A Guide to rural England.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
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income & earnings<br />
Considering areas by their <strong>rural</strong>ity and sparsity, however income is measured;<br />
the most <strong>rural</strong> and the least sparse areas perform better. Total weekly income<br />
was as high as £751 per week in Village, Hamlet and Isolated Dwellings – Less<br />
Sparse households (equivalent <strong>to</strong> about £39,000 a year), and as low as £533 in<br />
Urban – Sparse households (or about £28,000 a year). Urban – Sparse areas had<br />
lower incomes than average, ranging from 79 per cent of the national average<br />
when using <strong>to</strong>tal income, <strong>to</strong> 83 per cent when taking household structures in<strong>to</strong><br />
account (either before or after household costs). Among less sparse areas there<br />
is greater variation in incomes.
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