Neurodesign Packaging Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

Neurodesign Packaging Market - Global Industry
Analysis, Size, Share, Growth, Trends and
Forecast 2016 - 2024
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REPORT DESCRIPTION
Neurodesign is an eye-tracking technology, which is mainly developed by the neuroscientists to make attractive
designs for product packaging, resulting in purchase of the products by the consumers. Neurodesign is based on the
study of cognitive neuroscience (the scientific study of the brain that underlies cognition), which is used to better
understand how the mind affects the purchase behavior of the consumers. Neurodesign is the creative process to
comprehend important visual cues, by the use of neurodesign tools (color, odor, shape, sound and, tactile feel) that
trigger consumer's brains coupled with an emotional appeal towards neurodesign packaged products. Food and
beverage segment is anticipated to dominate among end-use industry. This is attributed to increasing demand from
manufacturers. The global neurodesign packaging market is expected to register significant CAGR during the
forecast period.
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Global Neurodesign Packaging Market: Drivers, Restraints and Trends
Advancements in cognitive neurosciences to design more attractive products and packaging is a key driver for the
global neurodesign packaging market. Furthermore, emergence of packaging designing trends such as ASAP (As
Simple As Possible), geometry 101, old-fashioned (made by hand and detail-oriented packaging) and shelf life or
product longevity packaging, are boosting the demand for neurodesign packaging. In addition, packaging technology
advancements, increase in implementation of neuroeconomics and neuromarketing tools coupled with increasing
investments in R&D to improve packaging design by the end users is expected to boost the demand for neurodesign
packaging.
However, higher costs are associated with the neurodesign technology is restraining the growth of the global
neurodesign packaging market.
Key trends observed in the global neurodesign packaging market are, neuropackaging designers are designing clear
visible packaging products majorly for food and beverage industry, and custom digital printing, which enable
bottlers and marketers to team up and create personalized messages and campaigns through packaging.

Global Neurodesign Packaging Market: Segmentation
The global neurodesign packaging market is segmented on the basis of packaging design type and end user
industry.
On the basis of packaging design type, the global neurodesign packaging market is segmented into:
• 2D (Two-dimensional) Design
• 3D (Three-dimensional) Design
On the basis of end use industry, the global neurodesign packaging market is segmented into:
• Food and Beverage Industry
• Pharmaceutical Industry
• Packaging Industry
• Automotive Industry
• Electronics Industry
Global Neurodesign Packaging Market: Regional Outlook
Based on the geographies, the global neurodesign packaging market is segmented into five key regions, namely
North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America is expected to hold the
maximum market share in terms of value in the global neurodesign packaging market, this is owing to presence of
major number of key market players such as Package Insight, LLC, and Applied Iconology coupled with shifts in
consumer spending in the region. Owing to increasing automotive industries in Europe, is anticipated to show
significant growth for the neurodesign packaging market. Asia pacific is expected to contribute favorably in the
global neurodesign packaging market, this is owing to fastest-growing fastest-growing food and beverage companies
in the India, China and Japan countries. Owing to gradually implementation of the neurodesign packaging technology
in Latin America, is anticipated to register decent CAGR over the forecast period. MEA is expected to exhibit modest
growth in the global neurodesign packaging market during the forecast period.
Global Neurodesign Packaging Market: Key Players
Some of the major players identified in the global neurodesign packaging market are
• The Neuromarketing Labs
• Package Insight, LLC

• Applied Iconology
• Esko-Graphics bvba
• Agência Neuro Design
• Perspective Branding
• SWEDBRAND
• Elmwood
• WePackItAll
• CGS Publishing Technologies International LLC
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