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Executive summary<br />
5<br />
I’m pleased to present this <strong>Offering</strong>s <strong>Playbook</strong> being launched as part of our #AdvisoryCONNECTED strategy. Our new<br />
approach to <strong>Offering</strong>s is client-centric and is designed to help accelerate our growth and innovation by bringing greater<br />
consistency, speed, asset reusability, and integrated capabilities to how we identify, build, and activate offerings. In fact, we’ve<br />
built this playbook by tapping into the work already being done by the many <strong>Offering</strong> teams throughout EY.<br />
However, as we all know, a <strong>Offering</strong>s <strong>Playbook</strong> on its own doesn’t guarantee success. We’re also allocating resources in new<br />
<strong>Offering</strong> roles, implementing new funding processes, and we’re prioritizing investment in <strong>Offering</strong> development to maximize<br />
opportunities to promote innovation and entrepreneurialism that crosses service lines<br />
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Develop new and innovative service offerings addressing mega trends<br />
Enable increased EY market share within and across sectors.<br />
To accomplish these goals we are strengthening our focus on <strong>Offering</strong>s, and actively building and managing our portfolio of:<br />
Core offerings that today make up the majority of our Advisory business and are the pillars of our sub service line teams and<br />
capabilities<br />
Sector <strong>Offering</strong>s that address industry issues, are built with clients, and can be scaled in the market to drive $100+m of<br />
revenue per year<br />
Global <strong>Offering</strong>s that are at the heart of convergence and disruption across sectors, have the potential to dominate the market<br />
with $500+m of revenue per year, and are a blend of delivery models, service lines, and capabilities (e.g., managed services,<br />
technology assets, EY intellectual property, and alliances).<br />
By implementing a consistent approach and connected pathways for commercial opportunities across all sectors, clients, and<br />
geographies, we can rapidly test and sharpen new propositions in the market and engage clients in co-design opportunities. This<br />
new <strong>Offering</strong>s <strong>Playbook</strong> includes a supporting framework which will enable, mobilize and accelerate the impact these <strong>Offering</strong>s<br />
will have in the market.<br />
I invite you all to join in our #AdvisoryCONNECTED strategy by taking a leading role in <strong>Offering</strong> development, sales, and delivery.<br />
Together we can accelerate Advisory’s strategic contribution to all of EY.<br />
Kim Ramko<br />
Page 5<br />
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