library Literacy Information<br />

Sessions<br />

As part of our marketing effort for increasing awareness of the EIBFS Library development project,<br />

operations, services and resources, from April 2016, the EIBFS Library staff will commence a series<br />

As of 10-mins part of our Information marketing Literacy effort for Sessions increasing all awareness academic of and the training EIBFS classes Library development for students and project,<br />

operations, trainees respectively. services and resources, from April 2016, the EIBFS Library staff will commence a series<br />

of 10-mins Information Literacy Sessions in all academic and training classes for students and<br />

trainees respectively.<br />

EIBFS NEWS<br />

Emirates Institute for Banking and<br />

Emirates Financial Institute Studies Offers for Banking Banking and Sector<br />

Financial Free Access Studies to Library Offers Resources Banking Sector<br />

Free Access to Library Resources<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 15


EIBFS NEWS<br />

Initiative aligns with UAE’s Year of Reading directive and promotes reading and education as<br />

a tool to deepen knowledge and skills in the banking and finance sector<br />

With recent updates to its library function, the Emirates Institute for Banking and Financial Studies<br />

(EIBFS), a regional leader in banking and finance education and training, now offers members of the<br />

banking sector free access to the institute’s vast library services and resources. With a 5-user free<br />

membership service, banks can benefit from the institute’s broad collection of both print and online<br />

periodicals, magazines, books and databases.<br />

Aligned with His Highness Sheikh Khalifa Bin Zayed Al Nahyan’s, President of the UAE and Ruler of<br />

Abu Dhabi, 2016 Year of Reading directive, EIBFS has recently upgraded its library services,<br />

technologies and functions to promote reading and education as a tool for broadening intellect,<br />

knowledge, tolerance and cross sector communication.<br />

The institute’s newly implemented external library program enables banking institutions and their<br />

internal research departments to access EIBFS resources and research expertise, including library<br />

records, databases and industry reports among other services. EIBFS and collaborating banks will<br />

exchange knowledge, expertise and best practices to establish an extensive research library that will<br />

serve as the banking and financial sector’s main source of information.<br />

Commenting on the institute’s library initiatives, Jamal Al Jassmi, General Manager of EIBFS,<br />

said: “An advanced and smart library function is key to disseminating knowledge and industry<br />

expertise to students, educators, researchers and professionals across the UAE. Committed to the<br />

Year of Reading initiative, EIBFS will continue to compile and offer wide access to top notch banking<br />

and finance resources, including print and digital books, online databases and journals, industry<br />

reports, and research studies. In doing so, we hope to further develop human capital in the region<br />

and equip banking and financial professionals with the intellect and skills needed to keep pace with<br />

the latest trends and market demands.”<br />

EIBFS has consolidated its library services through a revamped Library Portal and a mobile<br />

application interface compatible with laptops, tablets, smartphones and desktops. Through this<br />

integrated portal and corresponding mobile application, bankers, professionals and students alike<br />

can seamlessly access a wide range of library services, databases, tutorials, online periodicals and<br />

e-Resources as well as directly communicate with librarians.<br />

Keen to establish the first Smart Library in the banking and financial sector, EIBFS will install various<br />

smart technologies, including advanced self-checkout counters and the Library Radio Frequency<br />

Identification (RFID) Management System, a tracking system that ensures secure and more efficient<br />

tracking of library materials. Further to this objective, the institute will upgrade its discovery tool<br />

system. With the Summons Service, a discovery tool that augments the research experience, EIBFS<br />

will offer access to the largest unified index in the industry with wide coverage of highly relevant and<br />

16 unbiased February results. 2017 <strong>BANKING</strong> & FINANCE U.A.E


the latest trends and market demands.”<br />

EIBFS has consolidated its library services through a revamped Library Portal and a mobile<br />

application interface compatible with laptops, tablets, smartphones and desktops. Through this<br />

integrated portal and corresponding mobile application, bankers, professionals and students alike<br />

can seamlessly access a wide range of library services, databases, tutorials, online periodicals and<br />

e-Resources as well as directly communicate with librarians.<br />

EIBFS NEWS<br />

Keen to establish the first Smart Library in the banking and financial sector, EIBFS will install various<br />

smart technologies, including advanced self-checkout counters and the Library Radio Frequency<br />

Identification (RFID) Management System, a tracking system that ensures secure and more efficient<br />

tracking of library materials. Further to this objective, the institute will upgrade its discovery tool<br />

system. With the Summons Service, a discovery tool that augments the research experience, EIBFS<br />

will offer access to the largest unified index in the industry with wide coverage of highly relevant and<br />

The EIBFS Library collection includes approximately 24,000 printed and 127,0<br />

unbiased results.<br />

covering a wide range of topics and subjects including: Accounting, Banking, F<br />

The EIBFS Library collection includes approximately 24,000 printed and 127,000 online books,<br />

covering a wide range of topics Management, and subjects including: Computer, Accounting, and References. Banking, Finance, Moreover, Economics, the EIBFS Library has a<br />

Management, Computer, and References. English and Moreover, Arabic publication the EIBFS Library titles along has a subscription with key database to core systems, includin<br />

English and Arabic publication Finance titles along News, with key Infotrac, database ProQuest systems, Banking including Information Ebrary, Islamic Service and Thomson<br />

