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A Guide to rural England.

The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.

The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.

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questionnaire summary<br />

The aim of the questionnaire was <strong>to</strong> back up the theoretical information<br />

accquired. As we can see from the results of the survey this was quite succesful.<br />

The majority of individuals who <strong>to</strong>ok part in the survey own a vehicle , commute<br />

<strong>to</strong> work for more than 30 minutes per day.<br />

Some of the indivduals already commute with others although other participants<br />

were hugely sceptical and stated that they would not travel with others. This<br />

may be for a variety or reasons. The majority would consider commuting with<br />

others but would not consider sharing their own vehcile with other trusted<br />

members of the community.

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