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A consistent <strong>Offering</strong> life cycle<br />
For identifying, developing, and launching <strong>Offering</strong>s (Regions, accounts, clients)<br />
11<br />
Our bigger <strong>Offering</strong>s typically originate earlier in the <strong>Offering</strong>s funnel and require more investment and time to bring to market. All <strong>Offering</strong>s must<br />
have client involvement to validate the value proposition and market demand, and will need to pass stage-gate reviews as they progress through<br />
their life cycle.<br />
Global, Cross-Service<br />
Line, Advisory Sector<br />
<strong>Offering</strong>s, area/region<br />
<strong>Offering</strong>s Using a<br />
consistent<br />
development process<br />
Market<br />
makers<br />
Ideate<br />
Incubate<br />
Design/Build<br />
Activate<br />
Re-packaging and<br />
expanding existing<br />
<strong>Offering</strong>s to new<br />
clients, geographies,<br />
and sectors<br />
Fast track<br />
activation<br />
Time sensitive<br />
responses to client<br />
RFIs, RFPs, and<br />
<strong>Offering</strong> concept<br />
challenges<br />
<strong>Offering</strong><br />
Rapid<br />
response<br />
Generate hypotheses/<br />
funding template<br />
1<br />
Business case review:<br />
Submit Refined Business Case<br />
for Funding Committee Review<br />
2<br />
Develop Solution and On-Going<br />
Review and Initiative Management<br />
3<br />
Evaluation of the sales and delivery<br />
processes and success in the market<br />
ROI<br />
4<br />
Page 11<br />
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