Finance News, Infotrac, ProQuest addition Banking to these Information services, Service EIBFS and Thomson Library Reuters users have Zawya. access In to a variety of prin<br />

addition to these services, EIBFS Library users have access to a variety of printed and electronic<br />

periodicals and magazines related to banking and finance.<br />

periodicals and magazines related to banking and finance.<br />

Library Information Literacy sessions for<br />

Banks and Library members:<br />

RSD has scheduled the following Library PD/orientation Sessions on Library Services and<br />

Online Databases OPEN to Bankers, library members. These will all be held in each EIBFS<br />

campus as per schedule below<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 17


Library Information Literacy sessions for<br />

Banks and Library members:<br />

EIBFS NEWS<br />

RSD has scheduled the following Library PD/orientation Sessions on Library Services and<br />

Online Databases OPEN to Bankers, library members. These will all be held in each EIBFS<br />

campus as per schedule below<br />

!<br />

!<br />

!<br />

!<br />

18 February 2017 <strong>BANKING</strong> & FINANCE U.A.E<br />

!<br />

Improvement of the library website/app:


EIBFS NEWS<br />

!<br />

!<br />

Improvement of the library website/app:<br />

Marketing of library services<br />

!<br />

During the development phase the library marketing material was<br />

created as part of the various proposed and library material<br />

promoted through below channels:<br />

EIBFS WEBSITE<br />

EIBFS SOCIAL MEDIA<br />

TRAINING CLASSES VISITS<br />

BANK VISITS<br />

EIBFS EVENTS<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 19


EIBFS NEWS<br />

Emirates Institute for Banking and Financial<br />

Studies Hosts Interactive Workshop on<br />

Retirement Planning<br />

Emirates Institute for Banking and Financial<br />

Studies (EIBFS), a regional leader in banking and<br />

finance education and training, hosted an engaging<br />

workshop last week, dedicated to retirement planning<br />

and pensions. Drawing an audience of more than<br />

60 members from leading banks in the UAE, at the<br />

institute’s campus in Dubai, the event discussed<br />

the significance of retirement planning, and offered<br />

advice on how to benefit from funds in the private<br />

sector, from the ‘General Pension and Social Security<br />

Authority’.<br />

Experts Mohammed Saqer, Head of Customer<br />

Happiness Department, and Khalifa Alfalasi, Acting<br />

Director of Dubai Operation Center, from the General<br />

Pension and Social Security Authority department<br />

were on hand, to provide advice and answer various<br />

questions from industry participants. The attendees<br />

at the event comprised of UAE National employees,<br />

Human Resource Officers and several others<br />

nominated by leading financial institutions and banks<br />

within the region.<br />

Speaking about the event, Jamal Al Jassmi, General<br />

Manager of EIBFS, said: “At EIBFS, we strive to offer<br />

a broad platform that tackles important subjects and<br />

critical issues in the area of banking and finance, for<br />

the benefit of our stakeholders. We are pleased to<br />

collaborate to with the General Pension and Social<br />

Security Authority, as part of our continued dialogue<br />

with our valued industry partners. Retirement<br />

planning and pensions is one of the most significant<br />

topics today, especially for UAE Nationals. We<br />

strongly believe that all participants benefited from<br />

20 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


EIBFS NEWS<br />

the informative and highly interactive session.”<br />

During the two hour session, each attendee was<br />

presented with the benefits of saving early; such as<br />

securing wealth for future emergencies, investing<br />

for the next generation, and guaranteeing a similar<br />

lifestyle after retirement. Participants were also offered<br />

advice on effectively managing optimal investments of<br />

financial resources. Other topics also covered during<br />

the session, included the definition of insurance<br />

benefits contained in the law, the services provided<br />

by the law for employers, insured and pensioners,<br />

as well as, the definition of insurance benefits and<br />

pension entitlement. The highly interactive session<br />

closed after several questions were fielded from the<br />

audience.<br />

Aligned with the UAE government’s objective to boost<br />

the professional capacities of Emirati citizens, EIBFS<br />

recently announced that it received 5,366 UAE<br />

national participants for the 8 months ended<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 21


