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<strong>Press</strong> Information September 2008<br />

<strong>AgfaPhoto</strong> is back!<br />

<strong>AgfaPhoto</strong> presents itself at the photokina 2008 in Cologne from September 23 to<br />

28 and lets you experience the brand’s entire product portfolio for the first time.<br />

Cologne, 23.09.2008. A tour through the large variety of attractive product groups shows impressively<br />

how <strong>AgfaPhoto</strong> already uses the interactions of the different sectors of the consumer imaging market<br />

today and in which direction the brand will develop in the future.<br />

With an extensive product portfolio, <strong>AgfaPhoto</strong> meets the new challenges of the consumer imaging<br />

sector. Together with powerful partners, <strong>AgfaPhoto</strong> offers everything from one source, ranging from<br />

attractive digital cameras and the dynamic segment of digital photoframes up to a vast accessories range.<br />

On its way into the future, <strong>AgfaPhoto</strong> trusts the potency of its established products on the one hand. For<br />

example, by continuing the brand icon "red sensor trigger", <strong>AgfaPhoto</strong> takes up a real milestone in the<br />

brand and product history, a symbol for the easy operability of <strong>AgfaPhoto</strong> cameras in the past and today.<br />

At the same time, <strong>AgfaPhoto</strong> focuses on the dynamics of new product sectors and will continuously<br />

expand its offer in the consumer imaging market.<br />

A joint claim on which retail and consumers can relay on at all times spans across all product groups - the<br />

brand value of <strong>AgfaPhoto</strong>.<br />

The brand:<br />

<strong>AgfaPhoto</strong> is the world-famous brand in the consumer imaging products sector. At all times, <strong>AgfaPhoto</strong><br />

has been a synonym for outstanding quality and intelligent solutions in the field of consumer imaging.<br />

Thanks to the extremely easy handling of the products, anyone can enjoy perfect pictures with<br />

<strong>AgfaPhoto</strong>. <strong>AgfaPhoto</strong> is the personal companion that lets consumers experience the world of images in<br />

all its exciting facets and turns the special moments in life into lasting and shareable memories. This is<br />

the claim and the promise of <strong>AgfaPhoto</strong>. Based on this promise, <strong>AgfaPhoto</strong> offers attractive consumer<br />

imaging products like digital cameras, single-use cameras, digital photoframes, films and batteries.<br />

The companies:<br />

<strong>AgfaPhoto</strong> Holding GmbH is the exclusive licensee of the brand <strong>AgfaPhoto</strong> by Agfa-Gevaert NV & Co.<br />

KG. <strong>AgfaPhoto</strong> Holding GmbH issues sub-licenses for single products and product groups to qualified<br />

manufacturers that take responsibility for the production and the sale of products with the highly<br />

renowned brand name <strong>AgfaPhoto</strong>.<br />

Contact office Cologne:<br />

<strong>AgfaPhoto</strong> Holding GmbH<br />

Hohenzollernring 55<br />

50672 Cologne, Germany<br />

T: +49 (0) 221 258 7841<br />

info@agfaphoto-holding.de<br />

www.agfaphoto.com<br />

<strong>Press</strong> contact:<br />

Andreas Selmeczi<br />

selmeczi@agfaphoto-holding.de<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 1<br />

Reprint free of charge, copy requested.


<strong>Press</strong> Information September 2008<br />

Digital Cameras<br />

photokina 2008: Made to touch - <strong>AgfaPhoto</strong> digital camera with touch screen<br />

The new exciting <strong>AgfaPhoto</strong> DC-1338sT with touch screen TFT display<br />

Cologne, 23.09.2008. You simply can't take your hands off the new <strong>AgfaPhoto</strong> DC-1338sT with touch<br />

screen. It will be presented to the public for the first time at the photokina 2008 from September 23 to 28<br />

2008 in hall 5.2, booth C031.<br />

The <strong>AgfaPhoto</strong> DC-1338sT has a three inch touch screen TFT display. A gentle touch of the display,<br />

either with a finger or a pen, opens the user interface. Due to the easy to comprehend icons, it can be<br />

used immediately and intuitively and provides rapid access to all functions and settings.<br />

The chic black metal casing is another highlight besides the touch screen TFT display of this light and<br />

compact digital camera. With this design, the <strong>AgfaPhoto</strong> DC-1338sT will surely attract everyone's<br />

attention and make your "subjects" smile. The smile detection function automatically focuses on these<br />

happy faces. The additional face tracking function, which significantly improves the photography of faces,<br />

the image stabiliser and the AF light are other factors for successful photography. You will be able to take<br />

great photos even in difficult light situations.<br />

And for the fans of YouTube, the <strong>AgfaPhoto</strong> DC-1338sT offers another special highlight: when recording<br />

videos, you can save them immediately in YouTube format and upload them on the portal.<br />

The <strong>AgfaPhoto</strong> DC-1338sT features a triple optical zoom and a quintuple digital zoom, a resolution of ten<br />

megapixels, a light sensitivity factor up to ISO 3200 and 22 motif programs like sports and night shot<br />

mode. It also has an album and picture frame function, an integrated loudspeaker for video recordings as<br />

well as a burst function for serial images. Delivery also includes a rechargeable battery and an external<br />

charger.<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 2<br />

Reprint free of charge, copy requested.


photokina 2008: Panorama view with panorama angle – the new digital camera by<br />

<strong>AgfaPhoto</strong><br />

The <strong>AgfaPhoto</strong> DC-8428s with its 28-mm panorama lens will surely excite you!<br />

