A Guide to rural England.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
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working patterns<br />
In 2008 the UK had an estimated 32 million jobs and 40 million people aged<br />
16 <strong>to</strong> 64, which includes students, homemakers, those with multiple jobs,<br />
and others not actively seeking work. In <strong>England</strong> two of the urban area types<br />
have the highest jobs densities, at 0.83 jobs per person for Other Urban and<br />
0.82 for Major Urban, the group of local authorities covering the cities with<br />
thebiggest populations. There is no clear pattern among the other area types,<br />
and differences are small overall. Of the eight <strong>rural</strong> local authorities with jobs<br />
densities above one, six are in the Rural-80 group (the most <strong>rural</strong> areas).
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