EIBFS NEWS<br />

Careers Festival Day at EIBFS draws<br />

hundreds of UAE nationals<br />

The Careers Festival saw the participation of 80 financial companies<br />

that included banks, insurance companies and money exchanges,<br />

and led to one of the largest turnouts of UAE nationals at a job fair.<br />

22 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


EIBFS NEWS<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 23


EIBFS NEWS<br />

The Careers Festival saw the participation of 80 financial<br />

companies that included banks, insurance companies<br />

and money exchanges, and led to one of the largest<br />

turnouts of UAE nationals at a job fair.<br />

The Dubai campus of the Emirates Institute for Banking<br />

and Financial Studies (EIBFS), the chosen venue for<br />

the Careers Festival Day, drew an estimated 800 UAE<br />

nationals for various positions on offer by financial<br />

companies in the UAE. All UAE nationals who attended<br />

the two-day festival were successfully registered in<br />

the Ministry of Human Resources and Emiratization<br />

database.<br />

Organized by the Ministry and the recently launched<br />

Government Accelerators, EIBFS supported the<br />

festival as a strategic partner. The Careers Festival<br />

saw the participation of 80 financial companies that<br />

24 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


EIBFS NEWS<br />

included banks, insurance companies and money<br />

exchanges, and led to one of the largest turnouts of<br />

UAE nationals at a job fair. With hundreds of offers<br />

made at the Careers Festival, the deep commitment<br />

of the Government Accelerators and the Ministry<br />

along with EIBFS to hire 1,000 UAE nationals within<br />

75 days in the banking and financial sector, seem well<br />

on the way to being fully realized.<br />

His Highness Sheikh Mohammed bin Rashid Al<br />

Maktoum, Vice President and Prime Minister of the<br />

UAE and Ruler of Dubai, announced that Emiratization<br />

would be a key focus for Government Accelerators<br />

– a collaboration of public and private sectors and<br />

academia. The initiative, launched in November 2016,<br />

is the first of its kind in the world.<br />

Speaking about the impressive turnout of UAE nationals<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 25


EIBFS NEWS<br />

and companies at the Careers Festival, Jamal Al<br />

Jassmi, General Manager, EIBFS, said: “As part of one<br />

of the most important links in the collaboration, EIBFS,<br />

representing academia, is pleased to have hosted this<br />

significant event at our Dubai Campus in our role as a<br />

strategic partner. Today, the financial sector is the second<br />

largest contributor in the country, in creating jobs for<br />

UAE nationals. As the leading institute for banking and<br />

financial training in the region, we will continue to build<br />

and leverage partnerships in public and private sectors,<br />

to ensure the provision of qualified teams, capable of<br />

driving growth in the sector as a whole.”<br />

He added: “We also remain committed to offering the<br />

best training and rehabilitation programs in the banking<br />

and financial sector, in collaboration with our partners,<br />

including banks and insurance companies. Our goal is<br />

to help build a sustainable and resilient financial sector,<br />

which is capable of facing challenges that might arise on<br />

a global and regional level.”<br />

Speaking on his part, Ahmed Jassim Zaabi, Head of<br />

Government Accelerators Team, said: “The financial<br />

sector continues to grow and play a significant role in<br />

supporting the development process of UAE nationals.<br />

By gathering all participating organizations from the<br />

sector under one roof, we are confident that the Careers<br />

Festival Day is the right way to achieve our Emiratization<br />

and development of human capital targets.”<br />

He added: “Events such as this give citizens who<br />

want to work in this sector a chance. Each employee<br />

that has been successfully selected will have to attend<br />

a training program launched in cooperation with the<br />

Ministry of Human Resources and Emiratization, as<br />

well as the Emirates Institute for Banking and Financial<br />

Studies. Today the number of participating institutes in<br />

the Government Accelerator’s Emiratization objectives<br />

reaches more than 80 companies, spread over vital<br />

financial sectors such as banking, insurance and<br />

financial services integration.”<br />

Speaking at the event, Suhaila Al Jasmi, Head of<br />

Training and Skills Development, The National Bank of<br />

Ras Al-Khaimah, stated: “Supporting the government’s<br />

Emiratization initiative is very important for us, and we<br />

recently reached an Emiratization rate of 38%. The bank’s<br />

participation in this festival has helped us to employ 20<br />

talented nationals in various departments. However, we<br />

are dependent on training programs from institutions<br />

such as EIBFS, for our new employees, so that each<br />

employee can achieve the necessary expertise.”<br />

Kathim Jawad, Head of Human Resources at the leading<br />

money exchange and remittance house Al Fardan<br />

Group, said: “Our presence at the Careers Festival Day<br />

expresses our support for the directives of his Highness<br />

Sheikh Mohammed bin Rashid Al Maktoum, around the<br />

challenge of Emiratization, which was announced by His<br />

Highness at the launch of the Government Accelerators.<br />

Al Fardan Group recently reached an Emiratization<br />

rate of 11%, and we currently have supervisory and<br />

managerial positions that are open to anyone who is<br />

capable. Through our participation in the festival we<br />

have already hired 17 people and we are ready to hire<br />

more.”<br />

Juma Salem Al-Khatiri, Regional Director of Public<br />

Relations, Abu Dhabi National Takaful Company, said:<br />

“We are pleased to extend our support to projects and<br />

programs that support the government’s nationalization<br />

objectives in public and private companies. Our<br />

company’s Emiratization rate has reached 16%, and our<br />

management aspires to continue participating in similar<br />

events, to ensure that we continuously increase this<br />

percentage.”<br />

At the end of the event, Jamal Al Jassmi mentioned<br />

that EIBFS would collaborate with the Governmental<br />

Accelerators, to assess the extent of the event’s success<br />

in achieving its objectives after the event, and would<br />

prepare a report and submit it to supreme authorities to<br />

study and further develop similar future initiatives.<br />

26 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


EIBFS NEWS<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 27


Article<br />

THE GAINT LEAP AHEAD:<br />

NEW NATIONALIZATION STRATEGY IN<br />

<strong>BANKING</strong> & INSURANCE SECTORS<br />

Dr Allen Baby<br />

Faculty- Emirates Institute for Banking &<br />

Financial Studies, Sharjah<br />

The year that passed by, saw significant transformation in the economic landscape of the United Arab<br />

