A Guide to rural England.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
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area satisfaction<br />
Based on the Rural/Urban local authority classification, people in <strong>rural</strong> areas<br />
were slightly more likely <strong>to</strong> feel they belonged <strong>to</strong> their area, and satisfied with<br />
their area and home. Satisfaction was higher in the most <strong>rural</strong> areas, and lowest<br />
in the most urban.
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