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methodology<br />

B<br />

The PageRank based methodology we use to extract<br />

influencers on a particular topic (tweets mentioning<br />

"MarTech OR "Marketing Technology" OR<br />

marketingtechnology OR MarketingTech OR "Marketing<br />

Tech" in this case) takes into account the number and<br />

quality of contextual references that a user receives.<br />

These calculations also take ito account a user's<br />

resonance (engagement) relevance (number of tweets<br />

on topic), reach (number of followers) and reference<br />

(how often they appear in Twitter lists).<br />

If you want to learn more, please read our article that<br />

outlines influencer identification.<br />

take me there

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