Emirates. The year was marked by various achievements in key economic sectors, which boosted the<br />

resilience of the economy at a time of challenging macro-economic headwinds. A key highlight of the year<br />

was the silent but immensely powerful movement in the Banking and Insurance sectors, in the form of<br />

the new nationalization strategy, which would change the trajectory of these sectors in the years ahead.<br />

The new Emiratization strategy in the Banking and Insurance sectors approved by the UAE Cabinet will<br />

come into effect from January 1st of 2017, marking the beginning of a significant journey ahead. The<br />

new system, referred to as the ‘point based system’, focusses on creating ‘quality jobs’ with long term<br />

sustainability as the focal point. The new system would not only create jobs for Emiratis, but also focuses on<br />

developing their core competencies and skillsets which would help them to scale up the corporate ladders.<br />

28 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


Article<br />

New Point System: A directional change<br />

The current quota system, especially in the Banking<br />

sector, has been largely successful in attracting<br />

Emirati talent to the industry. These institutions were<br />

mandated by the Government to have a percentage of<br />

the work force as Emiratis with the number increasing<br />

every year.<br />

Though it was heartening to see more Emiratis<br />

joining these sectors over the past few years,<br />

there were many key challenges in this regard.<br />

A key analysis was that the kind of jobs created<br />

was mostly non critical jobs with a high skewness<br />

in favour of the front end retail banking in the<br />

branches.<br />

The presence of Emiratis in key domains in the<br />

Banking and Insurance sectors like corporate<br />

banking, treasury, credit, investments, actuarial,<br />

underwriting etc has been extremely low.<br />

It is in this context that the Emiratization strategy<br />

is set for a transformational overhaul with key<br />

objectives of employment generation and talent<br />

development. The Banks and Insurance companies<br />

would be given a target point by their respective<br />

regulators based on their business parameters of<br />

operating income and gross premiums written. This<br />

ensures that the Emiratization targets are aligned<br />

to the business objectives and ensures fairness as<br />

larger institutions will have higher institutions and<br />

vice versa. This is a remarkable shift from the one<br />

size fits all approach under the current model.<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 29