On September 23, 2008 the time has come: The new <strong>AgfaPhoto</strong> DC-8428s with its 28-mm panorama<br />

lens will be presented at the photokina in Cologne. There you can test it until September 28 in hall 5.2,<br />

booth C031.<br />

� 28-mm panorama lens and quadruple optical zoom<br />

The 28-mm panorama lens and the quadruple optical zoom expand the recording range of the<br />

camera. With the <strong>AgfaPhoto</strong> DC-8428s, you can also photograph large groups, vast building and<br />

landscapes. The image quality is a very convincing feature of this digital camera just like the noble<br />

design and the compact metal housing.<br />

� Face tracking<br />

Another highlight of the camera is the face tracking function. The <strong>AgfaPhoto</strong> DC-8428s detects up to<br />

five faces per image and lets you photograph them perfectly and automatically. In addition, the antishake<br />

function results in sharp images even if you do not keep the digital camera perfectly steady<br />

when pressing the trigger. The activation of the coupling function results in entirely new possibilities:<br />

two photos can be combined to one image in the camera already.<br />

� Panorama function<br />

The images photographed with the panorama function and then joined with the PanoramaMaker range<br />

farther than the eye can see. The software is uncomplicated and also allows the creation of 360°<br />

images. Now all you have to do is sit back, view and enjoy. This camera will allow you to experience<br />

the motifs in a totally new dimension.<br />

� Even more technology...<br />

The <strong>AgfaPhoto</strong> DC-8428s has a 2.7 inch TFT display (230,000 pixels), a quadruple optical and a<br />

quintuple digital zoom, a resolution of eight megapixels and 19 motif programs. The display brightness<br />

mode is a very practical function to adapt the display optimally to the lighting conditions, so you can<br />

always see the display in perfect light. The <strong>AgfaPhoto</strong> DC-8428s is equipped with a lithium ion battery.<br />

Delivery also includes the software packages Zoner PanoramaMaker and Zoner PhotoStudio 9<br />

Express.<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 3<br />

Reprint free of charge, copy requested.


<strong>AgfaPhoto</strong> digital cameras with sensor trigger<br />

<strong>AgfaPhoto</strong> sensor 830s and 530s digital cameras with the new trigger technology<br />

The red sensor trigger, which has been applied in Agfa cameras since 1969, revolutionised the world of<br />

photography. It quickly developed into the trademark of the manufacturer. The typical trigger with its red<br />

dot has become a part of the <strong>AgfaPhoto</strong> logo. Then and now, it symbolises easy handling, reliability and<br />

optimum image quality.<br />

Now <strong>AgfaPhoto</strong> presents the first digital camera with the sensor trigger.<br />

"While many design-oriented cameras use increasingly small triggers, we opt for the sensor technology<br />

due to its simple and comfortable handling", says Michael Roessler, CEO of plawa.<br />

The design of the <strong>AgfaPhoto</strong> digital cameras is "Made in Germany". With a diameter of 14 mm, the trigger<br />

of the <strong>AgfaPhoto</strong> sensor 830s and 530s is significantly larger than most triggers on modern digital<br />

cameras. The tip of the finger rests flush on the trigger and reduces blurring. The <strong>AgfaPhoto</strong> sensor<br />

cameras also have a compact and classic design. With a weight of only 120 grams (without memory card<br />

and battery), they are very handy. A 2.4 inch TFT display supports you with the selection of your motifs<br />

and shows you the recorded images. Voice recording and video recording are also possible. Both models<br />

are equipped with a modern CMOS sensor. The <strong>AgfaPhoto</strong> sensor 530s has a resolution of five<br />

megapixels and a triple optical as well as an octuple digital zoom. Its bigger sister, the <strong>AgfaPhoto</strong> sensor<br />

830s, has a resolution of eight megapixels and a triple optical and a quintuple digital zoom. The face<br />

tracking function ensures the optimum exposure of faces. The maximum sensitivity of ISO 800<br />

guarantees a good image quality, even in bad lighting conditions. Twelve recording modes and nine<br />

picture frames are available for selection.<br />

Both <strong>AgfaPhoto</strong> sensor cameras are available in black, noble bronze, rosé and royal blue. Delivery<br />

includes a carrier strap, a bag, two AA batteries, a USB cable and driver software.<br />

The brand:<br />

<strong>AgfaPhoto</strong> is the world-famous brand in the consumer imaging products sector. At all times, <strong>AgfaPhoto</strong><br />

has been a synonym for outstanding quality and intelligent solutions in the field of consumer imaging.<br />

Thanks to the extremely easy handling of the products, anyone can enjoy perfect pictures with<br />

<strong>AgfaPhoto</strong>. <strong>AgfaPhoto</strong> is the personal companion that lets consumers experience the world of images in<br />

all its exciting facets and turns the special moments in life into lasting and shareable memories. This is<br />

the claim and the promise of <strong>AgfaPhoto</strong>. Based on this promise, <strong>AgfaPhoto</strong> offers attractive consumer<br />

imaging products like digital cameras, single-use cameras, digital photoframes, films and batteries.<br />

The companies:<br />

<strong>AgfaPhoto</strong> Holding GmbH is the exclusive licensee of the brand <strong>AgfaPhoto</strong> by Agfa-Gevaert NV & Co.<br />

KG. <strong>AgfaPhoto</strong> Holding GmbH issues sub-licenses for single products and product groups to qualified<br />

manufacturers that take responsibility for the production and the sale of products with the highly<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 4<br />

Reprint free of charge, copy requested.


enowned brand name <strong>AgfaPhoto</strong>. Digital cameras were licensed by <strong>AgfaPhoto</strong> Holding GmbH to the<br />

manufacturer plawa-feinwerktechnik GmbH & Co.KG.<br />

The licensee:<br />

plawa-feinwerktechnik GmbH & Co. KG with headquarters in Uhingen, Germany was founded in 1969<br />

and is the manufacturer and license holder of <strong>AgfaPhoto</strong> digital cameras. plawa is a member of CIPA -<br />

Camera & Imaging Product Association of Japan (www.cipa.jp)<br />

Contact:<br />

plawa-feinwerktechnik GmbH & Co.KG<br />

Bleichereistr. 18<br />

73066 Uhingen / Germany<br />

T: +49 (0) 7161 93 87 20<br />

info@plawa.de<br />

www.plawa.com<br />

<strong>Press</strong> contact:<br />

Birgit Götz and Christian Josephi<br />

Informationsbüro plawa<br />

Panama PR GmbH<br />

Eugensplatz 1<br />

D-70184 Stuttgart / Germany<br />

T: +49 (0)711 66 47 597-11<br />

F: +49 (0)711 66 47 597-30<br />

b.goetz@panama-pr.de<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 5<br />

Reprint free of charge, copy requested.


