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The China Venture

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Available Distribution<br />

Channels<br />

Market Knowledge<br />

Relationship (Guan Xi)<br />

Financial Power & Capital<br />

10<br />

9<br />

8<br />

7<br />

6<br />

5<br />

4<br />

3<br />

2<br />

1<br />

0<br />

Quality of<br />

Infrastructure<br />

Available Management<br />

Resources<br />

Suitability of Product &<br />

Services Portfolio<br />

Production Know-how<br />

FIGURE 3-7: Profile of a typical small or medium enterprise<br />

Chinese Partners for a Joint <strong>Venture</strong><br />

Potential Chinese partners for a joint venture bring good relationship with customers,<br />

suppliers, authorities etc. with them but usually lack production know-how and/or the<br />

appropriate manufacturing equipment and machinery. <strong>The</strong>ir infrastructure and technology<br />

have to be updated to reach acceptable standards. Additionally, their product portfolio may<br />

not meet the market demand any longer due to the recent changes in Chinese society. Being<br />

state -owned enterprises they not only lack financial power to restructure the company<br />

appropriately but also very unlikely have the necessary management resources for such a task.<br />

Except for financial power and management resources they are the ideal partners for SME’s.<br />

88

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