Additional - What Is Music Management 2

A music manager is someone a musician can rely on to play various roles. Early in
a band’s career, a manager may serve as the promoting tool that helps the group
be successful. Once the manager has booked a show, he or she may be responsible
for creating posters or advertisements to publicly announce the event. In addition,
music management may write articles or album reviews about the band for
publication in entertainment newspapers and magazines.
Photography skills are a great benefit for any band manager. A photo shoot of the
band gives record labels an idea of the musician’s public appearance and
characteristics. Combining a photo or two with a published article and a demo tape
of the music into a press kit or media kit is essential. A media kit should give record
labels and music venues direct access to everything they might want to know about
the musician.

With the onset of valuable networking tools, music management has taken on a
new role. By maintaining up-to-date information on the musician, such as
upcoming shows and a blog, management will let fans and potential employers
know when and where they can listen and learn about the act. It is crucial for every
manager to take advantage of these free promotional tools to assure some
recognition for clients.
A music manager’s job is truly never done. Once a musician has achieved a fan
base, music management should consider starting a mailing list, via e-mail or
postal service, to keep avid fans alert of new tour dates, album releases, or any other
current updates from the musician. This process will help ensure a broad fan base,
which may include individuals in other countries. Many times, a band will find
stardom in a country other than their home nation. It is music management's duty
to make the client’s music a global success.
Source: WiseGeek Website
Images: JMC Academy Website