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Incubate<br />
Building the <strong>Offering</strong> strategy, value proposition and business case with our clients<br />
18<br />
Discover<br />
Ideate<br />
Incubate<br />
Design/Build<br />
Activate<br />
Crystalize and<br />
Develop the product<br />
Scan Focus 0 Generate ideas 1 2 3<br />
Activate, optimize, and<br />
4<br />
refine ideas<br />
Create GTM plan/collateral maintain offerings<br />
Critical inputs<br />
<strong>Offering</strong> Hypotheses including:<br />
► Value Proposition Thinking<br />
► Key Alliances/Partners Needed<br />
► Resource and Funding Needs<br />
► Target Market/Channel<br />
Hypotheses<br />
► Revenue/Cost Model Hypotheses<br />
Opportunity Assessment Report:<br />
► High-Level Business Case<br />
► Stakeholder Value Analysis<br />
► Investment/Resource Outline<br />
► Independence and Quality<br />
Assessment<br />
The process<br />
Key<br />
objectives<br />
Key activities<br />
1. Clarification of offering strategic approach and unique value proposition(s)<br />
2. Identification of opportunity areas through Client/SME interactions<br />
3. Solidification of business case, resourcing needs, and work plan<br />
1. Develop offering strategy, crystalize value proposition, and define<br />
delivery approach<br />
2. Build additional MVP collateral needed to gather internal and<br />
external SME insights<br />
3. Create MVP prototype (if required)<br />
4. Gather subject matter expert and client feedback on <strong>Offering</strong> to<br />
determine additional refinements or pivots needed (possibly obtain<br />
client seed funding to iterate)<br />
5. Integrate feedback into offering approach, materials, and delivery<br />
tools<br />
6. Refine business case, resourcing model, and stakeholder value<br />
analysis<br />
7. Interact with an initial set of clients, in order to gather feedback.<br />
8. Incubate with clients – increase client involvement during this<br />
stage<br />
9. Engaging with Target Areas/Regions/Accounts to get their formal<br />
support/sponsorship for proceeding to the next phase along with<br />
their agreement on revenue and margin targets and their<br />
agreement (if needed) to co-invest in the next phase.<br />
Estimated timing<br />
EY stakeholders<br />
►<br />
►<br />
►<br />
►<br />
►<br />
►<br />
►<br />
►<br />
►<br />
►<br />
Days ~30–60<br />
Win Center<br />
Independence<br />
General Counsel Office<br />
Marketing and Communication<br />
Quality<br />
Global Methods Program<br />
GDS – feasibility/readiness<br />
Stakeholders matrix (where necessary)<br />
Global sector leader (GSL)<br />
EY area/Regional leadership<br />
The outputs<br />
Key deliverables<br />
1. <strong>Offering</strong> <strong>Offering</strong> Presentation<br />
► <strong>Offering</strong> Strategy<br />
► Refined Value Proposition<br />
► Delivery Approach/Components<br />
► <strong>Offering</strong> components<br />
2. Documented Takeaways and Feedback<br />
from SME and Client Conversations<br />
3. Refined Business Case for Steering<br />
Committee Review<br />
4. Pilots with 2 to 3 target clients<br />
5. MVP prototype (if required)<br />
6. Resource Plans to:<br />
► Build (Core, GDS, Alliances)<br />
► Deliver (Core, GDS, Alliances)<br />
► Maintain (Core, GDS, Alliances)<br />
Key gate<br />
2<br />
Application submission of<br />
Business Case to Funding<br />
Review Committee<br />
# Key Gates<br />
Page 18<br />
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