Kitesoul Magazine #16 English Edition

146
Interview
Alex Fox: thanks to Slingshot foiling is today
First, as you said, it is a great expression
of customer service. Slingshot
has always prided itself on excellent
and personal customer service and
this is our way of addressing a need
we heard from many of our customers.
Second, and just as important, is that
we are in the business of getting people
out on the water and having fun
on all types of Slingshot gear. Foiling
as an amazing aspect of kiteboarding
and we are confident it is going to continue
to grow in popularity. There’s no
benefit to us if people are intimidated
by foiling and are unwilling to try it, or give up because
they have a bad experience. By providing a free learning
resource, we are investing in foiling as a whole, and
in the possibility of creating customers who see value
in the course and decide to invest in the equipment it
utilizes.
KS_The kitefoil discipline is growing up all over the
world and Slingshot is knee deep into this movement.
What's the best innovation in your hydrofoil gear?
If we’re using “knee deep” as the metaphor, I’d say
we are free and clear and racing ahead, while others
are knee deep in the rearview.
If you look at what we’ve innovated over the last couple
of years, and what we have coming in the near future,
it’s clear that Slingshot carving out a name as a premier
foil brand, and not just in kiteboarding. Tony Logosz,
our chief designer, has his ear to the ground and is
very in tuned to the future of all types of foiling. This