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Learning Team Assignment Marketing Plan <strong>Final</strong><br />
Paper<br />
Resources: Marketing Plan: Phase I Paper, Marketing<br />
Plan: Phase II, Paper, Marketing Plan: Phase III Paper<br />
Use the Marketing Plan Outline listed on the student<br />
website as a guide.<br />
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Write a 6,300- to 7,000-word paper integr<strong>at</strong>ing your previous Learning Team assignments into a final Marketing Plan Paper.<br />
Address the following inform<strong>at</strong>ion in your paper:<br />
· Identify the appropri<strong>at</strong>e place and promotional str<strong>at</strong>egy th<strong>at</strong> should be used in developing the str<strong>at</strong>egic marketing plan.<br />
· Develop an initial sales promotion schedule.<br />
· Cre<strong>at</strong>e an advertising plan.<br />
· Identify public rel<strong>at</strong>ions opportunities for the product or service.<br />
· Analyze the effect of channel management decisions on the marketing of your selected product or service.<br />
· Select appropri<strong>at</strong>e distribution channels for your product or service and address costs in terms of placement, shipping,<br />
and middlemen.<br />
· Develop a budget for your plan.<br />
· Identify quantifiable elements th<strong>at</strong> can be used to evalu<strong>at</strong>e, monitor, and control the effectiveness of your marketing<br />
plan.<br />
Prepare a 15- to 20-minute oral present<strong>at</strong>ion accompanied by 15- to 20-slide Microsoft ® PowerPoint ® present<strong>at</strong>ion illustr<strong>at</strong>ing<br />
your Marketing Plan Paper.<br />
Form<strong>at</strong> your paper and present<strong>at</strong>ion consistent with APA guidelines.<br />
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