Article<br />

Focus on Competencies and Knowledge<br />

transfer<br />

l A remarkable highlight of the new system is the<br />

focus it gives for the knowledge and competency<br />

development of Emirati talent to help them scale up<br />

their career objectives.<br />

This is envisaged through a key parameter called as<br />

‘input points’, where points are given on the basis of<br />

‘the investments made in training and development<br />

of Emirati talent’. This incentivizes Banks and<br />

Insurance companies to invest higher amounts in<br />

training and development of the Emirati talent so<br />

that they can have the chance of achieving up to<br />

20% their targets through this parameter. Thus the<br />

onus is on the Banks and Insurance companies to<br />

train and develop Emiratis talent to take up more<br />

key roles in these sectors.<br />

l Another way this system bats for the key objective<br />

of quality job creation, is by incentivizing Banks<br />

and Insurance companies to create jobs in ‘critical<br />

positions’ and in the higher organizational hierarchy.<br />

Institutions where Emiratis work in critical roles in key<br />

departments like corporate banking, treasury, credit,<br />

investments, actuarial, underwriting are rewarded<br />

with two points, thus helping them achieve their<br />

targets. This would foster the knowledge transfer and<br />

development of competencies of prospective Emirati<br />

talent pool in the future.<br />

l The system aims at empowering the Emirati talent<br />

in these industries to ‘think big’ and shoulder greater<br />

responsibilities. This is evident from the way another<br />

key parameter called as ‘hierarchy points’ are awarded<br />

to the Banks and Insurance companies. Emiratis<br />

in top management will get 5 points, while middle<br />

management gets 3 points and non-managerial<br />

roles get just 1 point. This means that a role in top<br />

management could be equal to five non managerial<br />

jobs. This will create greater opportunities for Emiratis<br />

to fine tune their skillsets and eventually take top<br />

leadership positions in these industries.<br />

Another key hallmark of the new Emiratization system<br />

is that it is ‘highly futuristic’ and forward looking. At<br />

a time when financial technology is resulting in rapid<br />

automation of banking jobs across the world, the<br />

new Emiratization system aims at developing the<br />

competencies of Emirati talent to ensure that their<br />

careers do not get stuck in non-core banking roles,<br />

which could become redundant in the future.<br />

As Banking across the world is quickly moving to the<br />

digital world and new lending methods like Peer to<br />

peer lending is making rapid strides, it reminds us<br />

of what Bill Gates said two decades back “Banking<br />

is necessary, but Banks are not”. Core banking<br />

domains would continue to remain in one form or<br />

other when traditional brick and mortar banking could<br />

eventually become history. It is clearly evident that the<br />

major move in respect to new Emiratization strategy<br />

has foreseen the massive futuristic changes going to<br />

happen in the UAE and global banking industry.<br />

Emirates Institute for Banking and Financial Studies<br />

(EIBFS) has worked hands in glove with the Ministry<br />

of Presidential Affairs, Central Bank and Insurance<br />

30 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


Article<br />

authority to ensure that the new system is set for<br />

a perfect launch in 2017. EIBFS has shared its<br />

knowledge and domain expertise in this area with the<br />

Banks and Insurance companies to ensure that they<br />

are fully prepared to implement the new model.<br />

Neil Armstrong, when he made the first step of human<br />

race on the moon, said “this is a small step for man<br />

but one giant leap for mankind”. To borrow these<br />

immortal words, the new Emiratization system will be<br />

marked in the cherished history of UAE Banking and<br />

Insurance industry, as a visionary move that created<br />

quality sustainable jobs which was augmented by<br />

knowledge transfer and development of competencies<br />

of Emirati talent.<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 31


Article<br />

NY Expands Jurisdictional<br />

Reach Over Foreign Banks Using<br />

Correspondent Accounts<br />

By Rachel B. Goodman, David A. Shargel<br />

and Adam J. Fine, Bracewell LLP<br />

32 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


Article<br />

The New York Court of Appeals recently gave a legup<br />

to plaintiffs seeking to hale foreign banks before<br />

New York state courts, clarifying that the use of a New<br />

York-based correspondent account could, under certain<br />

circumstances, suffice to provide personal jurisdiction,<br />

even where the foreign bank does not direct that funds<br />

be deposited into the New York account. On November<br />

22, 2016, the Court, in a 4–3 decision in Al Rushaid v.<br />

Pictet & Cie, determined that a New York court could<br />

exercise jurisdiction over a Saudi businessman’s suit<br />

against a Swiss bank that allegedly accepted transfers of<br />

laundered funds from its New York-based correspondent<br />

accounts. Although the Swiss bank lacked any physical<br />

presence in New York, and did not itself deposit funds<br />

in the New York accounts, the majority found that<br />

“repeatedly approv[ing] deposits and the movement of<br />

funds through [a New York] account for the benefit of<br />

its customer” constituted “transacting business in New<br />

York” within the meaning of CPLR § 302(a)(1).<br />

In the underlying action, Saudi businessman Rasheed<br />

Al Rushaid sued Swiss bank Pictet & Cie for aiding<br />

and abetting three employees of his oil business<br />

in obtaining bribes and kickbacks from third-party<br />

vendors. The vendors allegedly wired the illegal<br />

payments to Pictet’s correspondent accounts in New<br />

York, and the funds in turn were transferred to Pictet<br />

accounts in Switzerland that had been set up by a<br />

Pictet executive for the allegedly corrupt employees.<br />

Judge Jenny Rivera, writing for the majority,<br />

acknowledged that under the Court’s prior precedent,<br />

merely owning a New York correspondent account or<br />

“passively and unilaterally” receiving funds through<br />

such an account, would not give rise to personal<br />

jurisdiction over a bank or individual. On the other<br />

hand, “[r]epeated use of a correspondent account<br />

on behalf of a client” constitutes a course of dealing<br />

in New York giving rise to personal jurisdiction—<br />

whether the “use” of the account involved the<br />

foreign bank actively depositing money or simply<br />

“approv[ing] deposits and the movement of funds.”<br />

The majority found that Pictet “affirmatively act[ed]”<br />

by crediting the funds transferred first to the New York<br />

correspondent account and then to the employees’<br />

accounts in Switzerland, and that crediting these<br />

transactions was an “essential step in the moneylaundering<br />

scheme.” As a result, exercise of personal<br />

jurisdiction over Pictet was warranted under New York’s<br />

Long Arm statute and within the bounds of “traditional<br />

notions of fair play and substantial justice” under the due<br />

process clause of the United States Constitution.<br />

Notably, Judge Eugene F. Pigott authored a sharp<br />

dissent, arguing that “the majority risks upending<br />

over forty years of precedent that holds the mere<br />

maintenance of a New York correspondent account<br />

is insufficient to assert personal jurisdiction over a<br />

foreign bank.” Judge Michael Garcia’s concurrence,<br />

however, sought to temper the differences between<br />

the majority and dissent, pointing out that they in<br />

fact differed only on the factual question of whether<br />

Pictet’s conduct was “purposeful,” “affirmative,” or<br />

“deliberate.”<br />

Nevertheless, the Court’s decision makes it<br />

clear that foreign banks, despite having no other<br />

connection to New York, may be subject to the<br />

state’s long arm jurisdiction through the use of<br />

correspondent accounts.<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 33


Article<br />

The rise of women in the<br />

UAE financial sector<br />

Noura Abbas<br />

34 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


Article<br />

The GCC region has witnessed a substantial rise in<br />

the role of women in the banking and financial services<br />

sector. People I knew were surprised when I personally,<br />

as a health information management graduate, opted<br />

to pursue a career in business management. After<br />

joining Dubai International Financial Centre (DIFC) as<br />

a Quality Management Specialist, and then moving on<br />

to the position of Business Excellence Manager, I found<br />

myself drawn to the inner workings of the banking and<br />

financial services sphere.<br />

What appealed to me the most, were the plentiful<br />

opportunities open to women of all backgrounds, and<br />

the challenging roles that enabled sustained growth and<br />

prosperity. Moreover, as a UAE national, I felt a strong<br />

calling to serve my country and make a meaningful<br />

contribution to growing the talent pool in this sector –<br />

particularly for Emirati women.<br />

In my current role as director of training at the Emirates<br />

Institute for Banking and Financial Studies (EIBFS), it is<br />

rewarding to facilitate the growth of female trainees and<br />

employees within our sector. According to a recent study<br />

by Oxford Strategic Consulting, females are significantly<br />

more likely than males to want to work in the banking and<br />

financial services sector – a ratio of 29 per cent versus 11<br />

per cent. Closer analysis suggests that the employment<br />

preferences of women in the UAE coincide with what<br />

the sector has to offer, most notably the female-friendly<br />

organisational culture and acceptance of female cultural<br />

values that are prevalent in this sphere.<br />

In addition, women show a considerably higher tendency<br />

to opt for generous benefit packages (63 per cent versus<br />

51 per cent) and opportunities for fast promotion (17 per<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 35


