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People’s expectations are higher<br />
than they used to be. They<br />
say that what was a luxury to<br />
one generation is an absolute<br />
necessity to the next.<br />
What are N.D.’s<br />
CM: most popular<br />
destinations?<br />
<strong>Otte</strong>-COleman: Theodore<br />
Roosevelt National Park is our<br />
number one attraction. It gets<br />
over a half-million visitors per<br />
year. The International Peace<br />
Gardens is one of our gems. It’s<br />
one of the only places where<br />
you can still cross the border<br />
without a passport. The Ralph<br />
Engelstad Arena and the Fargo<br />
Dome, as major event centers,<br />
draw huge numbers of visitors<br />
to the cities in which they are<br />
located.<br />
It’s the “oddities” that attract<br />
attention, as well. We’ve<br />
gotten so much press on the<br />
Enchanted Highway—it’s<br />
whimsical and different. People<br />
come from Germany to see the<br />
albino calves at the Jamestown<br />
Buffalo Museum—that’s one<br />
that’s really sought out.<br />
Peace Garden ad placed in the skywalks in Minneapolis, Minn.<br />
Tourism by The Numbers<br />
What are your<br />
CM: personal keys to<br />
success?<br />
<strong>Otte</strong>-COleman: Balance.<br />
And that goes beyond<br />
balancing being a mother and<br />
a professional. You need to take<br />
care of yourself, too. Everybody<br />
knows I’m a lot happier if I<br />
get that run in the morning.<br />
You also really have to believe<br />
in what you do. At the end of<br />
the day, if you really feel your<br />
work is worth something, then<br />
you feel good about it and it all<br />
comes together.<br />
• More than 16 million visitor trips are completed in N.D. each year.<br />
• Each visitor adds $81 to the gross state product.<br />
• Advertising N.D. adds a 1:8 return to the state tax base.<br />
• 68 percent of visitors/travelers are from out of state.<br />
• One of every 12 workers in the state owes their job to tourism.<br />
• Approximately $733 million in wages and salaries are generated<br />
through state tourism.<br />
Source: N.D. Department of Tourism<br />
See Sara <strong>Otte</strong>-<strong>Coleman</strong> answers to the “<strong>City</strong> Mag 10” questionnaire by<br />
signing up for <strong>City</strong> <strong>Magazine</strong>’s online magazine at www.thecitymag.com.<br />
8 thecitymag.com