<strong>Press</strong> Information September 2008<br />

Digital Photoframes<br />

<strong>AgfaPhoto</strong> AF 5085S and AF 5105MS<br />

A new range of truly adaptable digital photoframes for what you want to see.<br />

Cologne, 23.09.2008. <strong>AgfaPhoto</strong> is expanding its digital photoframe range with two stylish new models<br />

offering a variety of possibilities. Crystal clear image presentations in the right frame to suit each taste.<br />

Exteriour…<br />

With three interchangeable colour frames (brushed aluminium, wood and black finish), the new<br />

<strong>AgfaPhoto</strong> digital photoframes will be perfectly at home anywhere. Contemporary, natural or chic - it’s just<br />

a matter of simply changing the frame to match your mood and your photos. And it is not just the choice<br />

of look that makes these new models so exceptional, it is also the slim elegance of the design: they are<br />

just 2.2 cm thick!<br />

… and interior multifunctionality<br />

With the AF 5085S and the AF 5105MS, the digital photoframe becomes truly multifunction and<br />

foreshadows the end for obsolete objects. Thanks to its unbeatable slideshow mode, you can have any of<br />

your treasured holiday moments brought back to life at any time, together with the option of waking up to<br />

your best shots with the alarm clock function. There is also, of course, the calendar function to keep you<br />

up to date at a glance. Further advantages:<br />

� High definition image quality with the Crystal Image imaging processing system<br />

� A multi-format memory card reader<br />

� An easy-to-use remote control<br />

This new <strong>AgfaPhoto</strong> digital photoframe range has been designed for whatever you want, from the most<br />

basic to the most advanced:<br />

AF 5085S: simplicity itself!<br />

� A truly easy-to-use photoframe at an attractive price<br />

� 4-in-1 memory card reader for SD, MMC, MS and SDHC<br />

� Screen: 8 inches<br />

� Resolution: 480 x 220 pixels<br />

AF 5105MS: the last word!<br />

� Designed for use with almost all memory card (SD, MMC, MS, CF, SDHC, XD)<br />

� 256 Mb internal memory<br />

� Offers all functionalities of a conventional digital photoframe, combined with those of an MP3 music<br />

player<br />

� Compatible for MJPEG and MPEG 4 format videos<br />

� Display: 10 inches<br />

� Resolution: 800 x 480 pixels<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 6<br />

Reprint free of charge, copy requested.


<strong>AgfaPhoto</strong> AF5070M BT: the digital photoframe: an outstanding feature thanks to<br />

wireless image transfer<br />

With the AF5070M BT with integrated bluetooth function, <strong>AgfaPhoto</strong> presents a digital picture frame that<br />

leaves nothing to be desired with respect to comfort thanks to its many extras. This is <strong>AgfaPhoto</strong>'s<br />

response to the increasing demand for high-quality and well-equipped products.<br />

The advantages and features of the <strong>AgfaPhoto</strong> AF5070M BT at a glance:<br />

� Wireless import of images, music and video clips via bluetooth<br />

� Accompanying slide shows with MP3 music files<br />

� Playback of video clips in MJPEG format<br />

� Two USB ports for uploading photos or small video files from your mobile phone or camcorder<br />

� Integrated card reader, compatible with all standard memory card formats including Secure Digital<br />

(SD), Multimedia Card (MMC) and Memory Stick (MS, MS Pro)<br />

� 128 MByte integrated memory<br />

The 7-inch <strong>AgfaPhoto</strong> AF5070M BT is available with two exchangeable frames in the trend colours black<br />

and silver. Owners of the 500-gram lightweight can fit out the remote-controllable LCD photoframe with<br />

brushed aluminium optics or a black frame.<br />

NEW: <strong>AgfaPhoto</strong> AC8130D – the digital picture frame with radio alarm clock<br />

After two years in the digital photoframe market, <strong>AgfaPhoto</strong> has now climbed to third position among the<br />

leading manufacturers. We will use this position as starting point for our latest coup: The digital<br />

photoframe alarm clock AC8130D.<br />

Advantages and equipment at a glance:<br />

� Digital photoframe, radio alarm clock and thermometer in one device<br />

� Enticing optics with ultra-slim design and highly polished surfaces<br />

� Light sensor technology for gentle wakening<br />

The images or videos on the 3-inch (7.6 cm) display of the photoframe alarm clock can be underlined<br />

acoustically with songs from the integrated FM radio or MP3 files. In addition, the display indicates the<br />

time, date and temperature.<br />

The compact size (W 140 x D 36 x H 80 mm) of the AC8130D allows you to take the lightweight (only 185<br />

grams) along with you on every trip. A travel bag, batteries and a USB cable are included in the delivery.<br />

The shape and the surface quality of the AC8130D are also appealing: The highly polished black front<br />

and white rear as well as the soft touch snooze button and the ultraslim design are pleasing to the eye of<br />

the beholder.<br />

Digital data can be easily uploaded via the USB 2.0 interface or the card reader (SD/MMC). The internal<br />

memory has a capacity of 80 MByte and can be easily managed using the PC.<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 7<br />

Reprint free of charge, copy requested.


