1701-2165273_Demand Offering Development Playbook v40

Executive summary
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I’m pleased to present this Offerings Playbook being launched as part of our #AdvisoryCONNECTED strategy. Our new
approach to Offerings is client-centric and is designed to help accelerate our growth and innovation by bringing greater
consistency, speed, asset reusability, and integrated capabilities to how we identify, build, and activate offerings. In fact, we’ve
built this playbook by tapping into the work already being done by the many Offering teams throughout EY.
However, as we all know, a Offerings Playbook on its own doesn’t guarantee success. We’re also allocating resources in new
Offering roles, implementing new funding processes, and we’re prioritizing investment in Offering development to maximize
opportunities to promote innovation and entrepreneurialism that crosses service lines
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Develop new and innovative service offerings addressing mega trends
Enable increased EY market share within and across sectors.
To accomplish these goals we are strengthening our focus on Offerings, and actively building and managing our portfolio of:
Core offerings that today make up the majority of our Advisory business and are the pillars of our sub service line teams and
capabilities
Sector Offerings that address industry issues, are built with clients, and can be scaled in the market to drive $100+m of
revenue per year
Global Offerings that are at the heart of convergence and disruption across sectors, have the potential to dominate the market
with $500+m of revenue per year, and are a blend of delivery models, service lines, and capabilities (e.g., managed services,
technology assets, EY intellectual property, and alliances).
By implementing a consistent approach and connected pathways for commercial opportunities across all sectors, clients, and
geographies, we can rapidly test and sharpen new propositions in the market and engage clients in co-design opportunities. This
new Offerings Playbook includes a supporting framework which will enable, mobilize and accelerate the impact these Offerings
will have in the market.
I invite you all to join in our #AdvisoryCONNECTED strategy by taking a leading role in Offering development, sales, and delivery.
Together we can accelerate Advisory’s strategic contribution to all of EY.
Kim Ramko
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