1701-2165273_Demand Offering Development Playbook v40

Global Offering design approach
From Discover through Activate
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Minimum Viable Product (MVP) – is a development technique in which a new Offering is developed with sufficient features to satisfy early
adopters. The final, complete set of features is only designed and developed after considering feedback from the Offering’s initial users.
Excitation Phase
Discover
Global Offering
design approach
1. Discover
Identify prospective Offering concepts by examining megatrends and what types of
innovative projects are happening across network that will impact clients in the future and
that can we uniquely exploit.
2. Ideate
Define the problem we are looking to solve. Quantify and qualify the prospective Offering
opportunity, demand drivers, and market potential. Document this in the Business Case
which addresses how problem are we looking to solve.
3. Incubate
Test the Offering with internal and external stakeholders/clients and validate or pivot the
strategy and detailed value proposition to assess true market feasibility and gain buy-in.
4. Design/Build
Complete the design, build the Offering and develop the go-to-market plan including the
development of methods, tools, and intellectual property. Refine all the internal and
external requirements and preparations for launch including finalizing the GTM plan, BMC
support, and training.
5. Activate
Offering activitation – Launch the Offering for sales and delivery. Develop operations and
establish processes/mechanisms for Offering maintenance, enhancement and retirement.
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