1701-2165273_Demand Offering Development Playbook v40

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Turning an Idea into a Offering Key activities and deliverables to turn ideas into market-ready Offerings for clients 15 Discover Ideate Incubate Design/Build Activate Crystalize and Develop the product Activate, optimize, and Scan Focus 0 Generate ideas 1 2 3 4 refine ideas Create GTM plan/collateral maintain offerings What megatrends and innovative projects will impact clients in the future and can we uniquely exploit? Megatrends Longer term ► ► Insights Into Market Trends and big ideas Research and Market Sizing What problem are we solving? How to resolve? Define the Problem Statement “Does the offering address the clients issues?” Offering Strategy and Value Proposition “Do we have a product/market fit that works?” Go to Market (e.g., Strategy, Collateral, and Plans) “Is the Offering delivering value with our clients?” Activation Ecosystem Industry issues Horizon watching Short/medium term Market View, Competitive Landscape, Positioning Test with CLIIENTS and expand EY learning Offering Development (e.g., Delivery Approach and Tools, Technology, Process) Connected insights Current engagements Idea Market Opportunity Pilot Wins Assessment Refined Business Case GTM Accounts/Target Clients The following slides provide guidance, relevant questions that can be considered at each stage of the Offerings lifecycle. They aim to help accelerate Offerings while keeping a connected ecosystem # Key Gates Page 15 Back to contents
Discover Analyzing mega trends and business to identify big ideas 16 Discover Ideate Incubate Design/Build Activate Crystalize and Develop the product Scan Focus 0 Generate ideas 1 2 3 Activate, optimize, and 4 refine ideas Create GTM plan/collateral maintain offerings Critical inputs Megatrends Longer term Industry issues Horizon watching Short/medium term Connected insights Current engagements The process Key objectives Key activities 1. Analyze major global, client, and project trends 2. Identify big ideas EY uniquely target for offering and innovation development 1. Gather and analyze trends through: ► Top-Down research on macro trends impacting industry and align to strategy ► Bottom-up research on client and project level trends and insights ► Gather information on client feedback collected through Global ASQ process 2. Sectors will conduct workshop(s) to analyze trends, inject market and customer stimuli, and define next steps 3. Perform evidence based market trend research 4. Document research findings 5. Review research, prioritize opportunity areas, and select big ideas to pursue 6. Requirements 7. ID exec sponsor 8. Populate Business Case 9. Determine seed funding Estimated timing EY stakeholders ► ► ► ► ► Continuous Strategic marketing EY Knowledge/Global Advisory Knowledge team Innovation Core Teams Market trends from analysts in BMC. Global ASQ process The outputs Key deliverables 1. Definition of Selection Criteria/Approach 2. Report of Evidence Research Including: ► Competitive Landscape ► Trends Analysis ► Documented Client/Project Insights ► Positioning Hypothesis 3. Selection of Big Ideas to Pursue with Detailed Rationale 4. Business Case for Seed funding Key gate 0 Prioritization and Selection of ideas to Pursue # Key Gates Page 16 Back to contents
Page 1 and 2: Global Advisory - Offerings Guidanc
Page 3 and 4: Overview Page 2 Back to contents
Page 5 and 6: Summary and Context Page 4 Back to
Page 7 and 8: Global Offering design approach - C
Page 9 and 10: Ideas to action Characteristics of
Page 11 and 12: Offering Life Cycle Page 10 Back to
Page 13 and 14: R&D/Innovation R&D/Innovation must
Page 15: Funding Page 14 Back to contents
Page 19 and 20: Incubate Building the Offering stra
Page 21 and 22: Activate, optimize, and maintain La
Page 23 and 24: Use Cases Page 22 Back to contents
Page 25 and 26: Contacts 24 Gary Crays Executive Di

1701-2165273_Demand Offering Development Playbook v40

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