The brand:<br />

<strong>AgfaPhoto</strong> is the world-famous brand in the consumer imaging products sector. At all times, <strong>AgfaPhoto</strong><br />

has been a synonym for outstanding quality and intelligent solutions in the field of consumer imaging.<br />

Thanks to the extremely easy handling of the products, anyone can enjoy perfect pictures with<br />

<strong>AgfaPhoto</strong>. <strong>AgfaPhoto</strong> is the personal companion that lets consumers experience the world of images in<br />

all its exciting facets and turns the special moments in life into lasting and shareable memories. This is<br />

the claim and the promise of <strong>AgfaPhoto</strong>. Based on this promise, <strong>AgfaPhoto</strong> offers attractive consumer<br />

imaging products like digital cameras, single-use cameras, digital photoframes, films and batteries.<br />

The companies:<br />

<strong>AgfaPhoto</strong> Holding GmbH is the exclusive licensee of the brand <strong>AgfaPhoto</strong> by Agfa-Gevaert NV & Co.<br />

KG. <strong>AgfaPhoto</strong> Holding GmbH issues sub-licenses for single products and product groups to qualified<br />

manufacturers that take responsibility for the production and the sale of products with the highly<br />

renowned brand name <strong>AgfaPhoto</strong>. Digital photoframes were licensed by <strong>AgfaPhoto</strong> Holding GmbH to the<br />

manufacturer Sagem Communications.<br />

The licensee:<br />

A French, international scale, high technology company, Sagem Communications specializes in<br />

broadband communications and convergence in particular in the following areas: printing terminals, digital<br />

TV set-top boxes, broadband and residential terminals, communicating energy management solutions<br />

and telecom systems and partnerships. The company is in a leadership position in these sectors thanks<br />

to its proven capacity for innovation. Sagem Communications aims to become a world leader in<br />

convergence and broadband terminals. With a turnover of almost 1.3 billion euros, Sagem<br />

Communications employs 6,500 people on five continents and is headquartered in Paris. For more<br />

information: www.sagem-communications.com / www.agfaphoto.com.<br />

Contact:<br />

Sagem Communications<br />

Le Ponant de Paris<br />

27 rue Leblanc<br />

75015 Paris, France<br />

www.sagem.com<br />

<strong>Press</strong> contact:<br />

Aurore Chiquot<br />

T: +33 (0)1 56 21 20 98<br />

achiquot@publicis-link-paris.com<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 8<br />

Reprint free of charge, copy requested.


<strong>Press</strong> Information September 2008<br />

Analogue Photography<br />

NEW – <strong>AgfaPhoto</strong> Compact Sets FF and AF<br />

Cologne, 23.09.2008. For photokina 2008 <strong>AgfaPhoto</strong> presents two new analogue compact cameras:<br />

� <strong>AgfaPhoto</strong> Compact FF (Fixfocus)<br />

� <strong>AgfaPhoto</strong> Compact AF (Autofocus)<br />

This way, <strong>AgfaPhoto</strong> offers the photo trade two attractive analogue cameras, which continue to be<br />

successful in an established market segment.<br />

Both cameras feature high-class design and are sold in practical gift sets and ready-to-shoot sets. In<br />

addition to the camera the sets contain a carrying strap, an <strong>AgfaPhoto</strong> Vista 400 Film for 24 shots and<br />

two LR03 (type AAA) batteries.<br />

<strong>AgfaPhoto</strong> Compact AF and Compact FF cameras are available to photo dealers at favourable prices so<br />

that they can be sold on at attractive price points. The cameras can be perfectly combined with<br />

<strong>AgfaPhoto</strong> films.<br />

The brand:<br />

<strong>AgfaPhoto</strong> is the world-famous brand in the consumer imaging products sector. At all times, <strong>AgfaPhoto</strong><br />

has been a synonym for outstanding quality and intelligent solutions in the field of consumer imaging.<br />

Thanks to the extremely easy handling of the products, anyone can enjoy perfect pictures with<br />

<strong>AgfaPhoto</strong>. <strong>AgfaPhoto</strong> is the personal companion that lets consumers experience the world of images in<br />

all its exciting facets and turns the special moments in life into lasting and shareable memories. This is<br />

the claim and the promise of <strong>AgfaPhoto</strong>. Based on this promise, <strong>AgfaPhoto</strong> offers attractive consumer<br />

imaging products like digital cameras, single-use cameras, digital photoframes, films and batteries.<br />

The companies:<br />

<strong>AgfaPhoto</strong> Holding GmbH is the exclusive licensee of the brand <strong>AgfaPhoto</strong> by Agfa-Gevaert NV & Co.<br />

KG. <strong>AgfaPhoto</strong> Holding GmbH issues sub-licenses for single products and product groups to qualified<br />

manufacturers that take responsibility for the production and the sale of products with the highly<br />

renowned brand name <strong>AgfaPhoto</strong>. Analogue cameras were licensed by <strong>AgfaPhoto</strong> Holding GmbH to the<br />

manufacturer Lupus Imaging & Media GmbH & Co. KG.<br />

The licensee:<br />

Lupus Imaging & Media is a wholesale company dealing internationally in imaging and media products<br />

such as film, single use cameras, analogue and digital cameras, flash memory cards, USB flash drives,<br />

energy products (batteries and rechargeable batteries), photo printers and photographic papers. Lupus<br />

Imaging & Media offers only high quality products of strong brands.<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 9<br />

Reprint free of charge, copy requested.


Contact:<br />

Lupus Imaging & Media GmbH & Co. KG<br />

Mauritiuskirchplatz1<br />

50676 Cologne / Germany<br />

T: +49 (0) 221 606059-0<br />

info@lupus-im.com<br />

www.lupus-imaging-media.com<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 10<br />

Reprint free of charge, copy requested.


