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Key activities<br />
The initiative funding gates<br />
Defining key funding and decision gates for <strong>Offering</strong>s – Global industry, Advisory<br />
21<br />
Discover<br />
Ideate<br />
Incubate<br />
Design/Build<br />
Activate<br />
Crystalize and<br />
Develop the product<br />
Scan Focus 0 Generate ideas 1 2 3<br />
Activate, optimize, and<br />
4<br />
refine ideas<br />
Create GTM plan/collateral maintain offerings<br />
?<br />
X<br />
<br />
Prioritization and Selection<br />
of big ideas to Pursue<br />
Hypotheses generation and<br />
completion of funding template<br />
Application submission of<br />
Business Case to Funding<br />
Review Committee<br />
<strong>Offering</strong> development, ongoing<br />
review and initiative<br />
management<br />
Evaluation of the sales and<br />
delivery processes and<br />
success in the market<br />
Go/No-Go for funding<br />
$<br />
►<br />
►<br />
►<br />
Trends and Insights<br />
Analysis<br />
Prioritization and evaluation<br />
Select big ideas to address<br />
with offerings<br />
►<br />
►<br />
►<br />
Ideation<br />
Prioritization and evaluation<br />
Select ideas funding request<br />
►<br />
►<br />
►<br />
►<br />
►<br />
Business case review<br />
Prioritization and evaluation<br />
Expert sessions and due<br />
diligence<br />
Test with pilot clients<br />
Go/no-go funding decision<br />
►<br />
►<br />
►<br />
Design and build<br />
Piloting new <strong>Offering</strong>s<br />
Commercializing new<br />
<strong>Offering</strong>s to scale in the<br />
market<br />
►<br />
►<br />
►<br />
Overall portfolio review and<br />
management<br />
Prioritization and evaluation<br />
Sales strategy and planning<br />
# Key Gates<br />
Page 21<br />
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