1701-2165273_Demand Offering Development Playbook v40

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Key activities The initiative funding gates Defining key funding and decision gates for Offerings – Global industry, Advisory 21 Discover Ideate Incubate Design/Build Activate Crystalize and Develop the product Scan Focus 0 Generate ideas 1 2 3 Activate, optimize, and 4 refine ideas Create GTM plan/collateral maintain offerings ? X Prioritization and Selection of big ideas to Pursue Hypotheses generation and completion of funding template Application submission of Business Case to Funding Review Committee Offering development, ongoing review and initiative management Evaluation of the sales and delivery processes and success in the market Go/No-Go for funding $ ► ► ► Trends and Insights Analysis Prioritization and evaluation Select big ideas to address with offerings ► ► ► Ideation Prioritization and evaluation Select ideas funding request ► ► ► ► ► Business case review Prioritization and evaluation Expert sessions and due diligence Test with pilot clients Go/no-go funding decision ► ► ► Design and build Piloting new Offerings Commercializing new Offerings to scale in the market ► ► ► Overall portfolio review and management Prioritization and evaluation Sales strategy and planning # Key Gates Page 21 Back to contents
Use Cases Page 22 Back to contents
Page 1 and 2: Global Advisory - Offerings Guidanc
Page 3 and 4: Overview Page 2 Back to contents
Page 5 and 6: Summary and Context Page 4 Back to
Page 7 and 8: Global Offering design approach - C
Page 9 and 10: Ideas to action Characteristics of
Page 11 and 12: Offering Life Cycle Page 10 Back to
Page 13 and 14: R&D/Innovation R&D/Innovation must
Page 15 and 16: Funding Page 14 Back to contents
Page 17 and 18: Discover Analyzing mega trends and
Page 19 and 20: Incubate Building the Offering stra
Page 21: Activate, optimize, and maintain La
Page 25 and 26: Contacts 24 Gary Crays Executive Di

1701-2165273_Demand Offering Development Playbook v40

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