<strong>Press</strong> Information September 2008<br />

Memory & Storage (1)<br />

NEW – <strong>AgfaPhoto</strong> SDHC 16GB with High Performance and Top-Quality.<br />

Cologne, 23.09.2008. At photokina 2008 the new <strong>AgfaPhoto</strong> SDHC 16GB Flash Memory Card will be<br />

presented to the trade and the public. The trend to high storage capacity continues as a result of the<br />

increasing number of cameras with high resolution (10 megapixels), digital camcorders that record in HD<br />

format and the ever-greater popularity of MP3 music files. <strong>AgfaPhoto</strong> SDHC 16GB takes account of these<br />

trends and is characterized by extremely high performance and superb reliability:<br />

� Top quality thanks to top NAND flash chips and controllers<br />

� Fast data transfer (class4), up to 20MB/sec reading speed and up to 10MB/sec writing speed<br />

� Low power consumption<br />

� Long-lasting<br />

� Approx. 3.900 to 8.000 images (depending on image resolution and pixel capacity of the digital<br />

camera), up to 4.000 MP3s, up to 9 hours of film in MPEG-2 or up to 13 hours of film in MPEG-4<br />

format can be stored on the card.<br />

NEW – One for all<br />

A memory card for all common memory card formats<br />

At photokina 2008 <strong>AgfaPhoto</strong> presents two innovative memory card products:<br />

� <strong>AgfaPhoto</strong> MicroSD 2GB + universal-adapter-set<br />

� <strong>AgfaPhoto</strong> MicroSDHC 4GB + universal-adapter-set<br />

The special feature of these products is that the most common memory card formats can be used with<br />

one single card, MicroSD/MicroSDHC. Several adapters/readers ensure that digital data can be stored<br />

and used in devices with MicroSD, MiniSD, SD and Memory Stick Duo slots. This means that the majority<br />

of digital cameras, mobile phones, PDAs, navigation systems and digital camcorders can be used with a<br />

single card. An additional USB reader completes the product. The card can thus also perform the<br />

functions of a USB stick. Data can therefore be transferred to PCs or laptops quickly and directly. Like all<br />

<strong>AgfaPhoto</strong> memory media the cards and adapters are characterized by:<br />

� Top quality thanks to NAND flash chips and controllers<br />

� Fast data transfer<br />

� Low power consumption<br />

� Long lifetime<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 11<br />

Reprint free of charge, copy requested.


The brand:<br />

<strong>AgfaPhoto</strong> is the world-famous brand in the consumer imaging products sector. At all times, <strong>AgfaPhoto</strong><br />

has been a synonym for outstanding quality and intelligent solutions in the field of consumer imaging.<br />

Thanks to the extremely easy handling of the products, anyone can enjoy perfect pictures with<br />

<strong>AgfaPhoto</strong>. <strong>AgfaPhoto</strong> is the personal companion that lets consumers experience the world of images in<br />

all its exciting facets and turns the special moments in life into lasting and shareable memories. This is<br />

the claim and the promise of <strong>AgfaPhoto</strong>. Based on this promise, <strong>AgfaPhoto</strong> offers attractive consumer<br />

imaging products like digital cameras, single-use cameras, digital photoframes, films and batteries.<br />

The companies:<br />

<strong>AgfaPhoto</strong> Holding GmbH is the exclusive licensee of the brand <strong>AgfaPhoto</strong> by Agfa-Gevaert NV & Co.<br />

KG. <strong>AgfaPhoto</strong> Holding GmbH issues sub-licenses for single products and product groups to qualified<br />

manufacturers that take responsibility for the production and the sale of products with the highly<br />

renowned brand name <strong>AgfaPhoto</strong>. Digital memory cards and USB sticks were licensed by <strong>AgfaPhoto</strong><br />

Holding GmbH to the manufacturer Lupus Imaging & Media GmbH & Co. KG.<br />

The licensee:<br />

Lupus Imaging & Media is a wholesale company dealing internationally in imaging and media products<br />

such as film, single use cameras, analogue and digital cameras, flash memory cards, USB flash drives,<br />

energy products (batteries and rechargeable batteries), photo printers and photographic papers. Lupus<br />

Imaging & Media offers only high quality products of strong brands.<br />

Contact:<br />

Lupus Imaging & Media GmbH & Co. KG<br />

Mauritiuskirchplatz1<br />

50676 Cologne / Germany<br />

T: +49 (0) 221 606059-0<br />

info@lupus-im.com<br />

www.lupus-imaging-media.com<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 12<br />

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<strong>Press</strong> Information September 2008<br />

Memory & Storage (2)<br />

<strong>AgfaPhoto</strong> CD and DVD blanks<br />

Cologne, 23.09.2008. Whether CD-R, DVD-R, or DVD+R - the writeable media produced by <strong>AgfaPhoto</strong><br />

are subject to the highest demands with respect to quality, compatibility, speed, length of archiving as<br />

well as recording stability. The products offer optimum and reliable prerequisites to save, transfer and/or<br />

archive audio, MP3, image or video data. The backup of important data as well as their restoration is<br />

effortless. The entire media range also guarantees high bit density and longevity.<br />

The DVDs offer high-speed performance: With the new 16x technology, you can now record data twice as<br />

fast on DVD!<br />

The storage media are available in various packaging units ranging from 10 pieces in a jewel case up to<br />

100 pieces on a spindle.<br />

And because <strong>AgfaPhoto</strong> deals with all aspects of images, customers can design their printable blanks<br />

with special inkjet printers in excellent quality.<br />

The brand:<br />

<strong>AgfaPhoto</strong> is the world-famous brand in the consumer imaging products sector. At all times, <strong>AgfaPhoto</strong><br />

has been a synonym for outstanding quality and intelligent solutions in the field of consumer imaging.<br />

Thanks to the extremely easy handling of the products, anyone can enjoy perfect pictures with<br />

<strong>AgfaPhoto</strong>. <strong>AgfaPhoto</strong> is the personal companion that lets consumers experience the world of images in<br />

all its exciting facets and turns the special moments in life into lasting and shareable memories. This is<br />

the claim and the promise of <strong>AgfaPhoto</strong>. Based on this promise, <strong>AgfaPhoto</strong> offers attractive consumer<br />

imaging products like digital cameras, single-use cameras, digital photoframes, films and batteries.<br />

The companies:<br />

<strong>AgfaPhoto</strong> Holding GmbH is the exclusive licensee of the brand <strong>AgfaPhoto</strong> by Agfa-Gevaert NV & Co.<br />

