1701-2165273_Demand Offering Development Playbook v40

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Offering pathways Bringing innovative Offerings to market – Definition types 9 Prospective Offerings can come from a variety of sources, with a range of potential returns on investment and time needed to activate in the market. Each type of Offering needs an appropriate and consistent approach to activate and scale. Here is a single framework for accommodating the various types of Offerings: Market Makers New, consistent approach to Offering development with sprints across Discovery, Ideate, Incubate, Design/Build, and Activate (sell, deliver, operate) Big bets; Global Offerings; XSL Offerings; Sector focus Offerings; Area and Region focus Offerings. A business case driven, stage-gate approach to bringing Offerings to market and continuously improving them Using a minimum viable product approach, timefenced stages of 30–90 days Fast Track Activation Lifting, re-packaging, and building campaigns of existing Offerings that can be expanded to additional clients, geographies, and sectors “Tiger” teams of Offering architects, sector and competency SMRs, and BMC 4-6 weeks Rapid Response Time sensitive responses to client RFI’s, RFP’s, and Offering concept challenges “Tiger” teams of Offering architects, sector and competency SMRs, and BMC working closely with the account team 1–4 weeks – Driven by client’s deadline Discovery/Idea Labs (Front end innovation) Front-end innovation (FEI): research and discovery into new and emerging technologies, business models, market issues and over the horizon opportunities Bright ideas; testing; internal prototypes; EY/POV and thought leadership (no client development) On-going Page 9 Back to contents
Offering Life Cycle Page 10 Back to contents
Page 1 and 2: Global Advisory - Offerings Guidanc
Page 3 and 4: Overview Page 2 Back to contents
Page 5 and 6: Summary and Context Page 4 Back to
Page 7 and 8: Global Offering design approach - C
Page 9: Ideas to action Characteristics of
Page 13 and 14: R&D/Innovation R&D/Innovation must
Page 15 and 16: Funding Page 14 Back to contents
Page 17 and 18: Discover Analyzing mega trends and
Page 19 and 20: Incubate Building the Offering stra
Page 21 and 22: Activate, optimize, and maintain La
Page 23 and 24: Use Cases Page 22 Back to contents
Page 25 and 26: Contacts 24 Gary Crays Executive Di

1701-2165273_Demand Offering Development Playbook v40

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