1701-2165273_Demand Offering Development Playbook v40

Global Advisory Offerings
3
This is an exciting time in Advisory as we launch our #AdvisoryCONNECTED strategy. At a time when our competitors are
becoming more siloed, our strategy is to become the most “connected” consulting business, integrating the five dimensions of
EY: Clients, Sectors and Offerings, Capabilities, Functions, and Areas.
To be successful in this new paradigm, we need to:
►
►
►
►
Win and differentiate in a rapidly shifting marketplace
Prepare our business to succeed in 2020 and beyond
Evolve our strategy, so it continues to be successful
Give our people what they need to succeed… a sustainable legacy
This Offerings Playbook is an integral part of pivoting our business to a model that leverages repeatable, scalable offerings that
we build for our clients and that can evolve to span sectors, geographies, and service lines. The framework described in this
document will enable us to move more quickly, have better transparency around investments and ROI, and keep clients at the
heart of all we do. I ask all of us to become familiar with the new approach and to take part in helping to deliver on the value of
#AdvisoryCONNECTED.
This Offerings Playbook is an integral part of pivoting our business to a model that leverages repeatable, scalable offerings that
we build for our clients and that can evolve to span sectors, geographies, and service lines. The framework described in this
document will enable us to move more quickly, have better transparency around investments and ROI, and keep clients at the
heart of all we do. I ask all of us to become familiar with the new approach and to take part in helping to deliver on the value of
#AdvisoryCONNECTED.
Norman Lonergan
Page 3
Back to contents