KG. <strong>AgfaPhoto</strong> Holding GmbH issues sub-licenses for single products and product groups to qualified<br />

manufacturers that take responsibility for the production and the sale of products with the highly<br />

renowned brand name <strong>AgfaPhoto</strong>. CD and DVD blanks were licensed by <strong>AgfaPhoto</strong> Holding GmbH to the<br />

manufacturer Swiss Ink + Paper AG.<br />

The licensee:<br />

With a solid history and more than 10 years of experience in the photo paper industry Swiss Ink + Paper<br />

entered the new digital era. This we pursued with a new vision: Turn the market upside down. Provide<br />

customers ubiquitous accessibility and outstanding price performance on print media accessories –<br />

everywhere! Our vision was set and our diverse branding strategy brought us a unique market position:<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 13<br />

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With our profiled brands we now service several million end consumers through our e-tail channels and<br />

are simultaneously keeping Europe's major wholesale-, chain store- and retail clients faithful. With<br />

production sites in Europe and all over South East Asia, our team can guarantee you the best suited<br />

product solutions through an exclusive combination of European precision and Japanese high-tech<br />

performance. You choose and we tailor!<br />

Contact:<br />

Swiss Ink + Paper AG<br />

Bösch 80a<br />

CH - 6331 Hünenberg / Switzerland<br />

T: +41 (0) 61 500 09 60<br />

info@swissinkpaper.ch<br />

www.swissinkpaper.ch<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 14<br />

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<strong>Press</strong> Information September 2008<br />

Batteries & Accus<br />

The new top-class power packs<br />

Cologne, 23.09.2008. There is no stopping the success of mobile electronic devices for consumer<br />

imaging. A giant growth market for powerful batteries and accus has emerged at the same time. All the<br />

way up front: top quality premium batteries showing two-digit growth rates. <strong>AgfaPhoto</strong> reacted to this<br />

trend with high-quality batteries and accus and now offers an attractive and vast range for all important<br />

sectors.<br />

Regardless of whether cameras, digital photoframes, camcorders or other consumer imaging products -<br />

<strong>AgfaPhoto</strong> batteries and accus are perfectly suited for the numerous high-performance appliances<br />

available on the market with an especially high energy demand and offer the right solution for each<br />

application:<br />

� <strong>AgfaPhoto</strong> zinc-carbon batteries - the beginner's class<br />

These products are distinguished by a long duration and are especially recommended for devices with<br />

low power consumption like analogue cameras.<br />

Range:<br />

Mignon AA / Micro AAA / Baby C / Mono D / E-Block 9V<br />

� <strong>AgfaPhoto</strong> alkaline batteries - the long-distance runners<br />

These batteries have an even longer duration and are especially applied in devices with high power<br />

consumption like digital cameras.<br />

Range:<br />

Mignon AA / Micro AAA / Baby C / Mono D / E-Block 9V / LR44 AG13<br />

� <strong>AgfaPhoto</strong> lithium batteries – for lightning-fast, top-quality photos<br />

These powerful batteries give digital and analogue cameras extra performance at a low self-discharge<br />

rate. This allows you to take pictures with the flash function right in sequence requiring a lot of energy<br />

without delay.<br />

Range:<br />

CR123A / CR2 / CR1220 / CR1620 / CR2016 / CR2025 / CR2450 / CR2032<br />

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� <strong>AgfaPhoto</strong> accus - especially economic<br />

These accus can be recharged up to 1000 times and are the right solution for customers keeping an<br />

eye on costs and the protection of the environment. They are the perfect choice, especially for devices<br />

with high power consumption like digital cameras.<br />

Range:<br />

Mignon AA 2.700 mAh / Mignon AA 1.800 mAh / Micro AAA 1.000 mAh<br />

Direct Energy Mignon AA 950 mAh / Direct Energy Micro AAA 2.100 mAh<br />

� <strong>AgfaPhoto</strong> chargers - 100% reliable<br />

If you want to have access to fully charged batteries at any time, the inexpensive <strong>AgfaPhoto</strong> standard<br />

chargers with integrated mains cable are the right choice for you. As an alternative, <strong>AgfaPhoto</strong> also<br />

offers premium chargers for up to 4 accus and a maximum charging time of 60 minutes. Besides their<br />

speed, these <strong>AgfaPhoto</strong> quick chargers also have outstanding safety properties.<br />

Range:<br />

ACCU CHARGER plus 2x 2.700 mAh<br />

TURBO CHARGER plus 4x 2.700 mAh (110 – 220 V)<br />

ACCU CHARGER eco 2x 1.800 mAh<br />

The brand:<br />

<strong>AgfaPhoto</strong> is the world-famous brand in the consumer imaging products sector. At all times, <strong>AgfaPhoto</strong><br />

has been a synonym for outstanding quality and intelligent solutions in the field of consumer imaging.<br />

Thanks to the extremely easy handling of the products, anyone can enjoy perfect pictures with<br />

<strong>AgfaPhoto</strong>. <strong>AgfaPhoto</strong> is the personal companion that lets consumers experience the world of images in<br />

all its exciting facets and turns the special moments in life into lasting and shareable memories. This is<br />

the claim and the promise of <strong>AgfaPhoto</strong>. Based on this promise, <strong>AgfaPhoto</strong> offers attractive consumer<br />

imaging products like digital cameras, single-use cameras, digital photoframes, films and batteries.<br />

The companies:<br />

<strong>AgfaPhoto</strong> Holding GmbH is the exclusive licensee of the brand <strong>AgfaPhoto</strong> by Agfa-Gevaert NV & Co.<br />

KG. <strong>AgfaPhoto</strong> Holding GmbH issues sub-licenses for single products and product groups to qualified<br />

manufacturers that take responsibility for the production and the sale of products with the highly<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 16<br />

