Euradwaste '08 - EU Bookshop - Europa

Euradwaste '08 - EU Bookshop - Europa Euradwaste '08 - EU Bookshop - Europa

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enough' and 'how safe is safe enough' can be important in the interactions with the public. Here, international collaboration and especially better harmonisation between the different countries (e.g. on what is considered to be safe (regulations) and on how to demonstrate safety) is an important issue where room for improvement still exists. 76

Communicating the Safety of Radioactive Waste Disposal The perspective of a person responsible for science and technology within an implementing organisation Piet Zuidema Director Science & Technology, Nagra, Switzerland Session IV: Communication of risk and uncertainties EURADWASTE '08 20 – 22 October 2008, Luxembourg Communication: some introductory remarks � We all agree: communication is a major & challenging issue - not only in waste disposal (see e.g. stock markets, ….) � We communicate ‚always & everywhere‘ (intentional, un-intentional) � Communication involves a broad spectrum of … - messages & messengers - communication mechanisms - types of messages (emotional, factual) - communication tools & products - … � Communication is complex: what, how, to whom, by whom, when, why, … 2 Zu/201008 CEC_Communication_Zuidema_201008 77

Communicating the Safety of<br />

Radioactive Waste Disposal<br />

The perspective of a person responsible for<br />

science and technology within an implementing<br />

organisation<br />

Piet Zuidema<br />

Director Science & Technology, Nagra, Switzerland<br />

Session IV: Communication of risk and uncertainties<br />

<strong>EU</strong>RADWASTE <strong>'08</strong><br />

20 – 22 October 2008, Luxembourg<br />

Communication: some introductory remarks<br />

� We all agree: communication is a major & challenging issue - not<br />

only in waste disposal (see e.g. stock markets, ….)<br />

� We communicate ‚always & everywhere‘ (intentional, un-intentional)<br />

� Communication involves a broad spectrum of …<br />

- messages & messengers<br />

- communication mechanisms<br />

- types of messages (emotional, factual)<br />

- communication tools & products<br />

- …<br />

� Communication is complex: what, how, to whom, by whom,<br />

when, why, …<br />

2 Zu/201008<br />

CEC_Communication_Zuidema_201008<br />

77

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