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Turning an Idea into a <strong>Offering</strong><br />
Key activities and deliverables to turn ideas into market-ready <strong>Offering</strong>s for clients<br />
15<br />
Discover<br />
Ideate<br />
Incubate<br />
Design/Build<br />
Activate<br />
Crystalize and<br />
Develop the product<br />
Activate, optimize, and<br />
Scan Focus 0 Generate ideas 1 2 3<br />
4<br />
refine ideas<br />
Create GTM plan/collateral<br />
maintain offerings<br />
What megatrends and innovative projects<br />
will impact clients in the future and can we<br />
uniquely exploit?<br />
Megatrends<br />
Longer term<br />
►<br />
►<br />
Insights Into Market<br />
Trends and big ideas<br />
Research and Market<br />
Sizing<br />
What problem are we<br />
solving? How to resolve?<br />
Define the Problem<br />
Statement<br />
“Does the offering address the<br />
clients issues?”<br />
<strong>Offering</strong> Strategy and<br />
Value Proposition<br />
“Do we have a product/market<br />
fit that works?”<br />
Go to Market<br />
(e.g., Strategy, Collateral, and Plans)<br />
“Is the <strong>Offering</strong> delivering<br />
value with our clients?”<br />
Activation Ecosystem<br />
Industry issues<br />
Horizon watching<br />
Short/medium term<br />
Market View, Competitive<br />
Landscape, Positioning<br />
Test with CLIIENTS and<br />
expand EY learning<br />
<strong>Offering</strong> <strong>Development</strong> (e.g.,<br />
Delivery Approach and Tools,<br />
Technology, Process)<br />
Connected<br />
insights<br />
Current engagements<br />
Idea Market<br />
Opportunity<br />
Pilot Wins<br />
Assessment Refined Business Case GTM<br />
Accounts/Target Clients<br />
The following slides provide guidance, relevant questions that can be considered at each stage of the <strong>Offering</strong>s lifecycle. They aim to help accelerate <strong>Offering</strong>s while keeping a connected ecosystem<br />
# Key Gates<br />
Page 15<br />
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