Article<br />

cent versus nine per cent) than their male counterparts.<br />

Governments in the GCC region have amplified their<br />

efforts to address the existing challenges faced by<br />

female entrepreneurs and have introduced a range of<br />

empowerment measures across the political, business,<br />

and educational arenas. These include market regulator<br />

improvements, lower entry levels and exit barriers,<br />

increased representation in chambers of commerce, and<br />

a greater focus on female literacy. In the last decade, the<br />

female literacy rate in the GCC region has been on a par<br />

with or above most developing nations across the world:<br />

nearly 100 per cent among 15- to 24-year-olds and<br />

almost 90 per cent among 25- to 64-year-old women.<br />

From another viewpoint, improvement in social<br />

conditions, driven by changing demographics and<br />

patterns in gender diversity in the private sector, is a<br />

key factor motivating women to work. As a result, the<br />

GCC region has witnessed an increase in workforce<br />

participation of adult females over the age of 25 with<br />

a 6.8 per cent compound annual growth rate in the<br />

last decade.<br />

Women in society have taken extraordinary measures<br />

to address the issues of balance between family<br />

obligations and work commitments. The Dubai<br />

Women’s Establishment has launched a variety of<br />

successful initiatives aimed at creating an environment<br />

where women have the opportunity to build their<br />

careers without compromising on their role as mothers.<br />

The Central Bank of the UAE has served as a strong<br />

facilitator encouraging greater participation of UAE<br />

36 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


Article<br />

nationals in the banking sector by allocating quotas for<br />

Emirati employees across banks in the country. More<br />

recently, the bank has moved beyond the quota system<br />

to a point-based system that aims to enhance the quality<br />

of jobs available to Emirati nationals, in order to allow<br />

them to grow within their organisations.<br />

Banks across the country should accumulate a certain<br />

number of points based on the quality of positions given to<br />

UAE nationals – the higher the position, the more points<br />

the bank gets. Considering the UAE female population’s<br />

preference for challenging roles and job growth, the new<br />

system goes a long way towards attracting more women<br />

to the banking industry.<br />

Given its fundamental role in the country’s drive to create<br />

a sustainable economic future and diversify its economy<br />

away from oil, banking is a strategic sector for the UAE.<br />

While oil-exporting countries continue to encounter<br />

significant challenges due to falling oil prices and global<br />

economic instability, our government has set the pace for<br />

national economic growth through its various initiatives<br />

aimed to enhance employment in the UAE.<br />

With a wide variety of courses and training programmes<br />

on offer, EIBFS is ideally positioned to spearhead this<br />

effort. This year-to-date, the institute has delivered a total<br />

of 833 vocational training and educational programmes<br />

– more than half of which drew the participation of UAE<br />

nationals.<br />

We must keep in mind that the banking and financial<br />

services sector fluctuates under the influence of<br />

unforeseeable economic issues. As thought leaders<br />

of our nation, we should prepare employees to tackle<br />

any present and future challenges that our country may<br />

face. For this reason, EIBFS constantly develops and<br />

updates its training portfolio to meet industry demands,<br />

including the introduction of courses addressing the<br />

issue of corporate restructuring.<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 37


Article<br />

‘Loyalty is the most<br />

fundamental value of<br />

being an Emirati’<br />

Iman Al Tiniji<br />

38 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


Article<br />

As it globalizes, UAE will keep its marvelous traditions intact, said Eman Al Tenaiji,<br />

lecturer at Emirates Institute for Banking and Financial Studies.<br />

Even as a young girl, Eman Al Tenaiji was wanting to take up banking as a profession.<br />

“I am proud to have been born into an educated family that emphasizes on learning<br />

and self-development. I developed a deep interest and admiration for the banking<br />

sector, particularly under the influence of my father who works in the UAE Central<br />

Bank. I acquired a bachelor degree in business from UAE University.<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 39


