Hydrolife Canada February/March 2017

When it comes to cannabis, there can be too much of a good thing.
That’s why CannaSafety has developed a fast-acting, patent-pending
antidote for the nausea, anxiety, and paranoia that can come with consuming too much marijuana.
CannaRelief, CannaSafety’s
flagship product, started as a
personal project. The company’s
founder, a former Microsoft employee
who uses medicinal marijuana to
treat fibromyalgia, needed something
to combat what he calls “the red
zone”: the nauseating, anxiety-ridden
state that stems from the accidental
overconsumption of THC.
“You don’t have to suffer, call 911,
and go to the emergency room,
where they can do nothing except
give you a bed to ride it out in,”
says CEO William Brouillet, who
helped start CannaSafety after
trying CannaRelief. “I tried it and
wow,” Brouillet says. “I said, ‘This
is a great product; there is a great
business here’.”
Each bottle of CannaRelief contains
20 milligrams of CO 2-extracted
cannabidiol (CBD), which has been
found to counteract the negative
effects of THC. It also contains
a semi-secret blend of vitamins,
herbs, and additional anti-anxiety
ingredients like citicoline and
alpha-pinene. Most consumers
keep CannaRelief on hand in case
they accidently consume too much
cannabis. It can also be given to
pets and children who confuse
THC-infused edibles with a regular
treat. Brouillet says the all-natural
concoction reduces THC-induced
nausea, anxiety, and paranoia in
as little as five to 15 minutes, even if
someone is “vomiting sick”. It also
has no known side effects. “People
get excited when they try it; they
can’t believe how well it works,” he
says. “People can now place aside
their worries about using cannabis.”
Some clients also use CannaRelief
to manage the effects of medicinal
marijuana by ingesting it before they
use cannabis. Brouillet distinctly
recalls receiving a phone call from a
woman who bought the product for her
bed-ridden husband to use along with
Rick Simpson Oil. She had ordered
it online as a last resort when he
wanted to stop taking the oil, which he
uses as cancer treatment, because of
the major negative side effects. Three
days after trying CannaRelief, he was
out of bed and feeling like his old self.
“They were even going to go away
for the weekend; she thanked me
for giving her their lives back,” says
Brouillet, who remembers that call as
his best day on the job. “She was so
happy; she called me an angel.”
It’s customer testimonials like
this that keep the CannaSafety
team going. “I can’t explain the
feeling; you get to be responsible
for changing a person’s life for the
better,” says Brouillet. “Money is
not the driving force; sure, we make
money, but we care.”
“We work with people to make sure
they can get our products, whether
they can afford it or not,” he adds.
“CannaSafety products are affordable
to most, but that word is ambiguous
if you have nothing. We are a
company dedicated to helping people
and will let our actions in the industry
speak for themselves.”
Ironically, though, the main struggle
CannaSafety still faces is public
education and making people aware
that there is a product that allows
for the safe consumption of cannabis.
The issue is slowly improving
as more places pass pro-marijuana
laws, more people become curious
about cannabis, and the media
catches wind of CannaRelief; however,
the company still mostly relies
on the overwhelmingly positive
word-of-mouth recommendations
from its clients and supportive
members of the cannabis industry.
“Word of mouth in the industry is key
… People try it, talk about it, and our
phone rings,” Brouillet says. “Like I
said, when you have a product that
works, it sells itself.”
CannaSafety is also trying to bring
CannaRelief onto the shelves of
heal
Real Science, Real Relief
major retailers. Until negotiations
are complete, however, it will
continue to sell via Amazon and
major distributors in Europe,
Canada, and the US. CannaSaftey
also recently partnered with
Blackline Land Management
Group to manage the emerging
Australasian markets.
Building and maintaining a strong
team has also helped bring the
company success. CannaSafety
now employs seven people, all of
whom truly believe in the company’s
product and its effect on clients’ lives.
“All companies say such things as
a standard operating statement, but
I tell you, it’s true; they care,” says
Brouillet. “When we talk and have
our company meetings to discuss
products sales and marketing, it is
always about how well the product
is working for people, how can we
get the word out faster … customer
stories on how much they love our
products. The enthusiasm they bring
every day is over the top.”
Recently, the team focused its
energy on expanding CannaSafety’s
line. First, CannaRelief AM, which
is designed to quickly remove the
foggy, my-head-is-in-the-clouds
feeling some people have the
morning after cannabis use, will
debut in the first quarter of 2017. A
second new product, CannaRelief
Extra Strength, will hit the market in
the second quarter of 2017.
“I have put up everything I own
because I believe in this company
and the people I work with every
day,” Brouillet adds. “From the very
start, it has been truly amazing, and
gets more amazing every day.”
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