The China Venture
The China Venture
The China Venture
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Available Distribution<br />
Channels<br />
Market Knowledge<br />
Relationship (Guan Xi)<br />
Financial Power & Capital<br />
10<br />
9<br />
8<br />
7<br />
6<br />
5<br />
4<br />
3<br />
2<br />
1<br />
0<br />
Quality of<br />
Infrastructure<br />
Available Management<br />
Resources<br />
Suitability of Product &<br />
Services Portfolio<br />
Production Know-how<br />
FIGURE 3-7: Profile of a typical small or medium enterprise<br />
Chinese Partners for a Joint <strong>Venture</strong><br />
Potential Chinese partners for a joint venture bring good relationship with customers,<br />
suppliers, authorities etc. with them but usually lack production know-how and/or the<br />
appropriate manufacturing equipment and machinery. <strong>The</strong>ir infrastructure and technology<br />
have to be updated to reach acceptable standards. Additionally, their product portfolio may<br />
not meet the market demand any longer due to the recent changes in Chinese society. Being<br />
state -owned enterprises they not only lack financial power to restructure the company<br />
appropriately but also very unlikely have the necessary management resources for such a task.<br />
Except for financial power and management resources they are the ideal partners for SME’s.<br />
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