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ASG-ASIA-PACIFIC-Business-Jet-Fleet-Report-YE2014-EN

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PERSONALITY PROFILE<br />

Interview and Text by Anthony Lam<br />

William E. Heinecke<br />

Chairman & CEO, Minor Group of Companies<br />

“You’ve got to have the passion.”<br />

In 1967, an American youngster with a secondary school education, a blank CV, and lean financial resources<br />

walked into a lawyer’s office in Bangkok. He handed over the equivalent of US$1,000 and signed the<br />

necessary papers to incorporate two companies, Inter-Asian Enterprise and Inter-Asian Publicity. While<br />

the names sounded impressive, their assets were meager. After spending the bulk of the US$1,200 he<br />

had borrowed from a moneylender on the company registrations, what little remained was spent on plastic<br />

buckets and floor mops for his new cleaning business along with a few minutes of air time on a local radio<br />

station. There was nothing too glamorous about cleaning offices and writing simple advertisements for local<br />

businesses, but it was a start. Bill Heinecke had taken his first faltering step into the world of commerce and<br />

entrepreneurship.<br />

20<br />

<strong>ASIA</strong> <strong>PACIFIC</strong> BUSINESS JET FLEET REPORT YEAR <strong>EN</strong>D 2014

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