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Ideate<br />
Defining the problem and identifying paths to solve the problem<br />
17<br />
Discover<br />
Ideate<br />
Incubate<br />
Design/Build<br />
Activate<br />
Crystalize and<br />
Develop the product<br />
Scan Focus 0 Generate ideas 1 2 3<br />
Activate, optimize, and<br />
4<br />
refine ideas<br />
Create GTM plan/collateral maintain offerings<br />
Critical inputs<br />
Evidence Based Research Report<br />
including:<br />
► Competitive Landscape<br />
► Trends Analysis<br />
► Documented Client/Project<br />
Insights<br />
► Positioning Hypothesis<br />
Selection of Big Ideas to Purse with<br />
Detailed Rationale<br />
The process<br />
Key<br />
objectives<br />
Key activities<br />
1. Articulation of Problem Statements for each concept<br />
2. Definition of offering hypotheses that address Problem Statements<br />
3. Alignment on <strong>Offering</strong>s’ potential impact to EY, Clients, and Market<br />
1. Continued Researched on big ideas<br />
2. Create problem statements around selected big ideas<br />
3. Collective insights and ideas from multiple sources (e.g.,<br />
employees, customers, competitors, different industries)<br />
4. Perform ideation workshop (hackathon, innovation catalysts,<br />
momentum, etc.)<br />
5. Discuss and align on potential <strong>Offering</strong> hypotheses to address top<br />
ideas<br />
6. Assess opportunities’ business cases, stakeholder value, and<br />
investment needs<br />
7. Document findings into Opportunity Assessment Report and<br />
Funding Template<br />
8. Engage with all necessary owners from stakeholder matrix<br />
9. Gather positive feedback from clients<br />
10. Gather positive feedback from GCSPs<br />
Estimated timing<br />
EY stakeholders<br />
►<br />
Days ~30–60<br />
Stakeholders matrix<br />
► Innovation Core Teams<br />
► Sector/competency SMEs<br />
► Quality<br />
► Independence<br />
► Digital<br />
► Technology<br />
► Global sector leader (GSL)<br />
The outputs<br />
Key deliverables<br />
1. Detailed Problem Statement<br />
2. <strong>Offering</strong> Hypotheses:<br />
► Value Proposition Thinking<br />
► Key Alliances/Partners Needed<br />
► Resource and Funding Needs<br />
► Target Market/Channel Hypotheses<br />
► Revenue/Cost Model Hypotheses<br />
3. Opportunity Assessment Report:<br />
► High-Level Business Case<br />
► Stakeholder Value Analysis<br />
► Investment/Resource Outline<br />
► Independence and Quality<br />
Assessment<br />
4. Completion of Funding Template<br />
5. Sign-off from key Stakeholder matrix<br />
6. Initial revenue and cost forecasts<br />
Key gate<br />
1<br />
Hypothesis generation and<br />
completion of funding template<br />
# Key Gates<br />
Page 17<br />
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