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enowned brand name <strong>AgfaPhoto</strong>. Batteries and accus were licensed by <strong>AgfaPhoto</strong> Holding GmbH to the<br />

manufacturer German Battery Trading GmbH.<br />

The licensee:<br />

On the basis of a more than 15 years' experience, GBT GmbH is engaged in the production and sales of<br />

batteries, accus and chargers as well as single use cameras in different models. Our production facilities<br />

produce according to newest international standards and are ISO 9001 and ISO 14003 certified. Our<br />

experienced staff of competent and creative employees guarantee the high and constant quality standard<br />

of our products. Our customers throughout the world appreciate our flexibility, seriousness and reliability.<br />

Contact:<br />

German Battery Trading GmbH<br />

An Gut Nazareth 18A<br />

52353 Düren / Germany<br />

T: +49 (0) 2421 392071<br />

info@german-battery.de<br />

www.german-battery.com<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 17<br />

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<strong>Press</strong> Information September 2008<br />

Printing Supplies (1)<br />

Brilliant news<br />

Cologne, 23.09.2008. Demand for ways to print out photos quickly and in professional quality at work and<br />

at home is increasing steadily. In response to this development, the range of glossy inkjet paper in the<br />

<strong>AgfaPhoto</strong> portfolio has been extended. Print-outs on the new inkjet paper range look just like<br />

photographs and meet the highest professional standards.<br />

Suitable for all common dye and pigment inks, this paper range made of high-gloss, cast-coated material<br />

or microporous and polyethylene-coated material impresses on account of its bright whiteness that makes<br />

digital photo reproductions clear and sharp with vivid, durable colors. The special colour-forming layer on<br />

the upper side of the paper ensures that even high volumes of ink dry immediately, making print-outs<br />

smear and water-resistant and hard to distinguish from traditional photos.<br />

To best meet the requirements of different users, the paper range includes the four collections “Diamond”,<br />

“Gold”, “Silver” and “Bronze” with different paper thickness and coatings.<br />

The entire <strong>AgfaPhoto</strong> paper range is Forest Stewardship Council A.C. (FSC) certified and therefore<br />

classed as environmentally friendly from the raw material up to the finished paper.<br />

The brand:<br />

<strong>AgfaPhoto</strong> is the world-famous brand in the consumer imaging products sector. At all times, <strong>AgfaPhoto</strong><br />

has been a synonym for outstanding quality and intelligent solutions in the field of consumer imaging.<br />

Thanks to the extremely easy handling of the products, anyone can enjoy perfect pictures with<br />

<strong>AgfaPhoto</strong>. <strong>AgfaPhoto</strong> is the personal companion that lets consumers experience the world of images in<br />

all its exciting facets and turns the special moments in life into lasting and shareable memories. This is<br />

the claim and the promise of <strong>AgfaPhoto</strong>. Based on this promise, <strong>AgfaPhoto</strong> offers attractive consumer<br />

imaging products like digital cameras, single-use cameras, digital photoframes, films and batteries.<br />

The companies:<br />

<strong>AgfaPhoto</strong> Holding GmbH is the exclusive licensee of the brand <strong>AgfaPhoto</strong> by Agfa-Gevaert NV & Co.<br />

KG. <strong>AgfaPhoto</strong> Holding GmbH issues sub-licenses for single products and product groups to qualified<br />

manufacturers that take responsibility for the production and the sale of products with the highly<br />

renowned brand name <strong>AgfaPhoto</strong>. Photo Inkjet papers were licensed by <strong>AgfaPhoto</strong> Holding GmbH to the<br />

manufacturer Swiss Ink + Paper AG.<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 18<br />

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The licensee:<br />

With a solid history and more than 10 years of experience in the photo paper industry Swiss Ink + Paper<br />

entered the new digital era. This we pursued with a new vision: Turn the market upside down. Provide<br />

customers ubiquitous accessibility and outstanding price performance on print media accessories –<br />

everywhere! Our vision was set and our diverse branding strategy brought us a unique market position:<br />

With our profiled brands we now service several million end consumers through our e-tail channels and<br />

are simultaneously keeping Europe's major wholesale-, chain store- and retail clients faithful. With<br />

production sites in Europe and all over South East Asia, our team can guarantee you the best suited<br />

product solutions through an exclusive combination of European precision and Japanese high-tech<br />

performance. You choose and we tailor!<br />

Contact:<br />

Swiss Ink + Paper AG<br />

Bösch 80a<br />

CH - 6331 Hünenberg / Switzerland<br />

T: +41 (0) 61 500 09 60<br />

info@swissinkpaper.ch<br />

www.swissinkpaper.ch<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 19<br />

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<strong>Press</strong> Information September 2008<br />

Printing Supplies (2)<br />

<strong>AgfaPhoto</strong> Snap ‚n‘ Print Initial Pack for HP 56 and HP 57:<br />

Reducing ink costs and protecting the environment<br />

Cologne, 23.09.2008. If you are annoyed with high ink costs, this is your license to save: with the Snap ‚n’<br />

Print by <strong>AgfaPhoto</strong>, users of modern HP* printers can save up to 50% and protect the environment at the<br />

same time. Snap ‚n’ Print is now also available as a low-cost beginners' solution, as InitialPacks, for the<br />

HP* ink cartridges of series 56 (black) and 57 (colour).<br />

The innovative cartridge system consists of a modified HP print head and the ‚Snap-in’ cartridges. With<br />

some HP* printers, the entire print head including its electronics is disposed of after one single use.<br />

Contrary to this disposable principle, the print head is inserted once with the Snap ‚n’ Print by <strong>AgfaPhoto</strong><br />

and becomes a permanent part of the printer. Once the cartridge is empty, it is sufficient to press the<br />

snap-in tank into the support of the print head and continue printing as usual.<br />

With respect to quality and yield, the <strong>AgfaPhoto</strong> Snap ‚n’ Print cartridges are comparable with the original<br />

ink. When handled correctly, the modified ink head allows the exchange of up to 25 cartridges. Refills are<br />

available as single cartridges (Single Pack) or as dual packs (Twin Pack).<br />

Snap ‚n’ Print saves your budget and the environment at the same time. The cost savings compared to<br />

the original inks is up to 50%. At the same time, the user produces less "waste".<br />

