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1701-2165273_Demand Offering Development Playbook v40

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Ideas to action<br />

Characteristics of successful sector <strong>Offering</strong>s<br />

8<br />

Flourishing teaming across<br />

SLs, competencies, sectors,<br />

initiative teams<br />

Clear problem statement and<br />

clear market demand<br />

Regular collaboration with<br />

internal SMEs (ICT, QRM,<br />

Independence, etc.)<br />

Strong business case,<br />

roadmap, fast and nimble<br />

development<br />

Insightful and connected initiative<br />

team (knowledge and expertise)<br />

Characteristics<br />

of successful<br />

innovation<br />

Ability to quickly find pilot<br />

clients and refine <strong>Offering</strong><br />

Page 8<br />

Strong and on-going management<br />

support, enablement and involvement<br />

in all phases<br />

Exemplary branding and speed-to-market<br />

(incl. sector-, and customer-centric activation)<br />

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