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Otte-Coleman - City Magazine

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| FEATURE<br />

Midkota Solutions:<br />

Online in a Big Way<br />

By Wes Engbrecht<br />

There are many small<br />

business success<br />

stories in the<br />

Bismarck/Mandan<br />

area, and Midkota Internet<br />

Media and Marketing Group<br />

is among them. This group<br />

of Internet partners and<br />

developers are responsible<br />

for the maintenance and<br />

marketing of several, wellknown,<br />

local websites,<br />

including bismanonline.com,<br />

kxnet.com and fishingbuddy.<br />

com. As of August 2009,<br />

Midkota is delivering over 1.6<br />

From left to right: Stephen Schnaible, Gina Sandaker,<br />

billion Internet ads per year on their websites.<br />

Eric Kubischta, Mike Haas, Wade Vogel.<br />

Bismanonline.com has become a household<br />

name among local websites. If you have something great place for outdoorsmen to share information and<br />

to sell; whether it’s real estate, a used car, a trumpet or post photos and videos of their own. If you’re looking<br />

absolutely anything else, you can post a free ad and to sell outdoor-related items, you can post a free ad in<br />

photo of the item and get it sold.<br />

the classifieds or go shopping there, as well.<br />

You can then log in and maintain or alter your ad, KXnet.com has become an integral piece of Reiten<br />

as well as see how many people have viewed it. The Television’s media presence. Midkota developed and<br />

website also allows you to upgrade your ad for a small has been operating the new website since its launch in<br />

fee to improve its position.<br />

2006.<br />

According to Eric Kubischta, executive director of “We are especially proud of the live feeds we can<br />

operations, bismanonline.com is the busiest website in get rolling on the site when something exciting happens<br />

N.D., with 18 million page views and 170,000 unique in our area,” says Kubischta. Many local residents<br />

visitors per month.<br />

watched the Memorial Bridge demolition on the KX<br />

“We estimate between $25 and $40 million in site.<br />

transactions are completed on this website each year. The average website user probably doesn’t realize<br />

It is a boost for the local economy and brings a lot of that the Midkota group, through its Web portal,<br />

buyers and sellers together,” Kubischta says.<br />

totaloutdoornetwork.com, controls a large share of the<br />

Bismanonline.com has been owned and operated online outdoor market. If you consider upcoming and<br />

by Stephen Schnaible since 2003. Kubischta joined the current expansion plans, the group will have a market<br />

company in 2006 to help maintain and program the reach which extends into eight U.S. states and two<br />

website. They now have a group of partners operating Canadian provinces.<br />

the websites and adding value through marketing and Go to totaloutdoornetwork.com and check<br />

advertising.<br />

out the other local and regional websites operated<br />

Fishingbuddy.com is another N.D. “original” by Midkota. Look for them to continue to grow and<br />

promoting fishing and hunting. The amount of outdoor provide innovative websites for us locally and around<br />

information on this website is staggering. It is also a the world!<br />

22 thecitymag.com

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