1701-2165273_Demand Offering Development Playbook v40

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A consistent Offering life cycle For identifying, developing, and launching Offerings (Regions, accounts, clients) 11 Our bigger Offerings typically originate earlier in the Offerings funnel and require more investment and time to bring to market. All Offerings must have client involvement to validate the value proposition and market demand, and will need to pass stage-gate reviews as they progress through their life cycle. Global, Cross-Service Line, Advisory Sector Offerings, area/region Offerings Using a consistent development process Market makers Ideate Incubate Design/Build Activate Re-packaging and expanding existing Offerings to new clients, geographies, and sectors Fast track activation Time sensitive responses to client RFIs, RFPs, and Offering concept challenges Offering Rapid response Generate hypotheses/ funding template 1 Business case review: Submit Refined Business Case for Funding Committee Review 2 Develop Solution and On-Going Review and Initiative Management 3 Evaluation of the sales and delivery processes and success in the market ROI 4 Page 11 Back to contents
R&D/Innovation R&D/Innovation must be integrated through-out the Offering life cycle 12 Leading services organizations must have a balanced Offering portfolio that effectively exploits new technology and megatrends, external thinking, internal and alliance capabilities, and existing assets. These must be integrated across the Offering life cycle to differentiate EY and bring greater value to our clients. Markets Start-ups External ecosystem Futurists Academics Research and Discovery Analysts Alliances Clients Advisory sector teams Clients Account teams Intersection Ideas market Global industry Domains Service lines Internal network Innovation centers and network of excellence Market makers Ideate Incubate Design/Build Activate Fast track activation Rapid response 1 2 3 4 Page 12 Back to contents
Page 1 and 2: Global Advisory - Offerings Guidanc
Page 3 and 4: Overview Page 2 Back to contents
Page 5 and 6: Summary and Context Page 4 Back to
Page 7 and 8: Global Offering design approach - C
Page 9 and 10: Ideas to action Characteristics of
Page 11: Offering Life Cycle Page 10 Back to
Page 15 and 16: Funding Page 14 Back to contents
Page 17 and 18: Discover Analyzing mega trends and
Page 19 and 20: Incubate Building the Offering stra
Page 21 and 22: Activate, optimize, and maintain La
Page 23 and 24: Use Cases Page 22 Back to contents
Page 25 and 26: Contacts 24 Gary Crays Executive Di

1701-2165273_Demand Offering Development Playbook v40

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