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Global <strong>Offering</strong> design approach<br />
From Discover through Activate<br />
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Minimum Viable Product (MVP) – is a development technique in which a new <strong>Offering</strong> is developed with sufficient features to satisfy early<br />
adopters. The final, complete set of features is only designed and developed after considering feedback from the <strong>Offering</strong>’s initial users.<br />
Excitation Phase<br />
Discover<br />
Global <strong>Offering</strong><br />
design approach<br />
1. Discover<br />
Identify prospective <strong>Offering</strong> concepts by examining megatrends and what types of<br />
innovative projects are happening across network that will impact clients in the future and<br />
that can we uniquely exploit.<br />
2. Ideate<br />
Define the problem we are looking to solve. Quantify and qualify the prospective <strong>Offering</strong><br />
opportunity, demand drivers, and market potential. Document this in the Business Case<br />
which addresses how problem are we looking to solve.<br />
3. Incubate<br />
Test the <strong>Offering</strong> with internal and external stakeholders/clients and validate or pivot the<br />
strategy and detailed value proposition to assess true market feasibility and gain buy-in.<br />
4. Design/Build<br />
Complete the design, build the <strong>Offering</strong> and develop the go-to-market plan including the<br />
development of methods, tools, and intellectual property. Refine all the internal and<br />
external requirements and preparations for launch including finalizing the GTM plan, BMC<br />
support, and training.<br />
5. Activate<br />
<strong>Offering</strong> activitation – Launch the <strong>Offering</strong> for sales and delivery. Develop operations and<br />
establish processes/mechanisms for <strong>Offering</strong> maintenance, enhancement and retirement.<br />
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