* The mentioned brand names are the property of the respective companies and only used for compatibility purposes. 3T Supplies<br />

is not associated with these companies.<br />

<strong>AgfaPhoto</strong> PicturePacks: digital film box<br />

Now you can print your photos fast and comfortably yourself and also save money: With the <strong>AgfaPhoto</strong><br />

PicturePacks, 10 x 15- photos can be produced starting at just 9 Cents* at home - and that with the usual<br />

<strong>AgfaPhoto</strong> quality. The sets consisting of ink and 100 sheets of photo paper are available for a series of<br />

modern photo printers made by Canon**, Epson** and HP**.<br />

The ink supplied in the PicturePacks is optimally adjusted to the photo paper. The result: photo prints in<br />

excellent quality. The ink volume contained in the cartridges is sufficient for printing 100 digital photos in a<br />

popular photo format. This results in the following prices for the individual printer models: 9 Cents* per<br />

photo with select HP** and Canon** devices as well as 19 Cents and 29 Cents per printout with selected<br />

Canon** and Epson** printers.<br />

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The <strong>AgfaPhoto</strong> PicturePacks are available for Canon** printers with ink cartridges of the series BCI-3,<br />

BCI-6, BCI-21/24 and PGI-5/CLI-8, for Epson** printers with ink cartridges of the series T044, T048,<br />

T055, T061, T071 and T080 as well as for HP printers with ink cartridges of the series HP 343/344 and<br />

HP 22/28/57. All stated brand inks are also available separately.<br />

The photo lab at home is now more attractive than ever before with the <strong>AgfaPhoto</strong> PicturePacks. Just like<br />

the analogue <strong>AgfaPhoto</strong> film, the <strong>AgfaPhoto</strong> PicturePacks offer high-quality colour paper photos at a fair<br />

price in the digital age.<br />

* Prerequisite for a price of 9 Cent for photos with the HP pro is the application of the <strong>AgfaPhoto</strong> Upgrade print head, which you<br />

obtain when purchasing the "Snap ‚n’ Print Starter Packs".<br />

** The mentioned brand names are the property of the respective companies and only used for compatibility purposes. 3T Supplies<br />

is not associated with these companies.<br />

<strong>AgfaPhoto</strong> chip cartridges for Canon-Pixma printers<br />

At the photokina 2008, <strong>AgfaPhoto</strong> will present cartridges with a chip and a fully functional fill level<br />

indicator for the Canon* PGI-5 and CLI-8 series.<br />

In comparison with the original manufacturer's suggested retail price, this results in a saving of 45% to<br />

50% depending on the cartridge type. The compatible inks with five cartridges each (PGI-5, CLI-8<br />

Black/Cyan/Magenta/Yellow) as <strong>AgfaPhoto</strong> Multipacks are even more economic.<br />

So far, the only alternative to the Canon* PGI-5 and CLI-8 series were refill solutions or cartridges, on<br />

which the chip had to be removed from the original cartridge and attached to the replica. <strong>AgfaPhoto</strong><br />

already presented a version at the end of 2006, which was equipped with a support into which the chip<br />

was inserted and snapped into place. Now users can benefit from an even more comfortable solution with<br />

the same quality as the original - and all this at a much more economic price.<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 21<br />

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* The mentioned brand names are the property of the respective companies and only used for compatibility purposes. 3T Supplies<br />

is not associated with these companies.<br />

The brand:<br />

<strong>AgfaPhoto</strong> is the world-famous brand in the consumer imaging products sector. At all times, <strong>AgfaPhoto</strong><br />

has been a synonym for outstanding quality and intelligent solutions in the field of consumer imaging.<br />

Thanks to the extremely easy handling of the products, anyone can enjoy perfect pictures with<br />

<strong>AgfaPhoto</strong>. <strong>AgfaPhoto</strong> is the personal companion that lets consumers experience the world of images in<br />

all its exciting facets and turns the special moments in life into lasting and shareable memories. This is<br />

the claim and the promise of <strong>AgfaPhoto</strong>. Based on this promise, <strong>AgfaPhoto</strong> offers attractive consumer<br />

imaging products like digital cameras, single-use cameras, digital photoframes, films and batteries.<br />

The companies:<br />

<strong>AgfaPhoto</strong> Holding GmbH is the exclusive licensee of the brand <strong>AgfaPhoto</strong> by Agfa-Gevaert NV & Co.<br />

KG. <strong>AgfaPhoto</strong> Holding GmbH issues sub-licenses for single products and product groups to qualified<br />

manufacturers that take responsibility for the production and the sale of products with the highly<br />

renowned brand name <strong>AgfaPhoto</strong>. PicturePacks, ink cartridges, inkjet photo paper and further<br />

homeprinting accessories were licensed by <strong>AgfaPhoto</strong> Holding GmbH to the manufacturer 3T Supplies<br />

AG.<br />

The licensee:<br />

3T Supplies AG produces alternative brand inks and office products for digital imaging applications.<br />

Developed with the brand names "Peach" and "<strong>AgfaPhoto</strong>", the Swiss company produces and markets<br />

compatible ink cartridges for the most common printer brands. The product range also includes inkjet<br />

photo paper, lamination and binding machines as well as document shredders. The company is a<br />

veritable ink specialist with extensive technology know-how. Tests published in industry and public media<br />

like c’t (edition 14-2008) and the renowned magazine "test" of "Stiftung Warentest" (7/2008) as well as by<br />

independent test institutes like EMPA (Swiss material and testing institute), the Swiss counterpart to the<br />

German TÜV, certify the high quality of the inks.<br />

Contact:<br />

3T Supplies AG<br />

Chaltenbodenstr. 6<br />

CH-8834 Schindellegi / Switzerland<br />

T: +41 (0) 1 787 68 30<br />

sussitz@prt.ch<br />

www.3ppp3.ch<br />

AGFAPHOTO is used under license of Agfa-Gevaert NV & Co.KG. 22<br />

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