Article<br />

My mother was also a significant influence on me, as<br />

I developed from her a love for learning and teaching<br />

through her career as a school teacher. Today, I am<br />

a lecturer at the Emirates Institute for Banking and<br />

Financial Studies (EIBFS) where I combine my passion<br />

for banking and teaching,” said Al Tenaiji.<br />

She considers her university years to be the best years<br />

of her life. After graduation, she got the master’s degree<br />

in finance from Zayed University.<br />

“One of the biggest challenges I endured was finding<br />

time to balance studying for my master’s degree while<br />

working at National Bank of Abu Dhabi. In my opinion,<br />

nowadays, women and men are equally recognized in<br />

all industries. Women have been proving themselves<br />

day by day by working alongside men towards the<br />

organisational goal. There are many examples of UAE<br />

women leaders who have proved that being a woman is<br />

not an obstacle to success,” said Al Tenaiji.<br />

The Emirati identity, she said, is founded on the UAE<br />

culture that has been “embedded in us for generations.<br />

I believe the Emirati identity has always been present.<br />

The UAE has a rich culture and a strong heritage with<br />

Emirati values embedded in all Emirati households”.<br />

“Emiratis have set milestones in a variety of sectors<br />

and are continuously looking for bigger and better<br />

opportunities for the UAE. I believe that female Emirati<br />

identity is not necessarily different; nowadays, women<br />

and men in UAE society are more or less equal. Following<br />

the union of the emirates in 1971, the Constitution<br />

granted equal rights for men and women.”<br />

And no matter how globalized the UAE becomes, it will<br />

continue to keep its traditions intact, which is a reflection<br />

of the love of Emiratis for their country, said Al Tenaiji.<br />

On the qualities that define Emiratis, she said, “I believe<br />

loyalty is the most fundamental value [of being an<br />

Emirati]. This country has given its citizens a plethora<br />

of opportunities and has done an impeccable job in<br />

developing economy and quality of life. Loyalty to our<br />

40 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


Article<br />

nation and leadership is extremely important to me, it is<br />

our job to give back to our nation by contributing to its<br />

success and by being upstanding citizens.”<br />

Personally, the values that drive her and make<br />

the difference to what she does are ambition and<br />

appreciation. “I am a very ambitious person and am<br />

always looking for ways to develop and grow. I always<br />

ensure I am appreciative to those who have helped me<br />

become the person I am today,” she added.<br />

Expressing her love for her country, Tenaiji said, “I<br />

am extremely proud of my country and its immaculate<br />

accomplishments in the past 50 years.”<br />

The most prominent milestone of the UAE, she said,<br />

has been the union of the seven emirates. “It was the<br />

foundation of our country and that occasion set the<br />

pace of our growth as a nation. Under the leadership<br />

of (late) Shaikh Zayed Bin Sultan Al Nahayan, the<br />

UAE grew into one of the most prosperous nations<br />

in the world. Through the unification, we became<br />

stronger together.”<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 41


Article<br />

Dynamics of<br />

Training in Financial<br />

Establishments<br />

Dr. Farzana Firdousi<br />

(Academic Co-ordinator)<br />

EIBFS – Sharjah Campus, UAE.<br />

42 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


Article<br />

Businesses surviving in a technologically evolving<br />

era face immense challenges in terms of the growing<br />

need to train and prepare their workforce to contend<br />

with competitors and rival establishments. Roles and<br />

functions to be performed by employees have changed<br />

considerably due to the dynamically changing work<br />

environment, imbued with innovations and hi-tech<br />

innovations .Traditional business models, devoid of<br />

technological edge will soon be obsolete. Organizations<br />

that fail to redesign their training practices often struggle<br />

with organizational growth and productivity issues, for<br />

which leading companies are abandoning traditional<br />

methods of training in favor of more effective practice<br />

often involving technology innovation that engage talent<br />

and improve performances.<br />

Training plays a vital role in employee development,<br />

growth of a business, increasing sales and profitability<br />

of financial establishments .When given a strategic role<br />

it can assert influence on the output and performance<br />

of employees at different levels. In view of the present<br />

business environment with exponential growth in<br />

technology, its impact on the economy and society at<br />

large, the need for training and development is even<br />

more distinct than ever.<br />

Transforming employee behavior and job performance,<br />

with a need to increase productivity can often be said to<br />

be the most important reasons for training and coaching<br />

employees at all levels. Training is essential not only to<br />

increase productivity but also to motivate and inspire<br />

workers by signifying the importance of their jobs and<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 43


Article<br />

providing all the information they need to perform those<br />

jobs effectively. General benefits derived from employee<br />

training could be increased job satisfaction and morale,<br />

increased efficiencies in processes, resulting in financial<br />

gain, increased capacity to adopt new technologies and<br />

reduced employee turnover .Training that is appropriate<br />

to the needs of an organization can add great value to<br />

the organization and its image. The significance and<br />

value of training has long been recognized and therefore<br />

majority of the organizations invest a percentage of their<br />

profits in staff training and development. Most banks<br />

in the UAE invest towards training and development<br />

of their national workforce in order to improve their job<br />

performance and to further job opportunities.<br />

Buckley and Caple (1995) describe<br />

training as:<br />

A planed and systematic effort to modify or develop<br />

knowledge /skill/attitude through learning experience, to<br />

achieve effective performance in an activity or range of<br />

activities. Its purpose, in work situation, is to enable an<br />

individual to acquire abilities in order that he or she can<br />

perform adequately a given task or job.<br />

Without the right training, employees can be the<br />

organization’s biggest liability. Trained effectively,<br />

however, they can become the organizations biggest<br />

asset (Bartram and Gibson, 2000). Rosner (1999) adds<br />

another ingredient for success – support after training.<br />

He states, “The most effective programs train workers<br />

in new behaviors and then train managers to support<br />

employees as they apply learning daily (Rosner,1999,<br />

p.43). Support and endorsement from management can<br />

greatly enhance training results.<br />

There are a number of financial organizations that link<br />

training to their business strategies. Training functions<br />

are being judged with how well training objectives<br />

meet the strategic objectives of the organization. As<br />

every organization has different ways of linking training<br />

44 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


Article<br />

to business strategies in some countries it may not<br />

constitute a central part of the business strategy.<br />

Coopers and Lybrand (1985) suggest:<br />

few employers think training sufficiently central to<br />

their businesses for it to be a main component in their<br />

corporate strategy the great majority did not see it as<br />

an issue of importance..Training was rarely seen as<br />

investment but as an overhead which would be cut when<br />

profits are under pressure forced on the company as a<br />

reaction to other developments.<br />

Most businesses have a clearly defined strategy and set<br />

of objectives that direct and drive all the choices made<br />

for training decisions and organizational development.<br />

Organizations that plan their training process are more<br />

successful than those who have weak or unstructured<br />

plans. Most business owners want to succeed and<br />

optimize profits, but do not engage in training policies<br />

that promise to improve their chances of success.<br />

A well-conceived training program can help business<br />

flourish. A program structured with the company’s<br />

strategy, mission and objectives in mind has a high<br />

probability of improving productivity and other goals<br />

that are set in the training mission. Traditional models of<br />

<strong>BANKING</strong> & FINANCE U.A.E February 2017 45


Article<br />

training are unable to bridge the gap between employer<br />

expectations and employee output or to improve levels<br />

of engagement and performance of employees. By<br />

aligning training strategies with organizational objectives<br />

and leveraging innovative technology to the maximum<br />

extent, organizations will be able to significantly improve<br />

their employee performance.<br />

The purpose of formulating a training strategy is to answer<br />

two relatively simple but vitally important questions like<br />

what is our business. And what should our business<br />

be? Armed with the answers to these questions and a<br />

clear vision of its mission, strategy and objectives, an<br />

organization can identify its training needs. The answer<br />

to both these questions could be derived from short and<br />

long term company goals.<br />

Training will also give an employee a major competitive<br />

advantage. If an organization has a proficient,<br />

committed, well-led workforce, it can perform better than<br />

the competitor in terms of good customer service and<br />

good product delivery compared to an organization that<br />

has employees who don’t know what they are doing.<br />

Suitable staff development cannot be something that is<br />

undertaken every now and then, it is a vital and daily<br />

aspect of work, of personal and professional identity<br />

of an employee. Diverse training strategies should be<br />

implemented in different financial organizations to enrich<br />

professional development of their staff.<br />

Educational or training strategies that have an<br />

interactive or experiential component may be the most<br />

beneficial to financial organizations learning new or<br />

advanced direct service skills. These can be formal or<br />

informal relationships with skilled mentors who offer<br />

expert guidance and encouragement pertaining to<br />

the knowledge and skills that they need to maximize<br />

46 February 2017 <strong>BANKING</strong> & FINANCE U.A.E


Article<br />

their potential. The objective is to offer guided work<br />

experiences, role modeling, and expert coaching so<br />

the introduction of essential knowledge and skills are<br />

mastered to desired levels of proficiency. An alternative<br />

way to accomplish this is to encourage job shadowing<br />

for new employees with experienced employment<br />

consultants within the same organization.<br />

Pre-service training or orientation programs are<br />

commonly used by organizations to support the learning<br />

needs of new employees as well as introduce them to<br />

their organization. The first step, is usually to involve<br />

each person in his / her plan as adults learn best when<br />

they can identify their own goals and objectives. Work<br />

orientation or induction programs can be offered to<br />

the employees either within the same organization or<br />

outsourced to Institutes or training providers. Bank<br />

employees can be given thorough meticulous knowledge<br />

of their banks products and services before they enter<br />

their main stream job positions in order that they gain<br />

expertise in their field of work. This is very beneficial<br />

to young and inexperienced graduates who have no<br />

previous banking experience. Organizations should<br />

device strategies and incorporate it in their business<br />

plan as an integral part of their HRD strategy in order to<br />

maximize output from employees from initial stages of<br />

work placement.<br />

As the business environment is constantly changing due<br />

to continuous developments in technology, the knowledge<br />

and skills required for employee and management<br />

development will also change from time to time. To<br />

compete with others, organization require to incorporate<br />

training strategies with their business development<br />

plans in order to achieve their desired goals. Training<br />

design and delivery can be made more effective through<br />

ensuring that the training program objectives are clearly<br />

focused on the organization’s priorities and goals.<br />

Besides this, participants’ learning outcomes must be<br />

stated in terms of productivity required in the workplace<br />

and measurable performance standards.<br />

Though training and development is one of the most<br />

important part of talent management, it is also one of the<br />

most dynamic area in terms of changing trends in training<br />

practices. With recent technological advancements and<br />

the precipitous adoption of social collaboration, training<br />

and development has changed significantly. Taking a<br />

decision to improve employee learning and investing in<br />

learning management practices is often an intimidating<br />

challenge for organizations. Training can no longer be an<br />

afterthought in organizations. It must become an integral<br />

function of staffing and business strategy. When it is not<br />

properly planned for, any endeavor to satisfy a training<br />

need will usually result in failure. Therefore, it is vital to<br />

create a written, well-thought out plan for training and<br />

development in order to increase profits and improve<br />

and develop employee performance at all levels.<br />

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Banking & Finance News<br />

48 February 2017 <strong>BANKING</strong> & FINANCE U.A.E

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